In late August, the official website of "Dark City" was updated again, and under the poster of Jay Rachel, played by Margot Robbie, running for district attorney, there is an additional mobile registration option, netizens can enter their mobile phone number and email, and then they will receive a Jay Rachel campaign manifesto, she wants people to pay attention to this website. Pen "Fun" Pavilion www.biquge.info

The next viral marketing still revolves around Jay Rachel.

The official website of Dark City has since been updated, with Jay Rachel encouraging people to download promotional materials with the words in support of her and to take photos and upload them online, as well as a route map of her campaign tour in the New York area.

In addition, some spin-off websites have also been opened, such as the "Jay Rachel Campaign Prosecutor Website" and "New Yorkers Support Jay" websites have been launched one after another.

At the same time, a physical publication called "New York Justice" also appeared in newsstands and newsstands in the streets and alleys of North America, and although the circulation was limited, fans who purchased the movie could also get a gift in addition to the physical publication, a badge with Jay Rachel's face from a mysterious organization that opposed Jay Rachel's election, but the back of this badge was pitch black, which seemed to have a special meaning.

The download bar on the official website has also been updated, allowing netizens to download Margot Robbie's latest makeup photos and campaign posters for Jay Rachel as desktops for computers and mobile phones.

An anti-Jay Rachel website also appeared at the right time, and the website posted one after another claiming that Jay Rachel was actually a corrupt and depraved guy.

Around the same time, the Magician was also on the move, sending out an email to many fans saying that he was going to make a big deal in New York and Manhattan, and he also called some specific users and gave each person a letter that together meant to kill Chris Dane.

This is not over, on September 1st, a mysterious website called "Magician Travel Agency" appeared, there is only one box on the homepage of the website, click on this box, you may get a mess gift, in 128 cities around the world, including Hong Kong, each left a big bag of "surprises" for people who like chaos, and these 128 mystery gift bags were swept away overnight.

The next day, someone offered $1,000 on Amazon for the thing, but it didn't get anything.

Fortunately, soon the winner revealed the mysterious package on Twitter, and unexpectedly, the person who made the announcement of the package turned out to be Real Madrid's football superstar Cristiano Ronaldo.

He first tweeted pictures of the gifts in the gift package he received, which were a gypsy divination poker with a magician, a lottery ball and a mobile phone.

Below the picture, Cristiano Ronaldo also attached a caption.

"When I received a very mysterious gift, a gift that had been delivered to Madrid from a foreign country and escorted directly to my eyes, I opened the bag with a little nervousness, and what appeared in front of me was a ball, a mobile phone, and the most surprising thing was a playing card, a gypsy divination poker with a magician! Of course, I immediately thought of being the magician, the villain of Murphy Stanton's new film "The Dark City"! ”

"If you look closely, there was a broken note asking me to register my name on a dedicated website, and then I got an email reply and told me to press a number on the attached phone, and at this stage, of course, I already knew that this was a wonderful promotion for the filming of "Dark City", a very special and impressive promotion!"

"I was very excited and called the magician! He said, 'I know who you are!' He hung up. ”

But the matter was not over, later, I logged in to the Internet according to the note, and in less than ten seconds, the phone suddenly rang, which definitely scared me! When I answered, the magician's voice came telling me to choose to go with him to New York to cause chaos or to suffer in his place, and then hung up again...... I don't know if this 'game' is over, but I have to admire this kind of movie promotion, which is definitely the power of the communication network, and it also makes me feel the magic of the 'magician'! ”

When Murphy was promoting "City of Chaos" before, he visited Real Madrid and the Bernabeu Stadium, and also talked to Cristiano Ronaldo and his agent for a while, according to Cristiano Ronaldo himself, what he wants most to do after retiring is to become a film actor.

Therefore, when Twentieth Century Fox and CAA, plus Murphy, a super director, jointly sent an agent to find him, Cristiano Ronaldo only briefly discussed with his agent and agreed to this ingenious 'viral marketing'.

This kind of publicity has attracted a lot of attention, especially for some fans who have received the gift package, and has added further additions to the description on Cristiano Ronaldo's blog.

