After the movie ended, the people sitting in the screening room did not leave, and they were all discussing the details of the movie with great interest. Pen "Fun" Pavilion www.biquge.info

In particular, several directors gathered together and discussed in a whisper.

The directors who can bring Li Teng and the three of them are all ranked among the three major companies, what is the movie, where are these people unclear, as long as "Alien" is released, it will definitely set up a new model for science fiction films.

A new sci-fi model is emerging, and several directors naturally have their own minds.

And as the director of the movie, Zhang Yang is also the person several people want to befriend.

However, just when several people discussed a few words and were about to pull Zhang Yang in, they found that Zhang Yang had already left.

......

"Dude has come up with a new propaganda idea?"

Before the movie was screened, Zhang Yang had already communicated with the three of them, and for this movie promotion, in addition to following the normal publicity routine, Zhang Yang also prepared a new publicity idea for it.

"A few big brothers are polite, I just thought of this idea, say it and let a few point out."

Although he was full of confidence in what he was going to say next, Zhang Yang was still polite.

"Brother, don't torture a few of us, if you have any new ideas, you can say it quickly."

The three of them were a little itchy, and they couldn't wait to know what kind of new ideas Zhang Yang came up with.

"I'm going to do a few small screenings before the release to add another fire to the film before it is released."

The movie promotion of this world is nothing more than buying the media for pre-release publicity, and Zhang Yang's first movie "God of Gamblers" also follows this routine.

Such a method must not be wrong, but this method is a bit bland in Zhang Yang's opinion, and it is not impossible to meet Zhang Yang's expectations and ambitions for aliens.

Zhang Yang believes that his "Alien" should be running for various records.

"Screening? How does this explain? ”

The word "dotting" that popped out of Zhang Yang's mouth made Li Teng and the three of them confused.

Isn't the movie just a movie that is just broadcast in the cinema after it is promoted?

"The point screening means that before the official release of the movie, several small-scale test screenings are conducted, and this part is used to see the audience of the movie and the word-of-mouth of various media for publicity.

Of course, it is natural that strict control is required when screening, and all video and shooting tools cannot be brought into the screening venue except for reporters who can carry cameras. ”

Although there are very few piracy in this world, we have to guard against some people who like to take risks.

"This statement is interesting, but have you thought about it, brother, once there is a bad evaluation after the screening, it will be a catastrophe at that time, you know, we can't control whether an ordinary person likes the movie or not."

Li Teng's filming of movies and the like is definitely not as good as Zhang Yang, but when it comes to the operation and release of movies, a hundred Zhang Yang is not as good as any of the three.

The flamboyant method suddenly made the three of them see the points of this new idea, and also saw the shortcomings of its opposite.

Zhang Yang wants to borrow the word of mouth of ordinary people to add fire to the release of the movie, which is naturally a very good idea.

succeeded, and the movie naturally made great progress all the way and won a lot of money; But things are not only successful, but also failures, if the screening situation is not ideal, or the audience does not approve, it will not directly ruin the movie.

This is not that the three of them are unfounded, although a few million is not a very huge amount of money for the three major companies, it is not a strong wind.

Especially after this fails, the plan for the future is not very good, science fiction films are originally niche works, and once this small production fails, science fiction films can be said to be immediately driven into the abyss.

"Of course, I know this, but I have confidence in my own film, and since I dare to propose such a publicity method, I am naturally sure.

After watching the movie just now, the three eldest brothers and the others are also very satisfied with the movie, aren't they? ”

The worries of the three of them are also well known, although it is the nature of businessmen to take risks, but if they do not succeed, taking risks will be seen as a stupid behavior.

However, Zhang Yang is very confident in the movie, this movie is a science fiction classic on the earth, it has already been tested, and it has been worshiped by countless science fiction fans in later generations.

In addition, people in this world have not experienced the baptism of science fiction masterpieces, I believe that ordinary people will never expect it.

For these reasons, Zhang Yang decided to take this small, but not risky risk at all.

"Although we are very confident in this movie after watching it, this is just our personal idea after all, and it does not guarantee that ordinary people will have such thoughts."

Hu Yihai is the oldest of several people, so he is naturally extremely vigilant about Zhang Yang's adventurous spirit, and until now he wants Zhang Yang to give up this idea.

Although the three of them are very optimistic about the movie, it is not enough to be a reason for Zhang Yang to persuade the three.

Once it starts to be screened, it will be difficult for the three major companies to control the rest of the matter.

Lots of mouths!

"I think it's worth the risk, our previous film promotion was completely dependent on the media, and it's not the same uncontrollable, so it's almost like enshrined in these media."

Zhang Yang's words made Li Teng and the three of them all nodded, indeed, many times in the past, movies were for publicity, even companies like Huaxia Entertainment were cautious, and they were afraid of offending the media.

Why, it's not because the media holds the direction of public opinion.

"And now in addition to media propaganda, ordinary people are another kind of propaganda group, as long as the movie is good, under the word of mouth of the ordinary population, even if the media wants to splash dirty water, they must have concerns."

What Zhang Yang did not say was that once the Internet began to develop, the traditional media would be devastated.

But such words can only rot in their own stomachs, not to mention whether a few people believe each other or not, Zhang Yang doesn't want to make wedding dresses for others.

"And the most important thing is that we can save a lot of money on the promotion of the film."

This last sentence is where the confidence lies.

The previous words may make a few people excited, but they will definitely hesitate, and only real money savings will break into the hearts of several people.

"Indeed, this method can save at least one-third of the publicity fee."

Even Hu Yihai, the oldest and most respectful person, was moved by this sentence.

That's a third of the publicity costs.

One-third of the publicity cost of a movie is naturally very small, but ten, twenty, or even hundreds.

That's a lot of money.