87. Chapter 87
2.34-2.35 The road is long, I will go up and down and seek
Not to mention how much speculation there is in the entertainment industry for a while, there are also different opinions on the topic of whether Qin Rong has a girlfriend. All kinds of gossip magazines are ruthless, staring at Qin Rong stubbornly, it is necessary to find out whether this girlfriend who may have zài is true or false, and to see the truth in the picture and get ironclad evidence.
Of course, Qin Rong has already said that he is not an insider, but there are still tabloids who take this opportunity to count the female artists who have worked with Qin Rong, with a wide range of ages and a large range, as long as they can appear on the same screen, they are all listed, regardless of whether they are true or not, just to be lively, or attract a lot of onlookers.
Ning Qiao has been obediently attending classes in school recently, and things in the entertainment industry really don't affect her. As soon as the incident happened, Qin Rong talked to her. Regarding Qin Rong's desire to gradually make it public, Ning Qiao also agreed. She knows that it is not easy to maintain true love in the entertainment industry, and there are many things to consider. Now that Qin Rong is willing to open up about her love relationship step by step, how could she not appreciate it?
Anyway, she doesn't understand these things as well as Qin Rong, a party in the entertainment industry, so she will leave it to him to control, and Da Qin will never harm her.
During this time, EQ company has the help of fat people, which can be regarded as a tiger with wings and rapid development. The physical store of EQ clothing has been officially rolled out, and it is still centered on Jiangcheng and radiating to the surrounding areas, and the first consideration is the first-tier cities.
No way, the main problem restricting the development of EQ clothing now is not money, nor design, but employees. There is not enough manpower, and the operation of physical stores can only be done step by step. However, now this speed of development is enough to surprise peers. The company has been established for less than a year, and the performance achieved is enough to leave those peers who have been in the past ten years far behind.
The main reason for this is that the design quality of Ning Qiao is very high, and it can be said that the designs that can reach this level in the flower grower are all very few high-end brands and imported foreign brands. The second is that the publicity is in place, Qin Rong's gold content as the champion of the singer competition is very high, and his suit also has a high degree of attention, at that moment he endorsed EQ clothing, it can be said that this advertisement is enough to impress many people.
The third is the convenience of network services. At this time, the wave of online shopping has not yet risen, but it has begun to take shape. Ning Qiao's EQ did not choose to take the road of physical store expansion at the beginning, but chose online direct sales and quickly established its own channels. After relying on Qin Rong's fan economy at the beginning, he attracted many customers with convenient network services, not only with huge profits, but also with a good reputation. At this time, many wait-and-see veteran apparel can no longer snipe the rise of EQ.
Not only that, but the success of EQ clothing has also shocked a group of clothing tycoons who are centered on physical operation and have never looked at online sales. Whether or not they can replicate the success of EQ and make a name for themselves on the Internet is the question that these nimble businessmen want to know the most.
There is also a fourth point, accurate and clear positioning. At the beginning of the establishment of EQ clothing, Ning Qiao only put the men's clothing she designed for Daqin and the women's clothing she designed for herself and her girlfriends on the shelves as products, and then after she realized the customer group, she consciously positioned EQ as a high-end wardrobe for young people, which not only ensured high profits, but also matched the age of fans and online shopping people attracted by Qin Rong.
All of this makes the sudden rise of EQ clothing an unrepeatable myth. Of course, Ning Qiao has not yet realized that he already has a giant in his hands in the future of the clothing industry in the eyes of others.
Now EQ Apparel has relied on profits to continuously expand the scale of production and the team of designers. Compared with the small garment processing factory acquired at the beginning, the current production base has expanded several times, and Li Zhonghua, the director of the original small garment processing factory, is already happy to find the north. Unexpectedly, he Lao Li is in the middle of the year, and he will be promoted and raised as the director of the big factory one day!
In order to improve the style of clothing brands, and of course, for the sake of profit, EQ clothing is also marching towards physical stores. Although the cost of personnel and stores involved in physical stores is higher than that of online direct sales, after all, it is not the world of e-commerce. Although the rise of EQ has made many people see the potential of this cake, the physical store industry of clothing will not decline in a day or two.
Ning Qiao is very clear that the customer base of physical stores and the customer base of online direct sales are two different circles, and physical stores can not only give consumers confidence, but also further expand the popularity of EQ, after all, there are still many people who will not choose to buy EQ on the Internet This kind of clothing with a higher price.
Now Manager Cheng, oh no, it's Mr. Cheng, after Ning Qiao announced the establishment of the group company, Manager Cheng has been officially promoted to the president of EQ Group, and Ning Qiao has also confirmed the name of Ning Dong, and no longer cares about the specific affairs of the company. Well, in fact, I didn't worry much about it originally, and it was usually handed over to Manager Cheng to do.
