Chapter 278: Choosing the Wrong Person
""Deadpool" topped the North American weekend box office list domineeringly, breaking the box office record for the opening weekend in April in North American film history!"
Sitting in the car, looking at this eye-catching headline on the entertainment page of the newspaper, the eyes of Diego Harris, the CEO of DC Comics, immediately flashed a young face, the young director who once took the initiative to find DC Comics and Warner Bros. to save Batman Bruce Wayne. Pen × fun × Pavilion www. biquge。 info
As the car left the international airport and approached Burbank, Diego Harris leaned back in the car seat, unsure of what he was thinking.
After a long time, he sighed and said to himself, "Maybe DC Comics and Warner Bros. really missed a good opportunity." ”
The success of "Deadpool" was completely beyond his expectations, and it was incredible that Murphy Stanton would bring such a daring, yet entertaining superhero movie.
What made him feel unbelievable was not only the film's unexpected box office figures, but also the anti-Japanese word-of-mouth that was about to be praised by the audience, the media and professional critics.
The young director, as if he was holding a Harry Potter magic wand in his hand, could always turn decay into magic with a single touch.
Then, he thought of "Catwoman" by DC Comics and Warner Bros., and immediately piled up a sad face, "Did I really push a person who could save the DC Comics hero movie into the arms of surprise?" ”
It's no wonder he thinks so, it's really a few test screenings of "Catwoman", and the reputation is too bad, and now the freshness of Rotten Tomatoes after several test screenings is only a pitiful thirteen percent!
Forget it, after all, film critics are far away from the audience, but the popcorn index on Rotten Tomatoes that represents what the audience wants to see is only more than 50%!
This is the case before the film is released......
He lowered his head and focused his gaze on the newspaper in his hand again.
"Murphy Stanton, the director of "Deadpool", is still a relatively unfamiliar name to North American moviegoers, this twenty-four-year-old director genius with a unique dark style, can be called the first person after Quentin Tarantino, Twentieth Century Fox chose a director with such a strong personal style as the director of a mainstream commercial film, which is quite unexpected."
"Murphy Stanton perfectly integrates his own style with the characteristics of "Deadpool", the film has both cyan, violent, bloody and other noir-style scenes, as well as the playful and cute characteristics of Deadpool given by comics, bringing a superhero movie with a strange style to the homogeneous Hollywood and North American film markets.
"Let's talk about the box office of the film, "Deadpool" landed in some theaters in North America early on Thursday night, earning $7.52 million that night, which is only second only to "The Matrix 2: Reloaded" in R-rated films. The film began to be released nationwide on Friday, earning $20.08 million on the same day, easily winning the single-day title, and breaking the record for R-rated films on the first day of opening in April and the single-day box office record for Friday in April. ”
"By Saturday, the single-day box office was up 16 percent to $32 million, which is quite good for R-rated films; All the inevitable declines on Sunday were $24.2 million in revenue, which brought its opening weekend to $83.8 million, winning the weekend by a landslide. ”
"The opening performance of "Deadpool" has greatly exceeded the pre-release expectations, and compared with the opening weekend box office of "X-Men 2" released last year, it is only a gap of $2 million, but the word-of-mouth is better, and it is bound to draw a stronger trend, and it may become the highest-grossing "X-Men" series of films, and considering the excellent word-of-mouth reviews of this film, its North American box office is expected to hit $250 million."
"The film's theater audience score is A+, the popcorn index is as high as 98%, and the audience has a very high reputation. The film's media reviews are also mostly positive, with 86 percent of the 98 media reviews included on the Rotten Tomatoes website giving positive reviews to the film, with an average score of 7.8. Metacritic, an authoritative review media, included 47 media outlets, with an average score of 75, which is the most of the three existing "X-Men" movies. ”
"Led by 'Deadpool,' the North American market recorded $180 million this weekend, up 215 percent from the previous week when 'Hellboy' won the title!"
"Hellboy, also from the comic book adaptation, was hit hard by Deadpool's better-than-expected performance, with a 68 percent box office dive this weekend ......"
Seeing this, the car stopped in front of the Warner Building, and Diego Harris put down the newspaper, got out of the car and entered the building, heading straight for Bruce Berman's office.
Inside the office, Bruce Berman, who had been on the phone before, was also waiting for him.
"I suggest, contact Murphy Stanton immediately." It was the first thing Diego Harris said when he sat down, "He's very, very capable!" ”
Bruce Berman looked at him, but didn't say anything.
