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In the new week, Murphy continued to be screened in major theaters as the crew promoted in major cities in North America, and due to the relatively good box office results in the first weekend, the number of theaters released in North America also increased to nearly 2,500, which is almost the limit of the number of theaters screened for a B-grade film. Read the novel to the net

As weekends pass and weekdays approach, the single-day box office of any film begins to shrink, and "Planet of Terror" will not be an exception.

On Monday, the film's single-day box office fell from $5 million last weekend to $1.35 million on the day. Tuesday was a traditional discount day for theaters in North America, and revenue rebounded slightly, closing $1.46 million on the same day; It fell again on Wednesday, earning $1.14 million; Thursday's single-day box office fell below the $1 million mark, earning $950,000.

In the four working days of the second week of its North American release, "Terror Planet" collected another $4.6 million, plus the $15.7 million already received, and the North American box office accumulated more than $20 million in one fell swoop, reaching $20.3 million.

That's nearly three times the cost line of producing zuò, and even if you don't count the income from overseas rights during the Cannes Film Festival, the film, which cost $8 million, can be said to be a success.

It's just that its success is not as amazing as "Saw", but throughout the entire North American film history, how many "Saw"-like films are there?

The revenue exceeded expectations, and Miramax also increased its investment in publicity and marketing, and promotional materials for "Terror Planet" continued to appear in the TV station's late-night hours, and the film can also be seen on websites where Internet fans often gather.

This kind of publicity investment can attract many audiences into the theater, especially non-B-grade film lovers, but the increase in these passers-by has also caused the film's audience reputation to continue to decline.

On IMDB, the rating has dropped to below 8 points, and although there are still 79 points, the proportion of negative reviews in the comment column is obviously increasing.

The polarization of audience word-of-mouth is an unavoidable problem for "Planet Terror", and while Murphy anticipated this, and with the support of B-movie lovers, the film also achieved good box office results, but like all noir-style films with a limited audience, it is inevitable that the box office will take a dive when the next weekend comes.

And the degree of diving tends to exceed those mainstream commercial masterpieces with a strong reputation.

In the three days of the following weekend, "Terror Planet" continued to be screened in nearly 2,500 theaters, but the film's scheduling rate dropped significantly, coupled with the declining attendance, when this weekend passed, the latest North American box office statistics were released, and the box office of "Terror Planet" fell by as much as 58% compared to last weekend, and it also fell out of the top five on the box office charts, earning $6.6 million in three days.

Ten days after its release in North America, it grossed $26.9 million, which is close to the $30 million expected by Miramax.

However, this is an extremely competitive summer file, and the box office plummeting in the second weekend of "Horror Planet", which also means that the film cannot continue to be screened at 2000 theaters, and after the start of the new week, the number of theaters has shrunk sharply like a sharp drop at the box office, falling to more than 1,600.

And in the period from the end of June to the beginning of July, new films are constantly being released, including well-known works such as "Spy Movie: The Identity of Bourne".

Also, after increasing a certain amount of publicity and marketing investment, Miramax has also begun to reduce its support for "Terror Planet", after all, this weekend, "Gangs of New York", co-produced by Miramax and Touchstone Pictures, will be released.

No matter how you compare it, Murphy, James Franco, Jessica Chastain and Robert Downey Jr. can't compare to the combination of Martin Scorsese and Leonardo DiCaprio and Daniel Day Lewis.

Film is an industry that relies heavily on publicity and marketing, and it is impossible for the box office to continue to maintain a certain height after a film like "Planet Terror" loses strong publicity support.

In the four working days of the third week of its release, the single-day box office of "Terror Planet" dropped below $500,000, and only $1.7 million in four days, struggling to move towards the $30 million mark.

Fortunately, the weekend of "Terror Planet" fell by more than 60% in the third weekend of its release, but the box office gain of $2.75 million finally pushed the total North American box office past the $30 million mark.

In the following four weeks, the number of theaters dropped to more than 1,150, and the film earned $1.95 million in seven days a week.

The film's market potential was basically exhausted in the four weekends of its release, but the film can still produce a certain box office figure and continue to be shown in theaters without being swept out of theaters immediately.

Murphy and others also returned to Los Angeles after their North American promotional trip.

