Chapter 209 Electric Vehicles

was stirred up by Nomura Masaochi, and Lu Yang was not in the mood to watch the auto show.

"Lu Yang, do you want to make cars?" On the way back, Guo Xia looked at Lu Yang, who was speechless, and couldn't help asking.

Lu Yang looked at her in surprise, his eyes widening.

Seeing his expression, Guo Xia knew that she had guessed correctly.

"Do you really want to make cars? That's a little too risky, isn't it? Guo Xia said in surprise. She really can't imagine what it will be like for Tianxin Group, which is calling for wind and rain in the field of intelligent electronics, to enter the automobile manufacturing industry.

Lu Yang really wants to make cars, and it's not a day or two. With Tiandao credit card in hand, Lu Yang will definitely not limit his career to intelligent electronics. Last year, Lu Yang thought about what he wanted to do in his next industry. Later, he chose the automotive industry. However, after learning about the current situation of Huaxia's automobile industry, Lu Yang found that it is much more difficult to get involved in automobile manufacturing than to make electronic products.

In 09, the production and sales volume of Huaxia Automobile exceeded 13 million, surpassing the United States and becoming the world's first. However, if you look around, you will know that the streets are basically foreign brands, and Huaxia's own brand sales account for a very low proportion, and they are basically low-end products. This situation is even worse than the previous Huaxia mobile phone industry. Before the rise of Tianxin Technology, the share of domestic brands in the Huaxia mobile phone market was not low, and domestic brands won the trust of the Chinese people with superior cost performance.

However, in the automotive industry, domestic brands stink again and again, and there is a feeling that Adou can't be supported. For example, Lu Yang's Tianxin Group also has the purchase of official cars, and when choosing the brand, Lu Yang specially told Su Yan to consider more domestic brands. However, after the company's purchasing department conducted an evaluation, the domestic brands were eliminated one after another, because the domestic cars that did not meet the standards were selected. This situation is not a special case, I don't see even the government procurement of vehicles is like this.

The current situation of domestic cars is caused by many reasons, generally speaking, everyone feels that the quality of domestic cars is not good. Although the price is relatively low, most people are more inclined to buy foreign brands for similar models, as long as the price difference is not so rewarding. Because cars are not ordinary consumer goods, the cost of maintenance and upkeep is high, and after-sales service is very important. In these aspects, domestic cars have no small flaws.

In Lu Yang's view, domestic cars are indeed inferior to imported cars, but the gap between the two is by no means so big. The reason why the reputation of domestic cars is so bad is inseparable from the promotion of foreign car manufacturers. They suppressed local brands in China for the sake of China's huge automobile consumer market.

"Of course, there are risks, but not as big as you think." Lu Yang said calmly, "In recent years, the growth rate of the domestic automobile market has been amazing, and the sales of domestic cars have been rising. ”

Guo Xia still doesn't quite understand: "Your company's reputation is very good, but aren't you afraid of making cars and dragging down this reputation?" ”

"Produced by Tianxin, it must be a high-quality product, you don't have to doubt this." Lu Yang is quite proud, "I will not rely on low prices to compete for the market like Geely and the Great Wall, we have always been accustomed to taking the high-end route, and cars are no exception." ”

Guo Xia couldn't help laughing: "Lu Yang, you're not joking. Even if you have accumulated a good reputation in smart electronics, it is unrealistic to expect consumers to buy your cars. If you look at the domestic high-end car market, are there any domestic brands? ”

"Forget it, I told you now that you don't understand, and when our car is made, you will know." Lu Yang did not argue, and relied on facts to speak at that time.

Lu Yang's planned car route is similar to Tesla Motors in the United States, which was founded in 2003 and is mainly dedicated to the development of electric vehicles, which is famous all over the world. But so far, Tesla Motors seems to be in trouble, and its Tesla Roadster has been in a lot of problems, falling short of the company's leadership's expectations, and selling more than 1,000 worldwide.

