Chapter 141: Lei Jun's strategy
Expanding abroad?
Lu Yang has not thought about this problem, if the smart operating system can go abroad, the internationalization of Tianxin Technology will undoubtedly be a lot smoother in the future????? w?w?w?.? Moreover, mobile phone manufacturers in Japan and South Korea have contacted Tianxin Technology before, hoping to obtain support for the smart operating system, but Lu Yang thought about it and did not agree.
"What do you think about this?" Lu Yang asked.
Lei Jun said in a deep voice: "When I first saw the news of the establishment of the Wisdom Alliance, I thought about the internationalization of the Wisdom Alliance. Later, I specialized in Google's Android strategy. Google has made part of the source code of Android publicly available and licensed it to developers for free, while retaining the core code and providing subsequent system technical support. In this way, they can not only get Android in their hands, but also attract other mobile phone developers for free, so as to survive Apple's attack......"
"Google's positioning of Android is significantly different from Apple's own. Google doesn't make mobile phones, all it wants is to promote Android, so as to enclose the largest piece of land, and for this reason, it does not hesitate to strengthen the power of operators. We, unlike Apple, are cutting the power of the operators. Therefore, in the future mobile phone operation market, Android will inevitably occupy most of the share! ”
Lei Jun's words caused Lu Yang to reflect, before this, he really hadn't considered this kind of question.
"Do you think that in the future in the Chinese market, Android will surpass wisdom?"
Lei Jun shook his head: "I'm not sure about this. If you look at the operating model, Android is more attractive than us. However, just looking at the Chinese market, there are other variables. In any case, Google is an American company, while Tianxin Technology is a local company. In the choice of operating system, the power of the government will play a very important role. ”
Lu Yang pondered for a moment and then asked, "If you want to change this situation, what do you think we should do?" ”
"Learn from each other!" Lei Jun said without hesitation, "At present, in the smartphone market in China, the Wisdom Alliance has achieved an absolute advantage, precisely because the boss has authorized the system at a very low price and provided technical support at the same time. In the end, we didn't get much out of this deal other than building the Wisdom Alliance......"
"I thought maybe we could change the paradigm and learn from Google. Google made Android public, but limited it in the licensing agreement, relying on the system to promote Google's services, and firmly grasping the revenue of the app store and advertising. In the short term, they may not have much income, but once Android is widespread, Google will be able to make money from advertising alone. ”
"For the Internet, users and traffic are the greatest wealth. Google was able to license Android for free to get a huge amount of traffic and users, and we were able to do that. So I think we can change the way the intelligent operating system is authorized, and at the same time go out of China and win the market first. ”
Lei Jun's words gave Lu Yang a lot of inspiration and broadened his thinking.
"What do you think we should do right now?" Lu Yang asked.
"Changing the licensing agreement, we can provide free operating system support for other mobile phone manufacturers, and even disclose part of the source code, but in the smart operating system, we will add software belonging to Tianxin Technology, and users are not allowed to delete it. Tianxin App Store is also a big weapon in our hands, and its position should be strengthened. In addition, advertising revenue cannot be ignored......" Lei Jun was also a little excited when he saw that his construction was recognized by Lu Yang, and quickly said his thoughts.
"It's no problem to be free, Tianxin Technology is not short of money, but it is ...... to bind its own software," Lu Yang hesitated.
Lei Jun said: "Tianxin Community, Tianxin Micro Bo, Wei Xin, these are all software that can bring us huge traffic. In addition, we can also reach cooperation with other Internet companies, such as Qiandu. The attractiveness of the mobile platform has already appeared, and I believe that Qiandu will never refuse our cooperation! In this way, we have portals, search services, and social networks to form a basic network ecosystem, and the traffic will undoubtedly increase greatly, and the adhesion of users is by no means comparable to other companies! ”
Lu Yang had to admit that Lei Jun's words had already moved his heart.
"Boss, just think about Penguin to know how important user traffic and adhesion are. Penguin started with instant messaging and has now become a giant in the field of the Internet, games, videos, portals, there is nothing they dare not do. What does Penguin rely on, it is the huge user traffic! Lei Jun's voice was a little hurried, as if he was afraid that his words would not be convincing enough.
