With the momentum of the Oscar for Best Director, Twentieth Century Fox once again promoted the director to let the audience pay attention to Murphy's latest trends, and now Murphy has just won the Oscar for Best Director, which is the time when the limelight is at its strongest, and it can naturally attract the attention of a large number of fans, and the halo effect of the Oscar has always been obvious. Pen "Fun" Pavilion www.biquge.info

In addition, under the impetus of Murphy and Carla Firth, Twentieth Century Fox once again launched viral marketing, which is not suitable for every movie, such as "Diego Rose" has not been used much, viral marketing must choose the right medium, "Dark City" is undoubtedly a very suitable genre.

While Dark City is still in the pipeline, viral marketing just needs time to ferment.

In mid-April, Twentieth Century Fox released its first official makeup photos, and its impact swept away the crew's previous dull silence, making "Dark City" a hot topic again.

At the same time, Twentieth Century Fox also opened the official website of "Dark City".

In the beginning, when someone clicks on the start page of the website, they will find that most of the page is pitch black, with only a strange background sound on it, like a mysterious spell.

It's a confusing thing, and if it weren't for Murphy's avatar and the official Dark City website, many people would think it was a prank.

But after experiencing the baptism of the Oscars, Murphy's fan combat effectiveness has skyrocketed, and in official terms, some fans who are obsessed with Murphy's films have tried their best to finally solve the mystery of this mysterious spell.

Of course, as a director with a professional fan base, it is only easy to get fans to unravel this so-called secret curse.

However, before Murphy used the fan organization, there were super-techable fans who managed to see the visual spectrum of the audio file and found that it was a Twitter hashtag, and this is like a poster of thousands of photos of "Truman's World", a small picture is like a pixel, and it is a picture of the magician played by James Franco, the supervillain of "Dark City" has been announced.

When fans spelled out the picture, a strange letter appeared on the website.

This is a secret letter from Jay Rachel, the heroine of "City of Chaos", to her childhood friend Chris Dane!

This letter is actually written by Murphy, and now it is released, which can not only properly reveal some news about "Dark City", but also arouse the appetite of fans, but not too much.

"Chris, I want you to read the letter. Although I would like to speak with you in person, you have been hiding in your apartment since the last time, and I have not seen you a few times, so I can only write to you about some updates in New York City. ”

"Obviously, in the current economic environment, more and more bankrupts are appearing, under the prosperity of New York, there are countless undercurrents hidden, since you smashed that conspiracy, the law and order has not improved, under your deterrence, the gangs in the city have temporarily reined in for a while, but recently a man called the magician organized a group of outlaws to rob around the city, and the dark night in New York has become more chaotic."

"In the past, I had firm beliefs, but I couldn't see the hope and the way forward for this corrupt and dark city, your appearance changed all this, in the past year, every time you attacked criminals in the dark night, you increased the confidence of the citizens and suppressed the arrogance of the gangsters, and now the police have nothing to do with the magician gang, I hope you can take action again."

"No one will deny that Chris Dane is a righteous walker in the dark night of New York, the brightest presence in this corrupt city, and your light cannot dispel all the darkness, but it can give people encouragement and confidence."

"I vividly remember the last time we were apart, I always wanted New York to become a city of light, and I remember the kind and simple Chris Dane back into this world, ...... like that."

"In order to achieve this as soon as possible, I am also ready to join the fight against crime in New York City more deeply, and prepare to compete for the district attorney of New York City, so that all those bastards who do evil in New York can be sent to prison!"

"I want to work with you, Chris. Together, we can restore order to New York City and dispel the gloom and darkness that hangs over the city! ”

"Because I can't see you, I can only put the letter in the encrypted mailbox of your apartment, if you're lucky, I hope you can check it yourself."

"Greetings to you, your dear friend Jay Rachel."

In short, this letter is to tell fans that "Dark City" has started filming and will be released soon, and the previous heroine, Jay Rachel, was infected by Chris Dane and was ready to join forces with him to fight the growing crime in New York City.

The response from fans was enthusiastic, with the letter being forwarded online and some commenting.

