Liu Menghan's experience is just an ordinary example of the hundreds of millions of people who pick up red envelopes in shopping malls, and more people have encountered red envelopes on the street.

In addition to ordinary people like Liu Menghan, stars in the entertainment industry also suddenly began to appear on the streets and alleys.

In the past, most of the advertisements received by those celebrities were some advertising endorsements, at most they appeared on the TV screens or computer screens of the masses, but now with the "Hongyin" red envelope, some businesses suddenly put up their minds.

As a result, only a few days after the "Hongyin" red envelope function was opened, some users of Xiaole assistant found that the stars they supported suddenly appeared on the red envelopes that could be picked up on the street.

"Want to pick up the red envelope I left you? Come to so-and-so! ”

When some fans saw the video reserved by their favorite star on the street, they immediately rushed to the location mentioned in the video with joy, and where they went, even if they didn't need the goods sold there, but in order to show their support for their favorite star, they would buy some items somewhat.

At the beginning, there were only a few companies that thought of this method, but there is no impermeable wall in the world, and this kind of thing can't be concealed if you want to, so as if a spark is burning the prairie away, after less than a week has passed, red envelopes from celebrity endorsement merchants have begun to appear all over the country.

And the reason why this form of endorsement has developed so quickly is entirely because this new advertising model has developed the "fan economy" to the limit.

In the past, celebrities advertised on TV, and fans did not necessarily buy the products endorsed by the celebrities after seeing them, because those products were separated by a layer of screens after all, and they were a little far away from themselves.

However, the "Hongyin" red envelope is different, this kind of red envelope based on geographical location, after fans pick it up, even in order to get the red envelope reserved by the celebrity, fans will go to the store where the celebrity endorses the product.

And after arriving at the store, under the attention of other fans present, are you embarrassed not to pay obediently? Doesn't it mean that you don't have true love for celebrities?

Therefore, on the surface, ordinary people have received red envelopes from celebrities, even large packages, but in fact, these money have been added to celebrity endorsement products.

However, these things have always been Zhou Yu's beating of Huang Gai, and no one will take it seriously, after all, the choice is in their own hands, and no one is persecuted.

Benefiting from this, in the recent period, the stars of Huaguo are almost grateful to Wang Xiao during this time, because their income has increased greatly in just a few days.

The merchants, too, are even more grateful to Daodao Technology, and are eager to set up an immortal shrine for Wang Xiao, because their performance has also achieved great growth in a short period of time.

In addition to these people, even the national statistical agency found that in the month of the launch of the "Hongyin" red envelope, the domestic economic activity index suddenly increased by one percentage point compared with usual, which makes people wonder if there is a mistake in the statistics, after all, China's real economy is counted in trillions of yuan.

One percentage point may not seem like much, but it translates into tens of billions of yuan.

Wang Xiao later heard that the No. 2 chief once lamented to his subordinates on an informal occasion that it would be good if there were more entrepreneurs like Wang Xiao in Huaguo, so why worry about the economy not improving?

However, things in the world have never been able to satisfy everyone, just when the stars are happy, the businesses are happy, and the country is happy, there are a group of people who feel very unhappy, and these people are traditional advertising companies.

Because businesses can see the real performance income from the endorsement of the celebrity "Hongyin" red envelope, therefore, the business will inevitably turn its main advertising form to the "Hongyin" red envelope, which can be seen and touched, as for the TV advertisement, which takes time to test the effect, and may invest half a day but finally lose money, it will naturally be eliminated by the business.

Therefore, those traditional advertising companies were horrified to find that their business suddenly fell off a cliff, and many companies that had been cooperating for a long time suddenly sent letters stating that they wanted to terminate the next advertising cooperation.

This discovery made all the traditional advertising companies panic for a while, and they thought of Nokia in the face of the impact of touch screen hands, and Kodak Film in the face of the impact of digital cameras......

Everyone is at risk!