Cheng Yiqun joined EQ but didn't expect that he could achieve today's position so quickly, he chose EQ because he took a fancy to its development potential, but he didn't expect that it would become a group company so quickly, which is really unexpected.
Don't look at Ning Qiao, the chairman, who doesn't take care of things very much, but speaking of which, these companies are all thanks to Ning Qiao's ability to have today's scale. Whether it is the design drawing drawn by Ning Qiao, or the superb jade that Ning Qiao gambled on, as well as Qin Rong's endorsement and support, these steps that play a core role in the development of the company are inseparable from Ning Qiao.
Well, don't say that he didn't see that Ning Dong and Qin Rong had a lot of relationship, just looking at the shares that were given, he knew that there must be something greasy in it. Qin Rong's girlfriend, who has been rumored recently, may be Ning Dong? Of course, it is not good to gossip about the leadership, the baby knows, but the baby doesn't say it, the baby just watches you stupid mortals jump up and down, do it in a hurry!
In Mr. Cheng's latest report, EQ clothing has successfully opened a physical store in each of five first-tier cities including Jiangcheng. This is already the result of their best efforts in the most recent stage. You must know that in this first batch of physical stores, Ning Qiao's requirement is to directly purchase shops or land, not just lease a counter to have a physical store.
According to Ning Qiao's idea, it is to take advantage of the current time when the land price is not high and the company has sufficient funds, as many demonstration windows as possible, so that more people can experience the high quality of EQ. The decoration of these physical stores is specially designed by high-level designers to highlight the style of EQ clothing as much as possible, and of course, to ensure the quality experience of customers.
At the same time, a new round of renovation of the physical store pù is also in full swing, and the staff of the new store are now being trained. Speaking of which, the training of the first batch of store managers and staff was only completed in such a short period of time by poaching Zhou Xiao, the manager of the training department of a well-known clothing company in Yanhai City. Of course, Zhou Xiao also explained the situation, the time is tight, the task is heavy, and these employees have to hone in actual combat.
Compared with the development of EQ clothing, EQ Zhuyu is a different scene. Thanks to Tang Kun's shareholding, EQ Zhuyu suddenly had stores in first-tier cities and most second-tier cities, and all of them were renovated in place during this time, and there were ten officially opened stores. This is already the current limit. Because of the shortage of manpower, it is not only the lack of store staff and grassroots management personnel, but more importantly, the lack of professional craftsmen.
Wang Xiaohu, although they came to a whole team, but it is still not enough, if they are only allowed to make jade jewelry, then it is okay to say, the problem is that there are other jewelry products. Although Senior Brother Wang was involved in the making of jewelry when he taught them, after all, their main energy was still on the carving and making of jade ornaments, and now some people have to work part-time as the making of other jewelry, which naturally slows down.
Although EQ Zhuyu has 10 stores, the products in the store are not very rich. Ning Qiao didn't plan to do it in one step, she didn't plan to open so many jewelry stores at once, whoever let Tang Fatzi buy shares and gave her such a big surprise, if she let go of the meat on her mouth, she wouldn't forgive herself.
Well, the end of greed is that they have been brushing up on jewelry design and making courses recently, Ning Qiao hopes to make EQ's brand into a boutique, so the positioning of jewelry companies is also to design and catch people. In addition to some standard jewelry, it is more important to have good designs and good works. This is another test for the company's craftsmen, who can only work slowly and carefully.
Of course, the person sent to her by her cheap senior brother is indeed of a high level, otherwise, who can stand her tossing like this. Fortunately, the publicity on the public plate is still very effective, at least the upper echelons of the jadeite circle know that EQ Zhuyu has a good jadeite.
Many people who know some news even if they don't have the strength to buy top jadeite, they will subconsciously go in to take a look when they see the signboard of EQ pearl jade, we can't afford to buy expensive ones, and we can't afford to buy ordinary ones.
Therefore, although EQ Zhuyu is facing a lot of problems now, its development is still relatively good. If you step too fast with your front foot, you just need to keep up with your back foot. The top priority is to continue to recruit, all kinds of talents, all kinds of employees, all kinds of good things. In particular, there are jewelry masters, as well as jewelry designers.
Of course, most of the mid-to-low-end jewelry in the store is machine-processed, and what really needs to be handmade is high-quality jewelry and jade, which is also one of the important reasons why Wang Xiaohu and his team can support ten stores.
Speaking of which, through the relationship of Tang Fatzi, EQ Zhuyu and Jade Wang Ye got on the line this time, and Hetian's nephrite jade also had their share. As for the rest, Ning Qiao didn't care too much, only knew that he had opened up some procurement channels for colored gemstones, diamonds, and pearls.
