Chapter 466: PR Disaster

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With little warning, in the period leading up to the Oscars, there was a silent agreement between the larger Hollywood companies to slash the salaries of their stars, and Stanton Studios was one of them, and due to the studio's involvement in numerous projects, Murphy also temporarily gave up his screenwriting work to participate in frequent meetings between producers' leagues. Pen "Fun" Pavilion www.biquge.info

In this regard, Hollywood's management undoubtedly has the same interests.

Just as the agents of the CAA have changed from the tyranny of the Michael Ovitz era to the relative moderation of the present, all the big Hollywood studios are no longer individual production or distribution companies, but part of the media group, responsible for providing vital 'content' for the entire group!

It can reduce the profits of the carve-up, so as to increase their own profits, and any commercial company is happy to do it.

Therefore, Tom Cruise, who was first used by Paramount Pictures and Viacom Group and Somer Rayshidon, has become the most unlucky one for the time being.

While much of the media reported during last year's economic crisis, Summer-Ray may no longer be embarrassed to be a billionaire because of the collapse in stock prices, but he is the chairman of the board of directors and the largest individual shareholder of Viacom, and it is not a problem to mobilize the media and unite a part of the population against Tom Cruise.

What's more, other companies have the same demands in this regard, so they will naturally support Paramount Pictures.

Murphy didn't know if Somer-Lei Shidong still remembered himself, and he couldn't reach out for this kind of thing, so he basically followed the crowd and watched the changes.

It is undeniable that superstars are and always have been part of the top echelons of Hollywood, but it will be very difficult to get a 2+2 salary contract as easily as before, unless there are sequels with a fixed image and several super-hits in succession to prove their market appeal.

In the process of openly suppressing celebrity salaries by the producers' alliance representing the interests of production companies, unlike the high-paid actors he once reported wildly on the other side of the Pacific, Murphy has never seen the government, and has not even heard the voices of associations, guilds and unions, which is completely a commercial behavior of the industry's power game.

And the final decisive factor is the market and the audience, because in a mature and sound industrial structure, the reason why a star becomes a star is entirely due to its own market appeal.

But the audience is forgetful, especially the audience who likes summer commercial films, and pays more attention to visual effects and some elements that they like, and the stars have to be in the back row.

In a way, apart from the die-hard fans, the majority of the audience is a smart and ruthless group that can vote with their feet.

Paramount Pictures and Sommer Ray Rocks dared to be the first to choose a superstar like Tom Cruise over other stars, and the audience was a big reason why.

At the time of the release of "Mission Impossible 3", Tom Cruise's anomie led to the loss of many female audiences, which changed into the language of Hollywood, which is money, and money is Hollywood's principled position: no matter who you are, if you delay me to make money, you will have to leave.

Whether it is the strength of the star, or the strength of the director, or other strength, the film industry is built in the commercial jungle after all, and the value of the parties to the game can only depend on their game strength at the commercial level.

On the other hand, Tom Cruise did leave Paramount Pictures with enough and widely accepted reasons.

Before the release of "Mission Impossible 3", Tom Cruise did not hesitate to jump up and down on Oprah Winfrey's talk show in order to cater to Scientology; In order to uphold his Scientology teachings, Tom Cruise did not hesitate to attack Brooke Smalls for using drugs to treat postpartum depression, and had a verbal conflict with Matt Lauer, causing his popularity to plummet; It is precisely because of these that Sumner Rayshidong, the boss of Paramount's parent company Viacom, has left a pretext.

On the surface, the reason why Tom Cruise was abandoned is, as Summer-Lei Shidong said, because "his recent behavior is no longer acceptable to Paramount Pictures", but the crux of the problem is that insiders like Murphy know that it is still a conflict of interests.

More than a decade earlier, under a partnership agreement between Paramount Pictures and Tom Cruise, Paramount Pictures had to pay an annual fee of $10 million a year to Tom Cruise's Cruise Wagra Company to obtain the first choice rights to all the film projects it developed.

The $10 million has nothing to do with the remuneration or investment, but rather a fixed fee that Paramount Pictures has to pay every year.

In addition, Tom Cruise starring in the film not only has to be paid traditionally, but also insists on participating in the theater box office and DVD sales revenue dividends.

