During the eleventh period, the staff of CCTV documentary channel worked overtime collectively. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

At 8 o'clock in the morning, Xiao Chen, assistant to the director, came to the east door of CCTV with a breakfast bag, and smiled at the security guard at the gate.

Uncle Qin, the doorman, happened to see it, and poked his head out and quipped: "Yo Xiao Chen, walking with your head held high, is this a cervical spondylosis and working overtime?" Do you want Uncle Qin to loosen your bones? ”

Xiao Chen stopped, continued to hold his head high, and explained with a smile: "How can it be cervical spondylosis?" It's called Salmonella Poplar Proteus Syndrome, giggle~"

Seeing Xiao Chen, who was trembling with laughter, Uncle Qin swallowed his saliva: "Talk about people!" ”

Xiao Chen snorted proudly, turned around and left: "Abbreviated as Desser's disease!" ”

Uncle Qin smiled and shook his head, everyone on the earth knows that the people of the CCTV documentary channel are all scared, they have created a miracle, well, in fact, this miracle has nothing to do with ordinary staff, but it is still very shocking to say, they have witnessed the historical record of CCTV advertising bidding!

At the end of November and the beginning of December every year, CCTV will hold the next year's gold resources advertising bidding and bidding conference, and split several of its news programs, variety shows, and high-rated gold resources into different units, and open bidding to the whole country.

Last year, the total amount of CCTV bidding was just over 12 billion, and Huiyuan juice won the naming right of this year's "Avenue of Stars" with 255 million yuan to become the king of the standard, which was called the sky-high price by the media, but I didn't expect that in September this year, the advertising resources of the documentary channel, which had never been taken seriously, actually shot "A Bite of China" 180 million, and "Deformation Meter" 258 million The ultra-high price of the whole CCTV was smacked in the face.

"Avenue of Stars" is the king, right? Hehe, the target of "Deformation Meter" is 258 million, and you are 3 million higher, which is also high, who is the standard king?

Golden resource advertising space, right? Yes, our documentary was raised by our stepmother, no one hurts, no one loves it, and I am not qualified to be your gold resource, so, these 400 million, our channel will accept it by itself!

It doesn't matter if the resources are tilted to channel 1-10, it doesn't matter if our documentary channel is not welcomed, it doesn't matter if we can't make good films, there are masters outside, anyway, we can introduce it, and we can make 100 million!

When Xiao Chen came to the work area of the documentary channel, almost everyone was raising their eyebrows, all of them had that disease, and even when they worked overtime on the eleventh, they were happy and had no complaints.

In the marketing department, the phone has never survived, and everyone is busy!

"Alas, Mr. Wan, yes, you read that right, the newspapers have published it, and the bid king is 258 million, which is our documentary channel, and it is freshly baked! Let me tell you, now that the gold resources of our documentary are getting less and less, if you don't decide which one to buy, it will definitely be too late......"

"Okay! Mr. Wu of CYTS bought the No. 3 unit advertisement of "Silk Road" for 3.9 million! I've locked it for you, and no one else can buy it......"

"Attention colleagues! Don't sell the No. 1 and No. 2 units of "China Adventure" and the naming rights, the Pathfinder Group bought it for 32 million, don't make trouble! ”

"Congratulations! Come on, come on! ”

"Well done! fighting！ ”

"Mr. Wan...... Did you hear that? "China Adventure" has all been sold, I'm really not talking nonsense, am I? There are still two shows left for you on my side, and I still call you based on your old relationship for many years...... I'm telling you, the documentary channel has been crazy these days, all the programs in the first half of next year are sold out, and unless there are new programs in the second half of the year, you won't have a chance at all...... How can it be! Yang An's new show, any episode is more than 20 million, have you fought for those companies with assets of billions? Alas, well! How about I lock in an order for you temporarily? Hurry up and sign the contract in Taiwan! ”

Xiao Chen walked all the way, and each workstation deliberately stopped for a while, and she especially enjoyed this atmosphere.

The colleagues in the marketing department are like chicken blood, taking advantage of yesterday's bid king's shareholder wind, to sell out all the advertising units of the documentary channel that are difficult to sell, even those garbage units, leftovers, there are people willing to bid, and more than twice as high as the previous offer, and there are many people to grab!

In the morning meeting at 9 o'clock, Director Hou called everyone to the office and said excitedly: "During the eleventh period of overtime, everyone will be paid three times the salary, the deadline is 0:00 on October 8, and each advertisement has a commission of five thousandths, you can sell it to your heart's content!" Desperately sold! Find a way to sell! Don't scruple about anything, shout up twice the reserve price! The more you sell, the more commissions you get, and there's no cap! ”

"Hooray!"

"Director Hou is so handsome!"

"Hold it back, I still have a 30 million customer waiting over there, Director Hou, I'll go, if I take down his ......"

Director Hou looked at the excited young man and waved his hand: "Reward you with 150,000!" ”

Rumble!

