Chapter 398: The Man in the Advertising World Is Back
Su Dong's emotional intelligence has increased a lot in recent years. Pen? Interesting? Pavilion wWw. biquge。 info: It's rare for Su Qingcheng to give him this opportunity to show off his IQ.
"What, my wife has worked hard, so why do you want to eat something when you go back, my husband will make it for you."
"I'll have to think about it when I get home."
When he returned home, Su Dong gave the film to Su Tingcheng and went to cook by himself, as a man from a five-good family in the new century, it is not too simple to cook a delicious dinner.
"By the way, Su Dong, my cousin wants you to help with an advertising plan."
Su Chengcheng saw that Su Dong, who was still busy in the kitchen, did not reply, and continued: "If you don't have time, forget it." ”
"Oh~~"
The film is not long, about 5 minutes, but it has a great impact on Su Chengcheng. It's a classic ad!
While the meat was boiling in the pot, Su Dong took out his mobile phone.
"Hey, big brother Tongyuan, I'm Su Dong."
"Ahh Brother-in-law, have you returned to Yanjing? ”
"Well, it just arrived today."
"It's been a long time since I've seen you, how are you doing?" Su Tongyuan was still very arrogant.
"It's okay, it's just that I recently ran to the earth for my aunt's business."
"I heard, hehe, my mom asked you to do an ad for her. Done? Su Tongyuan asked.
"Not yet, there are other shots editing for the soundtrack in the back, which hasn't been done yet."
"Oh......" Su Tongyuan knew in his heart when he heard this, and there shouldn't be much drama about his entrustment of Su Allure.
"Brother Tongyuan," Su Dong knew that if he didn't continue the conversation, Su Tongyuan would not ask about the advertisement, and he Su Tongyuan was actually very shy. "I just heard Allure say that you want me to write an advertising plan for you, what kind of product?"
"It's nothing, didn't your sister-in-law change jobs last year, she is now working in a mineral water company, responsible for product sales."
"Brother Tongyuan, I understand what you mean, I can help, but there is one thing to explain, that is, I need to let the mineral water company go to Allure Entertainment through the appropriate channels to record it first, so that I can make a move. The other thing is the quality of the water, you know, I never write for shoddy products. ”
"Don't worry, my future father-in-law's mineral water company is absolutely leveraged! I've seen that water, it's serious water! ”
Su Dong almost laughed when he heard this, the water is still serious?
Su Tongyuan continued: "I have seen that place, in Qiandao Lake, the water under it ......"
"Stop! Big brother, I'll have time to write it for you. Su Dong hurriedly interrupted Su Tongyuan's words.
"Ahem, we also have a competitor, called Bao's Spring, I heard that they are looking for big names in the advertising industry to help them write advertisements. Brother-in-law, you'll have to do your best when the time comes! ”
Su Dong said "um", "Don't worry, I won't let you down, I'll give you the plan, but the specific detailed shooting depends on you, I really don't have time." ”
Su Tongyuan hurriedly said: "Thank you, brother-in-law!" It's good to have this plan, so when will I get the plan? ”
"In three days," Su Dong estimated his time. This is the most conservative plan.
"Then it's still troublesome for my brother-in-law. I'll hang up on my side if I still have something to do. ”
"Okay. Oops! Big brother, you haven't told me your brand name yet. ”
"Splendid Mountain Spring!"
......
At the dining table, Su Tingcheng: "I watched your piece, it's very good!" Come! I'll clip you a piece of chicken thigh! ”
"Allure, about the splendid mountain spring......"
"You promised?" Su Chengcheng looked at Su Dong with a smile.
"Hmm."
"That's good, they came to me and said they wanted you to shoot an advertisement for them. Two ads of 60 million, what do you think? ”
Su Dong almost squirted out the rice in his mouth: "How much!" 60 million?! Didn't you say it was Zhu Manli's father's company? Also, didn't I say that I just helped with the planning and didn't help with the shooting? ”
"Hey, don't care about these details, I've thought about it, and when the money is in hand, I will invest it in the construction of our island." When Su Chengcheng was still contemplating over there, Su Dong quickly ate the meal in front of him.
He'll have to deal with the video himself in a while, and time is running out.
Three days later, Su Dong was tied up by Su Chengcheng and taken to Qiandao Lake to "travel". A week later......
Without the slightest precaution, without the slightest accident, Su Dong's mineral water advertisements were scrolled on major shopping malls and many satellite TV channels.
It was a classroom, Su Dong was in class, brushing and writing on the blackboard, the naughty students couldn't help but steal the mineral water below, and the squeak from pushing and pulling the bottle cap made Su Dong very angry, and he couldn't help but say a few words to him. Who wanted to get out of class, but Su Dong took out a bottle of the same mineral water and couldn't wait to take a sip.
The advertising slogan is out.
"Splendid mountain spring, a little sweet."
End of ad.