"A movie with an investment of only $60 million," Diego Harris really wants to revive the DC Comics movie, "In just one weekend, the North American box office exceeded the production cost, and the word-of-mouth evaluation is so high that it is rare in commercial films." ”
"It's for surprise," Bruce Berman said coldly, "not necessarily for DC." ”
"Bruce!" Diego Harris didn't expect him to say that, his eyes widened, "Doesn't it tell the story that a movie of a second-tier non-mainstream hero can be made by Murphy Stanton as it is now?" I think the plan he submitted was feasible. ”
"Batman who was knocked off the altar? Maybe there's Superman ...... who was knocked off the altar behind," Bruce Berman's face was a little gloomy, "No kidding, this isn't the superhero movie DC and Warner Bros. wanted. ”
He denied Murphy Stanton at the beginning, and now he invites the other party back, isn't this a slap in the face? Where to put his dignity as a CEO to?
"Catwoman is already like that...... "Diego Harris is heartbroken, "and now think about Murphy Stanton's words, I think 'Superman Returns' is also problematic." Bruce, we need to face up to the problem, not avoid the possible problem. ”
"Possible problems?" Bruce Berman stood up, "How many years was Superman Returns on hold?" It's me! ”
He pointed to his fat chest, "It's me who pushed "Superman Returns" on the right track!" He also found the best superhero movie directors for it, and these can't be changed! ”
Bruce Berman said categorically, there is no room for negotiation, "You don't have to bother with the matter of "Superman Returns", I will take full responsibility." As for Catwoman, I'll also figure out how to do it in terms of publicity and marketing. ”
"But ......" Diego Harris still wants to fight for, "Murphy Stanton......"
Hearing this name, which might affect his reputation, Bruce Berman was furious, and couldn't help but raise his voice and interrupt Diego Harris, "Enough! I'm the CEO of this company! ”
Glancing at Bruce Berman, who seemed to be about to jump out of his face, Diego Harris shut up, nodded, and walked out of the office.
Arbitrary, unable to hear any opinions, not knowing how to correct mistakes, focusing too much on personal grievances......
A series of negative comments flashed through Diego Harris's mind, and he had a subconscious feeling that the DC Comics hero movie might really be hopeless.
rushed from New York in a hurry, and got such a result, Diego Harris was somewhat angry, especially Bruce Berman's insistence on using Halle Berry on "Catwoman", for which he did not hesitate to offer a $20 million payment, and asked the screenwriter to adjust the role to a black man, which really made him very angry.
This is not at all what Catwoman originally planned to be.
Originally, Bruce Berman strongly supported Warner Bros. to reboot the DC Comics hero movie, and he thought that the moment for DC Comics to turn over in Hollywood had come, and he also stood by Bruce Berman from time to time and regarded him as his best ally.
Now it seems that I made a completely wrong decision and chose the wrong person.
With this in mind, Diego Harris went down to the lobby and prepared to leave, going back to the hotel to rest first.
"Hi, Diego." Suddenly, someone called out to him, "Wait." ”
Diego Harris looked back and saw Bruce Rosenbloom, who had just been promoted to director from the deputy director of the television department not long ago, coming over from the elevator room.
"Hi Bruce." He greeted with a smile.
Although the two are not friends, they can be regarded as acquainted.
"Do you have time?" Bruce Rosenblum gestured to the café on the side of the hall, "I have something to talk to you about." ”
After a moment's thought, Diego Harris nodded and followed Bruce Rosenblum into the café.
"Diego, you are the most senior person in the management of DC Comics, and you are also recognized as the person with the most affection for DC Comics." After a few idle words, Bruce Rosenblum got to the point, "The test screening of "Catwoman" has such a bad reputation, and the production cost of "Superman Returns" is more than 250 million US dollars, if it fails, ......"
He glanced at Diego Harris across from him, and the other party was thoughtful.
Bruce Rosenblum was able to find him, so he naturally did a targeted understanding, "Did the DC side think about what serious consequences would be?" ”
Diego Harris gave a wry smile, "DC Comics movies won't be able to turn around for many years to come. ”
"The stakes are already very high for these two projects." Bruce Rosenblum asked, "Do you have a plan in case it fails?" ”
If it had been before, Diego Harris would have thought that kind of talk was nonsense, but now? Something is already imminent.
The two men started a long conversation in the café, and in the upstairs office, Bruce Berman first called the person in charge of the company's publicity department and asked him to step up the promotion of "Catwoman", but he still felt that this was not reassuring.
There are some things that he likes to do himself, so that he can also experience the feeling of power in his hands.
He hung up another phone call to Halle Berry and his agent, and the three parties also hammered out a very targeted publicity strategy. (To be continued.) )