From its release in April to its end in late July, "Deadpool" has always been the object of much attention in the North American film market. Pen ~ fun ~ pavilion www.biquge.info

Due to the extremely limited number of 3D screens in this era, "Deadpool" was not shown in any 3D theaters and screens, and the opening box office of the film was much lower than the previous film, but due to the existence of Carla Firth and Murphy's previous four small and broad qualifications, "Deadpool" was far more valued by Twentieth Century Fox than it once was.

This emphasis has led to more investment in publicity and marketing, especially ********in traditional media.

Another aspect that is also more invested is the word-of-mouth marketing of Twentieth Century Fox.

As we all know, there are many factors that affect the reputation of a film, the audience and the media are the most important aspects, and public relations can also play a role.

In this era, Hollywood has long had a clear concept, the word-of-mouth of commercial films is triggered by marketing, marketing is not a derogatory term, this is a large-scale film must go through, and the primary element of word-of-mouth marketing is that the quality of the film itself must be excellent, and it must be recognized and even welcomed by the majority of audiences.

In this regard, Deadpool has no problem at all.

From the beginning of the release to the end because of the strategic downturn of Twentieth Century Fox, the theater audience score of "Deadpool" has always stood firmly above A+ and has never fallen, and even at the end of July, the freshness of Rotten Tomatoes is still as high as 85%, and the IMDB score is also a brilliant 8.4 points.

No matter how you look at it, Twentieth Century Fox has fought a beautiful word-of-mouth marketing battle, which directly leads to the super stable box office trend of "Deadpool".

Since the opening weekend, "Deadpool" has not seen a single drop of more than 50% at the weekend box office, which is a very frightening trend, and it also ensures that the film's North American box office finally crossed the $300 million hurdle.

Three hundred and seventy million two hundred and fifty thousand dollars!

The North American box office figure that "Deadpool" finally got was like countless absent air, and it instantly spread throughout Hollywood.

Three hundred and seventy million two hundred and fifty thousand dollars! Warner Bros. CEO Bruce Berman sat in the office silent for ten minutes, he knew that he would have one more reason to be attacked in the future, and he also faintly regretted that if he had accepted Murphy Stanton, would such success belong to him?

But he won't tell anyone, and he won't admit that there is a moment when such a thought appears, and he will only firmly follow his own path and let "Superman Return" clear all doubts and attacks.

Three hundred and seventy million two hundred and fifty thousand dollars! Bruce Rosenblum couldn't help but laugh when he saw this number, he was not wrong in his judgment, it was a talented young director!

Three hundred and seventy million two hundred and fifty thousand dollars! Far away in New York, Diego Harris suddenly desperately wants to fly to Los Angeles to have a good talk with the young director and talk about how to achieve great things together.

Three hundred and seventy million two hundred and fifty thousand dollars! Harry Allens, the CEO of Twentieth Century Fox, is out of laughter, and he has brought another blockbuster series to Fox, hasn't he?

Three hundred and seventy million two hundred and fifty thousand dollars! The sound of hard objects falling to the ground in Dave Scola's office was heard through the half-open crack in the door, and the secretary could see an ashtray rolling on the floor.

Three hundred and seventy million two hundred and fifty thousand dollars! CAA is renovating Bill Rothes' office and has given him an additional assistant.

Three hundred and seventy million two hundred and fifty thousand dollars! Robert Downey Jr., who has returned from a Caribbean island, has received an offer for him to pay a new $13 million salary!

Three hundred and seventy million two hundred and fifty thousand dollars! The final North American box office figures of "Deadpool" will affect many people and directly change the fate of some people, the most notable being Murphy himself.

Representatives of Sony Columbia and MGM approached him and Bill Rossith directly and officially invited him to direct the new "007" series, and offered a huge remuneration of 1000+15.

In other words, if he directs this series, Murphy can get a base salary of $10 million, plus 15% of the North American box office share!

This number represents not only the benefits of money, but also directly reflects Murphy's status in Hollywood today!

However, Murphy declined Sony Columbia's invitation.

But it's not just Hollywood studios that are interested in him, but also countless entertainment and film and television professional media.

No media will miss any opportunity to attract attention, and it is difficult for a 24-year-old director to achieve such outstanding results without attracting attention.

The major mainstream media in North America are like an appointment, frantically reporting and hyping everything about Murphy, eager to tout him to the sky.

