The moderator walked onto the stage. Pen, fun, and www.biquge.info

"I won't say much about the advertisement, I think you can see it very clearly, this advertisement is for China Express Airlines, China Southern Airlines, civil aviation and local aviation, it's up to you. Now, this advertisement has started filming, with a reserve price of 5 million, and each price increase shall not be less than 100,000. Please get started! ”

"8 million!" China Southern Airlines is really atmospheric! It rose by 3 million all of a sudden! This is not a small number, it has risen so much all of a sudden, are you going to eat civil aviation?

"10 million!" Sure enough, the civil aviation industry is not covered!

Everyone can see it very clearly, this advertisement will definitely be on fire! The old man's obsession after his wife's illness in the advertisement, the service attitude of the airline, and the attitude of the two CEOs and the flight attendant below speak for themselves. As soon as this advertising film is played, for example, the civil aviation is photographed, and the civil aviation logo is marked on it, and it is broadcast on TV and the Internet every day. Then the thought is civil aviation!

"15 million!" This time it was Will Smith who was shouting!

"What are you selling cars and us?"

"Dear friend, you may have misunderstood, my brother is actually Boeing."

"Your uncle! It seems that today can not be good, such an advertising department can not be cheap outsiders! 20 million! ”

Will Smith saw the boss of China Southern Airlines with a murderous look, and his neck shrunk, "What if he really rushes up?" I didn't bring bodyguards, and there were so many Chinese people present. Forget it, I won't rob it. ”

The host waited for a while: "No?" Well, congratulations to China Southern Airlines on taking ownership of the first advertisement! ”

"Let's start the second advertisement, the name of the advertisement is "Give Children a Chance to Love", I will say in advance here, this advertisement is about household appliances, friendly reminder, Su Dong created an English song for this advertisement body fluids."

"Before appreciating this commercial,There is another point to declare in advance here,That is, in this commercial,During the shooting,The brand of electrical appliances used,All borrowed Haier electrical appliances,For this reason,If this advertising film ends up in Haier,Then naturally there is no need to change,If other electrical appliance manufacturers bid for this commercial,We will reshoot and re-edit according to the brand provided by the company!" The host's voice fell!

Haier CEO Zhang Ruimin's face turned from happy to serious when he heard this, the host is digging a hole for him, according to the shooting of the commercial, this advertisement is the most suitable for his own company brand, but now if he doesn't shoot this advertisement, it will be a slap in the face!

The other electrical appliance manufacturers really looked at Zhang Ruimin, although everyone is a friend, but now you have to make a stumbling block for you.

Su Dong and Allure Entertainment created an advertisement for Haier Electric, you said that it was cut off by others in the end, is this funny? If the idea is not good, it is okay to miss it, but what if it is an excellent work? Looking at the posture of Allure Entertainment, there is still the first perfect advertisement in the lead, can the latter be bad?!

Zhang Ruimin actually received a notice from Allure Entertainment in advance, but he didn't care about it at the time, and now he ...... I seem to be serious!

The lights dimmed again, and the big screen came on.

At the beginning of the film, a family of four drove a car talking and laughing on the road, and the background music was very warm. It's a very nice English song, and it seems that this is the song that the host said Su Dong created.

The mother in the car saw a monkey lying there next to the road. She pointed to her son and daughter, and the car was parked next to the little monkey. The daughter and son stuck their heads out and watched as their mother picked up the little monkey.

When the car dealer saw this, the Ford boss sitting next to Zhang Ruimin whispered: "You take a picture of this advertisement in a while, and the car will be replaced by our Ford's, and we will give you a quarter of the money!" How about working together once? ”

Zhang Ruimin also saw that the car in the advertisement was Ford's logo, "Deal!" ”

In the car, the family seemed to be discussing the problem of this young man, the father smiled and nodded, and the daughter and son sitting in the back seat looked at their parents happily, and the audience knew the fate of the little monkey.

When I got home, the camera focused on the water heater, "Sure enough, it's Haier!" The advertisement is actually Haier Electric! ”

Dad took a basin of water and got married around the little monkey and bathed it.

After bathing, mom began to feed the little monkeys.

The shot gives the sky and clouds in the distance.

Back on the surface.

The baby monkey survived under the care of his family and grew up.

The little monkey and his daughter are playing on the trampoline and watching the clouds with the girls on the sling. The camera focuses on a boy on a bicycle, and in the back seat of his seat stands the little monkey.

After that, the camera returns to the house again, focusing on the mother who is cooking.

