In a reception room in the Death Star Building, Reed Hastings sat on the couch and chatted enthusiastically with the CAA agent across from him, Bill Rossies, while waiting for the director to show up. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Five minutes before the agreed time, the door to the reception room was pulled open from the outside, and a tall, young man in formal clothes walked in, Reed Hastings, of course, recognized the face, and immediately stood up, the young man apparently recognized him, and his feet quickened, and a polite smile appeared on his face.

Since there was a request for someone, Reed Hastings hurriedly took a few steps forward and took the initiative to extend his right hand, "Hi Murphy, we meet again." ”

"Hello, Reed."

Murphy shook his hand hard, and the two had been in contact before.

Bill Rothes walked over at this point, "Sit down and talk." ”

The three of them sat on the adjacent sofa, and Reed Hastings took the lead and said with a smile, "I heard that Murphy's new film has completed post-production, and the online rental copyright must be given to Netflix, so I booked it first." ”

"We've been a pleasure working together." Murphy laughed too, "But the rights to this film are not in Stanton Studios, you need to talk to Twentieth Century Fox." ”

Reed Hastings knows the value of the Hollywood director and said, "Netflix's copyright agreement with Stanton Studios, we can continue to renew." ”

Several of Stanton's copyrighted films, such as "Gone Girl," are popular titles in the online rental market.

"That's fine." Murphy adjusted to a more comfortable sitting position, "I'll have the head of Stanton Studios contact you." ”

Watching Murphy and Reed Hastings laugh and talk, Bill Rothes remained silent most of the time, only saying a few words when Murphy needed it.

He had already given Painted Hastings's information to Murphy, and with Murphy's character, he would not ignore the other party.

Reed Hastings had been in contact with Murphy for years, but Netflix was still immature in terms of content production at the time, so Murphy put down their request to collaborate and thus obtained the rights to adapt the political novel.

Things are always going according to a certain trajectory, and in August of this year, the Netflix people contacted Bill Rothes again, and they not only wanted to continue working with Murphy, but also took a fancy to the adaptation rights of the political novel, and wanted to make the novel into a series to open the way for content production.

Murphy is well aware that Netflix is a very ambitious company, and it has accumulated considerable strength.

Especially Reed Hastings, who was sitting next to him, was very enthusiastic right now, and that was just his request to Stanton Studios, which was actually a very remarkable person.

Last November, Fortune magazine named the 2010 "Business Person of the Year" by Reed Hastings for his successful transformation of Flix from an online DVD rental business to an online video service provider.

In April, Time magazine named the 100 most influential people in the world for 2011 on Thursday, and Reed Hastings ranked third.

In addition to single-handedly founding Netflix and being co-chairman and CEO of the company, Reed Hastings is also a member of Microsoft's board of directors.

In every way, this is definitely a successful person, and Murphy knows this very well and will not underestimate Netflix because Reed Hastings wants it.

Moreover, Netflix is considered a company that has the potential to revolutionize the Hollywood distribution industry.

Even, in the eyes of many people, Netflix's model is the future of the film and television industry.

On the Internet in North America, there is a widely circulated saying about Netflix, a long, long time ago, there was a company called Blockbuster, which dominated the rental disc industry for many years.

A guy named Reed Hastings rented a disc there, only to be hacked for a "large amount" of overdue fees due to overdue returns, and then he went to the gym angrily and found that the gym business model is very beautiful, no matter how much or less you go, you can't pay half a cent less for the membership fee.

Unfortunately, Reed Hastings is a software engineer who wants to change the world at every turn, and he has to do it when the idea comes, and even more unfortunately, he had a start-up capital at the time, so he founded Netflix in anger, and he is also in the rental disc business, with no overdue fees and a membership system.

Now, thirteen years later, Netflix has taken Blockbuster to bankruptcy protection, and Reed Hastings has taken revenge.

Of course, it can't be said that Blockbuster is in decline, in fact, he represents the past losing to the future, and obviously flix is a kind of future.

"Murphy, I just heard Bill mention it," Reed Hastings said to Murphy after looking at Bill Rothes, "and you're interested in adapting Michael Dobbs's novel into a TV series and continuing to work with Fox Cable." ”

"That's what I thought." Murphy nodded.

