On April 19, the most influential of the five major auto shows in China, the Shanghai Auto Show, opened. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 As one of the only two A-class auto shows in China, the influence of the Shencheng Auto Show has gone beyond Asia. In recent years, not only have the world's major automakers landed at the Shanghai Auto Show and taken the opportunity to launch new cars, but Huaxia's independent auto brands are not far behind and have gradually become an important part of the auto show. Moreover, with the further development of the Huaxia automobile market, the influence of the Shencheng Auto Show will continue to increase in the future.

However, in order to really become the world's top auto show, there is still a key condition for the Shencheng Auto Show, that is, the development of the domestic automobile industry. Looking at the world's top six auto shows, except for Switzerland, which holds the Geneva Motor Show, there is no automobile industry, the Frankfurt Motor Show and the Paris Motor Show are the home of European automakers, the North American Auto Show has American automakers, and the Tokyo Motor Show is also based on Japan's highly developed automobile industry. It can be said that the most fundamental influence of the auto show is the strength of the automobile industry of a country or a region. In this regard, there is still a big gap between the Shencheng Auto Show and the Beijing Auto Show of the same level, and this gap is not easy to make up in the near future.

The exhibition was held at the Shanghai New International Expo Center, with exhibits ranging from off-road vehicles, concept cars, high-performance racing cars, luxury vehicles, custom vehicles, etc., with the theme of "Innovation and Future" to adapt to the trend of future automobile development. What has changed from previous editions is that many domestic brands have stood out in this auto show, including Geely, Chery, Zhonghua, Great Wall, etc., all of which have come up with their own new models. Of course, most of the participating brands are still foreign, which is also the most embarrassing thing after Huaxia has become the second only to the United States in the automobile consumer market.

"Mr. Lu, welcome to this Shencheng Auto Show." Dong Yang, the organizer of the auto show and vice president and secretary general of the Huaxia Automobile Association, personally received Lu Yang and his party in the media a few days ago. As the person in charge of this auto show, there are not many people who can be received by him. The reason why Lu Yang has this treatment is not because of how much he has achieved in the automobile industry, but because of his status as the richest man in the world, which may also have something to do with his close relationship with the vice president -- this kind of thing is absolutely impossible to hide in officialdom.

Lu Yang came with Wang Chuanfu and marketing director Cheng Huamin this time, needless to say, this time they came for the electric sports car Galaxy that Tianxin Automobile intends to promote this year.

"Chairman Dong is so polite, being able to participate in the Shencheng Auto Show is also a good opportunity for us Tianxin Automobile, and I would like to thank Chairman Dong for his enthusiastic reception." Lu Yang said with a smile.

According to the schedule of the auto show, today and tomorrow are media days, and the official opening of the auto show is on the 21st.

"I'm sorry, Mr. Lu, there are still some things to deal with here...... Dong Yang said apologetically.

Lu Yang said: "It's okay, let's just take a look for ourselves, Chairman Dong, you can get busy." ”

Wang Chuanfu looked at Dong Yang's background, and sighed slightly: "Sure enough, it is good to enjoy the shade with your back against the big tree, we have also participated in the Shencheng Auto Show twice before, not to mention the reception of the secretary-general, even the booth is in the corner on the side." ”

Lu Yang patted him on the shoulder: "What is this, we have a long-term vision, today is just to come to the Shencheng Auto Show, and in the future we will go to the North American Auto Show, the Paris Auto Show, and the Tokyo Auto Show." Moreover, we must not only participate, but also be the protagonist of the auto show! ”

"Follow the boss, I believe that this day will definitely come true." Cheng Huamin slapped Lu Yang's ass quietly.

"It's a pity that the opportunity of this auto show was wasted, and the first Galaxy sports car will not roll off the assembly line until September, and the market will not be available until October." Wang Chuanfu said regretfully.

Lu Yang clapped his hands: "Don't be discouraged, you have done a very good job, at least beyond my expectations." Think of what an amazing achievement it was to start from scratch and develop our own electric sports car in less than a year. You know, it took Tesla five years to launch the Roadster. ”

"It's just a pity that the company's car sales will be reduced by 50% this year." Cheng Huamin said, "Although the sales volume did not meet expectations last year, compared with 09, it also increased by nearly 40% to 510,000 volumes. However, this year, due to the development of the Galaxy sports car and the discontinuation of several models of cars, it would be good to have 240,000 sales by the end of the year. Other people's sales are rising, but we have taken a big dive. ”

"Lao Cheng, don't set your sights so low, since we want to transform and adjust, we must seize the opportunity, what is it to delay for a year or two. Besides, what is the future of selling low-end cars, if you sell ten cars, it is not as much money as someone else's one car, and it also lowers the company's brand value. Lu Yang said.

As with all industries, the distribution of profits in the automotive industry is uneven, with profits for high-end cars being much higher than those for low-end cars. It's just that it's not easy to cultivate a high-end car brand, and there are only a handful of high-end car brands that can really be widely recognized by so many cars around the world. Moreover, most of these brands have a long history, like Rolls-Royce, which has been producing luxury cars since the beginning of the last century, with a history of more than 100 years.

In this way, the lack of heritage has become a shortcoming that restricts Tianxin Automobile.

Lu Yang naturally knows this, but he already has considerable experience, just like Tianxin Electronics was also lacking in background at the beginning, but he couldn't stand up to good technology. Using technology to make up for the heritage is Lu Yang's consistent thinking. In the automotive industry, there is also such an example, that is, Tesla Motors in the United States, don't look at it is struggling now, the latest electric sports car has many problems, but it can't stand the pursuit of car enthusiasts all over the world, which can be seen from its rising stock price.

