However, a total of more than 30 plans were submitted in the entire variety show three rooms, and only one "Tongue War" was passed. Pen % fun % Pavilion www.biquge.info

It also makes everyone realize how high the vision of the new director is.

It seems that in the future, when producing programs, we still need to keep improving, otherwise there is no hope of gaining recognition.

In fact, Park Jung-hyuk's mind doesn't have too many classic ideas. However, he didn't take it all out in one go, but chose it.

After all, art production is not only done today, but also in the future.

If you run out of ideas all at once, you will be sad in the future.

In addition, JTBC cannot be compared to MBC in terms of scale. Even though he has carried out a large-scale recruitment, the talent reserve is still too poor.

Nowadays, the Arts Arts Bureau has a total of seven projects in operation: "Where Are You Going, Dad", "Superman is Back", "Real Man", "Non-Summit", "War of Words", "Please Answer 1997", and "Myth Broadcasting", which is already the limit.

There is another point, which is what Park Jung-hyuk wants to complain about the most, but he can't change it.

That is, when the comprehensive channel was established, the Ministry of Culture stipulated that the proportion of entertainment programs on the comprehensive channel could not exceed 50%.

This article alone greatly restricts the arrangement of the comprehensive editing channel in terms of programs.

Now there are so many projects, and Park Jung-hyuk has adjusted them according to JTBC's programming.

In order to expand the scale of production in the future, it is necessary to improve JTBC's overall production capabilities.

However, if you want to improve the overall production ability of JTBC, you must form a good virtuous circle.

In other words, it is necessary to expand the audience base, increase the revenue of advertising, and social influence. To put it bluntly, it is to make a lot of money.

Therefore, all of these projects currently in operation must be transformed into brands as soon as possible to enhance the competitiveness of JTBC.

Only in this way can Park Jung-hyuk carry out any plans in the future.

"Seniors, the current approved budget has used a total of about 40 billion. There is still a surplus of 10 billion, I don't plan to keep it, all of it will be used as propaganda expenses, do you think it is feasible? ”

When eating with Park Seung-moon and Son Seok-hee in the cafeteria, Son Seok-hee paid attention to this problem, and Park Jung-hyuk said his thoughts.

And his idea managed to startle the two leaders.

"Ten billion in propaganda spending? This...... Isn't that a bit much? ”

Although Park Seung-moon is the president, he is a humble person and pays attention to listening to the opinions of his subordinates. So on this issue, he still looked at Sun Shixi solicitingly.

However, his actions made Park Jung-hyuk a little puzzled.

Humility as a leader is a good thing, but this is just casual conversation, is it necessary for Park Seung-moon to be so cautious?

Especially his attitude of soliciting Son Seok-hee, which made Park Jung-hyuk even more confused.

A dignified president, there is no need to be so respectful to his subordinates, right?

To Park Jung-hyuk's surprise, Son Seok-hee was not sincerely afraid, but on the contrary, he thought calmly.

"Maybe Director Park has some specific plans? Let's listen to your tricks. ”

Park Jung-hyuk didn't think about anything else, thought about it for a while, and revealed his thoughts to his boss.

"Actually, if you advertise it in Seoul, Busan, Incheon, and Gyeonggi areas, you won't need to spend so much. Our JTBC has good coverage in these areas and has a good foundation. No amount of publicity is wasted. My plan is to promote it in the Konan area. There are no big cities other than Gwangju and Jeonju. Most of the viewers there don't have the habit of paying for viewing, and it doesn't seem to be our traditional area, but if we strengthen the publicity, we will definitely be able to attract a lot of viewers with good programs. ”

His idea of doing the opposite thing also made Park Shengwen and Sun Shixi's eyes light up, and they actively thought about the feasibility.

In the future, JTBC is actually very popular in South Korea, but that is because of the courageous play of Sun Shixi in the "Incident of the Years", which was suddenly recognized by all the people.

It was also from that time that JTBC became the most authoritative media in the Korean current affairs news industry.

Most people like to learn about current affairs through JTBC's news channels, and they also trust JTBC's reports.

However, JTBC has not yet shown that power, and Sun Shixi's reform in news broadcasting has only just begun. It will take some time if it is going to work.

Park Jung-hyuk didn't have the east wind to borrow, so he had to figure out his own way.

Fortunately, the budget allocated above is sufficient, and seven projects have been carried out in a row, so there is still so much room to spare. According to his character, he naturally can't tolerate the idleness of resources, and he must use them all.

Park Seung-moon and Son Seok-hee got together and discussed for a long time, and finally reached a consensus.

"Your idea is very good, and in order to achieve the greatest effect, I will help you introduce President Lee so-kyung of the first advertisement. They are the No. 1 advertising agency in Korea, and I believe that if we cooperate with them, it will be very helpful for us to promote. ”

The first advertisement, Park Jung-hyuk is of course very clear.

