Chapter 569: Word-of-Mouth Effect
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With the widespread spread of negative word-of-mouth, the film itself is limited, coupled with the competitor "City of Chaos" in the same period, and "Fast and Furious 5", which was released last weekend, has only been screened for a week, and since Saturday morning, the attendance rate of "Thor" has quietly and slowly begun to decline. Pen % fun % Pavilion www.biquge.info
And the momentum of the decline is very obvious, which has attracted the attention of many theaters. 、
In New York, AMG Cinema near Times Square has always been known for its high traffic and high attendance, and on weekends, it is even more crowded, and now it is a summer weekend, and the crowds of people come and go make the spacious theater lobby seem a little crowded.
It was close to half past three in the afternoon, the duty manager Wilshire had lunch, simply cleaned up his desk, and after going to the ticket window and the sales department, he walked into the server office of the theater, turned on a monitor, and checked today's data.
It's Saturday, and the numbers are very impressive, both at the box office and on sales.
Ignoring the products with the highest profit margin in the theater, he opened a statistical table and clicked on the real-time statistics, and the statistics of all the films released in the theater today all appeared on the monitor in front of him.
The first place in box office revenue is no longer yesterday's "Thor", but has become Murphy Stanton's new film "City of Chaos", which has sold nearly $30,000 at the box office since the morning, and considering that the number of visitors may be higher at night, this film will achieve $50,000+ in a single day in one of its own theaters!
If memory serves, this is the best single-day revenue for a single movie this year.
Wilshire looked down and couldn't help but shake his head slightly, "Thor" didn't seem to be very competitive.
By this time yesterday, the film had earned more than $20,000, and now it doesn't even have $18,000, which is a bit of a decline.
This is less than $20,000 in box office revenue for most of the day, and more than 95% of the theaters in North America are all super blockbuster single-theater results, but the AMG theater where he is located is one of the theaters with the largest attendance and passenger flow in the United States.
Marvel's superhero film is probably much worse than "Iron Man"!
Having been doing this for many years, Wilshere's rich experience makes it difficult to come to the conclusion that if "Thor" can't overtake "City of Chaos" tonight, this weekend's box office leader may be ......
As a New Yorker, from the bottom of his heart, he didn't want to see a Los Angeles director win over a film from a New York company.
Unfortunately, when it was close to ten o'clock in the evening, Wilshire walked into the server office again, opened the real-time statistics again, and sat high at the top of the single-day box office revenue list of his theater, which was still "City of Chaos", and also widened the gap with "Thor".
"City of Chaos" unsurprisingly surpassed the $50,000 mark in a single day, and "Thor" barely managed to hit $30,000.
Not to mention the direct change of positions of the two movies today, "Thor" has fallen a lot compared to yesterday.
Wilshire is well aware that this is the gap between the quality of the two films themselves and the audience's reputation, and the word-of-mouth of "Thor" and "City of Chaos" completely shows a trend of ice and fire.
The phone rang suddenly, and Wilshire picked up and said a few words, quickly got up and left the office, and walked towards the office of Christian, the theater manager.
He's just a manager on duty, and the real head of this AMG cinema is Christian.
Walking to the office door, he knocked lightly on the door, and waited for the sound of 'please come in' from inside, then pushed the door and walked in.
"Boss?" Wilshire knew his boss's work style, and when he entered the door, he asked directly, "What's the matter?" ”
Christian pushed a fax to his desk and said, "The head office has just issued a notice that from tomorrow, the scheduling rate of several films that will be released now will be adjusted appropriately, specifically on this." ”
"That's right."
Wilshire stepped forward and took a look at the fax, the most conspicuous thing on it was to ask AMG's theaters to reduce the scheduling rate of "Thor" by about 5% according to their actual conditions, and adjust the theater and screen to screen Murphy Stanton's "City of Chaos"!
"Are we adjusting too?" Wilshire asked tentatively.
"Of course you have to adjust!" Christian said without hesitation, "Judging from today's trend, "Thor" will continue to decline tomorrow, and then continue the current film scheduling rate, and it is a waste to invest so many theaters and screens." ”
Standing up from his office chair and walking back and forth twice, Christian said, "In this way, after midnight, the fifth and sixth halls where "Thor" was originally screened are all vacated, and "City of Chaos" will be shown instead, and Hall 12 will temporarily screen "Thor" in the morning, and if the attendance rate does not improve tomorrow, "City of Chaos" will be shown in the afternoon!" ”
"Uh......" Wilshire hesitated.
