134 Crisis PR
The convoy marched to the border inspection station, Liu Yu drove a Humvee to take the lead in entering the customs, the four cars stopped in turn, and several armed policemen stepped forward for routine inspection.
"Hello, please show your ID!"
"Documents? Oh~Good! Give~"
Chen Fatzi was a thief, and handed out his passport, ID card, and driver's license tremblingly, and secretly glanced at the cargo box twice, as if he was afraid that others would not see the problem. With his guts, he dared to smuggle, I really don't know how to survive until now...
"Hmm~ It's okay, let's go!" The armed police smiled at him meaningfully, and Chen Fatzi's legs trembled, and he drove away leisurely.
Every car was not checked, and it was released after registering the documents, everyone breathed a sigh of relief, but Liu Yu frowned and shook his head and sighed, it seems that he was also targeted!
Are there any products that are exempt from inspection at the border checkpoint? Fart! Even if the empty car is inspected, unless the superior gives an order, what dare they dare to continuously "exempt from inspection"?
Chen Fatzi admires Liu Da Tuhao, what he admires is the five-body throw, look at the relationship between people, the entire border checkpoint has been bought, this is NB!
………………
At noon the next day
Five people and four cars, stop-and-go, spent more than ten hours, and finally returned to Ning's Jewelry. The general manager's office was very lively, and a large number of company representatives took turns to go in to sell, flattering and flattering all kinds of sycophants.
This qiē has to start from two days ago, that is, the day everyone went to Myanmar, Ning's mother released a message on the company's official website: Ning's jewelry will purchase a large number of construction machinery, the catalog is as follows***** I hope that major companies will come to promote within 3 days, and the deadline is overdue.
At a glance at the major machinery companies, the groove ~ almost includes all engineering equipment, the number of nearly 1,000 units, the total price of more than 3 billion, and the purchase volume of China Railway!
Either the other party's official website has been hacked, or the other party is crazy, and today is not April Fool's Day, what are you kidding? A jewelry company buys engineering equipment and wants to repair an underground vault or a staff dormitory building?
Most companies laughed it off and didn't pay attention to it; Of course, there are exceptions, and some large companies have taken a closer look and found something unusual.
For example, in the marketing department of Sany Heavy Industry, they found out that the chairman of the other party had gone to Myanmar, accompanied by his fiancé, Liu Yu, chairman of Datang Electromechanical, and he went there by car.
At present, the situation in Myanmar is chaotic, and the driving will definitely not go deep into the hinterland, it should be in the northern part of Myanmar, and what is so special about the northern Myanmar region?
Emerald Mining !!
That's right, it's a jadeite mine, and when a jewelry company goes to Myanmar, the most likely thing is to buy jadeite wool!
For Ning's Jewelry, this kind of top jewelry tycoon, he definitely disdains to be a second-tier dealer, and the most likely thing is to open his own mine and do a source monopoly!
Coming to this conclusion, the marketing and technical departments of Sany urgently set up a joint promotion team, made a detailed plan in less than two hours, and then went to the headquarters of Ning's Jewelry to promote.
The speed is unimaginable, less than 5 hours after the news was released, Sany submitted a product recommendation, covering more than 75% of the procurement catalog, and other equipment is not in their business scope.
Sany Heavy Industry is a private enterprise, and the equipment it produces is of good quality, but the price is also high, which is just suitable for Liu Yu, who is not short of money.
On the same day, except for Sany Heavy Industry, no other company came, and the former had already taken the lead; It wasn't until the next day that other companies received the news and rushed to promote it, most of them were not well prepared.
What ~ Rongcheng Heavy Industry, XCMG Heavy Industry, Tengchong Heavy Industry, and even the island country Mitsubishi also ran to promote and compete for a procurement project of 500 million US dollars.
Sany Heavy Industry's sworn enemy, Zhonglian Heavy Industry, this time the news was highly delayed, and it was not until the afternoon of the next day that they hurriedly ran over, they were not here to promote, but to do crisis public relations!
Zhonglian Heavy Industry, as one of the top construction machinery companies in China, is so backward in the news, and this time it basically lost the opportunity to compete; If you want to become a laughing stock in the industry, the consequences are unimaginable~
If it spreads, the corporate image will be damaged, the market share will be lost, and it may even lead to a big loss of vitality! Therefore, it is necessary to carry out crisis public relations and try to minimize the impact.
Crisis public relations refers to the crisis brought to the enterprise and brand due to the company's own mismanagement, peer competition, malicious sabotage, or the impact of special external events; A series of self-help actions taken by enterprises in response to the crisis, including eliminating the impact and restoring the corporate image.
Zhonglian Heavy Industry hopes that Ning's can symbolically purchase some equipment in their company to alleviate their public opinion pressure.
However, Ning's mother doesn't buy it, I don't care if you are in danger or not, if you want the old lady to buy it, you can get a seven-fold discount, otherwise he won't even think about it!
In order to save the corporate image, they have already thought of a backhand - force to buy and sell!
As a large state-owned enterprise, Zhonglian must have a backstage, and directly notified the above, putting pressure on Ning's Jewelry, and must buy some.
………………
Liu Yu and the others returned to the jewelry company, and the procurement had been settled, but Ning's mother was not in a good mood, and the eldest lady asked suspiciously: "Mom, what's wrong with you, is there something wrong with the procurement?"
"No, the procurement is very smooth, but I encountered a little trouble! But you guys, is it still smooth to go to Myanmar? ”
"It's good, but ~ what's the trouble?"
The mother-in-law was obviously very unhappy, Liu Yu felt very curious, who dared to find trouble with the Ning family, could she be tired of living? Ordinary people look at this scale, and basically don't dare to make trouble, right?
… To be continued...
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