370 Public opinion warfare

370 Public Opinion War

In late November 2008, the Korean media was full of news about Chen Xueqian's latest film. Pen, fun, pavilion www. biquge。 info

Countless media have called it "a masterpiece that will determine the future of Summit Entertainment." ”

"At this moment of life and death when Summit Entertainment alternates between the old and the new, Summit Entertainment pinned all its hopes on this movie starring Chen Xueqian, the owner of Summit Entertainment. Whether Summit Entertainment can continue its myth and continue to dominate South Korea depends on whether this movie can succeed again. ”

In the dormitory of South Korea's SM company, all the members of Girls' Generation, who had been boycotted, gathered in the living room, and even Lim Yoon-a, who was still starring in a TV series, hurried back.

Because Chen Xueqian decided to bring Cui Xiuying and Zheng Xiuyan to the show, this is definitely a good opportunity for the new group that is already in a semi-hidden state to rise again, and when this is difficult, they will not let go of any opportunity to be exposed.

And because of this unprecedented crisis, this women's group can be described as unprecedentedly united, maybe there were all kinds of small contradictions between them in the past, maybe if they survive this difficulty, they will have all kinds of contradictions in the future, but at the moment they are united. Because the success or failure of girls' generation is a matter of each and every one of them right now.

For this reason, they are now gathered to discuss what they can do to reduce the negative press on them when attending the event.

It's just that when they actually sit down and prepare to study together what they should do next, they find that they can't do anything at all. Although they know that they are about to participate in the show, but every show has a script, no matter how much they prepare, they must follow the script, and if the script is not out, their preparation is useless at all.

Speaking of this, a few little girls couldn't help but feel a little depressed.

"Why is it so difficult for us to last show, but Brother Qian's desire to be on the show is as simple as drinking water and eating?" Cui Xiuying, who was a little disheartened, couldn't help but hug Zheng Xiuyan on the side and said weakly.

"Because he is so famous, now I don't dare to tell people that I know Brother Qian. I'm afraid they won't believe me and think I'm lying. Kim Taeyeon, who was sitting opposite Choi so-young, also said with some sentimentality.

"It's like, I heard my dad talk about him a while ago, and it seems like he's making billions of dollars in the U.S. this year." Lee Soon-gyu, who was sitting next to Kim Tae-yeon, said. Her father is an oil tycoon, and the international crude oil price has been turbulent recently, and her father has expressed his envy of Chen Xueqian's vision more than once, and sighed that it would be good if he could know Chen Xueqian.

At that time, Li Shungui didn't dare to tell her father that she knew Chen Xueqian, because after listening to Li's father's description, she doubted that if she dared to find Chen Xueqian, the other party would remember her.

The other people here couldn't help but be stunned when they heard that Chen Xueqian had earned billions of dollars in a year, so much money, I didn't know if I could earn it if I could earn it after tying up my girlhood for a hundred years. The gap between them and Chen Xueqian can be imagined.

"But Brother Qian is still so kind to us, and he doesn't have the frame of a big boss at all." Cui Xiuying couldn't listen to others say a little bad about her brother Qian, even if she just complained a few words at will, so she suddenly jumped out to protect his reputation.

Regarding her remarks, Zheng Xiuyan, who was sitting on the side, nodded.

"Do you think Brother Qian's movie will be successful this time?" Suddenly, one of the members, Xu Xian, who had not spoken, asked.

Hearing this question, several of them couldn't help but be silent in unison.

This time, the movie starring Chen Xueqian, judging from the publicity, seems to be quite bad in form, and it is also related to the future direction of Summit Entertainment. Several little girls have heard of this.

Affected by the recent media rendering, Girls' Generation is very worried about their big brother Chen Xueqian's new movie.

Just after Chen Xueqian began to promote the new film, a new film "National Representative" jointly produced by many Korean film companies also began to be promoted at the same time, which seems to have the meaning of going head-to-head with Chen Xueqian's new film.

And judging from the promotional film of the movie, the situation of "National Representative" is obviously better than Chen Xueqian's new film. Because judging from the current situation, Chen Xueqian's film is likely to be restricted, and "National Representative" is an inspirational movie, which is completely suitable for audiences of all ages.

In this way, the winner between the two is almost clear.

It's simply impossible for a restricted movie to be more than one for all ages. After all, both films are sincere in terms of production. In this level of film competition, the plot is no longer a problem at all, it only depends on how many advantages each side has. And Chen Xueqian's "Uncle" is obviously not dominant, after all, the wider the audience, the higher the box office.

However, for Chen Xueqian, what is even more unfavorable is that Chen Xueqian has been rendered into a situation where he cannot lose at this time. A lot of media are blowing the wind, and it seems that once the film fails to make the Korean box office list, Summit Entertainment will no longer be brilliant.

In such a context, the group of little girls in Girls' Generation are naturally very worried about Chen Xueqian's movie situation. And it's not just them who are paying attention to this movie.

As a talented director, writer, cartoonist, and businessman, Chen Xueqian has an extremely large fan base in South Korea, which has always admired successful people.

In addition, in the recent period, the movie "Uncle" is about to be released, and seeing that in various promotional films, Chen Xueqian's handsome and explosive appearance and actions are so cool that they make countless Korean girls crazy, and he has countless fans. It can be said that Chen Xueqian is a well-deserved superstar in South Korea, his life is many times more dazzling than those Korean stars, and the demeanor revealed by his every move is even more than those so-called idols who can only play cool and handsome.

Affected by media publicity, many fans of Chen Xueqian are also worried about his new movie, and they naturally spare no effort to promote him.

For a long time, Summit Entertainment's movies and TV series produced in South Korea have all been successful, and this accumulation of success has made many viewers choose to believe in Summit Entertainment's reputation.

At this time, the Korean media began to continuously visualize this invisible word-of-mouth, but they continued to add baggage to Summit Entertainment. made Summit Entertainment more and more on the altar, and as a result, the reputation of Summit Entertainment has exploded for a while. is like the saying circulating in the Chinese film industry: "One actor a year, a star in a hundred years." ”

This is the power of word-of-mouth, but this also invisibly puts great pressure on Xingye, it seems that once Xingye can't get the best box office, Xingye will no longer be Xingye, and the myth will be shattered.

In addition, it happened that Li Minzhen was transferred away from the Korean branch of Summit Entertainment, and the script they liked was preempted again, which gave everyone a psychological hint that Summit Entertainment might fail.

And all this is undoubtedly what other Korean film companies want to see.

Because once the word-of-mouth myth of Summit Entertainment is shattered, it will be extremely difficult for them to accumulate the kind of influence they had before. At that time, everyone will be back on the same starting line, and at that time, everyone will join forces to strangle Summit Entertainment, and the probability of success will rise sharply.

After a period of media publicity, Chen Xueqian's statement that the situation was not good this time can be said to be deeply rooted in the hearts of the people, and many viewers faintly believed this statement before they saw the movie. Despite the constant promotion of him by his fans, the odds are turning against him.

It is foreseeable that once Chen Xueqian's new movie cannot suppress the competitors of the same period, the reputation of Summit Entertainment will inevitably be greatly damaged.

And for all this, Chen Xueqian naturally saw it in his eyes, but everyone didn't know that he was waiting for these people to see him at this time. Let them sink into the abyss of despair when they are most proud.