Now is the time when the successful advertising case of "Never Expected" and "Bloody World" is the hottest, and many people in the industry are discussing this matter, and even calling it a "myth". Pen, fun, pavilion www. biquge。 info

Therefore, at this juncture, it is particularly easy to have unexpected and extraordinary prices.

There are some people who will be attracted by this brilliant performance, giving high advertising prices.

In this way, the horror price of "Never Expected" before also appeared.

This advertising investment attracted a total of 16.4 million advertising contracts.

By now, the share of clicks is already a small head, and in order to cooperate with Li Kuo's advertising investment strategy, Yicheng Video Network deliberately lowered the advertisements before the beginning of "Never Expected".

Under normal circumstances, the opening advertisement of a film like "Never Expected" will be between 40 and 60 seconds.

Such a long advertisement is also a complaint for some people, who feel that the advertisement is too long and excessive. But I have to say that sometimes things are like that, some people only see video online advertisements and don't see them buying copyrights.

It is still basically difficult for the video network to make money, and most of them are struggling in the quagmire of losses because of the sky-high copyright fees, and now they are just staking their land.

So such a long advertisement is also a helpless move.

However, now Yicheng Video Network has made adjustments, adjusting the advertisement at the beginning of "Never Expected" to fifteen seconds, and it does not add any product advertisements. It's just a preview of other film and television content on Yicheng Video Network.

This is indeed a preferential treatment.

After all, Li Kuo, they no longer rely on pre-roll advertisements to make money.

This kind of preferential treatment is also a very annoying thing for some videos, after all, there are other videos that do not rely on pre-roll ads to make money, but rely on mid-placement ads to make money.

For example, the Onistar team is one of them.

Yang Weicai and they are in a very bad mood these days, especially Yang Weicai, he always feels that "Never Expected" was made popular by their "Wonders of the World".

used to be a sworn enemy, but now they are thriving, and they have made the most popular online drama on Yicheng Video Network and even the entire Internet, making their mood already indescribable anger and jealousy.

Why can they do this?

So, when they heard that now Yicheng Video Network deliberately gave preferential treatment to "Never Expected", so that the advertisements in front of this video could be reduced to almost none, they were strangely angry.

Yang Weicai immediately found the "Hu Tu" of Yicheng Video Network, which is the editor of the website where Yicheng Video Network manages these, and is the boss of them......

"Hutu, can you tell us about it? Why did "Never Expect" now have the preferential treatment of not playing ads in front of the video? Why don't we have one? That's a little too unfair! Yang Weicai asked unreservedly in the QQ dialog box.

"It's nothing, is it? They don't have the previous ads, and they don't have this part of the click share! Hu Tu replied to Yang Weicai.

"But they're taking advantage of it, which makes their clicks definitely more effective! If our videos are published in this way, our click-through rate will definitely go up to the next level without ads anyway. Yang Weicai said reluctantly.

"It's already settled! Now "Never Expected" is more suitable for such a sharing model, so we will choose this way! If you can sell more than 10 million advertising dollars one day, we will naturally consider removing the ads from your videos at that time, we are just choosing the most suitable and cooperative method, and there is absolutely no favoritism. ”

Hu Tu said this, and Yang Weicai couldn't refute it.

It's just that his heart is very depressed......

This is especially true after hearing Hutu's "you can do it" view.

After all, their current results really can't catch up with "Never Expected", and there is a huge gap in the middle, which is difficult to overcome.

Their current videos may barely reach 10 million per video, but they are relatively reluctant.

With 10 million clicks, they have almost done their best, and it is unimaginable to reach the popularity of Li Kuo's video approaching 50 million......

At this time, Hutu continued: "You can also learn more from other people's experience during this time and see how they make videos? You also have "Wonders of the World", just try to see the good points of others! Don't keep copying things, and don't think about black people to grandstand! It's better to do content in a down-to-earth way than anything else! ”

Hu Tu's words were a bit heavy, and Yang Weicai gritted his teeth now and became very angry.

But he didn't know what to say now......

Thinking of the black Li Kuo at the beginning, and also thinking of the rise of Li Kuo and their video, in short, now Yang Weicai is aggrieved and depressed, but he can't do anything, he can't do anything.

"Hmmm......"

After a long time, Yang Weicai could only suppress all his anger and reply to such a word.

Now this kind of Yicheng video network to "Never expected" arranged the patch advertising model to improve its click-through rate does have a lot of help, soon, the third episode of "Never Expected" has more than 20 million clicks, and now it is starting to move towards the number of 30 million.

Some parody videos have already started on the way, and everyone has seen the success of "Never Expected", so they want to get a piece of the pie in this market.

Li Kuo didn't care too much about these, whether a video was popular or not, in the end, it depends on everyone's own creation......

The advertising effect of "Bloody World" is not only a hammer deal of 110,000, the effect of this advertisement continues, and soon, the download growth of "Bloody World" has exceeded 200,000 in the time after the release of the third episode of "Never Expected"! Seeing that it is still growing, it is estimated that by the time all the effects are over, the game will be able to reach about 300,000 downloads.

With the example of "Bloody World", the businessmen who came to advertise "Never Expected" also seemed to have taken a reassuring pill.

Li Kuo has now also suspended his attention to "Never Expected", and he has instead begun to pay attention to his novel "Romance of the Dragon and Snake" on the singularity, after all, the novel has also reached the most critical moment on the shelves.

But on this day, he suddenly received a call from Liu Yuze, Liu Yuze came for the theme song "Lanting Prelude" that is now set for "Danqing", and he wanted to discuss this matter with Li Kuo.

ps: I'm sorry, these two days, the Mid-Autumn Festival went home, because it was too far to go home...... I have to toss a day on the bus, so these two days may be about a chapter less, sorry, it will be recovered as soon as possible.

Thank you. (To be continued.) )