Although Tom Cruise's previous "Mission Impossible 3" was not a box office failure, it was a significant drop from the $545 million box office of the previous episode.

The film's $393 million box office doesn't sound like a small number, but the production and publicity cost of the film is as high as $250 million, and the box office still has theaters to share.

If it weren't for the peripheral and downstream production value, Paramount Pictures could be said to be purely working for Tom Cruise.

Moreover, even the sales revenue of DVDs, Tom Cruise has to take 25%.

According to the exact information that Murphy got from Carla Fez, Paramount Pictures was busy with this project, and "Mission Impossible 3" brought them only $800,000 in profits, while Tom sat on nearly $100 million.

If you let Murphy say it, this is simply "uncle can bear it but aunt can't bear it". 、

So, in order to save costs, Paramount Pictures insisted on reducing the annual fee of Cruise Wagra from $10 million to $1 million, but Tom Cruise, of course, did not do it, and finally the two sides collapsed.

If this kind of thing happened ten years ago, any studio would inevitably have to suffer a protracted lawsuit, because Summer-Lei Shidong not only smashed Tom's job, but also publicly insulted his personality by the way.

Somer-Ray Shidong is a businessman, a brilliant businessman, and everything he does is not accidental, but a prudent decision.

Generally speaking, news like this about the dismissal of celebrities will be the first choice for the American industry publication Variety Weekly, and the wording will be very tactful and even regrettable, and only need to be disclosed by the CEO of the studio.

Both sides expressed their sincerity: we could not reach a satisfactory agreement with Tom Cruise, but we wish Tom all the best, Yunyun; And Tom Cruise will also respond by saying that we have always worked well together, Yunyun.

But this time, it was Summer-Ray Shidong who came out personally, and the headline on the front page of the Wall Street Journal, the top financial newspaper in the United States, directly pointed out Tom Cruise's mental state and misbehavior, and at this time, it was at the juncture that Tom Cruise, who was trying to fly solo, claimed to make money from Wall Street.

The methodology, despite its suspicions, does cheer other studios that are plagued by the high salaries of their stars.

Tom Cruise's grotesque behavior is undoubtedly a public relations disaster, and Paramount Pictures has always believed that if it weren't for Tom Cruise's misdeeds, "Mission Impossible 3" would have grossed at least $100 million to $150 million more.

For the 'embarrassed Summer-Leishdon' who is no longer a billionaire, this is definitely not a small amount of money.

Therefore, he must make this heavy blow and make a high-profile statement to the fans who have been hurt by Tom Cruise to draw a clear line, so as not to further hurt his own interests.

Subsequently, at the Oscars that Murphy did not attend, Summer-Ray Shidong publicly threw out remarks against Tom Cruise.

"He didn't do anything on the set and he got 10 million dollars, so I fired him, and all the studios understood me and supported me."

Indeed, as he said, Hollywood's producers are almost unanimous in their support for Paramount Pictures.

Murphy watched the Oscars at home, and "Inglourious Basterds" received eight nominations, but only Christopher Waltz took home Best Supporting Actor.

However, the actor highlighted Murphy in an interview.

"One day, my manager in Los Angeles told me to go to an ordinary audition, and unusually, before the audition, I received the script for the whole play, and I read the script and I felt that the character of Hans Landa came to life. Then I went to meet the director called Murphy Stanton, and for me it was a historic meeting, and everything was different after that. ”

In interviews with numerous media reporters, Christopher Waltz said, "I'm obsessed with Murphy's films, really. He's a genius, and I'm willing to devote myself to his films wholeheartedly and unconditionally. ”

Best of all, he added, "Murphy is a pure director, every nerve fiber of his is in the service of his directorship, he never messes with the actors how to do it, but tries to let the actors understand and play for themselves." Perhaps it is this kind of laissez-faire that has allowed me to accumulate half a lifetime of performance energy to gush out......"

Of course, while praising Murphy, the clever Christopher Waltz will not forget to borrow the east wind and tout himself a little more by the way.

In fact, when Christopher Waltz lifted the golden man at the award ceremony, he also thanked Murphy - he was a fearless pioneer who sailed the giant ship in a unique way, and finally led us here to victory. This is your gift to me, and I can't express my gratitude enough!

More than just touting, Christopher Waltz has accepted Murphy's offer to star in his upcoming films. (To be continued.) )