Opening a jewelry store is complicated and much more complicated than a clothing store. The main reason is that the supply is not concentrated, of course, this is also related to Ning Qiao's first entry into this industry. Every industry has its circle, and people in the circle rarely welcome people outside the circle to join them, because in their opinion, the market is so big, there are more wolves and less meat, and they are naturally reluctant to have more people come in and grab food.
Ning Qiao entered the clothing industry because he rose too quickly, and he started from online direct sales that a group of bigwigs were completely unfamiliar with, and he gained a firm foothold without giving people in the circle a chance. This time I entered the jewelry industry, although I had the help of Uncle Lin, after all, I still couldn't do it. Fortunately, there is a well-connected partner of the fat man, and the fat man has joined the China Treasure Association, which can be regarded as a semi-official identity to enter this circle.
Speaking of which, Ning Qiao's luck is really good, so far, all industries have not suffered too many setbacks, at most it is normal business competition. Of course, it can also be said that it is because she has just entered the circle, that is, EQ clothing, but it has only great potential, not that she has become a behemoth now.
As for EQ boutiques, I have to say that Ning Qiao is a little naïve in his thinking, so far, this company seems to be a showroom for the boutiques in Ning Qiao's works, and there is no hope of making a profit. After Qin Rong's clothes attracted much attention at the beginning, there were also people in the entertainment industry who wanted to customize a costume through Qin Rong, but at that time, Ning Qiao still wanted to be a good student, and there were already a lot of things in the usual days, and she didn't want to take on some business in the entertainment industry at all, which made EQ boutique a non-profit organization with only her and Qin Rong's clothes.
Of course, Ning Qiao, who single-handedly caused the current situation, was not too dissatisfied with this, she still didn't want to devote herself to the company's affairs while she was in school. To be a good student, she has been like this for two lifetimes, and the learning system she has obtained now has been urging her to study. Although it seems that the things to study are not those general education in school, the task of requiring a perfect score in every exam has never been dropped.
It can be seen that studying hard and making progress every day is what she should do.
Of course, by chance, EQ Jewel and EQ clothing have begun to make the stall so big, then seize the opportunity to develop well, as for EQ boutiques, you can take your time, after the development of EQ Jewels and EQ apparel is getting bigger and bigger, EQ boutiques will naturally become better.
There is also the newly registered EQ aroma, this company is also Ning Qiao felt that there were too few group companies before, so he asked Mr. Cheng to handle it. There are many perfume companies on the market now, but there are relatively few fragrance companies. Most of them are developed in the small circle of tasting incense, and the large-scale enterprises that rely on the machine can be said to be almost non-existent.
Empty space! Ning Qiao couldn't help but feel a little moved, but there was no hurry about this matter, if you want to jump out of the small circle to play incense, you must first promote the culture of incense appreciation on a large scale, and it is best to shoot an idol drama or something like that, so that more young people can agree with the forced style of incense appreciation culture. Otherwise, her aroma company is also a niche consumer.
Of course, in fact, Ning Qiao can also make some perfumes, after all, there are still some commonalities in the aroma, and what needs to be considered is nothing more than the extraction of the liquid form and the change of aroma. At present, Ning Qiao has no plans to start this aspect, and he can give it a try when he has time in the future.
At present, EQ aroma has just set up the company's shelf, and there are a few assistants with experience in perfumery, but there are no perfumers yet. There are relatively few people who play this, and the materials used in Hexiang are not cheap, and those who can afford to play this are generally not short of money, and it is really not easy to find a high-level perfumer.
In this case, Ning Qiao is not in a hurry, let the assistant go to find the land first, and ask for a natural herbal medicine planting base with a good environment and no pollution. Not only herbs, but also plants that can be used for incense must be planted, and I want to know that a large-scale Hexiang company must use a lot of raw materials, and you can't always buy wild ones. Ning Qiao has a portable space, but she can't just wave her hand and take out a bunch of materials, so what will others think.
After explaining this matter to Cheng Qingqi, Ning Qiao was temporarily relieved. The company also has to develop step by step, and she can't become fat in one bite, and she has to digest the recent harvest well. In the past, Ning Qiao directly instructed Manager Cheng to do anything, but now that Manager Cheng has become President Cheng, Ning Qiao is not good at letting him do some trivial things.
Just with Assistant Cheng, many things can be told directly to her, and it also saves Ning Qiao from running to the company. She's still a student, and she's doing a lot of homework.
The trip in the desert not only allowed Ning Qiao to complete the work of the photography competition, but also had many insights, which inspired Ning Qiao a lot of creative inspiration. Whether it is clothing design or jewelry design, Ning Qiao has recently produced a lot of picture groups. The quality is high and can be handed over directly to the company. However, there are a few works that Ning Qiao wants to create in the direction of boutiques. It is said that the design drawing is the designer's child, and it is certainly true that he likes his own hard work, but as soon as some of the drawings come out, you can see that they are extraordinary, and appreciation is the first thing that every designer learns.