"It's hard to imagine that at the age of Murphy Stanton, he can become the director of the highest-grossing R-rated film in North America, he is the director of the present, and he belongs to the director of the future!"

- Los Angeles Times

"Extreme personal style, outstanding personal taste, rich and dark pictures, outstanding rhythm ability, handy violent scenes...... No one has ever done what Murphy Stanton has done at this age, not even Quentin Tarantino and Robert Rodriguez, who are equally offbeat in style! ”

-- The New York Times

"Murphy Stanton was a seriously underrated director before, a man who was born for the big screen, only the big screen can reflect his charisma, and in ten years, he will be the next Spielberg!"

-- The Washington Post

For a moment, Murphy felt like he had become the darling of the nation, but he had finally experienced an era of information super-explosion, and he understood that the media were all guys who fell to the ground and fell more than him, whether it was the Pacific Ocean or the Pacific Ocean.

If he messes up in the next film and hits the street, these media who have just touted the wind direction and stance will immediately turn 180 degrees, criticizing him for his talent and so on.

Just take a look at these touts, just entertain yourself, don't take them too seriously, and don't really think that you are just like the media touted, that will only make people lose their way.

The super explosion of "Deadpool" also brought another effect, Murphy's residence was surrounded by paparazzi, he, a young director, aroused strong curiosity among the media and the public, what had he done before? Do you have a girlfriend? Have you ever been married? What do parents do? What are the family conditions like? What is the level of education? Did you get into a guy with Robert Downey Jr.?

These are all hot spots of media attention, and the gossip tabloids have even dug up the fact that he beat a teacher at school at the age of twelve, smoked marijuana at the age of fifteen and was reincarnated, and almost committed suicide at the age of sixteen because of the confusion in life......

Originally, Murphy didn't do these things, he didn't have any impression of himself, and the media was able to dig them up, so he really thought about it.

As for his relationship with Gal Gadot, the tabloids are almost written as a serialized novel.

This is how Warner's gossip website TMZ describes his first meeting with Gal Gadot.

"Once upon a time, Murphy Stanton was walking on the road, carrying something I don't know what it was, like a thug. Suddenly, seeing a beautiful big beauty in front of him, Murphy Stanton hurriedly stepped forward to pretend to be a little fan, and also took the initiative to ask for an autograph, this beautiful beauty is Gal Gadot...... So, Gal Gadot joined the gang and began to walk wantonly with Murphy Stanton. ”

The harassment of paparazzi and gossip is not only in the United States, but even out of North America, and Gal Gadot, who is far away in Israel, has been harassed by entertainment paparazzi from the United States.

Just like Murphy, who was in a hurry to succeed at the time, sometimes I have to admire the perseverance of these guys.

Murphy also received a call from Gal Gadot specifically about the matter.

"My mom saw about us on the news and got angry and asked me if I was really ......" Gal Gadot looked a little anxious, "I confessed to her, and my mom was very upset." ”

Murphy frowned and said into the phone, "Well, I'll book a plane ticket right now and go to Israel right away." ”

"Don't, never!" Gal Gadot hurriedly stopped, "Your coming over will only make things worse, don't worry, I can handle it, you must not come over." ”

She lowered her voice a little, "My mom doesn't like me associating with non-Jews. ”

"It's the 21st century now." Murphy felt the urge to cover his forehead.

Gal Gadot said, "I'll be back on time, don't worry." ”

After a few more words, Gal Gadot hung up the phone, and Murphy sat in Bill Rosses' office, shaking his head and sighing.

"Gail is a good girl." Bill Rothes heard something faintly, took a glass of water, and handed it to Murphy, "But Jewish thoughts, sometimes we really can't understand. ”

Murphy took a sip from the glass of water, "It's okay, this is the United States, not Israel, as long as Gail can stay in Los Angeles, these are not a problem." ”

Jews in North America don't think the same as Jews in Israel, and Bill Rothes knows this, and as long as Gal Gadot stays in Los Angeles, he won't cause trouble for Murphy.

Murphy didn't take these things to heart, and there was other work to be done during this time, such as promoting the upcoming DVD of "Deadpool".

Twentieth Century Fox took the initiative to withdraw "Deadpool" from North American theaters when its popularity had not completely disappeared, also in order to take advantage of the opportunity to launch DVDs, so that after the film was released in theaters, it could get more income from the window period. (To be continued.) )