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In the high-speed car, Murphy withdrew his gaze from the side of the highway to San Diego, turned to Carla Firth, who was sitting next to him, and said again, "I don't think it's appropriate to animate 'Chaos City.'" ”

Back in Los Angeles, Murphy immediately met with representatives of Twentieth Century Fox and Dark Horse Comics, the latter intended to buy the anime rights of the "City of Chaos" series at a high price, and then publish it in the form of comics.

But these were all rejected by Murphy.

Due to the provisions in the previous agreement, Twentieth Century Fox could not sell the rights to the comics if Murphy objected.

So, they sent Carla Firth over, both to test Murphy's true attitude and to persuade him to change his mind.

"Why?" Carla Firth didn't quite understand Murphy's thoughts, "You can get half of the rights revenue as a commission, and Chris Dane has some similarities with superheroes, which is also good for the adaptation of the comics." ”

Murphy shook his head, "It's not about money. ”

He has more ambitions and expectations for the series, and if it is anime, it will most likely affect these.

Carla Firth wanted to say something, but Murphy raised his hand to stop her, and explained, "What I said is all temporary, this series should not be animated for the time being, wait for the completion of the entire series, and then package and sell the anime copyright, as well as related derivative rights, I believe the price will be higher." ”

After a little thought, Carla Firth nodded slightly, Murphy was right, with the box office results achieved by "City of Chaos", it is impossible to sell for a high price, and if the sequel in the future can be a big hit, the situation will be completely different.

Murphy added, "Anime, especially the content that hasn't been filmed yet, will affect the style of this film." ”

His goal is not just for the commercial box office.

Frankly, San Diego Comic-Con wasn't a great fit for the series, but the series had a huge investment and had to be commercially promoted, so he didn't object to Twentieth Century Fox promoting the series through San Diego Comic-Con.

When Carla Firth heard Murphy say this, she also roughly thought of his purpose and didn't say anything.

The car turned off the highway and into downtown San Diego, where it soon arrived at the San Diego International Convention Center, where Comic Con was held.

"Murphy! Murphy! Murphy ......"

Because the news of Murphy's participation had already been spread by Twentieth Century Fox, and the CAA contacted the Murphy Stanton Los Angeles Cinephile Association, when the convoy led by Murphy arrived at the entrance of the San Diego International Convention Center, it was immediately surrounded by a large number of fans, blocking the small square in front of the entrance and unable to move at all.

Despite the preparations made by the organizers of the event, the scene was still chaotic, and Murphy had seen a lot of this situation, knowing that he could not get out of the car or open the window at this time, otherwise the situation would become uncontrollable.

He turned his head to look behind him, and the car in which Margot Robbie and Henry Cavill were riding was tightly encircled, and it was equally impossible to stand out from the encirclement.

Fortunately, the police always maintained order at the scene, and the situation did not change in the worst direction, but the cars in which the rest of the crew were riding were also surrounded one after another.

"Don't even think about getting out of the car anytime soon."

Looking ahead through the windshield, the road was completely blocked by fans.

The only thing to be thankful for is that with the efforts of the organizers, the order of the scene began to improve.

Half an hour later, Murphy, escorted by bodyguards, stepped out of the car, and because there were too many fans at the scene, he didn't stay long, just waved around, and quickly entered the San Diego International Convention and Exhibition Center.

Walking into the convention center and isolating the chaos outside, Murphy looked back and found that many fans were dressed up as Chris Dane, with black headcoats and black costumes looking ordinary, but they were the most popular outfits on the scene.

Compared with the frowning bodyguard next to him, Murphy was in a good state of mind, and he was not in a hurry to leave, but took a closer look, and many fans had "City of Chaos" peripheral products in their hands.

It's clear that after more than ten weeks of screenings, "City of Chaos" has already formed its own influence.

After the accumulation of time, "City of Chaos" has obtained enough outstanding box office data, which also proves that strong marketing has promoted the market prospects of the film, and it also proves from the side that Murphy and Twentieth Century Fox tossed so many boos back and forth in vain.

For the sake of the box office and revenue of subsequent films, he will continue to toss with Twentieth Century Fox.