"I'll it! The product that appeared in the advertisement just now is Su Dong! ”
"This advertisement was shot by Su Dong? Nothing new, huh? ”
"Splendid mountain spring, a little sweet? Sweetened? I'll try it! ”
"Splendid Mountain Spring, this brand of spring water has been on the supermarket shelves for a long time, I will take a bottle and try it when I go to the supermarket."
"A little sweet? ! Not sweet at all! ”
"Hahaha, really believe it? I just bought a bottle and tasted it, it's not sweet. ”
"It's not sweet, +1."
"How not sweet! It's a little sweet when I drink it. ”
"It's sweet! +1!! ”
"Yes, yes, I bought it too, it feels a little sweet."
"Where is mineral water sweet! That's a drink! Drink it until the stomach is spicy, that's wine! ”
"You taste it, it's so sweet!"
Originally, everyone discussed it casually on the Internet, but it turned out that they were all about to fight, some said it was sweet and some said it was not sweet. Then someone opened a vote, two groups of people because of whether the splendid spring is sweet or not, the voting results are also shocking, there are 30% of people think that the spring is really a little sweet, it does seem to be different from other mineral water. Somehow, this ad also went viral!
In a supermarket in Yanjing.
A young boyfriend and girlfriend rushed out to shop this weekend.
"Honey, it seems like there is no water in the house."
"Then buy a box."
"Hey, Splendid Mountain Spring? Isn't this Su Dong's advertisement in the morning? ”
"yes, it's a little sweet."
"Then buy it."
"Okay, let's try it too. Su Dong is a rare new advertisement. ”
So the man called the staff, "Do you have a whole piece of the mountain spring?" Get us one. ”
The city staff apologized: "I'm really sorry, the whole piece has been sold out." ”
The girlfriend was stunned, "Huh? ”
The staff said, "There are only a few bottles left in bulk." ”
"Why is this sales so good?"
"Yes, indeed."
Today, one day, on Allure Video Network and Zhejiang Satellite TV, for a whole morning, as long as you click on the movie or TV series resources of those two video websites, among the 30-second or 60-second mandatory advertisements, the first one is a fifteen-second advertisement for Splendid Mountain Spring. The TV station also repeated the broadcast at eight o'clock, ten o'clock, twelve o'clock and other hours on the hour. The advertisement of Splendid Mountain Spring can be done, of course, mainly because he found the right person, otherwise he would not be able to spend money.
By four o'clock in the afternoon, all the supply points of Splendid Mountain Spring in major cities were out of stock!
"Oh my God, our splendid mountain spring is out of stock!"
"Me too! Depend on! Nima! Such a big supermarket doesn't have a bottle of splendid mountain spring! ”
"I'm a dog too! Who said that Su Dong's advertising was garbage before? This is spam?? Then you find me a non-garbage one to come out! Or lose this advertising vulgarity has no connotation? I think simplicity is king! ”
"There's an insight upstairs!"
A certain treasure spring water is also ready to do a big job with the splendid mountain spring, but the first day of the people has just ended, and the product is out of stock! If you continue like this, you won't be able to do this, where will you still have a market!? I'm going to fight back!
However, the next day......
The media, who have not seen Su Dong's figure for dozens of days, how could they let go of such news.
"Su Dong's strength proves that he is the first brother in the advertising industry!" Continuation of the advertising myth! 》
"Yesterday, the whole line of Splendid Mountain Spring was out of stock! 》
"Reporter Investigation: Splendid Mountain Spring Sells Crazy! 》
"Is the mountain spring sweet? Let's dive into this company! 》
"Su Dong's new advertisement produces a phenomenal effect! 》
"Splendid Mountain Spring Sales Soar! 》
Not only a certain treasure, but also other brands of mineral water companies can't sit still. If you buy the water of the Splendid Mountain Spring, then you won't buy them anymore, your belly is so big, you can drink so much water every day.
On the Internet, the friends chatted happily.
"Actually, I'm going for Su Dong, conscience in the world, Su Dong has never taken a fake or shoddy commodity until now!"
"I didn't even buy it yesterday. It's so hard to drink water! ”
"This water is now a little on fire. But if you don't fire, there is no reason! ”
"The key is that it tastes good, it's pretty good."
At a time when other mineral water companies are also competing for advertising, Splendid Mountain Spring has enlarged its tricks again.
Beautiful surroundings, clear spring water, tranquil Qiandao Lake. This shot reminds everyone of "Tip of the Tongue" again!
"Every time you drink a bottle of Splendid Mountain Spring, you donate a penny to the children in the poor mountainous areas."
Many friends in the advertising industry were stunned, your uncle, advertising can still do this! I have seen it for a long time!
"Not bad!"
"Conscience brand!"
"Okay, I'll drink Splendid Mountain Spring in the future!"
"Yes, you can still do public welfare."
"Yes, what to drink is not to drink, besides, this water is really a bit sweet of a mountain spring."
"I'm right on the other side of Qiandao Lake, and this water is indeed as it says in the TV commercial!"
"Praise for public welfare, praise for Splendid Mountain Spring!"
(To be continued.) )