Christian, who is not from New York, cares about the mess between New York and Los Angeles, and asks in an accentuated tone, "Do you think it's inappropriate?" ”
Wilshire was immediately alert and hurriedly said, "No, I'll arrange it." ”
After saying that, he immediately left the office, contacted his subordinates, and adjusted the screening plan for tomorrow according to the arrangement of AMG headquarters and Christian.
Early on Sunday morning, Murphy received the good news from Carla Firth that "City of Mayhem" has been comprehensively improved in mainstream theaters such as AMG, Emperor Entertainment and National Artists, and along with this news, it was accompanied by Saturday's box office statistics.
"How?"
As soon as Murphy hung up, Margot Robbie, who was sitting to the left of Gal Gadot, couldn't wait to ask, "Did we pull back a game?" ”
Gal Gadot didn't ask, but he also looked at Murphy with concern.
"Of course! Our City of Chaos was yesterday's one-day box office winner! Murphy didn't sell it, and ordered the driver to rush to Times Square, saying, "It's a slight increase from the day before yesterday, and I got about $24.5 million yesterday, and the exact figure is still being counted." ”
"Awesome!" Margot Robbie hugged Gal Gadot and deliberately kissed her on the cheek, "Celebrate." ”
"You......" Gal Gadot reached out to push her away, "I'm going to get my makeup done." ”
I have to participate in two promotional announcements today, and it will be quite troublesome if I wear makeup.
Margot Robbie laughed, "I'm going to kiss again, Murphy should be jealous." ”
Murphy shook his head, too lazy to say anything, he knew that the friendship between Gal Gadot and Margot Robbie was not ordinarily good, no less than his relationship with James Franco and Robert Downey Jr.
"By the way......" Margot Robbie asked again, "what about Thor?" Has the box office declined? ”
"The decline is not particularly large, and "Thor" probably had a box office of about $15 million yesterday." Murphy said calmly, "However, today's film scheduling rate has declined, coupled with the poor word-of-mouth effect, it is estimated that the decline will be even greater." ”
There is another point he did not say that the first two days of "Thor" basically consumed the enthusiasm of comic fans, and for passers-by audiences, the film was affected by the widely spread word-of-mouth, and the attraction was not very great.
Compared to "Thor", "Chaos City" should maintain a relatively stable trend.
"You know what?" Margot Robbie suddenly said, "The heroine of 'Thor' is Natalie Portman. ”
Murphy pretended not to hear and leaned back in the seat of the RV to relax, sitting across from Gal Gadot and Margot Robbie, both seemingly interested in the topic of Natalie Portman.
"You know her?" Gal Gadot asked with concern.
Margot Robbie nodded, "Met once, but just said hello." ”
"To contact her, you need to have a few more eyes." Gal Gadot did not shy away from saying, "When I first met Natalie Portman, I regarded her as a good friend, who knows what she is doing behind her back......"
Speaking of this, Gal Gadot couldn't help but shake his head, if the women of Hollywood, including her, are all different, then Natalie Portman is definitely the top master in this regard.
"We're definitely going to beat hers." Margot Robbie suggested, "How about I laugh at Natalie Portman the next time we see her?" ”
Gal Gadot rolled his eyes, "Are you that bored?" ”
Margot Robbie reached out and grabbed one of Gal Gadot's arms and said, "Aren't we bad guys?" Aren't all bad guys like this? ”
She also deliberately squeezed her eyes at Murphy, "Right, Murphy?" ”
"Well, we're all bad people." Murphy smiled and said deliberately, "Bad people are supposed to do bad things." ”
All three laughed at the same time.
The black RV soon arrived at Times Square, where a large number of fans and media reporters gathered, because there were so many people on the scene, the Murphy trio were completely arranged by Twentieth Century Fox to accept media interviews and fan interactions, etc.
The most important thing in this kind of activity is to be interviewed by media reporters to create news and attract more audiences.
"Stanton Director ......"
From the moment Murphy stood in front of reporters, various questions have not stopped, "Will "City of Chaos" win this week's box office?" ”
"Yes!" Murphy said with certainty, "I never doubted that!" ”
"What do you think of Thor?" Another reporter asked.
Murphy shrugged, "I haven't seen this film yet. ”
A female reporter put the microphone in front of him at this time and asked, "At the event just now, Miss Gadot said that you wrote the theme framework of this film many years ago, is that right?" ”
"That's right." Murphy thought for a moment and said deliberately, "I originally wrote it for another movie. (To be continued.) )