This time, the boutique clothing is a set of clothes full of desert feelings, which are both sexy and casual for the upcoming summer. The men's part is quite uninhibited, and the women's design is also very bold. It's a pity that at present, it seems that Ning Qiao himself and Qin Rong are still cheaper. But others want it, but Ning Qiao is not willing to give it. Her designs are all aimed at Daqin.
Da Qin is her true inspiration.
In addition to the boutique series, a series of new models handed over to the company for production have also been well received and sold well. It also amazed the new designers in the company, and sure enough, the boss was amazing, and this shot crushed them. The two designer teams who originally thought they were doing well also competed again, and they couldn't be thrown too far away by the boss, otherwise what was the use of staying.
Thinking of Ning Qiao's appearance during the interview, he really lost to such a young child. Even if she is full of aura, her strength is obvious to all. The new designers are full of energy, and Mr. Cheng said that this kind of thing should be done a few more times.
Ning Qiao now intends to finish a fine piece of jewelry in earnest. She still has a lot of superb jadeite in her hands, but she can't just keep it in her hand, but she still has to use her works to speak and strive to maximize benefits.
The set of jewelry designed by Ning Qiao now is a couple's, needless to say, the lady's is for herself, and the man's is for Qin Rong. She has now contracted Qin Rong's wardrobe, and she can also have jewelry and jewelry in the future. Although the variety of men's jewelry is relatively small, it is not uncommon. Beauty knows no gender!
For this design, Ning Qiao plans to use glass blood beauties to do it. The glass blood beauty was gambled by Ning Qiao, the fat man and Uncle Lin on the jade public plate. Although Ning Qiao's investment ratio is not much, he can't stand the big piece of jade that has been solved. Counting the harvest, Ning Qiao was still very satisfied, no, these jade materials were more than enough to make a set of jewelry for her and Qin Rong.
Although it is jewelry, Ning Qiao's inspiration is the empty desert, and this set of jewelry includes a couple's necklace, a couple's stud earring, a couple's ring, and a couple's bracelet. Complete four-piece set. The necklace is spliced with large irregular strips of jadeite, bordered by gold, and the shape is rough, but it is very domineering and attention-grabbing.
The earrings are also simple irregular graphic jadeite, as are the rings, but the shape is more towards the six-pointed star, and the rough gold border is even more distinctive. The bracelet is the most painstaking large piece, unlike the general jade bracelet, in order to save jade, it is basically a simple jade bracelet.
Ning Qiao, a master of gambling stones, does not treat jade like ordinary jadeite merchants, only thinking about maximizing benefits and using every bit of jadeite cleanly. In order to design, some carving is necessary, and of course she will not waste it at will.
Jadeite or round bracelet, Ning Qiao did not do too much mystery in carving, but used the gold inlay process on jewelry design to match the gold and jade, but did not affect the comfort of wearing. Although the thickness and model of the bracelet are different for men and women, the gold-inlaid parts can be bitten together. The pattern is still rough geometry, but the arrangement is inspired by the wood carving that the kava boy gave her when she was in Motuo, creating a rather mysterious optical illusion, which looks quite fantastical.
After the design of this set of jewelry, Ning Qiao was still quite satisfied, although the high-quality materials added a lot of color to it, but her design did not lag behind. These techniques are basically done in Ning Qiao's own villa studio, which is the first set of jewelry she has made by herself.
Well, it makes a lot of sense.
When Qin Rong knew about this matter, he refused at first. Isn't he a little fresh meat who has just debuted, won't he be scolded for wearing jewelry or something? At most, he wears a watch cuff or something, is that jewelry? Oh well, it seems like it can only be said to be a clothing accessory? In the past, Xiao Qiao liked to make clothes for him, which was a good thing, he felt that Xiao Qiao had him in his heart, and he always liked to show off in his heart.
Now that Joe has started to make jewelry for him, does he wear it or does he wear it? This was a question, and he was still thinking about it until Qin Rong arrived at Xiao Qiao's house.
"You don't like to wear jewelry, do you?" Ning Qiao found that Qin Rong's expression was wrong, and his eyes rolled: "It's okay, I designed a set of couple's jewelry, since you don't like to wear it, I'll look at the men's one and give it to others." ”
"Wear! Who says I don't like to wear jewelry? I love jewelry! Especially my dear little Joe made it by himself, if you don't wear it for me, is there anyone else? Qin Rong immediately expressed his determination, joking, his wife is going to be gone, who cares about discipline.