It's about to break through 2000, so ask for support!!!

"The freshness has dropped again!"

In the study, Kerry Mulligan, who was sitting behind the computer, raised his head, and the depression was almost all written on his face, "This is going down too fast, isn't it?" ”

Holding a copy of the interview process sent by Fox Searchlight, Murphy waved his hand carelessly, "Honey, is it possible that the freshness of "Saw" has dropped below twenty percent?" ”

"Of course not." Kerry Mulligan lowered his head again, "When I watched it before last weekend, it was still sixty percent fresh on Rotten Tomatoes, and now it's only fifty-two percent." ”

Her words seemed to be squeezed out between her teeth, "This week, more film critics have released film reviews of "Chainsaw", which are basically negative reviews. ”

"Oh......" Murphy said indifferently, but nevertheless, "is there a latest?" Read a few and I'll listen. ”

With the film completely expanding its screening last weekend, "Saw Horror" has naturally attracted the attention of critics, but unlike horror movie lovers, they have largely taken a negative view of the film.

In fact, not only Rotten Tomatoes, the IMDB score of the film is also declining rapidly, after the film is expanded, it will inevitably attract a considerable number of passers-by and audiences.

Thinking about it with your toes, you also know that there must be a lot of passers-by and viewers who leave the scene early, and even if they can watch it, they will not have a high evaluation of the film, and those who can score on IMDB will definitely not be able to give high scores.

This is a very simple reason, after the scale and popularity of a film is expanded, it will always attract audiences who are not such enthusiasts to watch, and some of these people will be attracted, and others will become a source of negative word-of-mouth, which is an unavoidable problem for large-scale screenings and extremely widely circulated films.

On the contrary, those niche independent films have a limited audience, the scale of publicity and distribution is often very small, and the mainstream audience knows that it is not their own dish when they see it, and the viewing may be very low, and the viewers are often real lovers of this type of film, so it is logical that they can get a higher evaluation.

"Chainsaw" is still a film with a relatively narrow audience in essence, but after achieving excellent results, it has gradually gained the scale of mass commercial films, and in this case, word-of-mouth cannot continue to rise all the way.

Carey Mulligan dragged the mouse, looked at the latest film review, and said to Murphy, "Peter Travers of 'Rolling Stone' gave only a 5 for saying that our film is extremely disgusting and nothing else. Roger Albert of the Chicago Sun-Times also gave a score of 5, saying that the film achieves a terrifying and terrifying effect, which is indeed creepy, but the audience is suffering from pain, and in the final analysis, it is not worth it. ”

She was already pouting dissatisfied, "Rene Rodriguez of the Miami Herald ......"

There was some anger in his crisp voice, and Carey Mulligan was clearly not as well-cultivated as Murphy," he said, saying that he only saw a bunch of shiny idiots in the film. And J.R. Jones of the Chicago Reader, who said the sadism of the film was second only to absurdity. ”

"Hey, dear!" Murphy could hear the change in Carey Mulligan's tone and quickly said, "Isn't there a good review?" ”

"Yes......" Carey Mulligan looked up at Murphy, holding back his feelings, "Kim Newman of 'Empire' said that you, the director, have succeeded in creating a creepy horror atmosphere. New York Magazine's David Edelstein thinks the film's narrative is very clever......"

Probably seeing the bad reviews again, Carey Mulligan simply got up from behind the computer and walked to Murphy's side, with a depressed face on his small baby face, "Why should film critics attack such a bad film with such a good reputation from the audience?" ”

"Because film critics never watch a film from the standpoint of a general audience." Murphy put down the interview, thought for a moment and said, "In their eyes, the content and depth of the film are far more important than the entertainment. ”

Kerry Mulligan leaned back on the arm of Murphy's chair and frowned, "But isn't watching movies just for fun?" ”

Murphy shrugged, "Some people can always find a tall and tall existence in the film." ”

"But ......," Carey Mulligan didn't understand what Murphy meant, and asked, "but the narrative, pacing, and editing of Saw have been praised by many media outlets, so why didn't the critics like it?" ”

"It's actually pretty easy to understand." Murphy reached out and put his arm around her shoulder, "Not many critics would love this kind of bloody movie. ”

"Oh......" Carey Mulligan tapped his chin slightly.

She turned her head and kissed Murphy and said, "This is the difference between professional word-of-mouth and audience word-of-mouth that you told me before." ”

"That's right." Murphy smiled, "The former is easier to bring awards, and the latter represents the market for a film." ”

"Can you do both?" Carey Mulligan is still a sixteen-year-old girl after all, "if the professional reputation and audience reputation are good......"

