Li Qingyi contacted the local Star Airlines Film and Television, and they readily agreed to Li Qingyi's request.

The next morning, a complete video was transmitted to the headquarters of Allure Entertainment, where Li Ruomei was already waiting.

"I heard that this was planned and filmed by my future niece and son-in-law, so I took a sneak peek."

After receiving the transmitted video, Li Ruomei opened it and clicked to play.

Very warm music came out from inside, and Li Ruomei smiled at the corner of her mouth just when she heard the music, "The sound effect is good." ”

Next, with the change of the picture and the development of the plot, Li Ruomei gradually put away the smile on her face and became strict.

The advertisement is not long, that is, 44 seconds, Li Ruomei quickly finished reading it, "Why are my eyes so astringent, it should be in the sand." ”

"This advertisement will definitely be popular all over China, very warm little things in life, but it contains a lot of big truths, filial piety to parents, education of children."

Thinking of this, Li Ruomei took out her mobile phone and called Su Tingcheng: "Allure, I watched the advertisement, it was very good, don't wait for the day after tomorrow, I will go back to Taiwan this afternoon to prepare for your cooperation and publicity, and we will broadcast this advertisement in prime time tonight." ”

"I will serve my aunt throughout the whole process, and I will talk to the people in the company immediately."

"My future niece and son-in-law, when I'm not next to you, you give him the phone."

"Su Dong, on the phone, my aunt called to ask you to answer the phone."

Su Dong waved his hand next to him and refused, but Su Qingcheng had a tough attitude and stuffed the mobile phone into Su Dong's hand.

"Hello Auntie, I'm Su Dong."

"What is it called Auntie, call me Auntie, Auntie? See you more, Su Dong, when will you and the girl in Allure go back to Yanjing? ”

"Probably tomorrow."

"Come to Auntie's house tomorrow night, and Auntie will cook something for you herself."

Su Dong originally wanted to say no, but Su Tingcheng's little hand grabbed his face, estimating that if he refused, he would immediately break his appearance, "Auntie, then I will disturb you then." ”

"That's it, my aunt is going to be busy with this advertisement."

That night, Su Tingcheng lay in Su Dong's arms, watched TV, and chatted about trivial things in life.

watched Yanjing TV, and many people were also watching Yanjing TV at this time.

"I heard from Allure Entertainment that there will be a public service advertisement planned by Su Dong himself at seven o'clock, I'll come over and make a soy sauce to see what the announcement looks like."

"Public service advertisements are not easy to shoot, but those thunderous public service advertisements over the years have refreshed our world view."

"There are also those so-called public service advertisements I don't know if the director thought it, or deliberately behind the TV station, a public service advertisement actually has a hard food advertisement."

"I'm not going to talk to you guys, it's advertising time."

Hey, a group of people staring at the TV and watching commercials, and that's no one.

On the TV screen, the child's feet are in the basin, a pair of big hands are washing the child's feet, melodious music and a short but meaningful plot, the small things of daily life, the child's voice "Mom, wash your feet, I will also tell you the story of the duckling," touched how many parents sitting next to the TV.

More than forty seconds passed, and a voiceover came from the closing place: "Actually, the aspect is the best teacher for children!" ”

Eleven a tourist holiday, but many wanderers saw this advertisement and chose to go home, go home to see their parents, how many years have they not carefully seen their faces, they are old, how can they have washed their feet.

As soon as this public service announcement came out, many parents of children who had seen this advertisement brought the first basin of foot wash water and washed their feet once that night.

On the Internet, I praised the public service advertisement of Allure Entertainment, and also praised Yanjing TV.

"Brother I'm blind, my titanium alloy dog eyes, I've seen the public service announcement for so many years, and I have seen the dog!"

"Yanjing TV, let's finally have an eleventh day, you do this, are you sure the tourism bureau won't trouble you!? Originally, I was ready to board a plane to travel abroad, but you pulled me home with an advertisement, friend! ”

"As a high school student, my family was still talking and laughing and watching TV, but after watching this advertisement, my parents hid in the house and cried, my grandmother left last year, my father said that he had never washed my grandmother's feet, and now I want to do this but the person is no longer there, a big man crying in the house is not good, my mother is also next to me blamed herself for not fulfilling her responsibilities as a daughter-in-law, and the two of them infected me and cried, not to mention, I went to wash my parents' feet."

"Every year on the eleventh day, major TV stations will routinely broadcast travel advertisements, this year Yanjing TV wants to recruit well, welcome the children who leave Yanjing home, your parents in Yanjing are waiting for you to go home."