"The magician wants everyone to break the 'Acme.Security.Systems' security system! Click to enter and enter your name, phone number and email address...... Not long after submitting the information, the phone next to me rang immediately. This is 'AcmeSecuritySystems' confirming the identity of the visitor through the voice recognition system. At this point, you need to 'say' the password provided by the magician to pass the authentication. ”

"But suddenly a 'Locked' message appeared on the computer screen, saying that my name, email and IP address had been recorded. A man's voice came over the phone, presumably Christopher Waltz, who played Sheriff Lynch, who warned that if I didn't cooperate with the police in the search for the magician, I would face a bell in jail......"

Many people in the United States and some entertainment media are talking about the threat of Magic to New York and Jay Rachel's campaign.

Especially Jay Rachel, the information revealed in viral marketing all shows that her future may have a major turning point.

At this stage, Jay Rachel and Margot Robbie are the focus of the crew's publicity.

In early September, a manifesto of Jay Rachel's congressman's father supporting her campaign appeared on the internet and was widely reprinted.

In the statement, he made clear why he supported Jay Rachel, and also condemned a gang of criminals who are active in New York City, who fear that Jay Rachel, who has always been ruthless to criminals, will come to power and have gone out to tarnish her reputation.

But he also said their actions would not in any way affect Jay Rachel's ongoing campaign to root out crime in New York City.

The official website also released a video of Jay Rachel's campaign speech recorded by Margot Robbie, in which Jay Rachel said sonorously, "Jay Rachel believes in two things, justice and New York City!" ”

Her father, a member of parliament, also supported, "That's why I trust her, and that's why I want you to trust her too!" ”

A poll published by an authoritative research firm shows that Jay Rachel's approval rating in New York has dropped to an all-time low of 11 percent, while several members of the opposition group who imitate magicians have expressed their opposition to Jay Rachel in a video.

Subsequently, the opposition group posted a video on the Internet, re-editing the content of Jay Rachel's campaign speech previously released by the crew, and it became: "Jay Rachel believes in two things, crime and corruption. ”

There is no doubt that this is also a trick for the promotion of the film.

"Hi, Hans."

"Hi, Murphy."

On the set of the warehouse in Venice, Murphy welcomed a special visitor, Hans Zimmer, the famous Hollywood master of commercial scoring, who would be the soundtrack for "The Dark City".

Murphy also needed a soundtrack master who could create a dark epic feel, and Hans Zimmer was the perfect fit in every way.

Hans Zimmer had already signed a work contract with the crew, and Murphy was not polite at this time, walked over and shook hands with Hans Zimmer, and said directly, "The plot of "Dark City" will be darker than "City of Chaos", my requirements are not complicated, the soundtrack follows the style of "City of Chaos", but some new elements should be added to make it not only more tense and exciting, but also not lacking in fashion sense." ”

Although his fans are not mainly teenagers, and the overall age is slightly older, young people are the main consumer group of the film market after all, and such a large-scale commercial film cannot be disgusted by mainstream audiences.

This is also the most normal thing, "Dark City" can't be as niche as "Diego Rose".

"I've already read the script for Dark City." Hans Zimmer also knew that Murphy's filming work was extremely busy, so he was not verbose at all, and said very directly, "I was particularly impressed by the role of the magician, and I wanted to use extremely restless electronic sound effects as the theme of the music to describe the magician, so as to highlight the panic and uneasiness he brought to the whole city." ”

Frankly speaking, Murphy is not very proficient in music, at best he only knows a little, thought for a while, nodded and said, "I think it's okay, you can communicate with me in time when you have a sample." ”

"No problem." Hans Zimmer knew very well that his score had to meet the requirements of Murphy as a director, saying, "At the latest early next year, I will come up with the first samples of all the soundtracks." ”

This speed was enough to satisfy Murphy, and the two sides exchanged for a while, and Hans Zimmer did not stay long and soon left the warehouse set.

Murphy didn't waste any time, James Franco had joined the crew, and filming had entered its most important stage.