"Absolutely." Murphy shrugged slightly, "It's just that it's difficult." ”

Commercial success is the foundation of a director's foothold in Hollywood, but if you want to further improve your style, such a film is essential.

Unless it's James Cameron, who can crush a qiē with business results.

Kerry Mulligan gave Murphy a hard kiss on the cheek, "I'm sure you'll be able to do it!" ”

Murphy just laughed, with his current ability, even if he cheats, he can't make such a film, and he still needs to continue to hone in his career as a director.

Back at the back of the computer, Kerry Mulligan glanced at the screen and almost exclaimed, "Rotten Tomatoes freshness has dropped again, only fifty-one percent." ”

She looked up at Murphy, "Will this affect the box office trend in the future?" ”

The film critic has such a bad review, it is impossible to say that it will not affect the audience's choice at all, Murphy also walked over, glanced at it roughly, and said, "What we are doing now is a commercial movie, so we don't have to care too much about the freshness of Rotten Tomatoes." ”

Carey Mulligan looked puzzled, "Why?" ”

"Because Rotten Tomatoes doesn't come from the audience's ratings, strictly speaking, it's not a rating system." Murphy briefly explained to Carey Mulligan, "The concept of freshness on Rotten Tomatoes is measured by whether a film critic gives a positive review of a movie, for example, if 80 percent of film critics give a positive score, the freshness of the movie is 80. ”

When you look into the problems of this system, it is difficult for the freshness of a film to reflect whether it is really well received, because its criterion is that a film review gives a passing score to be fresh

If a movie has a freshness of more than 80 points, but the average score of the filmmakers is only more than 6 points, is this film highly praised by professionals?

And the kind of good movies that people either love or hate, such as "Saw Horror", will obviously not be good on the Rotten Tomatoes page

In addition, the Rotten Tomatoes website itself is also deliberately muddying the waters, giving certifiedfresh labels to movies with a freshness of more than 75 and a film review base of 40, and giving the audience the illusion that Rotten Tomatoes is "rating".

After listening to Murphy's words, Carey Mulligan nodded.

Murphy pointed to the bucket of popcorn icon behind the number for freshness and said, "This popcorn index is more indicative of a film's popularity among viewers than freshness." ”

The Rotten Tomatoes freshness of "Chainsaw" has dropped to 51, but the popcorn index is still as high as 88%.

This is also a big reason why Murphy doesn't care much about freshness at all.

"So Rotten Tomatoes freshness isn't important?"

Seeing Murphy nodding slightly, Kerry Mulligan scratched his face, "Where do you look at the professional reputation?" ”

She is just a young actor who has just entered Hollywood, and she is only sixteen years old, and she doesn't know some things very clearly.

"Do you know the Metacritic score?" Murphy said as simply as possible, "The industry pays more attention to the metacritic score than to online media like Rotten Tomatoes, and how many of the old men in the Academy of Motion Picture Arts and Sciences do you think will pay attention to the Internet?" ”

Acritic scores also have websites, but they are mainly based on print media, and as the college with the highest level of proficiency and professional programs in this circle, its average age is over 50 years old, and no one can expect such a group of people to be loyal Internet users, and even whether most of them have used the Internet or not is questionable.

However, it also has its limitations, and the Metacritic score includes the film reviews and ratings of some veteran professional film critics, and its conservative and old-school can be imagined.

Having said that, all these ratings are just references, and do not reflect the market value of a film, and there are not a few films with super high IMDB scores or Rotten Tomatoes freshness above 90, box office and even follow-up copyright products hitting the streets, and even a film company slumping.

IMDB in particular, has a lot of water mixed in its ratings, and the scoring system can only limit, rather than eliminate, the trolls, as exemplified by the "Dark Knight" and "The Godfather" battle.

After saying this briefly, Murphy stuffed the information from the Fox searchlight to Carey Mulligan, "Take a good look at the process, this is the crew's first interview, and your first media interview, don't mess up." ”

"Definitely not!" Kerry Mulligan had a rare seriousness on his face.

With "Saw Horror" winning the runner-up in the North American box office last week, the film has also become the object of a lot of media attention, for publicity reasons, under the coordination of Fox searchlight, a Fox TV program will conduct an exclusive interview with the entire crew led by Murphy.

In the list of producers for this interview, Murphy also saw a familiar name - Carla Firth! (To be continued.) )