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In early April, after adding the soundtrack and editing the sound effects, all post-production for "City of Mayhem" was completed, and the film entered the pre-release promotional sprint, where Murphy and Carla Firth worked together to attract more eyeballs in the final three weeks before release. Pen & Fun & Pavilion www.biquge.info

At this stage, propaganda is no longer limited to media platforms.

Whether it is Murphy or Twentieth Century Fox, it is clear that "Thor" may be a soft persimmon compared to several other popular films, but the brand that Marvel has gradually erected should not be underestimated, especially "Thor" still has an audience base.

Just before the summer season is coming, Marvel Studios officially announced that the first major collection of Marvel superheroes "The Avengers" will be released on the first weekend of May next year, and Thor is one of them.

Such news has undoubtedly stimulated many fans, especially those who are attracted by comic book fans and several Marvel superhero films, and it has also effectively increased the attention of the film "Thor".

Compared to "Thor", which has a certain foundation, "City of Chaos" is completely detached from the aura of the master, and the foundation will undoubtedly be weaker, and anyone who knows Hollywood and the film market knows very well that the level of attention that original films receive is simply not comparable to that of adapted films and sequel films.

The simplest example is that even now, Hollywood has not had a single non-sequel original film or non-adaptation break the $100 million mark in its North American opening weekend, and the highest North American opening weekend for an original film to date was James Cameron's "Avatar" with more than $70 million.

Let's take a look at the box office rankings in the first weekend, Yishui's adaptations and sequel films.

This is the reality of Hollywood, even if Murphy and Kara Firth look down on "Thor", they know that the other party is not a complete super soft persimmon.

In the promotion that followed the Super Bowl halftime commercial, Twentieth Century Fox used a more common approach to television, supplemented by other media.

"City of Chaos" entered the weekend of the release of "Thor", which put some pressure on Marvel Studios and Walt Disney to use the big move of "The Avengers"; With the Avengers buzzing, Murphy and Kara Firth are also feeling the pressure, and they are also using publicity methods other than conventional means.

In April, New York had many more movie commercials, especially the billboards in Times Square, which were occupied by many upcoming Hollywood blockbusters.

Edmund Princeton is an ordinary office worker, the company is near Times Square, and he has to pass by Times Square every day to work, and those colorful advertisements will inevitably fall into his eyes.

"There are no good films this month."

Like many Americans, Edmund Princeton had a habit of going to the theater to see a movie, and when he passed by Times Square that day, he said to a colleague he met on the way, "I haven't been to the theater in weeks, and I'm waiting for the summer vacation in May." ”

The colleague slung the briefcase he was carrying over his shoulder and said, "Me too, there are a lot of blockbusters this summer." ”

"There were two blockbusters in the first weekend!" Edmund Princeton looked at the electronic screens in Times Square, one of which was playing a trailer for "City of Chaos", and on the billboard on the roof of the Times Tower, the muscular Henry Cavill and the sexy and capable Margot Robbie stood out against the dark night.

My colleague also looked over there, looked at the man holding a hammer like a god descending from heaven, and said with a drool, "And "Thor", Marvel's superhero blockbusters are my favorites." ”

It's like they were released on the same weekend, and the huge commercials for "City of Chaos" and "Thor" stand opposite each other, and neither is left behind.

"I still like Murphy's realistic films." Edmund Princeton said as he walked.

"His films? I'll admit that Murphy's movie is good, but it's far worse than Marvel's superhero film! The colleague kept shaking his head, "Is his film too cruel, or is Marvel's film more entertaining?" ”

Hearing him say this, Edmund Princeton couldn't help but turn his head and say, "Entertainment? Please, Dirk, you're not an underage kid anymore, Marvel's films are indeed more cheerful, but they are for kids, don't be so naïve! ”

"It can't be helped." A colleague named Dirk spread his hands and said, "I just love superhero movies, who made Murphy Stanton's new release of "City of Mayhem" not a superhero movie?" If it was a film like "Man of Steel", I would definitely buy a ticket. ”

Edmund Princeton can only shake his head, after all, everyone's preferences are different, and his fanatical obsession with Murphy Stanton's films will naturally have people who don't like it.