"It's been a long time, and the public service announcements I've seen all the time are a group of celebrities coming out and saying a few words of filial piety to their parents, can this be a public service announcement? I can't see a little sincerity, it's like this every year, I thought that the public service announcement in this life was like that, but today I don't want to talk about how I happened after watching it, my son was an eighteen-year-old boy who actually cried and brought me a basin of water to wash my feet, and apologized to me that he was disobedient and didn't study well before, he always chased stars, and liked to sing Su Dong's songs, I was very moved and ashamed in my heart, I never washed the feet of his grandmother and grandfather, my father was really a failure! Child, in terms of chasing stars, Dad won't stop you, just work your grades. ”

"Parents are the best teachers for children, Su Dong said the essence of education, children do not do well in school and make mistakes, parents begin to ask us as teachers, ask how we educate, then I want to ask now how do you educate your own children? I'm not shirking my responsibility, just talk about things, as a parent, you have to influence and educate your children more than a teacher, Su Dong, you said this to the heart of the educator. ”

"After watching the advertisement tonight, I washed my parents' feet and washed their feet, this is the first time I washed their feet to see the happy smile on my parents' faces, I found out that I have been ignoring my family when I write so hard outside, my parents are not asking for fine clothes and food, what they want is the companyship of their children, the filial piety of children, is the simplest mistake in life! I have lived for thirty years, and I really lived in vain! Thank you Yanjing TV! Thank you Allure Entertainment! Thank you Su Dong! I will spend more time with my parents in the future! ”

The comments on the Internet for this public service advertisement are all praise, and they all say that this is the most sincere tourism advertisement this year, and it is also the most friendly public service advertisement.

In the official launch of the "Washing Parents' Feet" public welfare love activity, everyone has enthusiastically signed up, and everyone is surprised that this advertisement was actually inserted on the Yanjing Central Channel!

"A message is inserted below, this is a public service announcement from Yanjing TV."

The whole process is 44 seconds, and the broadcast is over in a lot of seconds!

“Ohmygod！ I can't believe it! That's CCTV! The official mouthpiece of Huaxia! Play this on the evening news link! ”

"Hehe, I'll just sit and watch Allure Entertainment fly out of the universe, and watch Su Dong become a god in one step."

"I'll wipe it! I feel that the people who pit my Su Dong a few days ago are going to cry now. With this qualification, the entertainment industry will definitely go sideways after Su Dong! ”

"There is no one in the best advertisement of the year!? Who else do you sù sue us! None of them can fight! A group of rabble, come to CCTV for the evening news war! ”

"Su Dong, you are so spicy, you won't have a girlfriend!"

"It's really like the feeling of first love, if I saw the public service announcement on Yanjing TV before it just made the Internet explode, then now CCTV is putting an atomic bomb on the Internet!"

"I bet if any newspaper didn't make a headline the next day, all the employees of the newspaper wouldn't have to think about raising their salaries for the rest of their lives."

Su Dong and Su Tingcheng couldn't imagine that CCTV would broadcast this, a very political, Huaxia No. 1 TV station, the weather vane of all TV stations would actually do this, Su Tingcheng thought carefully that there must be a promoter behind this, otherwise no matter how good the advertisement is, it will not be on CCTV evening news. Who is helping themselves? When Su Tingcheng was still guessing, Li Ruomei sent a message: "The old man is really powerful." We're all retired and still in charge of us. Let me tell you another thing, because the ratings in that advertising station have soared, and the following reflects that many people are searching for this advertisement. ”

A small advertisement has so much energy that it destroys the constraints and fixed patterns between major TV stations.

Without the help of celebrities, Yiqiē is so unpretentious, and it is such a simple advertisement that makes the ratings of Yanjing TV rise, and the ratings of CCTV have increased by 1% year-on-year!

This incident made many TV stations understand that public service advertisements can be filmed like this, and it turns out that big names and celebrities sometimes don't have much effect.

Many netizens left messages on Yanjing TV.

"Come on, Yanjing TV! I hope you have more ads like this! ”

"After watching the public service announcement "Washing Mother's Feet", I like to give a thumbs up to Yanjing TV, I just want to ask other TV stations if they can communicate with people with more human touch and less interests, how much will you lose by shooting a few public service advertisements!? Every year, I find celebrities to perfunctory us, and tell you that I will never watch your stage again in the future! ”

"I was originally watching Mango Channel, watching the funny variety show in it, but my dormitory roommate was crying next to me, and I wondered what she watched to cry? I asked her and she sued me for an advertisement! She actually cried because of an advertisement! I laughed at her and said that she was too literary and emotional, and I searched the Internet for the ad that made her cry, and after reading it, I'm sorry, I cried too. ”