Chapter 438 Collection of Royalties
In the past two years of development, Mengshanyi has now begun to have hundreds of physical stores across the country.
With the construction of various channels, Mengshanyi has now entered the stage of profitability, but the amount is not large enough, and it is still in the cultivation stage.
Any movement could disrupt his growth.
So as soon as the financial crisis appeared, Zhao Min was inevitably worried.
Although she has asked people to start investigating the scope of the financial crisis, she is still a little worried.
was reminded by Zhang Bin, Zhao Min suddenly felt as if he had not had time to do something.
The next day, Wang Haijun returned from Yanjing and invited Zhang Bin to his home for dinner.
The three of them chatted and inevitably talked about this matter.
"No matter how far the financial crisis will spread, it will have no impact on us for the time being, so we just need to follow the step-by-step process, and we need to hurry up when it comes to the production of mobile phones," Zhang Bin reminded.
"I've started to grasp it, but this kind of thing is not to dare to be sloppy, after all, the quality doesn't dare to be rough, the first release, you have to make a name for yourself", Liu Shuqing said, "On the contrary, your channel construction, time is running out, and you must lay the channel to various regions in the shortest possible time."
Zhang Bin and Wang Haijun each demarcated an area, that is, which province was in charge of whom.
Zhang Bin took out a hard drive and put it on the table.
"What is this?" Liu Shuqing looked at Zhang Bin suspiciously.
"I took it from Microsoft," Zhang Bin said with a smile, with a mysterious expression.
Wang Haijun looked around quite cooperatively, they were all in his own house, and he didn't know what to see.
"Microsoft brought it? What is it? Liu Shuqing asked.
"The audio and video data signal transmission system can be directly installed on the smart phone with a slight change, and it is all technology transfer, and there is no need to pay patent fees," Zhang Bin said with a smile.
"Really?" The two suddenly exclaimed, asking Microsoft to make such a sacrifice, they were very suspicious of what benefits Zhang Bin gave each other.
Zhang Bin didn't say the specific reason, this was given to him by Gates, saying that the version is not the latest, but it is definitely a leading transmission system, which can support the use of Providence Technology for at least three years.
As for what Zhang Bin asked for help in developing the audio system, Gates said that as long as they understand the technology, they can do it.
"How do you count this?" Liu Shuqing was thinking about whether this should be regarded as a technology shareholding, after all, this was because of Zhang Bin's personal reasons.
"I personally take a dollar for each mobile phone," Zhang said.
This is the truth, if he doesn't want anything, it can't be possible, after all, doing business at this time is not charity.
The patent fee of one dollar for a mobile phone is a symbolic charge.
Liu Shuqing and Wang Haijun both nodded and agreed.
"This matter will be signed and written into the payment of patent fees," Liu Shuqing said.
"In fact, have you ever thought about what our mobile phones rely on to occupy the market, and what do we rely on to occupy the high-end market?" Zhang Bin threw out a question.
When the meal was almost finished, the three of them began to talk about work, and Wang Haijun asked Wang Rong to put away the dishes and chopsticks on the table.
The two thought for a while, and Wang Haijun said: "Isn't the smart machine itself an advantage? ”
Liu Shuqing said: "3G network? ”
Zhang Bin nodded and said: "Of course, the smart phone is an advantage itself compared with the traditional mobile phone, but this is from our point of view, in a short period of time, people may feel that the smart phone is not necessarily more convenient than the traditional mobile phone, because the full touch screen method they may not be able to accept, then the other is the 3G network, it is much faster than 2G, this is our advantage."
"Our positioning market is placed in the age group of 18 to 35 years old, they pursue fashion, like to spend money on new things, then we need to give their products a specific positioning, first of all, it is a 3G mobile phone, which is the biggest advantage, secondly, what kind of changes can this mobile phone bring to the lives of young people?"
