In May, another cold snap passed through the traditional publishing industry. Pen ~ fun ~ pavilion www.biquge.info

In fact, according to everyone's calculations, and even reality, a trajectory can be determined: after the continuous development of the Internet and new media, the traditional publishing industry should have a big ebb and bustle - continuous regression - stabilization - a slight development process.

It's because of the big waves......

At the beginning, the impact of online reading and fragmented reading will cause traditional media to suffer a cold winter, and various data will continue to decline and decrease in batches.

That number will slip to a terrifying level.

During this period, the traditional publishing industry will usher in a cold winter, and it will also be a big low tide.

But the situation will gradually stabilize...... Because a lot of people are going to get back to reading on paper......

Not only because of the feelings of reading on paper, but also because there are certain advantages of reading on paper, including but not limited to convenient access and easier memory.

At this time, the traditional publishing industry will also slowly gain a foothold......

Then, more people will withdraw from online reading, and after watching too much fragmented e-reading, they will return to the most primitive paper reading stage.

It stands to reason that after so many years of great development of the Internet, the traditional publishing industry has reached a stable stage.

But now smartphones have appeared!

After the emergence of the United States, the world began to rush towards the intelligent era, but after all, smartphones are only something that a few people can afford......

Outcome...... Not to be outdone, the traditional telecommunications giants on China's side have lowered the level of mobile phones from four or five thousand yuan to 1,000 yuan.

Smartphones are all over the land of China.

As a result, the traditional publishing industry has suffered another low ebb, and more people have shifted their attention to smartphones, and it is more convenient to use that thing to read than computers!

As a result, the recent traditional publishing industry has once again experienced a decline in sales.

Even newspapers that need to use supplements to get advertising and make a profit are now finding it increasingly difficult to send them out......

All major newspapers and media across the country are in a state of decline.

It was also in this environment that Dong Qi and Ye Xing encountered something they didn't expect today.

Today they are here to attend the Zhonghai City Publishing Industry Seminar, and they also know that this seminar is supposed to be to discuss issues related to the current cold winter of the newspaper and periodical industry.

Both were ready......

At the meeting, most of the people were sad, and many people were discouraged, saying that they couldn't do it anymore, and that many people in their departments were leaving to devote themselves to the new media industry......

The editor-in-chief of the Donghai Metropolis Daily is now complaining: "Our survival is basically all kinds of urban news...... But now it's good! Even if our news appears as soon as possible, we still have to go through a process of printing, publishing, and distribution, and when our set of procedures is finished, there will be slower news on the Internet! In the long run, who else will be able to read our newspapers? So recently our sales have fallen very badly, and in the last quarter, sales have fallen by 3 points, and if this continues, our survival will be in question! ”

The words of the editor-in-chief caused a burst of complaints from the scene.

At this moment, someone suddenly glanced at the news, and then shifted his gaze to Dong Qi: "Teacher Dong, can you tell us about the successful experience?" ”

"Huh?" Dong Qi was a little confused, but soon someone told him the reason, including Ye Xing, and soon knew the reason!

Because the sales of the latest issue of "East Poster Literary Edition" have already appeared, it has rushed directly to 347,000 copies! There is only one step left of 350,000 copies.

And this is already a record that has broken the history of the "East Poster Literary Edition", and you must know that this newspaper has never sold this level before.

Now everyone is a little envious and jealous when they see this number, when they are experiencing a cold snap and only a few newspapers have increased sales, "East Poster Literary Edition" can actually stand out and reach this level!

Dong Qi also sighed for a while.

In the past, when he participated in such publishing industry conferences, he could only rely on his identity as an older generation of newspaper businessmen to speak, and the people below were basically reluctant to listen, and many people were doing their own business......

The only thing I can rely on is qualifications!

At that time, Dong Qi said something, even if it was very reasonable, these guys really didn't want to listen to it, and they felt that he was preaching.

But now......

Everyone looked at Dong Qi sincerely, and strongly hoped that he would say a few words.

And when they speak, these people are staring intently, and some are even taking notes......

The difference in treatment before and after this is really amazing!

But since there is this opportunity, Dong Qi also began to say: "In fact, the growth of our newspaper sales does not have much to do with me, because there is actually only one factor for the growth of sales, "The Legend of the Condor Heroes", this book is fantastic, plus the author Li Kuo's goal is to create a new era of martial arts, so there are gimmicks, there is content, and the plot of this book is set up very catchy, so our newspaper sales have broken through history!" But at the same time, the sales of our "East Poster" are also declining like everyone else. ”

"If there's one rule to guide us in dealing with this publishing winter, I think it's content! If there is still content like "The Legend of the Condor Heroes", our things will be better. It's like doing news, we are not as fast as online media, but we can dig deeper! Dig out what is not available on the Internet and let it form our advantage, readers on the Internet may not have time to read in-depth interpretation of the tirade, but those who read the newspaper may not be ......"

Dong Qi also enjoyed a kind of attention from everyone today, and he had to thank Li Kuo in his heart, this kid is really powerful.

"East Poster Literary Edition" was given preferential treatment today, including Ye Xing, who already has a bit of an industry benchmark.

…… And then "The Legend of the Condor Heroes" will release a new chapter after the historical sales record of 347,000 copies.

Whether it is the industry or the "East Poster Literary Edition" itself, they are paying attention to this matter, and many people are worried, for fear that this number will only be short-lived, and then sales will soon fall back to the previous level, which will be a huge blow to many people...... (To be continued.) )