Chapter 280: It's Over
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There are some things that must not be said by the media in a grand manner, and the media is not so stupid, so the Internet water army needs to be dispatched, and the current Internet management is far less than the future, and the bad things in the entertainment industry are also difficult to attract the attention of the regulatory authorities, and the water army that haunts everywhere has become a weapon for Murphy and CAA to fight back. Pen | fun | pavilion www. biquge。 info
Like this kind of counterattack, instead of expanding the scope of the attack, it is better to directly target one point, the blockbuster movie is often a perfect fusion of a variety of elements that the audience likes to see, and the failed movie is enough as long as it is a little disgusted by the audience.
In the test screening of "Catwoman", the character's shape, the actor's performance, the unreliable plot, etc., are all the objects of complaint by the audience and the media, but among all of them, the most complained about is the change in Catwoman's skin color.
Even if Catwoman in the script is not called Selena Kyle, Halle Berry is still criticized by countless comic book fans, just like "Deadpool", comic book fans are the most basic audience group for a comic book film that has just appeared.
If even these people can't please them, and the test screening of "Catwoman" itself has a poor reputation, the future screening road can be imagined.
In the days before the release of "Catwoman", there was a large area of complaints on the Internet, and the complaints were summed up in only one sentence - Catwoman turned out to be a black person!
Along with the appearance of Halle Berry's SM outfit of Catwoman.
Below each network complaint, there is also a large number of replies, which are guided by the water army, but more are the complaints of ordinary Internet users.
"Why find a black man to play Catwoman? Did the producer's head get into the water? ”
"I really want to vomit when I see this look!"
"Finding a black man is simply an insult to Catwoman's personality, and by the way, to our intelligence!"
"Halle Berry looks so stupid, I'd love to ask how many times she did it to Warner Bros. executives to get her brain-dead to cast her as Catwoman."
Almost everyone is complaining about Halle Berry's Catwoman style, even if someone agrees, it is not the identification of the character, but the fact that Halle Berry has a very good figure.
In a film, if even the most basic protagonist styling is completely rejected by the audience, the consequences are terrible.
Warner Bros. is also working hard to reverse the negative impact of Halle Berry's styling, while diverting fans' attention with other hype.
They are targeting Murphy and Robert Downey Jr., who have been the focus of fans' attention since the release of "Deadpool", attacking them can not only divert the attention of fans, but also curb the popularity of "Deadpool".
As a result, a lot of negative news about the two was published on the Internet and many paper media.
"Murphy Stanton, a drug dealer director who came out of the slums, and Robert Downey Jr. are a loyal pair of drug buddies......"
Underneath such a thrilling title is a long list of descriptions that are difficult to distinguish between truth and falsehood.
Murphy, Bill Rothes, and Carla Firth all anticipate possible counterattacks from Warner Bros. and Halle Berry, who have Twentieth Century Fox as their backings and are not afraid of the means within these rules, continue to fight back, and the counterattacks are always tightly grasped.
"Catwoman turned out to be a black man!"
They keep using this to remind viewers that while it may attract some black people to watch, it will lose more of its audience.
The two sides used the Internet and entertainment newspapers as positions, and in the period before the release of "Catwoman", the war of words completely escalated.
"Murphy Stanton has an ambiguous relationship with Jessica Alba, his current girlfriend angrily moves out of his home in Santa Monica, and this transnational relationship is about to break up......"
Everything that can be used to build momentum will not be let go easily.
But Murphy has always been close to one point in this regard.
"Catwoman turned out to be a black man!"
"Robert Downey Jr. has a drug addiction and spits in a nightclub......"
"Catwoman turned out to be a black man!"
"Murphy Stanton allegedly racially discriminatory ......"
"Catwoman turned out to be a black man!"
"Deciphering Murphy-Stanton's True Relationship with Stanton's Henchmen, They Are Actually a Bunch of Gay ......"
"Catwoman turned out to be a black man!"
Unlike the opponent's widely dispersed attacks, Murphy concentrated his forces in one point, constantly reminding the audience not to forget that a black man actually starred in Catwoman.
Some female characters, through their own play, or the role amplify their own advantages, can bring significant help to the film, such as Jessica Alba's Nancy in "Sin City"; And some female characters, but with their own negative aura, are born to lower a film by two notches.
Halle Berry and Catwoman are perfectly fine if they are separated, and when the two are combined in such an extremely bizarre way, they are undoubtedly very close to the latter.
Moreover, the film "Catwoman" has only held a few test screenings, and before it has been officially released, the word-of-mouth on the Internet has completely fallen, the freshness of Rotten Tomatoes has been reduced to 13 percent, the popcorn index is only a pitiful 50 percent, and the IMDB audience score has fallen directly below the passing score of six points.
