Sometimes, people's motivation is always driven by profits, and Murphy's directing contract with Twentieth Century Fox has the top income dividends in Hollywood today, which are not only box office, but involve all aspects of the income that the film can bring, which is why he is so active in the concept of big movies. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

In the first project proposal provided to Twentieth Century Fox, Murphy proposed a plan to promote the offline film industry to a wider scale.

In this way, theatrical releases and box office figures will become one of the means of film promotion, and it is also the best advertisement for marketing and promotion of various industries under the concept of big movies.

In fact, not only Murphy and Twentieth Century Fox, but also today's Hollywood big-budget commercial films, the pursuit of box office is often to recover the cost, and the real profit basically comes from outside the screen.

As we all know, a big-selling commercial film with good market effect in the North American market can generally be licensed to about 100 or more companies to produce derivative products.

In 2011, for example, the 37 most popular movie characters in the North American market, including Mickey Mouse, Winnie the Pooh, and Hello Kitty, generated $15.3 billion in retail revenue in the United States and Canada alone, with an average of $413 million per movie character in revenue.

For the systematic development of post-film products, there is both its urgency and its strategy, and the space for the in-depth development of its economic resources is very large, and whoever seizes its advantages can obtain the super benefits of the post-film product market.

Cinema box office revenue is only a part of the "big film industry", even a small component, the film industry should be a very long and wide industrial chain of an area, can carry out in-depth and repeated development, like the tourism industry, is no longer relying on the number of people to earn ticket money "ticket economy", but to tap the potential of eating, living, traveling, traveling, shopping, entertainment "industrial economy" development.

As some commentators say, added value is the most "valuable" value. For example, novels are a pastime, "good-looking" is very important, practical books reflect functionality, "useful" is its first priority, but the most ideal state is that novels should be "useful" on the premise of good-looking, and practical books should be "good-looking" on the basis of usefulness.

The same is true for the film industry, where post-film products are just as "valuable" as film products, or even more "valuable".

For example, when Murphy once lived on the other side of the Taiping, there was a widespread saying in this regard that Wang Laoji did not sell herbal tea, but "go to the fire"; Brain platinum is not selling supplements, but "gifts"; Starbucks doesn't sell coffee, it's leisure; McKinsey sells not data, but authority and expertise; Rolex doesn't sell watches, it's about luxury and confidence; Ferrari does not sell sports cars, but an almost crazy driving pleasure and nobility: consumers therefore consume not for the goods or services themselves, but for the satisfaction of a need or desire.

In May 2012, another summer vacation in North America kicked off, and Marvel Studios' super-masterpiece "The Avengers", which has been planned for many years, took the lead in dropping a high-explosive bomb in the North American film market, and hit a box office of nearly $210 million in the first weekend, trampling all the previous North American first-weekend box office records under their feet.

The box office record on the first day of release, the fastest record to break 100 million US dollars, the fastest record to exceed $150 million, the fastest record to exceed 200 million US dollars, the highest theater record, and the highest IMAX box office record in the first week......

"The Avengers" also became the first film ever in North America to break the $200 million mark at the box office in its opening weekend!

The power of superheroes to fight monsters has made all Hollywood film companies extremely jealous, and comic book movies have ushered in the most glorious period.

"I guess DC and Warner Bros. are going to cry."

In the lounge area of the warehouse set, Carla Firth took a sip of coffee and said to Murphy opposite, "DC superhero movies have had an incredibly good start, but now they are easily crushed by Marvel Studios, and their decision-makers should be thrown into the Pacific Ocean to feed the fish." ”

Murphy put down his hand in his chair and said, "It is said that "The Avengers" not only hit the box office, but also has a very strong reputation. ”

"Hmm."

Gal Gadot, who was sitting on Murphy's left-hand side, nodded, "The Avengers can be said to be the best-rated superhero movie since entering the new millennium. ”

Carla Firth put down his coffee cup, "Joss Whedon has put together a very good mix of characters who don't really fit well, especially Thor. ”

"You went to see it?" Murphy asked.

