As for why such a name was given, it was a group of designers, including Cong Nianwei, who had an outbreak of hypocrisy. Pen "Fun" Pavilion www.biquge.info

Because lessismore is the mantra of many designers, in the beginning, it was just a concept of the design master to promote simplicity and oppose excessive decoration.

However, with the continuous advancement of the history of design development, modern people have a more profound interpretation of this sentence.

The name adopted by Qinguan's new brand is a fusion of two different meanings.

In layman's terms, in this newly created clothing brand, you can find both simple and streamlined modern design clothing, as well as complex retro luxury clothes.

Whatever you can imagine, it's got you covered.

Because QC Studio found a sizable shop in Wangfujing's street-facing merchants to serve as a custom shop for them to accept private design and tailoring.

This small store, which can only satisfy the Chinese people for the time being, has become the dream ambition of this group of designers under Qinguan Design Studio.

Because here, their design works will be classified into product pictorials, and the final store order volume is the final feedback of their designers' works to give market recognition.

Therefore, this brand, which has relied on Qinguan's influence in the fashion circle, has taken the lead in having independent agents in more than a dozen cities before it opens.

On the same day in September 2005, it was officially put on the shelves of shopping malls in various cities.

The stalls of these agents from all over the country were very large in the early stage, and an ambition called Qinguan's sales concept took root in everyone's heart.

On the same day, they all mobilized the local local media to create a huge momentum for their joint opening.

There are even more wealthy people who have wrapped up the entire commercial exhibition wall on the side of the shopping mall building, and put out the most handsome endorsement photos of Qin Guan.

From today on, Qinguan's low-end clothing brands of three grades can be regarded as truly occupied.

And those who were about to move because of Qin Guan, the Seven Wolves, and Shanshan Costumes, after Qin Guan's sudden opening, also let go of the last bit of thought.

And they were a little worried, and they had already waited in front of the doors of agents around the world on the day they received the notice of Lessmore's opening.

What's the focus of this mysterious brand? What is the positioning of the product? Is there anything special about the way you market? Who are the consumer groups?

They don't know anything about this, and in the shops that have been launched in various places, even the goods and decorations after decoration are carried out inside the advertising curtains.

Mysterious and silent, so that a group of people who want to investigate, have no idea where to start.

And today, with the unified cutting at 10 o'clock in the morning Beijing time, starting from Qin Guan's first pair of scissors in Wangfu store, it is a relay race of national chain stores.

And this link after another is also carried out on the large display screen connected to the computer in the store, and the on-site relay is carried out.

The tailors of each shop are waiting for Qin Guan's current move, which occupies a storefront of more than 800 square meters on Wangfujingwai Street, which can be called luxurious in this area where every inch of land is valuable.

And the balloon arch at the door and the doll flyers outside the door just add a little more festive atmosphere to the red carpet of this ten-meter corridor.

This scene, which was led by Qin Guan and supported by several brands at home and abroad, was like a top brand's press conference, so that the media friends who were invited felt that Qin Guan, who was really born in the fashion industry, was better than other stars.

The other brands printed side-by-side with Lessmore on the black backdrop are the favorites of these celebrities.

And those friends in the circle invited by Qin Guan were even more stunned by the eyes of many people.

Let's not talk about his fake public and private interests, so that a group of models under his own banner who are now in the international arena are wearing his latest brand clothes and come to the scene to pose for a big look.

It's the little models who rushed to hear the news, although they can't name them, but they are dressed up enough to dazzle the dizzying little eyeballs of the entertainment present.

Not to mention, in the entertainment industry, the viewer sent by the Huayi brothers turned out to be a combination of Li Bingbing and Fan Pingping.

These two golden flowers that show the existence of Huayi Brothers Pictures are the backbone of the few actresses in the circle.

Seeing Du Chun , Xu Zheng, and Wang Baoqiang following closely behind, although the combination of these male movie stars standing together can be described as strange, no one will ignore the status of these people in the entertainment industry.

None of them are small stars on the 18th line, everyone can be named, but for the ribbon-cutting ceremony of a star's clothing brand, it is too grand.

It turns out that Qin Yingdi's popularity is good... Wait, the flower baskets at the door were neatly stacked at the door one by one with the countdown of the cutting time, and the names hanging on them were aimed at the red cloth strips on the flowers by the cameras of a dry entertainment reporter.

Six generations of directors: Zhang Yang, Ning Hao, Lu Chuan.

Great directors: Zhang Yimou, Feng Xiaogang, Zhang Jizhong, Yin Li, Hu Mei.

Friendship stars: Jacky Cheung, Wu Junru, Zeng Zhiwei, Zhou Xun, Jiao Huang, Chen Baoguo.

What kind of situation is this, it's just the opening of a clothing brand.

Why don't you say that Wang Liying, the agent, has the same face as Xue Wanyi's true biography? When she left the crew, she handed out invitations to the opening of the crew one by one.

The TV series continues to be filmed, you must not be available, it's good that you are not available, and I don't expect you to come.

But this thing is human affection, a flower basket thing, since it is to create momentum, then play bigger.

It just so happens that the crew of "If Love" is working with Qin Guan's office to apply for next year's Academy Awards, so this kind of small edge ball can also be played together.

As for the existing resources of those Huayi Brothers, as the major shareholders today, isn't this an obvious thing.

As for those six generations, they just want to cry and shout to come over and join in the fun!

As a result, this brief ribbon-cutting ceremony was heard of the news, and the little models and stars from all walks of life who wanted to find opportunities were more and more full.

They don't care if they can be invited in, as long as they can show their faces in this camera surrounded by reporters, they are satisfied. (To be continued.) )