At the auto show, Lu Yang and several people went all the way down and met many peers, including the teams of Chery and Geely, as well as the boss of Great Wall Motor. Lu Yang didn't know these people very well, but Wang Chuanfu and Cheng Huamin knew each other. Among them, Chery boss Yin Tongyue and Wang Chuanfu are still fellow villagers, both of whom are from Huainan and both make cars, and their relationship is more familiar than half of them.

Lu Yang didn't know Yin Tongyue, but Yin Tongyue knew him. Everyone is mixed in the mall, and they talk about it together in three or two sentences, like old friends for many years, but in fact, in their hearts, they are all vigilant against each other, after all, peers are enemies.

"Mr. Lu, are you coming to the exhibition this time to launch a new model?" A group of people found a quiet place, and Yin Tongyue asked with some curiosity.

"Actually, we're just here to have a good time this time, unlike you, your Chery battle this time is not small." Lu Yang snorted, the more he was like this, the more curious Yin Tongyue became. However, seeing Lu Yang's appearance, he didn't want to ask.

Yin Tongyue didn't know that Lu Yang was really not pretending. This time the Shencheng Auto Show is the first time for Tianxin Automobile to participate in the A-class Auto Show, but because of the previous acquisition and internal adjustments of Biadi, and the original R&D strength of Biadi has been invested in electric sports cars for most of the year, which has led to Tianxin Automobile not launching any new cars at all this year. This time, Lu Yang and they only brought a concept car, that is, the Galaxy electric sports car.

A few people talked about the auto show again.

"Mr. Yin, your Chery is terrible now, it has become a banner of domestic cars, your sales exceeded 680,000 last year, it seems that we want to surpass you, but it is really difficult." Wang Chuanfu said with some regret.

Before Bidi was acquired by Lu Yang, Wang Chuanfu repeatedly mentioned the goal of Biadi, that is, to be the first in China in 2015. For last year's sales, Wang Chuanfu set 800,000 at that time, and at that time he was aiming at the goal of being the first domestic independent brand. It's a pity that last year's indicators were not completed, even without Lu Yang's acquisition, many people have seen the decline of Biadi, as for 2015 to become the first in China, there is no possibility.

Hearing Wang Chuanfu mention it, Yin Tongyue was a little proud, if ordinary people said this, he would definitely not feel anything, but now in front of him is Wang Chuanfu, a strongman that he admires a lot.

"Fortunately, the domestic auto market is expanding rapidly, and we at Chery are also catching up with the ride." Yin Tongyue said modestly.

Cheng Huamin is also an old man in the Huaxia automobile industry, and he is very clear about Chery's situation, he leaned forward and asked: "Mr. Yin, I heard that your cumulative exports have reached 500,000, which is a great achievement, are you planning to hold any ceremony at the auto show this time?" ”

"Export sales have just reached 500,000 units, and we have discussed with the Automobile Association this time, and we plan to hold a ceremony to hand over the 500,000th vehicle at the auto show." Yin Tongyue said proudly.

Wang Chuanfu and Cheng Huamin listened, and the two looked at each other, unconvinced.

Chery is indeed a banner of domestic independent brands, although it has not been established for a long time, they have stood out from many domestic automobile brands step by step and become a leader. This time, Chery brought 26 vehicles, 5 powertrains and 1 four-wheel drive system to the W303 booth in Hall W3, with a total area of more than 2,600 square meters, which is far from being comparable to Tianxin Automobile.

"In the past few years, your development has been good, and now you have the support of Mr. Lu, Mr. Wang, you can expect the day when you will take off." Yin Tongyue said with a smile.

Wang Chuanfu heard it, but his heart was dark, the Biadi brand was almost gone, how could it take off?

Two days later, the exhibition began, and countless car enthusiasts from all over the country came to the show.

"It is worthy of being the top auto show in China, just looking at the flow of people, it is several grades higher than the Fuhai Auto Show." Lu Yang was a little surprised, there were too many people coming, and as far as the eye could see, there were crowds inside and out. Of course, the most eye-catching thing in the whole auto show, in addition to the new cars from major car manufacturers, is the swaggering and charming car model. Lu Yang can imagine that half of the people who come here are probably coming for the car model.

"Boss, it's our turn." Cheng Huamin walked to Lu Yang's side.

In the center of the exhibition center, a small booth parked a sports car with a cool appearance, and on the side of the sports car, two very freshly dressed car models leaned on the car, and were frantically photographed by the surrounding visitors.

"Why haven't you seen this car? Which company makes it? ”

People who visit the sports car are very strange, because the logo of this sports car has never been seen before, it is a silver oval ring, and in the center of the ellipse is a crystal ball, and the ring is shiny with a little light, which looks very feeling.

"It's not going to be an international brand that has launched a new product." Someone speculated.

"How do I see this logo...... it's a little familiar," the young man with the camera in front of him wondered, "Look at that crystal ball, does it look like the logo of Tianxin Electronics?" ”

Being reminded by him like this, others also found out.

"Last year, Lu Yang bought Biadi, and I was looking forward to it at the time, but after waiting for almost a year, I didn't see any movement from him. Could this sports car be the product they intend to launch? Lu Yang's fan in the crowd said.

"No, I see that the Tianxin community has reported that the car they are developing is far worse than this one......"

Everyone is speculating that Lu Yang came from behind. (To be continued.) )