The two walked through Times Square, and Dirk suddenly said, "By the way, there's still a good movie at the end of April, can you go see it?" ”

"What film?" Edmund Princeton doesn't remember that there were blockbusters before the summer season.

Dirk made a gesture to turn the steering wheel, "Fast & Furious 5 by Van D'Issel and Paul Walker!" ”

"The bald head." Edmund Princeton shook his head directly, "I don't like him, so I won't watch his films." ”

Speaking of which, Edmund Princeton saw a distorted poster plastered on an advertising sign in front of him, which looked like a handwritten copy, and many people gathered there to look at it, and couldn't help but go over to take a look.

It wasn't just him who was curious, but Dirk, and this guy followed.

Since the poster is relatively large and the font on it is relatively clear, without squeezing into the crowd, Edmund Princeton can see the content, which seems to be a declaration of battle.

"In recent years, New York has been chaotic and gangsters, committing serious crimes one after another, resulting in drugs, firearms and crimes, and countless people have become their victims......"

Although living in a world-class metropolis like New York, Edmund Princeton lived in Queens in his early days, and knew very well that there was another side behind the city's prosperity.

"I am here to warn all criminals that the night in New York is no longer your world, and my eyes will be fixed on every corner of New York to fight crime in New York with the most severe means!"

Edmund Princeton was a little stunned, this guy was awesome and seemed to be going against the bastards all over New York.

"Here I declare war on all the crimes of New York!"

Seeing this, Edmund Princeton didn't know what to say, he just felt that this person was so big, and even the New York City government and the police couldn't solve the problem, he could do it?

Looking further back, it is the inscription, and a person's name is written in English - Chris Danne!

"Who is this Chris Dane? Is there something wrong with the head? Dirk was completely confused, "He actually declared war on the gangsters all over New York!" ”

Edmund Princeton stared at the name for a moment, then turned to Henry Cavill and Margot Robbie standing tall above the billboard, the name of "City of Chaos" behind them quite striking.

He has seen several versions of the trailer of this film, and of course he knows that the male protagonist in it is called Chris Dane!

With just a slight turn of his head, Edmund Princeton thought that this was the filmmaker promoting "City of Chaos", and this alternative propaganda method was indeed a bit interesting, a person who dared to declare war on gangsters and criminals throughout New York, no matter what the starting point was, would definitely arouse the curiosity of some people.

For example, this colleague named Dirk next to him.

Entering the company, the two offices are very close to each other, and Edmund Princeton saw that Dirk took advantage of this free time before going to work, opened Google's search page, typed in the name "Chris Dane", and then many pages about "City of Chaos" were displayed.

Seeing Dirk click on one of them with great interest, Edmund Princeton didn't bother with him, opened the booking website and looked, today is a new Monday, and the movie tickets for "City of Chaos" are starting to accept reservations!

Logging on to the website, finding the "City of Chaos" section, looking at the theaters where it was showing, and finding the right one among them, Edmund Princeton didn't hesitate to book himself tickets for the early Thursday night screening.

Although I can't go to Lincoln Center for the premiere because of work, it's okay to go to the early show after work.

"City of Chaos" opened its North American ticket pre-order business three weeks in advance, and at the same time, a Chris Dane's declaration of war appeared in New York City and on the Internet, which caused many people to be as curious as Dirk, and then ask and find out who Chris Dane really is......

To a certain extent, this attracted quite a lot of passers-by and audiences.

"Thor" is also not weak, with the blessing of the topic and aura of "Avengers", it has also begun to accept reservations, and the results are quite good, Marvel has accumulated a large number of comic book fans in decades, even if Thor himself is not famous, but there are many fans of other heroes who buy it because of the Avengers.

In late April, Murphy and Gal Gadot arrived in New York to deal with some matters related to the premiere, and "Thor" was already close to $10 million in its first week, and "City of Chaos" was a little lower because it was an original film, but it also exceeded $8 million.

As we get closer to its release, "City of Mayhem" held two media and audience test screenings in New York and Los Angeles at the same time in order to build momentum for the film's release.

Not far behind, Marvel Studios also held a test screening for "Thor", which was applauded by fans and Disney's media.

This remained the case until the first weekend of May. (To be continued.) )