Electric vehicles are the future of the automotive industry, and this has been recognized all over the world. Not only American automakers, but also Japanese automakers such as Honda, Toyota, and Nissan are developing their own electric vehicles. The biggest constraint on the development of electric vehicles is battery life. In this regard, Lu Yang has a clear technical advantage.

Of course, the automobile industry is not such a simple thing, involving all aspects, and it is not so easy to build a good car.

"If you really want to make cars, it's better to buy a car manufacturer." Guo Xia suddenly said, "I have news here, maybe it will be useful to you." ”

"Acquisition?" Lu Yang thought about it, Guo Xia's suggestion was also right, the automotive industry is not as good as the electronics industry, anyone can get on it. The patents, production lines, workers, etc. involved are not trivial problems. If you can acquire an established automaker, most of the initial accumulation work will be completed.

"What is the news you are talking about?" Lu Yang asked.

Ford Motor Company is in talks with Chinese automaker Geely Holding Group to sell its Volvo brand. However, the negotiations between the two sides have entered the substantive stage, and if it goes well, they may sign a ......contract tomorrow," Guo Xia said with a smile, "Of course, this kind of negotiation may occur at any time, after all, it involves more than a billion US dollars, and in the reality of the Americans, as long as you bid high enough, even if you have signed an agreement of intent, they can regret it." ”

"Volvo cars, I've heard of it, it seems that the main focus is safety." Lu Yang knows this brand.

"Yes, Volvo is still very well-known in the world, and to be honest, I am very optimistic about their prospects in the Chinese market. Why, do you want to intervene? More than a billion dollars is an astronomical amount for others, but for you Lu Yang, it's nothing. Guo Xia said.

Lu Yang thought about it for a while, and finally shook his head: "Forget it, Huaxia Automobile Company acquires a foreign company, what does it matter if I intervene, if this is the case, it will be cheap Yankee in the end." Others say that Chinese people are good at infighting, and I can't do this kind of thing. ”

Guo Xia smiled: "No wonder the Internet says that you are a big angry youth, I can be regarded as an acquaintance today." ”

Lu Yang glanced at her: "The Internet also says that I am a big turtle." ”

said that Luyang turtle is a widely circulated joke. It is said that there was a gathering of domestic Internet tycoons, and those Internet bigwigs in China had arrived, and everyone was dressed in famous brands and customized clothes, only Lu Yang was dressed in stalls and casual clothes. At the banquet, the bigwigs held red wine and behaved elegantly. What Lafite, Latour, the best red wines in the world are on the table. But Lu Yang was very uninterested in red wine, so he asked the hotel to find him a bottle of rice wine, which was really difficult for the hotel manager.

Later, this incident came out, and Lu Yang's name of "turtle" was put on. However, Lu Yang didn't care, but had a feeling of being proud instead of being ashamed. To this day, Lu Yang is still not used to things like red wine steak, and he has a very straightforward personality, he doesn't like to hide and wronged himself, even in public, he doesn't hide his preferences. In the eyes of those so-called upper-class people, Lu Yang is definitely a typical nouveau riche and a turtle.

"Looking at you, it seems that you are called a turtle, which is a very proud thing?" Guo Xia tilted her head and looked at Lu Yang.

"It doesn't matter if you are proud or not, it's just your habits and hobbies, in fact, I don't really understand what is so good about red wine, it seems that rich people can only drink red wine. Others say I'm a turtle, but in my opinion, they're turtles. Lu Yang said calmly.

Guo Xia looked at Lu Yang, there was a strange light in her eyes, and she became more and more interested in this man. This man has a talent that is different from ordinary people, he is real, not pretentious, and completely different from those people Guo Xia has come into contact with before. Sometimes, his self-confidence and ambition make people dare not look at him directly, and other times, he is like a child......

"Lu Yang, how are you and your celebrity girlfriend?" Guo Xia asked with a ghostly gesture.

Lu Yang was stunned for a moment, looking a little lost.

"It's okay, why did you suddenly ask this question and break the news with gossip magazines."