Chapter 55: The Game (I)

Chen Juan was like an extremely strict examiner at this time, interrogating the immature newborn calf opposite.

At the same time, there is also the usual shrewdness of a businessman in his eyes.

"The problem of fees and profits...... Xin Xiaotian was under Chen Juan's forced gaze, and she wished that there would be a curtain in front of her at this time, so she could block herself and hide behind her.

She knew that she had too little experience in society, and her psychological qualities were not strong enough, so she couldn't sit calmly in front of this sister, who was obviously much better than herself and had a lot of wealth, and talk about business on an equal footing.

Xin Xiaotian took another sip of water before continuing:

"I plan to charge a slightly higher membership fee of 300 yuan per person per month for the first three to six months, which is a reasonable figure, and the maximum is not more than 500 yuan. In the first few months, if there is a loss due to the lack of membership base, you can hold on first, and it will definitely get better later. ”

β€œ300οΌŸβ€

Chen Juan couldn't help but sneer and questioned, and said in her heart, what? 300? Today's lunch is more than 300, okay?

Xin Xiaotian tried not to look at Chen Juan, and continued stubbornly: "Because it is about 300 yuan a month, most people can easily accept such an expense, and they will not think too much about it when they take out the money, so that they can attract more people."

"Then in a month, if they can lose 5 to 10 pounds, I believe that there will soon be an explosive advertising effect, and many people will start to spread the word about our store; All the girls who have lost weight will go out of their way to recommend our shop to their friends and colleagues.

"After three or five months, when the number of members reaches a certain number, I plan to start implementing further preferential programs: first, I will gradually return part of the fees paid before to all the initial members every month, although the money is not much, but they will definitely be happy, which will help to gather popularity;

"Second, it is also one of the core of the business idea, that is, after the cost of pre-decoration and the purchase of equipment is basically recovered, when the operation enters a stable period, the monthly membership fee will be changed to a floating system, and the specific algorithm is also very simple, that is, the total income of the previous month minus the total operating cost of the previous month, and then divide by the total number of members.

"Of course, this cost includes staff salaries and the investment income due to investors, which is tentatively set at 30,000 yuan.

"In other words, it's up to the members to share the cost of opening the store, and we don't make a penny more than that.

"So the more members you have, the less money you will spend on everyone, and the more incentive people will be to bring friends and family to join."

Xin Xiaotian was talking about this, Chen Juan interrupted her: "Your idea, to be honest, is very naΓ―ve. And it sounds a bit like a pyramid scheme in the back. ”

Xin Xiaotian hurriedly waved her hand and said, "No, it will definitely not be a pyramid scheme, we have a store, and it has nothing to do with pyramid schemes......

"Uh-huh." Chen Juan snorted coldly in her throat.

"Well, I'm almost done, and the last point is that all members can give comments and suggestions at any time, and can also participate in supervising our hygiene management and other work, so that everyone does not have to wonder whether the towels are clean and whether the instruments are sterilized on time...... That's all I have to say......"

Xin Xiaotian felt that there were still many ideas and details that had not been expressed, but she didn't know what to say all of a sudden.

She regretted that she hadn't written a written plan in the past two days, or simply made a very formal thing, just made that kind of "feasibility report", or "business planning plan", and wrote all the ideas clearly into it, with numbers and tables, illustrated and textual, plus a beautiful and atmospheric cover, put it in front of Chen Juan, and let her see it for herself.

It's a pity that I only thought of this now.

Xin Xiaotian regretted it, and wanted to add two more sentences, but Chen Juan couldn't wait to blurt out here:

"According to what you said, what else do I have to do to open this store? What are you drawing? ”

Chen Juan felt that she was already very patient today, and said in her heart, can't you just open a good store and simply make money from rich people, what are you trying to do with all these brains and efforts?

"I think this can really make money, at first it may seem like the money is slow, but once there is a word of mouth, the reputation spreads, I can open a lot of branches in the city, although it seems that the membership fee of each member is very low, and the monthly net return of each store is only a fixed point, but all the branches combined, the total income will be very high."

"You don't know how to run a business at all, you don't understand it at all." Chen Juan shook her head, interrupted Xin Xiaotian's words again, and said speechlessly.

At this time, the meal of the two was ready, Chen Juan picked up the fork, slowly chewed two bites of vegetable salad, and said: "I feel that you have seen a lot of things, but those are all theoretical, and also, small businesses and large companies are fundamentally different in specific management, you don't have any practical experience, just read some things, and think you can create a new business model by yourself?" ”

"I ......" Xin Xiaotian was speechless by Chen Juan's blow.

"It's a good thing that you have ideas, but you're completely inexperienced, so what you say is too idealistic, and besides, I've never heard of it, and you can do it like that.

"It's simply not possible. There is only one dead end to do it. ”

Chen Juan made a conclusion to Xin Xiaotian.

"Sister Chen, but ...... It's not like nothing. Xin Xiaotian didn't expect Chen Juan to speak so bluntly, and in a few words, her innovative ideas were smashed into slag, and then directly hit the freezing point.

She felt frustrated, frustrated and a little unwilling at the same time.

Chen Juan smiled and said: "First of all, the membership fee is too low in itself, and what kind of floating membership fee you do, I have never heard of it being done like this, you are high and low every month, the price keeps changing, and it is strange that members don't make trouble!" That's the story of the morning and evening, you know?

"Secondly, I estimated that with your fingering, you can lose your ideal weight in about three or five months at most, then these people will be lost, and it is impossible for someone to be your member for life, let alone run to pay you that one or two hundred yuan every month, then you will only receive a small amount of money, or you will not make money at all!

"Third, even if the number of members can increase according to what you said, what is your upper limit on the number of members? How many people, hundreds, thousands, can fit in your small storefront? If something gets up, for example, someone is arguing over a place to grab a massage table, how do you clean it up? How to deal with it?

"You know, one of the reasons why the membership fee of the high-end club is set so high is to filter the guests, so that those who can afford to pay can enjoy the best personal service and feel the best user experience, which is the serious principle in economics.

"And like you, if you don't do filtering and screening, you can only sell to the price of cabbage at one rate, and in the end, you can only be the same as the vegetable market. You can't imagine how low the low-end members can be, and in the end, just dealing with the difficulties of low-end members every day is enough to make you exhausted and exhausted. ”

Chen Juan turned on the complaining mode of talking without breathing, and began to deny Xin Xiaotian's creativity one by one.