In stark contrast, the online reputation of "Deadpool" has always been strong, even after the first weekend, the freshness of Rotten Tomatoes is still as high as 84%, and the IMDB score is also 8.4.
In particular, the audience score of theaters, which directly represents the market response, has been standing firmly above the height of A+.
This directly brings about the unusually stable box office trend of "Deadpool".
On Monday, the first weekday, the box office was down just 40 percent from Sunday, earning more than most films in three days over the weekend — $14.52 million.
Tuesday's discount day rose slightly to close at $15.38 million, and on Wednesday it slipped to $13.86 million, and on Thursday, when "Catwoman" began to hit North American theaters, it closed for another $13.74 million.
In four working days, "Deadpool" earned $57.5 million from North American theaters, and also pushed the film's North American box office past the $100 million mark, reaching as much as $141.3 million.
Not yet in its second weekend, "Deadpool" is on the verge of reaching the $150 million expected by Twentieth Century Fox at the North American box office.
The excitement of the top management of Twentieth Century Fox can be imagined, this is a completely $250 million film, and their attitude towards Murphy is also quietly changing, which can also be seen from the strong support of the previous war of words.
Corresponding to the box office, there are also peripheral products, Deadpool's hat, uniform and double knives, which have become a must-have item for many fans when watching movies, and sales have been rising, and Twentieth Century Fox also launched Deadpool and Vanessa's figurines while it was hot after the box office came out in the first weekend, which was quite popular.
In a week's time, Deadpool-related products have brought nearly $17 million in revenue to Twentieth Century Fox, and with various licensing, the film's peripheral revenue has easily exceeded $30 million.
All of this made the executives of Twentieth Century Fox see Murphy as if they were seeing dollars.
In Hollywood, it can be said that there is no more direct and effective way to improve a director's status in a film company than box office revenue and revenue figures.
"Deadpool" enters its second weekend, and how well it performs at the box office depends not only on itself, but also on the newly opened competitors, if the competitors are too strong, it will inevitably form an impact.
Before the sun rose on Friday, Halle Berry got up early in the morning, went to the small garden of the villa, and still couldn't settle down, went to the dining room to drink a glass of milk, returned to the living room, sat on the long sofa, and waited patiently.
At yesterday's premiere, judging from the reaction of the audience, the film did not seem to be as bad as imagined, and she also deliberately observed that there were almost no audiences who left the venue early, and the applause after the screening was warm enough.
It may have been a polite reaction from the premiere audience, but Halle Berry wanted to think more like they were attracted to the film and the characters.
If other advance screenings are like the premiere, "Catwoman" is not said to be super hot at the box office, at least the numbers won't be ugly.
Although the war of words was so pressed by the other party's words that she couldn't raise her head, Halle Berry still had hope in her heart, after all, the test screening had a very poor reputation, and it was generally not favored before the screening, and there were not only films that hit the box office, but also created miracles in Hollywood, "Titanic" was not in a situation similar to the current "Catwoman"?
She believes that "Catwoman" will make a comeback.
Sitting here, waiting uneasily, Halle Berry picked up her phone several times, and after half an hour, the phone finally rang.
Halle Berry glanced at the call from her agent, and quickly pressed the call button on her phone and put it to her ear, "It's me, Hallie." Is the box office statistics out for the advance show? ”
"Just got it." The voice in the earpiece was interrupted for a while, and Halle Berry's heart began to sink, every time the agent notified something bad, it was this way to make her mentally prepared first, "It's a little lower than expected." ”
Warner Bros. has an early expectation of $3.5 million, and if it can have $3 million, it's not bad. As soon as the thought came to Halle Berry's mind, she was startled by a voice in the earpiece, "About $1.7 million." ”
That's about $1.7 million! $1.7 million, that's a little lower than expected, not even half of the expected results!
Halle Berry didn't know how she hung up the phone, sitting on the couch in a daze, not wanting to do anything, not wanting to say anything, only one thought in her head, it's over, my road to superstardom is over......
Will anyone look for themselves to star in A-level productions in the future? Could it be that in the future, you can only mess around in a small investment, and then rely on a lukewarm character like Storm Girl to brush up your sense of existence?
After a long time, she gradually recovered, folded her hands, prayed sincerely, and the audience went to watch this film!
A film that is released on a large scale, no matter how bad it is, there will be audiences to watch it, this is an inevitable situation in every film market, but the audience's reaction cannot be guaranteed. (To be continued.) )