Chapter 142: ZARA is here

Da Niu's surgery has been completed and is currently recovering quickly. [Full text reading]

Zhang Bin took Zhao Min to visit him, and for the problems in the recovery, Da Niu said that he has rarely eaten enough recently.

Regarding Da Niu's complaints, Zhang Dabiao said that he was speechless.

Recently, the amount of food eaten by the big cow may have increased again during the recovery period.

Every time the restaurant brought him food, Zhang Dabiao had already said that he must take more, but the people in the restaurant were always cautious, for fear of too much waste.

Recently, Zhang Dabiao went to buy food in person, and the rice was filled with two pots in a big pot, and then he had to ask the guys in the restaurant to help him get the dishes.

Zhang Dabiao is still complaining, people who don't know still think that he is delivering food to which construction site.

Regarding the funny complaints of the two, Zhang Bin could only say that after Da Niu was discharged from the hospital, he would take him to a big meal.

Meng Shangyi, Zhao Min has been feeling tricky about something lately.

Because of the unique style and fresh and beautiful fashion sense, more and more old customers choose to go to the store for private customization, and most of the ages are concentrated in the appearance of twenty-five to thirty-five, and most of them are urban white-collar workers.

It can be said that Zhang Bin's expected goal at the beginning was successful.

The income of this group of people is just adapted to the development of Meng Shangyi at this time.

Affordable, stylish, and unique, it is exactly what young women are looking after at this time.

Of course, the richer lady, even if she thinks that your style is good and fashionable enough, she will still choose international brands, because such brands are a bit low when worn out.

At present, the number of costume designers has increased to six, but it still seems a little dwarfed.

However, if the number of designers continues to increase, it will not be a good thing for Meng Shangyi.

Continuously adding designers will not only increase the design cost, but also be a problem in management, and will also slow down the progress of the factory.

Zhang Bin and Zhao Min finally discussed and decided to raise the threshold for private customization.

Unlimited supply will only reduce the value of your brand, and the profit may be high in the short term, but it is not conducive to the sustainable development of the brand.

If you want to become a high-end clothing brand, limited supply is a road that must be taken.

On the twelfth, not long after Zhao Min went to work, he called Zhang Bin.

Zhao Min told Zhang Bin that Zara was coming.

"Who?" Zhang Bin thought he had misheard.

"z, a, r, a, zara", Zhao Min said very clearly.

"I'll come right away", Zhang Bin hung up the phone and rushed to the store on Rende Street with Wu Long.

In the car, Zhang Bin began to think about the purpose of Zara's coming, in fact, it is easy to guess, it is either a merger or an acquisition.

As a large international clothing brand, ZARA needs to do only two things, first, suppress opponents, and second, acquire opponents.

Founded in 1975 in a remote town in A Coruña, Spain, Zara has become a leading brand in precision fashion after just two or three decades of development.

In 2005, Zara was ranked among the world's 100 most valuable brands, and in the same year, it was listed on Interbrand's list of the world's best brands for the first time, and in 2006, it ranked second only to adidas, with a brand value of $4.2 billion.

By the year of Zhang Bin's rebirth, ZARA's stores around the world had reached an astonishing 2,000. Ortega has surpassed Warren Buffett in value, reaching a staggering $46.6 billion.

It seems a little strange that such a behemoth in the clothing industry would suddenly find Meng Shangyi.

But if we understand one thing, it's not all that surprising.

In 2006, ZARA officially opened its first store in the mainland, and at the same time established ZARA Huaxia District Management Company, which is responsible for the promotion and strategic deployment of the ZAR brand in the mainland.

At this time, it is not surprising that the other party came to the door.

When Zhang Bin arrived at the store, the clerk said that they were all in the office, and Zhang Bin went straight to the office.

When I opened the door, there were quite a few people inside.

Except for Zhao Min and Liu Yan, the people on the other side should be people from Zara Company.

Two males and one female.

Under Zhao Min's introduction, Zhang Bin and the three of them shook hands one by one.

The three people who came, one of them was the deputy manager of the market strategy department of ZRA Huaxia District, Zhang Yuliang, the other man was his assistant, and the woman was the creative director of the brand in Huaxia District, Sun Qianxue.

For Meng Shangyi's clothing designs, creative director Sun Qianxue praised them enough.

"Mr. Zhang, for your brand's clothing design and your judgment of the fashion trend, I am very surprised, it is undeniable that in this aspect, you are indeed ahead of most of the domestic clothing brands, regardless of whether our cooperation can be successful or not, I hope we can have multi-level exchanges on design concepts and fashion trends."

As for the success of the cooperation, Sun Qianxue is more concerned about the integration and exchange of fashion trends between them.

"If a brand wants to become bigger and stronger, it is not to cherish itself, but to accept a wide range of ideas and opinions, I think I am happy to further cooperate and communicate with your company on some aspects," Zhang Bin said with a smile.

On the sofa in the office, Zhang Bin and Zhao Min and Liu Yan sat on one side, Zhang Yuliang and Sun Qianxue sat on one side, and as for the assistant, he stood by himself.

Liu Yan originally wanted to go out, but Zhao Min asked her to stay, but Liu Yan is now also in charge of a store, and she also needs to know about these things.

As the person in charge of this cooperation, Zhang Yuliang took a document from the assistant's hand, put it on the coffee table, and said with a smile: "I believe that Mr. Zhang should have an understanding of the clothing industry, and he should not be a stranger to our brand, so I will not introduce more, we came here this time, mainly to make further cooperation on the development of Mengshangyi."

Zhang Bin nodded, "Please speak."

He is not a pedantic person, sometimes the cooperation that is beneficial to each other can indeed speed up the globalization process of the brand, you know, at this time ZRA is already a big brand in the world, and people can give up a little channel casually, which is enough for Mengshanyi to develop for several years.

"This is a preliminary estimate of the brand value of your brand made by our company, Mr. Zhang can take a look at it first, it may be a little different from everyone's ideas, but it can be adjusted," Zhang Yuliang said.

Zhang Bin took it and watched it with Zhao Min.

He directly ignored the various details above and looked at the brand value at the bottom.

Two hundred million?

Development potential, four stars.

"When I estimated this time, I didn't take into account the second store, so it was only for this store," Zhang Yuliang then explained.

These two stores, if you calculate the value, the cost of the store alone is close to 20 million, plus the expenditure in other aspects, the two stores cost a total of more than 30 million.

Based on the current profitability, the two stores can make at least 15 million a year.

"What do you mean by that?" Although he already knew it in his heart, of course Zhang Bin had to pretend not to know.

"That's right, our company is very interested in the development of your brand in the region, I wonder if Mr. Zhang is considering financing?" Zhang Yuliang said tentatively, "Of course, we can discuss the market value of your brand, and this will not affect our confidence in financing."

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