This made everyone's eyes red, this is going against the sky!

The entire documentary channel, regardless of whether it is from the marketing department or not, has all moved, looking for classmates, friends, and former colleagues, and all the networks have been spread.

For the documentary channel, the original reserve price has been doubled, even if they give a 50% commission, they have earned, you know, how difficult it was to sell advertisements on the documentary channel before, although it hung the CCTV brand, but when I heard that it was a documentary channel, the customers were scattered, basically ignored, there were no advertisements in many places to put them, so they could only reduce the price one by one, and even keep replaying the feature film.

Seeing that the employees were working overtime excitedly, Director Hou sighed and returned to his office, made a cup of strong tea, half-lay on the chair, read the newspaper delivered in the morning, and smiled contentedly.

"China Youth Daily", "Zhongjing Morning Post", "Entertainment Weekly" and other well-known media all reported on yesterday's CCTV documentary channel bidding meeting, and the title was very eye-catching.

[Nuggets of the neglected TV industry - revealing the whole process of the documentary channel producing the CCTV standard king], this article said: "Yang An, a famous director and producer recognized by domestic TV people, after making a lot of money in variety shows, turned to the extremely underestimated low-lying documentary field in China, and won the 20xx CCTV standard king with 258 million...... Yang An introduced that there is no unpopular TV program, there is no niche, and excellent TV programs are definitely not only variety shows, any type may produce a masterpiece at the level of the king, and the number of 100 million yuan clubs will not be less......"

[Famous TV producer Yang An officially entered the field of documentaries], the article introduced: "The documentary "A Bite of China" won 180 million, setting a new record in the history of food documentaries! "Metamorphosis" won 258 million, and the humanities documentary won the CCTV advertising king! With the inclined support of national policies, the spring of domestic documentaries has arrived! ”

[258 million set a domestic documentary advertising record, food and humanities are favored], China Youth Daily introduced: "According to the introduction of Director Hou Zhonghua of CCTV Documentary Channel, it is the dream of all documentary producers to return to prime time...... "A Bite of China" is not the most common historical and humanistic type of traditional documentary, Yang An's team skillfully selected the type of food, found another way, and produced a classic documentary that is deeply loved by the audience......

The more Director Hou looked at it, the more he liked it, and silently read his name several times, and finally couldn't help laughing out loud.

Proud!

The spring breeze is proud!

The spring of domestic documentaries is coming, and the leader is Yang An!

The total investment in domestic documentaries was less than 500 million the year before last, and at the end of the year before last, radio and television issued opinions, which broke out last year, and the investment doubled to 1 billion, of which CCTV assumed the main responsibility for the development and progress of Chinese culture, so even if the input and output of documentaries are not proportional to the loss, they can only bite the bullet, and invested 880 million last year, accounting for 90% of the country!

This year, under the auspices of Deputy Director Cai, the documentary channel successfully bought "A Bite of China", and strongly introduced "Metamorphosis", with an advertising revenue of 400 million to make CCTV people crazy, and the leaders couldn't believe it, Deputy Director Cai scolded Fang Xuan at the Taiwan leadership meeting alone, and was full of spirit, and won next year's investment budget of 1.8 billion!

"Tsk...... The documentary channel can get a financial allocation of 1.8 billion, and my old marquis has not lived in vain in this life! Looking back on the history of the development of China's TV industry in the future, my old Hou's name will also be rewritten! ”

Director Hou was very excited, rubbed his nose, tasted tea, finished reading the newspaper, and turned on the computer to watch the Internet news, the overwhelming propaganda made him like flying into the clouds, and seemed to see the best future of the documentary channel!

Tuk tuk!

Knocking on the door, it was Xiao Chen from the window, Director Hou beckoned, Xiao Chen pushed the door in, held the folder, bent down with a smile, and put a stack of documents in front of Director Hou.

"Director Hou, this is Mr. Yang's invitation letter, please go to CapitaLand Hotel tomorrow night to attend the cocktail party, this is a foreign-related cocktail party, NHK, BBC and other TV stations in China will participate, Mr. Yang specially left you a message, what he said is, maybe there will be a surprise!"

Director Hou's eyes lit up, political achievements, and political achievements, needless to say, it must be the matter of foreign TV stations introducing Chinese TV programs to be negotiated! He really likes Yang An too much: "Haha! Maybe there is really a surprise, I will definitely be there, and thank Mr. Yang well! ”

Xiao Chen pursed his lips and smiled, bent down to pick up the second document: "This is the official application form for the exchange of broadcast time issued by Enron Film and Television Entertainment Company, you can take a look." ”

Director Hou didn't dare to be careless, carefully dismantled it, watched it carefully, and frowned: "It will be broadcast at 9 o'clock in the evening?" ”

He looked at the schedule for October, and Xiao Chen thoughtfully handed over the program broadcast list for October 8. (To be continued.) )