Chapter 82: Brand Effect

In January this year, China's Shonan Satellite TV imported the rights to "I Am a Singer" from MBC TV. Pen ~ fun ~ pavilion www.biquge.info

As a result, this show became a hit in China, not only creating dazzling ratings, but also bringing back rich benefits for Shonan Satellite TV, and rejuvenating many veteran singers, and becoming a hot spot in the entertainment industry.

tasted the sweetness, and Shonan Satellite TV finally felt the uniqueness of Korean variety shows.

While other TV stations were still waiting, they had already made up their minds and started to introduce the next Korean variety show.

It's just that there are various opinions about which TV station it originated from, and there are also various opinions within Shonan Satellite TV.

Deputy Director Lu Huanb believes that since "I Am a Singer" was introduced from MBC before, it has such good results. Then the next works still have to be imported from MBC.

Because the two sides already have a basis for cooperation, the communication channel is smooth, which can save a lot of trouble.

But Hong Tao, the project leader of the new show and the chief director of "I Am a Singer", does not think so.

When Shonan Satellite TV first introduced programs from South Korea, he followed him to South Korea as a member of the delegation.

Because of his practical experience on the front line, he knows better than anyone that "I Am a Singer" can become a hit in China, in addition to the excellence of the show itself, the responsible PD Park Jung-hyuk at that time also has a great relationship with his guidance.

It is precisely because of Park Jung-hyuk's direction that Hong Tao took a lot of detours when he first produced this type of program.

No one knows Park Jung-hyuk's talent better than him.

Hong Tao is a very caring person, and while producing his own show, he is also constantly paying attention to the changes in the Korean entertainment industry.

Therefore, he is well aware that today's MBC can be described as a wither. Except for "Infinite Challenge", there is no such thing as a solo show.

On the contrary, Park Jung-hyuk left MBC and went to JTBC, and then created a series of shocking results.

Now in the Korean entertainment industry, the most powerful thing in the limelight is not the ground wave, but the comprehensive editing channel JTBC.

While paying attention to Park Jung-hyuk's movements, Hong Tao also has a deep understanding of several JTBC programs today.

In his opinion, several new programs of JTBC today are simply too novel.

Especially in "Where Are You Going, Dad", the performance of the cute children in it will definitely be able to create a shocking effect in today's backwater Chinese variety show industry.

So when exchanging views with Deputy Director Lu Huanb, Hong Tao compared MBC and JTBC.

"Today's MBC, except for "Infinite Challenge", there are no excellent programs. Although "Infinite Challenge" is a national variety show, the requirements for the production team, performance team and social environment are too high for this show. Even if we bought it, we wouldn't be able to reach that height. But except for "Infinite Challenge", MBC's programs are either aging or silent, and there are obviously serious problems in terms of quality. ”

Seeing that the deputy director was listening attentively, Hong Tao continued to talk endlessly.

"Let's take a look at JTBC again, all the variety shows of this TV station are in charge of the original MBC's Park Jung-hyuk PD, who is now the director of the JTBC Arts Agency. Even "I Am a Singer", which made Shonan Satellite TV stand out, was written by him. ”

Lu Huanb really didn't know about this situation before, and couldn't help but be surprised.

"What you say is true? Even "I Am a Singer" was produced by this Director Park Jung-hyuk? ”

When "I Am a Singer" was introduced, Lu Huanb did not participate in related work, so he was not very clear about the specific details.

Now Hong Tao provided a situation, which suddenly made Lu Huanb waver.

Seeing that the deputy director had finally relented, Hong Tao's confidence doubled.

"That's right, "I Am a Singer" is Director Park Jung-hyuk's last show at MBC. When we went on an expedition, I had a detailed conversation with him. This person is amazing, he is one of the three major producers in South Korea, but he is the best at seeking innovation and change in the field of variety shows. In recent years, the new and influential programs in South Korea basically have a deep relationship with him. ”

After a pause, Hong Tao expressed his thoughts.

"Compared with Korean variety shows, we are obviously latecomers. In such a situation, if you want to achieve later overtaking, then you must catch up with the latest trend of Korean variety shows. If we still work with our past works, the gap between us and others will only get bigger and bigger. JTBC is currently the most outstanding TV station in the field of Korean variety shows, and with capable people like Director Park Jung-hyuk, their programs are absolutely unmistakable. ”

Although Lu Huan B is now the deputy director of Shonan Satellite TV, the current situation within the TV station is already obvious. In another year, he will definitely be the best choice for the director.

The organization arranged him here in the hope that he could increase his experience and political achievements, and get convincing results.

Therefore, in the eyes of Lu Huanb, political achievements are more important than everything.

After agreeing with Hong Tao's words, he did not insist on his own opinion, but instructed the following to start getting in touch with JTBC, so there was this cooperation.

This time, the delegation of Shonan Satellite TV was led by Lu Huanb himself, and there were also many leaders of Shonan Satellite TV and Shonan Radio and Television, plus a number of producers of Shonan Satellite TV, the lineup is very large.

It can be seen that this time Shonan Satellite TV attaches great importance to this cooperation.

After receiving the list of inspection groups transmitted by Shonan Satellite TV, Park Jung-hyuk quickly began to make arrangements.

"In terms of hotels, choose Marriott Executive Residences in Yeongdeungpo, don't be afraid to spend money. What we spend today will all be able to earn back in the near future. It is important that Chinese guests feel at home and adapt to life in Korea. ”

The Marriott Executive Residences in Yeongdeungpo is a five-star hotel, and with so many people, the daily cost is not a small expense.

However, JTBC attaches great importance to this cooperation, and Park Shengwen personally ordered him not to be afraid of spending money.