In addition to the large and powerful advertising companies, those small advertising owners were on the verge of bankruptcy in just one month.

"Damn Dao Technology!"

"The abominable 'Hongyin' red envelope!"

"Abominable Wang Xiao!"

Those advertising companies have no ability to resist in the face of this new advertising model of the general trend, and can only express their dissatisfaction with Dao Technology and Wang Xiao in their hearts or on the Internet.

But they also know that no matter how much they protest and complain, it is useless, and in the face of the impact of the "Hongyin" red envelope, they either choose to go out of business, or choose to transform, and if they continue to cling to it, there is only a dead end!

"The 'Hongyin' red envelope forces the national advertising companies to embark on the road of extreme change!"

"Zhengdao Technology has once again changed the world with technology!"

"With the power of technology, the cold winter of the traditional advertising industry is still coming."

"Ice and fire, in the face of the impact of the 'Hongyin' red envelope, some people laugh and some cry!"

"The lament of a traditional advertising business owner: 60% decline in performance."

"Since then, businesses have been doing their own as advertisers."

"The painful transformation of traditional advertising companies, the change of thinking."

What happened to traditional advertising companies naturally attracted the attention of the media, and they sent reporters to follow up, and even more so, some media have treated this change as a change of the times and planned to shoot a documentary.

Wang Xiao did not express any concern about the experience of those advertising companies, and what he is most concerned about now is the user growth of Xiaole Assistant!

Since the day the "Hongyin" function was launched, the number of downloads of Xiaole Assistant and Tianxing watches has once again ushered in a rapid growth.

"Mr. Wang, according to our latest statistics, the growth of domestic paying users of Xiaole Assistant has increased by 165 million again in this month!"

Shen Bingyu's tone was also full of surprise, you must know that Xiaole's assistant has been judged by the company to be close to saturation in China before, but no one expected that just one "Hongyin" function would increase the paid downloads of Xiaole's assistant by 165 million again.

"That is, only in the country...... The paid users of Xiaole Assistant are already as high as 910 million? ”

Wang Xiao raised his eyebrows and asked in surprise.

Although Wang Xiao is not clear about the specific amount of this number, from the increasingly condensed power of science and technology in the dantian, Wang Xiao also realizes that the increase in Xiaole's assistant must be extremely considerable.

"Yes, 910 million paying users, and almost all of them are active users."

Speaking of this, Shen Bingyu's voice trembled slightly: "According to this number, if the 'Hongyin' function also appears abroad, then the final paying users of Xiaole Assistant may even directly exceed 2 billion!" ”

2 billion, even Facebook has not reached this number.

In the past, because I felt that sending and receiving red envelopes was a tradition in China, the "Hongyin" function was not implemented outside China for the time being.

"Don't be too optimistic, after all, a large part of the reason why Xiaole Assistant has achieved such a huge growth in China is due to the function of red envelopes, and it is ...... abroad This feature isn't very flattering. ”

Wang Xiao still remained rational, shook his head and said: "It is very good that the total increase in foreign countries can reach 80 million. ”

"So little?"

Shen Bingyu frowned and said, "Not really, right?" ”

"You'll find out later."

Wang Xiao's result is not casually said, but according to the incarnation in the statistics of foreign Xiaole assistant users to draw conclusions, in the month of the launch of the "Hongyin" function in China, foreign Xiaole assistant users naturally issued some complaints, but these complaints are not specifically for the red envelope function, but more for the "Hongyin" itself message function.

Rather than paying attention to foreign customs, which are very important about money and even have to pay attention to the AA system when eating with good friends, foreigners prefer the geo-message function, and they are very much looking forward to receiving a confession from someone when they walk one day.

"Okay, then when will we launch a foreign version of 'Hongyin'?"

Shen Bingyu was noncommittal about Wang Xiao's assertion, and asked instead.

"Well, it's just a few days, it's fine."

Wang Xiao thought for a while and replied. (To be continued.) )