Liu Shuqing and Wang Haijun thought for a long time, and finally Liu Shuqing said: "Internet speed? ”
Zhang Bin smiled: "This is just one aspect, we can position this mobile phone as a leisure and entertainment mobile phone, first of all, our audio and video effects are very good, we can replace MP3, MP4, and we are full touch screen, large screen mobile phone, watching videos is definitely very convenient, this is the focus of publicity, in addition, full touch screen mobile phone screen screen, playing games will also be very convenient, with high-speed network, people can play games anytime and anywhere, wait for people, waiting for the car is not boring."
"Isn't that the point of our propaganda?" Zhang Bin said, "Use these advantages to attract everyone's attention, use a large number of advertisements to deliver a full range of advertising, and build a full touch screen mobile phone into a fashion representative, with a meteorite mobile phone, you are at the forefront of the times."
The two nodded thoughtfully, what Zhang Bin said was right, if you want to attract young people, not only high-speed network, but also let them quickly accept such smart phones, so that smart phones can quickly become a fashion for young people, so that you need to start from the daily life of young people.
"The shooting of the advertisement has to be prepared, and I have someone here prepare a script, and I will take it to see when the time comes," Zhang Bin said.
"So fast?" Wang Haijun was a little surprised, surprised that Zhang Bin thought about everything, even thought about things like advertising scripts.
Zhang Bin didn't think about it, but he remembered that an advertising script in his previous life was quite good, it seemed to be an OP advertisement, that song was quite good, and the artistic conception was more in line with it, so it was just right to use it.
Regarding the shooting and investment of the advertisement, the three briefly discussed.
Among them, in the first phase of advertising, the three of them finally set the fund at 200 million, because the company does not have much money, and it also needs to be responsible for the laying of channels in a series of follow-up tasks, and the money has to be carefully calculated.
Fortunately, the advertising cost at this time is not as expensive as a few years later, and 200 million can still do a lot of things.
When it came to channel construction, Zhang Bin returned to the group headquarters and brought Li Jiayi over.
Because he is responsible for the construction of channels, Li Jiayi can no longer work in the group, but he still belongs to the group and belongs to the expatriate.
At present, the construction of channels is facing a problem, that is, whether to use agents or all their own direct sales.
If you use an agent, the price in the middle will definitely be much higher, which reduces the public's enthusiasm for buying to a certain extent.
If you want to subtract the middle link, there are only two ways, the first is to cooperate with the mobile business hall and sell a mobile phone to directly improve the achievement.
But in this way, it is easy to label the mobile phone, which Zhang Bin is unwilling to do, he doesn't want people to think of mobile as soon as they mention their mobile phone brand.
Another one can only be to build a direct sales store by yourself, or rent a small place in major stores, after all, there are too few products of Tianyi Technology, and it seems that there is no need to make a store.
After talking with Li Jiayi, Zhang Bin finally decided to temporarily reduce the agent link, because the current mobile phone market prospect is unknown, and agents generally ask for prices and various rebates, and Zhang Bin is too lazy to tell these people.
He is ready to use the way of cooperation with various business halls, combined with major stores for distribution, of course, online sales should also be used as a key sales channel to grasp, nothing more than to reduce prices and attract everyone to buy online.
In this case, the official website of Providence Technology also needs to be built in this regard.
Zhang Bin called Liu Shuqing, and Liu Shuqing said that he was already putting people in charge of this issue.
It's mid-October, and the weather is finally a little cooler.
Zhang Bin lay on the chair, watching the cartoon on the computer, his brows furrowed slightly.
This is the "Bear and the Hunter", which has been produced, produced by the Animation and Animation Division.
Zhang Bin feels that the production of the mission is quite good, but it is still a little worse in terms of storytelling.
Zhang Bin pressed the call button.
Shen Qian walked in.
"Chairman," Shen Qian shouted softly.
"Shen Qian, inform all the senior executives above the vice president of the group to attend the management meeting of the group headquarters on the 16th, and bring their respective short-term task reports over and make a brief speech at the meeting," Zhang Bin instructed.
"Okay, Chairman".