Seeing this, many people frowned, except for the good music in the advertisement, there is nothing else? There is touching, but there is no first commercial shock?

Mom put the pizza in the Haier microwave, and the little monkey at the door quietly watched the movements of the mistress of the family.

After the hostess left, it didn't take long for the microwave time to come, and the little monkey turned on the microwave. By the time the hostess turned the microwave back on, it was empty. She didn't know who took it.

When she came to the living room and found her husband serving the pizza, she thought it was his husband.

Seeing this, some of the following people understood, and they knew what Su Dong wanted to express.

The little monkey was still hiding and peeking not far away.

While the hostess was doing the laundry, the camera focused on the door, where the little monkey was watching the hostess's movements.

When the hostess turned on the washing machine again, the clothes inside were still missing. The hostess stood up and saw her husband playing with her son in the laundry area outside, she thought it was her husband who helped to dry the clothes, and the husband smiled and greeted his wife in the house.

In the next shot, when the husband was driving off work, the little monkey saw it from the window, and the little monkey ran to the water dispenser to get a glass of water, and then picked up the remote control and turned on the air conditioner.

When he was done with all this, the man returned to the living room with his briefcase, while the little monkey hid to the side. The husband was blowing the wind and drinking water, his heart was very happy, and a smile appeared on the corner of his mouth, he thought that it was his wife's doing, and turned to look at his wife, and the two looked at each other and laughed.

As for the little monkey, the little monkey sits next to the freezer with the little girl in the family and eats ice cream, and at night lies in bed and listens to the story of the little girl with the little girl.

The camera returns to the washing machine, where a family of four hides behind the door and laughs as the little monkey takes out the clothes from the washing machine. I watched the little monkey take out an empty plate from the refrigerator and prepare to put it in the microwave.

At this time, a family of four appeared next to the little monkey......

The children covered the monkey's eyes, the mother took out the prepared banana from the refrigerator, and the little monkey was very happy when she saw the banana.

Turn on the TV, and there are some heartwarming animal videos on the TV.

The advertisement is over, after reading this advertisement, there is no need to prepare tissues, it will not be tear-jerking, and it is full of warmth after reading it. Of course, there are still small sensationalisms.

Zhang Ruimin saw more from the inside, what he saw was not a monkey, his forehead was Haier household appliances that give you love and care for you like a family, you also need to take care of Haier household appliances like children.

No matter what kind of companionship, as long as it is accompanied by dedication, warmth and love, it is a heart-warming companionship!

This is in line with the company's core idea, and it is worthy of being an advertisement tailored for our Haier!

Other e-commerce companies can't be calm after reading it, such an advertisement can be given to anyone, from the concept to the core, there is everything in this advertisement, home, children, ecology, health...... What you want, you have whatever! Isn't that what you need to make home appliances?

"This advertisement is completely designed for our Haier, and the advertisement shows our Haier culture!"

As soon as these words fell, the vice president of Midea Home Appliances said: "This is also our beauty culture, as long as the products in the advertisement are replaced by our beautiful ones!" ”

"Although we Samsung are Korean companies, we still want to fight for such an advertisement. Let's compete fairly, the highest price wins! ”

The others didn't say anything, and this time it was up to several big brothers of household appliances to fight.

"The reserve price is 10 million, and each price increase shall not be less than 500,000, start now!"

"30 million!" Zhang Ruimin directly increased the price by 20 million, which is not an ordinary courage.

"It seems that Zhang Dong is determined to win? Well, 40 million! ”

"Our Samsung follows, 55 million!"

"80 million! If any of you are more expensive than me, the ad will be yours! ”

80 million, the reporters and friends present are not calm! 80 million for one advertisement! It's scary!

Before, if anyone told them about a creative ad of 80 million, he must have thought that the person who said it to him was crazy, but now? Are you crazy? I guess there's something wrong with my ears!

The remaining two home appliance bosses looked at each other, they didn't expect Zhang Ruimin's determination to be so great.

"We give up."

"Well, congratulations to Zhang Dong for winning the second creative advertisement, thank you Zhang Dong, so we don't have to reshoot."

Everyone thought that Zhang Donghui would be very unhappy to take this advertisement at a price of 80 million, but when he saw the hammer falling, what did he mean with a relieved and spring breeze expression on his face?

"Don't forget to call in for the 20 million in a while."

"Then the car will be modified for me, and the sign will be given to me to add it!"

"Okay, everything is negotiable, let's cooperate with other parties this year?"

"After the auction, let's have a meal together, and you're in for a treat." (To be continued.) )