Qiao Zhenliang's video application was sent.

Zhang Bin walked to the desk and sat down, and clicked on the video conference.

"Chairman", Qiao Zhenliang said hello.

"It seems that things should have been almost done," Zhang Bin said as he looked inside.

"At present, a preliminary agreement has been reached in the main area, and we are ready to meet in Yanjing on August 7 to make a final discussion on the establishment of the cinema alliance," Qiao Zhenliang said.

Recently, Qiao Zhenliang has been busy with nothing else, it is the establishment of a cinema alliance that he discussed with Zhang Bin before to compete with Wanda, Xingmei, United and other old cinema chains, and even more opponents.

Without an advantage, it is difficult for them to gain an advantage.

Therefore, Qiao Zhenliang chose to unite a part of the theater, hoping to expand his influence and occupy the market faster.

Zhang Bin already has a list of these theaters selected, among them, in addition to Tianyu, the best theaters are the Pacific Ocean that ranked eighth last year and the Century Global, which ranked ninth, in addition, there are two in the dozens, and the rest are new theaters that have only been up for a year or two, and the number of screens is not much.

The number of theaters is currently initially eight, and who will call the shots in the theater alliance has become a problem.

Of course, whoever is strong will call the shots.

As the initiator, and with the support of Hengyuan Group, Tianyu Media naturally wants to control this alliance.

But it is obvious that some theater chains in Pacific and Century Universal are not so happy, because they feel that Tianyu Cinema is completely new and not enough to control the entire theater alliance.

However, this voice is not loud enough, because although Tianyu Cinema is a new cinema chain that has just come out, the number of screens has completely walked in the forefront of domestic cinemas, and over time, it will inevitably be one of the largest cinemas in China.

As of the end of July this year, after nearly a year of development, the current number of digital screens has reached 1,168, of which 3D screens have reached 382, what is this concept?

According to the incomplete statistics in the middle of this year, the number of digital screens in China has just exceeded 5,000 at this time, that is to say, Tianyu Cinema accounts for one-fifth, of course, this statistics is not complete, because Tianyu Cinema has not been fully counted for the time being, and only half of the screens have entered the statistics.

Among these thousands of fast screens, there are less than 100 3D screens, and in addition to Tianyu Cinema, there are only 63 at this time.

And Zhang Bin has already asked Qiao Zhenliang to spend effort to build a 3D theater from the beginning, because from next year, the world will enter the era of 3D movies, and 2D is outdated.

What they have to do now is to get ahead of the curve.

For this opportunity, Zhang Bin has invested billions, and so far there is no income.

The absolute number of screens is the right to speak in Tianyu Cinema, although Pacific and Century Global have some dissatisfied voices, but they also know that people have backgrounds and backers, as long as they can bring benefits, of course they will not say anything.

And in the second half of this year, Tianyu Cinema will of course have a series of actions.

Tianyu Media's first movie, and the first film of the youth series, "Those Years", is about to be released in domestic theaters.

Of course, this is nothing, in order to highlight his advantages, Zhang Bin has already asked Qiao Zhenliang to contact the American New Line Film Company, and will introduce the first 3D sci-fi adventure blockbuster in China, "Adventure in the Center of the Earth".

"What they mean is that they hope that the chairman will be able to attend and preside over the meeting, and they hope to be able to discuss the operation mechanism of the alliance in detail," Qiao Zhenliang said.

"Yes, you can send me the time and address later," Zhang Bin said.

"What is the alliance going to be called?" Zhang Bin asked.

Since it's called the Alliance, it must have a name.

"White Horse", Qiao Zhenliang said, "I will send the detailed information to the chairman later."

"It's okay with the new line and Tianyu Media, right?" Zhang Bin asked that these two films are the key projects of Tianyu Cinema this year, and they are also an important factor in determining the success of Tianyu Cinema, or the soon-to-be-established White Horse Cinema Alliance.

"It's been said that it's in the time of secrecy, and when this side is confirmed, we have decided to announce it at the press conference," Qiao Zhenliang said.

"Okay, send me the information, and I'll go to the event when the time comes," Zhang said.

At the end of the meeting video, Zhang Bin opened the mailbox and took out the materials.

The White Horse Alliance will be the biggest dark horse in domestic theaters this year, but this is a white horse.

Once the White Horse Alliance is established, the number of digital screens will exceed 2,000, and in terms of the number of screens, it is definitely the number one boss in domestic theaters.

Zhang Bin believes that once the alliance is established, it will definitely be great news for the domestic film market, and it will also be a booster for the development of domestic films.

However, the White Horse Alliance involves twelve large and small cinema chains, and it will be a big challenge to manage them completely.

If you want to completely suppress other theaters, you must come up with enough benefits.

As long as there is a good enough film, then the benefits are guaranteed for sure.

Nothing else, Zhang Bin has this aspect.

Among the many films next year, Zhang Bin remembers a lot, the most famous of which may be the Doomsday Declaration, "2012" released in November next year, and it is precisely because of the popularity of this film that the next few years have led to the rise of doomsday disaster films.

"Metamorphosis" in June, "The Great Cause of the Founding of the People's Republic" in September, and many high-quality films.

Including "Avatar", which will be released next year.

After sitting on the chair for half an hour, Zhang Bin stood up, and the time was already eleven o'clock.

He called Ma Wenteng and invited him to dine at the Yanjing Club at noon.

"Chairman, this is next month's advertising partner's advertisement, Manager Dai wants to ask if you need to delete it", Lu Ziyu walked in with a document.

Zhang Bin took a look, next month is September, the Weibo Division has accepted a total of 12 companies' advertisements, the advertising layout is not large, two small pop-up ads, the others are implanted in various layouts, but it will not be obvious.

Zhang Bin took a look at the renderings, if he was a user, would he be disgusted when he saw these ads.

After thinking about it for a while, Zhang Bin took out the pen, crossed out four of the advertising plates, and then closed the file and handed it to Lu Ziyu.

At 11:40, Zhang Bin left the company and took a car to Yanjing Club.

(Lao Li is not a person who can't accept criticism, if you think there is something wrong with the plot or something, you bring it up, Lao Li will improve, and also accept correct criticism, but if it is purely to express displeasure and say some offensive remarks, of course Lao Li will be unhappy, and it is normal to delete your comments, Lao Li has worked hard to write a book, and if he doesn't want to read it, it is necessary to make a personal attack on me? ）