South Korea's largest advertising agency, which is owned by the Samsung Group, has already started operations around the world.

Now that there is a single business of 10 billion yuan, Park Shengwen is of course fertile water does not flow into the fields of outsiders, and tries to consider the interests of brother enterprises.

However, with the help of the first advertisement, Park Jung-hyuk became more confident in his plan.

"It's good now, and with the help of a professional planning agency, I am confident that I can quickly occupy the market in the Konan area."

Sun Shixi smiled, but still reminded him.

"Director Park, you have to be ready. The South of the Lake is the birthplace of democracy, and conservative media outlets like JoongAng Ilbo are not very welcome. ”

Although he said the truth, Park Jung-hyuk still heard it, and there was no purpose in his words.

Born in the Samsung Group, JoongAng Ilbo naturally stands on the side of the chaebols and the government, so it belongs to the conservative media.

The Hoonam region has long been at the forefront of South Korea's democratization movement.

It's the stronghold of the democratic parties, and naturally there is a lot of resistance to conservative stuff.

But looking at Son Seok-hee, Park Jung-hyuk was not worried at all.

Because he remembers that after Sun Shixi hosted JTBC in his previous life, he changed the position of this TV station.

Impartiality and impartiality, even the scandal of the "JoongAng Daily" and the Samsung Group behind it has been widely reported, without minus.

Not to mention, in the future, the head-to-head confrontation between President Sun Dae and President Park Dae will completely push people into a desperate situation.

With such a president who dares to be the first in the world, Park Jung-hyuk is confident that he will expand JTBC's influence to the whole of Korea.

In the future, JTBC must be the most well-known and credible media in Korea.

With the support of the two bigwigs, Park Jung-hyuk had smooth sailing in front of him, and he had no worries. Once you get in touch with the first advertisement, the plan will begin.

But these are all things in the future, and what is in front of him now is Jin Youkun's bitter gourd face.

"Brother, please help, ask for help, ask for help."

Park Jung-hyuk was full of black lines and slapped his head open.

"If you have something to say, you are not allowed to sell cuteness. You're so ugly, don't you know I've just eaten? ”

Jin Youkun looked aggrieved, and found that since this brother became the director, his poisonous tongue skills have improved rapidly.

His wounded little heart, wait until you go back and get it back from the people below.

"Our plan has been deployed, and the program team has been prepared. As long as the artist is in place, you can start work immediately. But ......"

Kim Youkun has been studying with Park Jung-hyuk since 2006.

When we were making "We Are Married", he was; When he was making "I Am a Singer", he had already begun to take charge on his own.

Now at JTBC, Park Jung-hyuk has been promoted to director and no longer participates in specific program production, and as a result, he has jumped from AD to CP and responsible PD.

I won't say how envious others are about his transformation, but there are many people waiting to see his jokes.

It can't be helped, what the world is best at is jealousy.

Seeing Jin Youkun soaring into the sky, and without any specific merits, he was naturally blushing.

Jin Youkun is deaf and clear-sighted, and he is a little gossip himself, so he understands these things more clearly.

So this time he is in charge, and he is working hard to do everything to the best of his ability.

He wants to use practical actions to slap those people in the face. Let them understand that he can have today, not because he hugged Park Jung-hyuk's thigh, but because he has real talent and learning.

Therefore, this time for the program planning, from the beginning of the project to the present, he led the program team, and it only took three weeks to prepare everything.

However, Jin Youkun is not without weaknesses.

That is, he was promoted too quickly and lacked the necessary responsibility PD link. As a result, his qualifications are too shallow, and his connections in the circle have not been established.

Now that the show is about to start, the invitation of the most critical artist is not going well.

As soon as many artists heard that it was JTBC's program, and the PD in charge was still him, they directly refused.

A few times in a row, Jin Youkun was anxious.

Seeing that the planned broadcast date was getting closer and closer, he had no choice but to turn to Park Jung-hyuk for help.

"Brother, now you have to go out. Those pups, as soon as they heard that I was PD, didn't even give them a chance to meet. ”

has been by Park Jung-hyuk's side for many years, and Kim Youkun has also learned badly, and he scolds very well in private.

Seeing the little brother's false fire rising, Park Jung-hyuk smiled and did not have any dissatisfaction.

"Ah, I said, this should have come to me a long time ago. No one's connections can be easily established, when I was doing the show, there was no CP help on it, and I might not be able to invite artists. ”

Park Jung-hyuk is not arrogant, but tells the truth.

In the past, when he did shows, although he was invited based on memory, some artists would not agree to it based on his face.

Behind the scenes, the CP above and even the director of the bureau have frequently solved a lot of problems for him.

It wasn't until the time of "I Am a Singer" that his fame went out, and the outside world knew that he was a top PD, and the artists were much more cautious about his invitation.

Now that Jin Youkun is a young and somewhat status artist, how can he be taken seriously? (To be continued.) )