"Jay Rachel's role is obviously heavy, is this to make a crime-fighting couple duo with Chris Dane?"

On the surface of this letter, it seems that this is indeed the case, but there are also fans who don't think so.

"Throughout Murphy's films, how many of the heroes and heroines in it can come together? Not to mention "Hard Candy" and "Gone Girl", even in "Man of Steel", Superman and Louise Lane, the latter are infinitely blackened, I don't think Jay Rachel and Chris Dane will have a happy ending. ”

The truth is more serious than what this fan wrote, and Murphy is ready to put Jay Rachel on a path of no return.

Any publicity is time-sensitive, and after a period of fermentation, fans gradually turned their attention to other aspects while remembering "Dark City".

When the time entered the beginning of May, a makeup photo of Jay Rachel played by Margot Robbie suddenly circulated on the Internet.

This is different from the previous use of the official website to disclose the villain magician, this time it is the first link in the entire viral marketing plan carefully formulated by Murphy and Carla Firth, this huge viral marketing plan will run through the entire stage of the film from preparation to filming to post-production to release promotion!

Margot Robbie's heroine is the first character to appear in the whole project.

After opening the official website of the 800 Serious 800, Twentieth Century Fox opened a so-called "campaign website" for Jay Rachel, played by Margot Robbie, to echo the content of the previous letter, knowing that Jay Rachel is the district attorney of New York City in "Chaos City", which is designed to match his background.

There is currently only one campaign ad on the site, and the small print below the ad indicates that it was funded by a "friend of Jay Rachel", but fans can easily deduce that this kind person is actually New York City's Dark Night Stalker Chris Dane.

In addition to this website, there is a more interesting one, that is, the "campaign website" opened by the magician played by James Franco for Jay Rachel, although there is also an ad for Jay Rachel's campaign, but the person on the painting has been painted with a large red ×, and another photo is hidden under the frame.

Want to see this picture? Then you need to work together with netizens and fans around the world: first enter your email address and confirmation code below the photo, and then you will receive an email in which you will get a coordinate (x, y) and an address, open that address and enter the coordinates, click Submit to submit, and then the coordinate point will be revealed.

In less than a day, the true face of Lushan in this photo has been revealed, it turned out to be a magician played by James Franco, and this photo caused a strong reaction for a while.

Viral marketing is not a new thing, and fans can quickly guess that this is the relevant information of "Dark City" after watching it, but they still can't help but wonder, what did Jay Rachel do? actually caused the villain to declare war directly, which is obviously the rhythm of the magician who wants to get rid of Jay Rachel.

In this viral marketing, it has been revealed that the villain of the film is the magician, so many websites across the United States received a package - a mysterious package sent by the magician.

The mystery package consists of two parts, a cylinder with a map of New York City on the outside, two different areas of attack marked in red handwriting, and a T-shirt with Jay Rachel's face and the slogan "Fire Rising" inside.

The meaning of these two items is obvious: the villain Magician is about to take action on Jay Rachel!

Not only that, but in conjunction with the first part of the viral marketing plan, Murphy also stood up for an interview and officially talked to the media about "Dark City".

"In this film, the character of Jay Rachel will no longer be an embellishment, let alone a simple vase, she will have an extraordinary transformation and will be one of the most important characters to drive the plot!"

After many fans saw the relevant reports, they began to speculate again, what will Jay Rachel become? Is it to become a villain?

Fans wander around the internet, trying to find relevant information, but to no avail.

Not to mention ordinary fans, most of the crew doesn't know the transformation of Jay Rachel's character, only a few people, including Murphy, have seen the full version of the script, but those who have read the relevant script admit that the fate of Jay Rachel's character is full of pathetic epicness!

Margot Robbie even told Murphy directly that this was the darkest and heaviest of all the movie characters she had ever seen!

Times have changed, the social environment is changing, and after Murphy's years of hard work, the audience's acceptance of relatively heavy films has increased significantly, especially commercial noir films with Murphy Stanton's signature, which can be said to be completely mainstream.

The film is still in preparation, but Murphy hasn't let up on his demands, as does everyone on the crew, especially James Franco.