Naturally, this kind of news was deliberately released by Bill Rossis, but it was very bluffing, after all, his "Game of Thrones" with the Fox television network was a huge success.

"Why not Netflix?" Reed Hastings said confidently, "Netflix has a lot of advantages that traditional TV stations don't have. ”

Of course, Murphy knows this, but he still said, "From the initial launch to sales to leasing, I am a little worried about the promotion and distribution model of Netflix that you proposed, Reed, and the current Internet bandwidth is ......."

Compared with the film industry that has been deeply studied, his understanding of the North American Internet, especially the technology, can only be said to stay in the superficial stage, if you only use the news you saw on the other side of the ocean at that time to judge, then there must be something wrong with your head, whether it is investment or development, this industry is not from the Internet to read a little miscellaneous news, not even in-depth understanding, you can turn your hands into clouds and cover your hands into rain.

Reed Hastings roughly understood Murphy's doubts and said, "Netflix's technical team spent four years working through it all, and we have a set of specialized coding programs that can be tailored to the characteristics of each resource, and each film will get a different algorithm. This technology can save users 20% of the bandwidth while improving the quality of the picture and solving the paradox of beauty. How detailed are Netflix's engineers willing to be? They believe that even if it's the same episode, each episode is different and each episode should have its own code. ”

The technical aspect is indeed Murphy's biggest concern, and it is also an important reason why Netflix's invitation was dragged down last time, if the audience experience is not good, no matter how good a movie or series is, it is impossible to sell at a good price.

This is an authentic business partnership, and Murphy must consider his own profit prospects.

Murphy tapped his left index finger lightly on his middle finger and continued to think about working with Netflix.

He could wait, but Reed Hastings didn't want to wait, and things aren't looking as rosy as they seem.

So, he added, "Murphy, Netflix is very sincere in cooperating with you on this political drama. ”

After a slight pause, Reed Hastings made up his mind and said, "I have a suggestion. ”

"Please." Murphy turned to look at him.

Reed Hastings no longer hesitated, and said directly, "Stanton Studios and Netflix each contributed 50% of the funds to shoot and produce this series, and the series was promoted and distributed through Netflix's channels, and Netflix ......"

He accentuated his tone, "The benefits of the first two seasons of the series, Netflix and Stanton Studios can each take fifty percent, and it is the share before Netflix's channels and promotion fees are removed!" ”

Hearing this, Bill Rothes immediately looked up at Reed Hastings, Netflix really made a big concession.

Murphy didn't expect Reed Hastings to be so determined, and if you look at it this way, Netflix's cooperation is full of sincerity.

Although in terms of the proportion of capital contribution, both parties are 50% each, Netflix is also responsible for promotion and distribution channels, and the revenue is split in half......

"Well......" Murphy said after a moment's thought, "Reed, I need a moment to think about it." ”

Reed Hastings nodded, "No problem. Still, Murphy, can you give me a specific time? ”

Murphy stopped tapping his fingers, "I'll give you a clear answer by the end of this month before December." ”

With such generous cooperation conditions, it would be false to say that he was not moved.

"Good!" Reed Hastings could see that Murphy's intention to cooperate was even stronger, and he stood up and said, "Hopefully we have a chance to work together!" ”

Murphy also stood up and took the initiative to reach out, "I hope so, too." ”

Reed Hastings shook his hand and said, "I'll go back to Netflix's headquarters right now to prepare for our collaboration." ”

Hearing him say this, Murphy didn't answer, but said, "I've made a decision, I'll let Bill inform you." ”

Although Reed Hastings's offer is generous enough, Murphy can't just listen to him say this, and make a hasty decision, business in this world is always full of deceit, all capital is born for the pursuit of profits, he must first understand why Reed Hastings and Netflix are willing to make so many concessions, whether there are some situations he doesn't understand, and even possible business traps.

Murphy is not a five- or six-year-old kindergarten child, and certainly doesn't make decisions on the pat of his head.

Seeing off Reid Hastings, Murphy said to Bill Rothes, "Provide me with the last two years of Netflix as soon as possible, the more detailed the better." ”

After Murphy explained to Bill Rothes, he dialed the phone number of lawyer Robert, ready to learn more about Netflix's situation through multiple channels.

Netflix is a listed company after all, and its main business is online services for film and television works, and Murphy got a lot of information at noon the next day.