"I went the day before yesterday." Carla Firth shrugged, "I think the film has done its best. ”

She slowly tapped on the arm of her chair and said, "The superhero group is very powerful, and the X-Men universe should also be promising." ”

"Only one point!" Murphy specially reminded, "Don't be like Marvel, who is reluctant to kill any hero in order to create a family carnival, let alone make the villain a weak chicken, Twentieth Century Fox is not Disney." ”

What Disney is good at is family fun, and the villains of almost every Marvel film are strange beings with mouths far beyond their abilities.

Such a film may be very marketable, but after watching too much, it is indeed a little crooked.

However, Disney's positioning of Marvel superhero movies is teen popcorn, which is not essentially a film for adults.

"Didn't Warner Bros. contact you again?" Kara Firth asked Murphy suddenly.

"Yes." Murphy took a sip of his coffee and said unhurriedly, "But I refused, I don't have time to shoot DC superhero movies right now." ”

His plans are already in motion, and they can't be stopped by the Warner Bros. and DC superhero movies.

"Murphy refused, and Warner Bros. lost hope." Gal Gadot shook his head and sighed, "They are preparing for a standalone film about Wonder Woman, and it is said that they have already begun casting for Diana Prinz's new candidate." ”

Although she doesn't have much interest in acting in movies, Wonder Woman is the only character she has ever played, and there are always some complicated things inside.

"I know that, too." Carla Firth also seems to have inside information, "Warner Bros. is said to be interested in making Brie Larson the new Wonder Woman. ”

"Brie Larson?" Murphy replied for a moment, gradually remembering who this was, and couldn't help but shake his head slightly, "What the hell are the Warner Bros. people thinking?" ”

Could it be that the decision-makers of Warner Bros. and DC Comics have been cursed by the brain-dead curse?

When it comes to the level of acting, maybe ten Gal Gadot can't compare to one Brie Larson, but Wonder Woman needs more than just acting, and even acting isn't particularly important.

Carla Firth apparently understands this as well, shaking her head as well, "No one can figure out what Warner Bros. decision-makers are thinking. ”

"Alright, let's not talk about that." Murphy looked at his watch and stood up, "The break is over, let's go back to the office." ”

"Hmm." Carla Firth also stood up, and seeing that Gal Gadot diagonally opposite him was not moving, she asked, "Aren't you going?" ”

"I don't know much about viral marketing, and it's enough to have you and Murphy." Gal added his watch, "I'll have to meet with someone who guarantees it later, and I haven't got the budget for next week yet." ”

Carla Firth also knew that third-party guarantees were difficult to deal with, so she didn't say anything and followed Murphy to the front office.

But she knows better that no matter how closely Fox and Murphy work together, it is impossible to give up third-party oversight.

"Don't stand on the high point of morality and look down on others, and never test human nature, how can Murphy not have a thirst for money from a slum background......"

These were the exact words of James Murdoch that she once overheard.

Having been friends with Murphy for many years, Carla Firth certainly knows that Murphy has a strong desire for money, and although it is not like James Murdoch said, it is not a bad thing for both parties to do so.

For example, for an official who has almost no effective supervision, let him have the power of an emperor, but he does not want to be greedy for money and lust, that is a fool's dream.

For ordinary people, they are all things they care about, and everyone has a selfish side, and basically no one says that they can selflessly pay for others without expecting extravagance in return.

Arriving at Murphy's office, Carla Firth quickly agreed with Murphy on the next viral marketing plan, and the plan soon entered the implementation stage.

In late May, fans discovered what appeared to be the new website for Dark City, where the magician was recruiting for his gang, with a countdown showing how many hours were left until Dark City's appearance at Comic-Con in San Diego, as well as an image below showing the coordinates of where the show was held.

Subsequently, there were a series of updates to this website, such as the picture of Jay Rachel played by Margot Robbie holding a pistol and ready to go, which caused many fans to be surprised, after all, this character was just a weak-looking woman before.

In addition, the film's official website also posted an internal dossier from the New York City Police Department investigating the "magician".

On June 30, a website called "Magicians for Rental" appeared on the Internet, with photos of people dressed as magicians, apparently in preparation for the film's next round of publicity.

On Murphy's side, because the preparations were very smooth, after participating in the San Diego Comic-Con, filming is about to begin.