"I learned a lot from Murphy,"

As the film's leading actor, Robert Downey Jr. is the focus of many fans, writing on his Twitter, "I still remember the first time Murphy and I sat down to look at the shot list. Pen? Interesting? Pavilion wWw. ｂiquge。 Info just listened to him explain why you use a static camera in a specific place, why you use a moving camera in different scenes, why you need to use a relatively large swingarm to move or something, these are very valuable. I think I was in some amazing workshop, talking to a great professor, and it was very interesting to be able to build a character based on his ideas, and I was so happy to work with such a smart person. ”

Just like "Blair the Witch" and viral marketing, Hollywood has always been very sensitive to new media, and social networks have just gained a certain influence and immediately become Hollywood's propaganda tools.

This direct communication with A-list stars and behind-the-scenes production staff quickly attracted a large number of fans, and in a short period of time, social networking sites such as Facebook and Twitter became active stages for Hollywood studios and stars.

In the era when social media was not yet developed, the price of photographic equipment had not yet tended to be democratized, and the information of various film festivals was not so popular, filmmakers in that era may have been relatively happy, they only needed to take their works to various small film festivals for a while, they could get attention, and then they could get relatively considerable feedback.

But in this era, if you just use the original method, apply for several film festivals after the film is made, and then completely ignore the previous budget investment and box office issues, this is no longer applicable in the current film industry.

The ultimate purpose of making movies in Hollywood is to make a profit, to have attention to have investment, and to have attention to have an audience. That's when social media comes into play, helping to find a target audience, and that's where the investment comes in.

In fact, Murphy submitted a proposal for this, and at the same time as the shooting, he also communicated with Kara Firth many times, and developed a detailed publicity plan, such as thinking about who the target audience is through the theme of the film itself, and further thinking about how to find these target audience measures.

In fact, from the first day the film began to enter pre-production, "The Wolf of Wall Street" began to use social media to promote.

This allows the story of the film itself to be emotionally contagious, and the target audience will start with their friends and family.

The crew has set up a department dedicated to this purpose, which is led by Carla Firth and Gal Gadot, who will establish a schedule of the content that needs to be released every day, and different social platforms will operate in different ways, and different platforms will distribute different content.

For example, the social network Facebook, where videos are posted gets much more attention than other platforms, and Facebook can post more text than Twitter, so for Gal Gadot and Carla Firth, the composition of the content must be designed according to the characteristics of each platform.

The content of a film for social network promotion is, of course, not obtained casually, but based on actual investigations.

Murphy has done a detailed survey before, more than 45% of the audience sees a movie with a big investment in the start of filming, they want to know more about the behind-the-scenes information of the movie, for the general audience who is not in the film industry, the workers in front of and behind the scenes of the film production are very mysterious, and regularly release some news about the filmmaking process, which will keep the audience curious about the movie behind the scenes and trust in whether the movie can be released smoothly.

Therefore, think of your social media page as a service provider that provides interesting, engaging and informative content to your audience, rather than just providing a certain type of information, enriching the content you publish and keeping your followers engaged. Regularly post behind-the-scenes pictures, selfie pictures or videos, interesting related news, and more

Gal Gadot also found that email is the most direct way to reach the audience, and she ensures the number of users by allowing the audience to register a homepage account with their own email address to follow the information, and can send reminder notifications through the user's mailbox, so that it can reach all potential viewers of "The Wolf of Wall Street" on time and effectively.

At the same time, the propaganda attaches great importance to the function of tags, and now every social platform provides users with the function of tagging pictures, even up to 10 tags, and the function of tags can well mark important information and play the function of keywords. Descriptive language should be no more than 140 words, and describe the content behind the image in as much detail as possible.

The crew maintains close interaction with the audience through social networks, and the interaction between the two sides who pay attention to each other can play an important role on the interactive platforms of major online media.

Of course, there is another point that must be noted in the promotion of social networks, and that is that the username must be uniform and not changed on every platform.

In this way, it is convenient for the crew to get in touch with the core audience group in the publicity, if the subject matter is related to a certain type of people and events, in terms of acceptance, the correct audience group can get unexpected help for the movie, for example, the target audience of children's movies must be children and their parents, then when promoting, you can put children's related brands in the promotional pictures, or mark them with labels, get more attention from relevant audiences, long-term attention and interaction, and also form a good cooperative relationship.

The second is to make the connection between the events that are happening in society and your own project, use your imagination and use the right strategies, which will have a huge attention effect on your own film.

Twentieth Century Fox, for example, is preparing for a mega-debate about whether Wall Street has taken away your wealth.

This also came from Murphy's suggestion, and he vaguely remembered that since the economic crisis in 2008, Wall Street has become a thorn in the side of ordinary people, and it seems that there have been boycotts and occupation of Wall Street.

As for whether the United States will actually lead directly to an Occupy Wall Street movement because of this, it has nothing to do with Murphy, anyway, movies have always been an entertainment product, and they are not casually associated with social violence or anything like that, and even if anyone is really connected, the mainstream media doesn't care at all.

What's more, Wall Street itself doesn't care, they never care about their vampire image.

The birth of any film will almost face favorable and unfavorable situations, which are very likely to amplify the favorable side of the film and avoid the negative side.

The same is true during filming, after filming on location around New York and Wall Street, Murphy and the crew returned to Los Angeles in June, back to the warehouse set in the suburbs of Venice to continue filming, and James Franco, who was out of schedule, also came to the set to complete his cameo role.

He plays the naïve supporting character in Murphy's script.

Although Steve Madden is definitely not a simple character, according to Murphy's requirements, he looks quite innocent in appearance in the film, and the only scene with lines is also to highlight Robert Downey Jr.'s Jordan Belfort.

For his two old buddies, Murphy was relieved enough, and he simply said a word during the shooting, and basically left them free to play.

A large number of extras gathered again, and James Franco, wearing a baseball cap, stood in front of everyone.

"Hello, is there anyone who doesn't know me, my name is Steve Madden."

In front of so many people, James Franco seemed a little shy, he whispered a few words, took out a pair of shoes, and said, "Believe it or not, Mary Lou and Mary Jane are actually the same shoe, but with black leather ......."

There was no incitement to these words, but the people below kept heckling, led by Doni Azoff, played by Jonah Hill, and several actors in the front row even made some rather obscene actions.

It's a contrasting scene, and in addition to the role played in the plot, the character of Steve Madden is meant to highlight Jordan Belfort.

Next, Robert Downey Jr. appears in the shot.

"I'd like to take a moment to tell you why Steven is so awesome, because he's a creative genius! This ability, his talent, is not only to discover the hottest women's shoe trend today, but also to create trends! Do you understand? ”

His role as Jordan Belfort holds Steve Madden in high esteem, "A genius like Steven only comes out once every ten years, I'm talking about brands like Armani, Chanel, and Louis!" Steven is now the hottest man in the women's shoe industry, and his orders have broken through the roofs of every mall in North America! He's in our office right now! We should thank God for allowing this man to stand with us! We should get on our knees and give him a! Like this, you know? Steven, I'm going to blow it for you. Xiao! ”

He even exaggerated a similar gesture.

The filming went well and James Franco found Murphy after it was over.

"The bodyguards have been guarding you," he pointed to the two strong men not far behind Murphy, "The threatening letter has not yet come to fruition?" ”

"Nope." Murphy shook his head, "It's an old acquaintance of mine who is in charge of this case, I'm afraid it's hard to find out anything." ”

Just as Murphy was talking to James Franco about Sheriff Gatlin Collins, the officer with a plan waited for a redhead in a café in Burbank. (To be continued.) )