As of the day before yesterday, the North American box office of "City of Chaos" has accumulated $251.08 million, which has exceeded the $250 million mark, although it certainly can't exceed the $300 million line, but it is also quite good for a non-adapted film that is not a sequel.

Overseas, the film has been released in some small markets, but the box office increase has been limited, and the global box office has reached $562.47 million.

At this time, Carla Firth came to Murphy's side and beckoned him to go to the exhibition area, and Murphy saw the fan dressed as Chris Dane again, and asked as he walked, "Is there any data on the latest merch sales?" ”

"Yes." Carla Firth reminisced and said, "Overall, it's okay. I've got a briefing in my bag, and I'll show it to you when I'm in the showroom. ”

Now that the convention center has not yet opened, it is very quiet inside, "City of Chaos" is directly opposite the entrance of the gate, and the two of them, regardless of Margot Robbie and Henry Cavill, who are surrounded by fans, directly enter the closed lounge area of the exhibition hall under the leadership of a staff member.

"It's just a rough report from Twentieth Century Fox." Carla Firth took her briefcase and rummaged through it, Murphy shook her head, "Just say it." ”

"Okay then." Carla Firth took the coffee from the staff, handed Murphy a cup, and said, "In the past two and a half months, not counting our licensing commissions for companies such as McDonald's and Pepsi, the Merchandise of "City of Chaos" has sold a total of about $81 million in North America!" ”

Murphy asked with concern, "What are the best-selling products?" ”

"Chris Dane's motorcycle model sold for about $8.4 million and was the best-selling product; In second place is his clothing, which has an income of about $6.8 million; Then there's Jay Rachel's dolls and dolls, which are about $3.5 million; In the back are Chris Dane's dolls and dolls, which are around $3.6 million......"

Speaking of this, she raised her head and glanced at Murphy, "The few posters you shot on the set are also best-selling products, and their sales are also in the top ten. ”

"It seems that I'm also very popular." Murphy shrugged.

In the past, it was rare to see a Hollywood film directly subtitled the work of a certain director, but now the works directed by first-line directors, such as Murphy himself, will have a mark like 'Murphy Stanton' on it, so as to attract the attention of fans.

Similarly, while first-line directors share in the box office and peripheral dividends, they will also become part of the business operation.

Carla Firth is only talking about a very small part of the film's huge peripheral product group, and there are many peripheral products that can be operated in "Chaos City", even if you don't count the image licensing negotiations between the New York studio and major manufacturers, there are more than 200 products directly related to the film alone.

"Actually, Twentieth Century Fox was a little ill-prepared." Carla Firth added, "The supply of the hottest products is a bit tight, and Twentieth Century Fox is already working hard to produce and distribute them. ”

Just like the box office, no one dares to guarantee whether a film can sell well, and the same is true for peripherals, Hollywood's major companies can't see enough profit prospects, and will never rashly invest large sums of money to operate peripheral products, and no one can predict which peripherals are the most popular.

Therefore, when any film is released, the peripheral products prepared by the production and distributor are actually limited.

Today's event kicked off with Margot Robbie and Henry Cavill entering the showroom, with the main purpose of this event being to further promote the City of Chaos brand through the platform of San Diego Comic-Con.

San Diego International Comic-Con was founded in 1970, and now its influence has long surpassed the animation industry, and the number of blockbusters, TV dramas, and high specifications that can not be compared with other comic conventions.

Hollywood studios have made every effort to attract the Oscars of the anime industry, and fans from all over the world will have a day of their lives here.

Since the Comic Con, all kinds of fierce materials, rotten materials, and fertilizers have been exposed first, and cosers, iron fans, and geeks from all walks of life have also worn the most dazzling outfits and cheered enthusiastically here.

As one of the most talked-about events of this year's San Diego International Comic-Con, Twentieth Century Fox won the event for "City of Chaos" to be held in the central hall of the comic con.

There were a variety of interactive activities between the crew and fans, but Murphy did not participate at all, not because he did not value fans, but because of the personal publicity strategy that CAA developed for him.

Although the big directors have stood in front of the stage, after all, directors are different from stars and actors, and they do not need to deliberately show affinity for fans, which is the conclusion reached by CAA after a lot of field research. (To be continued.) )