Park Jung-hyuk was not polite, and all of them were received according to the high allocation.

Moreover, he was a Chinese in his previous life, he knew the habits of the Chinese best, and he was very intimate in the itinerary prepared for the Shonan Satellite TV inspection team.

Suffice it to say, even the best travel agency in Korea could not have done it better than him.

"Director, are the vehicles provided for the Chinese guests decorated with bright red and yellow?"

A guy from the administration department came over to ask for urgent instructions, but Park Jung-hyuk was blinded.

"Why?"

The guy still has a lot of words.

"When I traveled to Jeju Island, I heard from the local travel agency staff that Chinese like the color of red and rhubarb. As long as you do this, you will be able to make your guests satisfied. ”

"Go, go, where did you hear the crooked ways. Remember, just make it according to the original quality, make sure it's clean and tidy. What we provide is a Mercedes-Benz car, how do you decorate it? ”

Park Jung-hyuk was full of black lines and drove this guy away in frustration.

It seems that foreigners have a deep misunderstanding of Chinese, but how many Chinese actually like red and yellow colors?

Especially the senior management of Shonan Satellite TV, as tasteful cultural people, if they really do this, maybe this cooperation will be really yellow.

"Brother, Chef Li Lianfu's restaurant is so good, we might as well simply put the reception banquet in his place."

Another bad idea, all Park Jung-hyuk could do was kick Kim You-kun away.

"Are you stupid? What standard Chinese food have you never eaten in China? Why come to Korea to eat? Since we are landlords, we can still make them feel new by arranging according to our customs. Inform the Shilla Hotel to arrange a Korean dinner dinner. ”

Park Jung-hyuk often eats at Lee Lian-bok's restaurant, and as a chef, Lee Lian-bok's skills are not said. But it is definitely not good enough to kill China's top chefs in seconds, in fact, there is still a big gap.

These people from Shonan Satellite TV will definitely not be able to avoid the opportunity to be gluttonous in China.

How could there be anything to be satisfied with about this modified Chinese cuisine?

Rather than that, it is better to prepare pure Korean traditional cuisine.

Although Korean cuisine has always been complained about by Chinese netizens as a variety of pickles, such a banquet is full of heart and novelty, so it is good for them to experience Korean customs.

Everything was carefully prepared, and on the appointed day, the mighty Shonan Satellite TV delegation came to South Korea as promised.

As the person in charge, Park Jung-hyuk personally led Kim You-kun, Myung-min-ah and Jang Yu-an to the airport to greet him.

The reason why Zhang Yu'an appeared here was as a translator for both sides.

Of course, Park Jung-hyuk doesn't need a Chinese translation, but Kim You-kun and Myung-min-ah and others cannot.

As soon as the two sides met each other, Hong Tao, who was an old friend, took the initiative to greet him.

"Director Park Jung-hyuk, we meet again. In just a few months, you have been promoted to become the director. Congratulations! ”

Park Jung-hyuk laughed, did not give Zhang Yu'an a chance to translate, and directly replied in fluent Chinese.

"I have always thought that today's results are due to the luck brought by Director Hong. Since working with you at the end of last year, everything has been incredibly smooth. Speaking of which, you are my nobleman. ”

Seeing that the representative of the Korean side could be so fluent in Chinese, everyone on Shonan Satellite TV was pleasantly surprised.

The most troublesome thing about communicating with foreigners is the language.

Although there is a translator, after going back and forth, the best time to communicate is always missed.

This is also the reason why in many diplomatic occasions, the leaders of various countries say fixed diplomatic rhetoric.

Anyway, there is no way to have a substantive exchange, so it's better to say some nonsense about hello, hello, hello, everyone.

Now, the person in charge of the other party is fluent in Chinese and is similar to the local, and there will be no big communication barriers during negotiations.

After greeting Park Jung-hyuk, Hong Tao solemnly introduced the head of their delegation.

"Director Park Jung-hyuk, this is Mr. Lu Hwan B, the deputy director of our Shonan Satellite TV. After learning about your experience, Director Lu has always praised your achievements. ”

Although I don't know Lu Huan B, Park Jung-hyuk can still see who is the leader in the team of the group.

Happily stretch out your hand, and do not hesitate to pursue words.

"Although we have only met twice, I have already seen the great determination of Shonan Satellite TV in chasing new and change. I believe that this is all due to wise leadership. It is an honor to be able to cooperate with such a wise person as Director Lu, and I believe that our cooperation will be able to write greater brilliance. ”

Lu Huan B is also enthusiastic.

"As the saying goes, heroic boys. When I saw Director Park, I understood the meaning of this comment. Your country's spirit of openness in the field of variety shows is really worth learning from. During the inspection, I also asked Director Park to give us advice, so that those of us who are late learners will not return empty-handed. ”

This old fellow. When he came up, he pretended to be pitiful and weak, typical Chinese wisdom.

If Park Jung-hyuk was a pure Korean, he would definitely be proud at this time.

However, he himself is a small person in China, and he is more proficient in playing this set.

Unaffected, it was simply forked neatly.

"It's too early to go home empty-handed. However, we, as landlords, must not let our distinguished guests return on an empty stomach. We have already set up a dinner party at the Shilla Hotel, and our President Park Seung-moon and President Son Seok-hee of JTBC TV will be in attendance. Why don't you go to the hotel we have prepared for a short rest to relieve the fatigue of the trip and refresh yourself for the future trip. ”

Seeing that Park Jung-hyuk controlled the atmosphere so easily, Lu Huan B and Hong Tao all looked much more solemn. (To be continued.) )