After coming back, Murphy first went to the Fox searchlight, met with the main members of the newly formed "Saw 2" crew, and talked to James Win, in the face of his own victim, he was quite stable, some things were done, regret and guilt and the like did not help.

If it was someone else, Murphy didn't bother to pay attention to it, but the other party was a Chinese after all, which was one of the reasons why he strongly recommended it to Fox Searchlight.

Just like himself, it is the hardest for any director to get started, although I don't know how James Wynne once impressed Lionsgate, but I don't think he threw out a script, Lionsgate's management pounced like a brain-dead, crying and begging him to shoot.

There must be some hardships that are not well understood.

As long as there is a successful first step, the road behind will be much smoother, James Win's "Chainsaw 2" still has a great chance of success, so that he will not worry about no investment in the future, and Murphy is not ready to continue to get involved in horror films, if you are a qiē Shun lì, James Wen will still be a master of horror films in Hollywood.

After exchanging some ideas with James Win, Murphy reassured himself about the project and returned to work on some of the things he had left behind at Stanton Studios and himself.

He and Paul Wilson tidied up the underground storage room of the Stanton studio, sold the cameras and car police receivers they had left behind, and sold some of the studio's old unusable desks, chairs and equipment to the scrapyard and replaced them with new ones.

Stanton Studios is no longer the small company it used to be on the verge of bankruptcy, and Murphy needs some new equipment to be more productive.

Then there is the appropriate increase in the pay of Paul Wilson, Rosa Rodriguez and that finance officer.

In addition, Murphy also renewed an agency contract with lawyer Robert, whether it was the initial initial stage of capital accumulation or the subsequent bail of Rose, Robert showed enough ability, and Murphy did not want to rush to change to an unfamiliar lawyer.

Also signing the contract is David, an accountant who will fully assist Murphy and Stanton Studios with the tax side of things.

The tax system in North America is a complicated country, and there are still many differences in tax laws between states, as well as chaotic policies such as investment tax deductions, and having a good accountant is a must.

However, there should be no shortage of supervisory measures Murphy, and there are many examples of Hollywood being abducted by accountants or managers.

Also, Murphy temporarily moved out of the rented house, let people simply tidy up, and signed a lease contract with the real estate agent for another year, ready to start a new job and life.

These are already a few weeks later, and in mid-August, ten weeks after the release of "Horror Planet" in North America, it finally withdrew from the theater market and officially removed from all theaters.

After ten weeks of screenings, "Planet Terror" did not become a super-hit like "Chainsaw" and was not as good at the box office, but it still exceeded Miramax's expected box office results, grossing a total of $38.75 million in North America.

This is nearly five times the production cost and the North American box office sales ratio, both investors and theatrical exhibitors are satisfied.

Especially Miramax, Harvey Weinstein called Murphy directly and said that the collaboration between Miramax and Stanton Studios would continue as long as he wanted.

Such a gesture is not difficult to understand, just at the North American box office, Miramax not only recovered costs, but also generated profits, even if he had to pay Murphy a large share according to the agreement, the profit figure is still quite impressive.

According to the original director's contract agreement, if "Horror Planet" grosses more than $10 million in North America, Murphy automatically receives a base incentive of $100,000, which is one percent of the North American box office.

This is a tiered reward agreement, for every $10 million increase in the film's North American box office, Murphy's dividend reward will also increase by one percent, which means that if the North American box office reaches $20 million, he will receive a two-percent commission as a reward.

Now that "Terror Planet" has earned $38.75 million at the box office, Murphy can get a total of three percent of the North American box office, which is about $1.16 million.

Even if Murphy is now netty, that's a lot of money.

Of course, just like the previous "Chainsaw", this money will not be paid immediately, after paying off the remaining $300,000 of Murphy's basic directorial remuneration, Miramax will pay a share of $400,000 first, and the remaining amount will be paid off in the next six months.

After the film was released, Miramax took advantage of the warm-up and cooperated with Besta to launch the director's cut DVD of "Terror Planet", which included more large-scale shots, and the sales were quite good after the launch, and they once broke into the top five in both sales and rental markets.

None of this has much to do with Murphy, though.

His eyes will always look ahead, and this road to Hollywood has just begun! (To be continued.) )