Chapter 337 Advertising and Investment Promotion
Advertising is one of the main ways to make money for online dramas, otherwise you can only wait for the copyright of the video website to buy out. Pen, fun, and www.biquge.info
"Never Expected" is about to start advertising rights sales!
As soon as this incident appeared, it attracted the attention of many people.
There are also many people in the circle who are staring at this matter.
After all, the success of the click of "Never Expected" is already on the bright side, and everyone can see it, but it is a question whether this show can really make a lot of money in addition to things like click rate.
The amount of advertising investment is not necessarily, and there is no fixed number in the end, and now "Never Expected" is about to start working in this regard.
"Why don't you come to the scene?"
After Xiao Qifan told Li Kuo about the current matter, Li Kuo didn't plan to go much, he always wanted to stay away from such specific operation scenes.
But Xiao Qifan spoke.
"I don't have to go, do I? Are these negotiations basically made conditions by both sides, and then negotiated and docked again according to everyone's offer and the conditions of both parties? Anyway, it's all occasions where I don't need it much, right? Li Kuo said: "I feel that there is not much difference between me going and not going!" ”
That being said, in fact, Li Kuo was still pondering in his heart.
"There is still a difference between you going and not going." Xiao Qifan said: "From now on, you can say that a country is the same existence on our side, and we will have more confidence with you." ”
"Fuck off! What is a living fossil? Li Kuo scolded with a smile: "It's okay, then I'll go and have a look." ”
"Good!" Xiao Qifan said.
Seriously, Xiao Qifan feels a little strange now, it turns out that at the beginning, Xiao Qifan almost regarded Li Kuo as a little brother, but after so much time, now Xiao Qifan has regarded Li Kuo as his good friend. At the same time, he even regards Li Kuo as a backbone in many things, and sometimes he even feels that if Li Kuo is not there, he will have no bottom in his heart.
Li Kuo and Xiao Qifan prepared a little, and at the same time, Li Kuo also discussed with the marketing department and the Ministry of Commerce of the fireworks company for a long time, and had initially come up with so many advertising cooperation methods.
The first of these is the oral broadcast at the beginning of the credits, which is the same as "Never Expected" in the air a while ago, that is, it will add rhyming but funny and funny words.
At this point, although Li Kuo has a clear memory, he will definitely not be able to use the current time and space, after all, the names of various products are different.
Then there is the product display in the middle of the short film, which is the more mainstream advertising placement method, and most of the advertising cooperation models are also like this.
In addition, the advertising model is to directly implant hard advertising in it, insert some strong advertisements in the middle of the program, and the content of the advertisement is a relatively standard thing.
These are the three mainstream advertising models, and Li Kuo feels that he can mainly promote the oral advertising at the beginning of the film. He also prepared for this a little, and thought of a few homophonic advertising words, which are also the kind of little things that are very small but very fun.
In addition, if the merchant has some advertising promotion model of its own, it depends on their own method.
Co-op modes are now also divided into several levels, with prices varying from one level to another.
Li Kuo himself mainly only put forward an idea, and did not really participate in the planning of specific affairs.
But even so, the current group of people in the company will still trust Li Kuo almost entirely, and many people hope that Li Kuo can decide more things.
Many times a person's prestige comes out like this, and the success of one thing may convince many people.
The success of "Never Expected" made Li Kuo quickly become the most authoritative person in the company.
After all, the fireworks company has been operating dismally before, and Xiao Qifan has been throwing money into it, but even if he wants to get angel round financing, it feels a little far away.
At that time, the company did not have any projects that could come out at all, and everything seemed so unpromising that many people were thinking of quitting.
Then Li Kuo appeared!
Many of Li Kuo's ideas were opposed by many people at the beginning, and many people were even so angry that they wanted to slap the table, thinking that Li Kuo was just a layman guiding an insider, and he was doing it in XJB. But the success of this show just now has explained everything and Li Kuo's ability, so after first suppressing and then promoting, everyone has a complete sense of convincing Li Kuo.
This kind of thing can be said to have advantages and disadvantages, and the advantage is that everyone listens to their own words, which is more conducive to the implementation of government decrees. The downside is that it can mask some of the mistakes.
Although Li Kuo is from another time and space, and there is a system against the sky, this does not prove that all his decisions are right, and if there is no one next to him to remind him, he may capsize.
In this case, the current Li Kuo is still relatively calm.
Soon, the investment conference began.
After all, Beijing is the location of the headquarters of Yicheng Video Network, and it is also the place where many large companies are located, and it is also the cultural center of the country.
Li Kuo, Xiao Qifan and a few other people can be said to have come to the capital by plane, and then met with the staff of Yicheng Video Network, and then the beginning of the investment conference.
Although it seems to be helpful for both the video and the business to increase the exposure of this kind of thing, in fact, this kind of publicity will arouse some viewers' disgust with the video: they will feel that they are watching the video, not the advertisement.
Besides, these things have become a bit worthless after a lot of publicity.
So it's good to have something muffled and make a fortune.
In this way, the whole investment conference looks a little low-key on the whole, anyway, it is just a few people, and a few tables start as soon as they are set up.
Soon, the investment conference officially began.
The negotiation between the two sides is also relatively simple, and the price is directly marked and the sale is started.
It's just that the advertising sales have just begun, and Li Kuo feels that these guys either have a problem with their vision, or they are really too much.
At the same time, not only Li Kuo, but in fact, people in fireworks culture are now so unhappy: they actually took out such a price!
This price is indeed very low, and several seem to have been negotiated, and they are unified with each other, so their quotations are high and low, but they are all very low prices, although they are not given away for free, but they are only given at a very low price. (To be continued.) )