"I'll leave this matter to you and Su Yan." Lu Yang fully understood what Lei Jun meant, and agreed to his plan, "In addition, I will let Ye Wenbing cooperate with you." ”
Lu Yang habitually explained the matter, but this was exactly what Lei Jun expected.
For Lei Jun, this is the first fire he has used as Tianxin Electronic Technology Company, and it must be burned.
Facts have proved that Lu Yang did the right thing by inviting Lei Jun to Tianxin Electronics.
In mid-August, the China Internet Electronics Industry Seminar was held in Beijing, and Lu Yang was invited by the State Council to attend the conference in Beijing.
This is the first time Lu Yang has participated in this kind of meeting.
The meeting was organized by the Ministry of Industry and Information Technology, and was attended by leaders of ministries and commissions, expert groups from colleges and universities, and leaders of well-known Internet electronics companies in China, including Ma Huateng of Penguin, Ma Yun of Ali and Li Yanhong of Qiandu. In addition, there were 361's Zhou Hongyi, Wangyi's Ding Sanshi, Sohu's Zhang Chao and Xinlang's Cao Guowei, etc., which can be described as a gathering of bigwigs.
Lu Yang had some regrets that Ren Zhengfei was absent this time. However, at the venue, Lu Yang saw an acquaintance.
"Lao Liu, I haven't seen you for a long time." Lu Yang greeted with a smile.
Liu Qiangdong's expression was cool, and when he saw Lu Yang, he couldn't help laughing: "Mr. Lu, you are here too." ”
"It's the first time I've come to this kind of place, and it feels quite fresh." Lu Yang sat down next to him, "Lao Liu, look at your appearance, Jingdong is developing well now." ”
Liu Qiangdong said: "You investors can't be allowed to lose money. In this regard, I would like to thank Mr. Lu for his support. This year, the development of JD.com exceeded expectations, and in June alone, our sales reached 400 million, exceeding the sales of the whole year of 07! ”
Lu Yang was also a little surprised, he paid little attention to the development of JD.com, but no matter how he said that he also had shares in JD.com, Lu Yang could also benefit from the good development of JD.com.
"That's right, Lao Liu. By the way, is JD.com profitable now? ”
When it comes to the topic of profitability, Liu Qiangdong is a little embarrassed.
"JD.com's current strategy is still enclosure, and profitability is only second." Lao Liu's face was slightly red.
Lu Yang patted him on the shoulder: "Don't get me wrong, I don't have any requirements for this, just follow your steps to develop." If Jingdong needs money, you can call me at any time, I trust you Lao Liu. ”
For Lu Yang, it doesn't matter whether JD.com is profitable or not, he chose to take a stake in the first place, but also to develop online sales channels. If you really want to make money, Lu Yang can choose other projects. It is no exaggeration to say that in terms of profitability, any company of Tianxin Technology can get rid of Jingdong Ten Streets.
The meeting was held all morning, and Lu Yang felt that he had benefited a lot, and such a high-end meeting had a great impact on the development direction of the country. In Lu Yang's view, no matter what the future development direction is, at least the country attaches importance to electronic information.
The meeting lasted all day, and at the end of the afternoon, Lu Yang received a private invitation to a cocktail party, this time all the representatives of entrepreneurs present.
Lu Yang took a look, this time to participate in the reception, basically all of them are giants in the domestic Internet electronics industry, from this point of view, the grade of this reception can be said to be unprecedentedly high.
Ma Yun made a speech as the initiator of the cocktail party, and it was the first time for Lu Yang to observe this alien up close. Ma Yun held the wine glass, smiled heartily, and delivered an unhurried speech, relaxed and humorous, just right, showing good eloquence.
After the speech, Ma Yun walked straight towards Lu Yang.
"Mr. Lu, your name is like thunder to me, and I finally met the real person today." Ma Yun said with a smile.
Lu Yang hurriedly said: "Mr. Ma is too polite, I should have said this." ”
"Haha, in that case, it's better to find a place to talk." Ma Yun sent out an invitation, and the two found a clean place to sit down.
"In fact, I wanted to cooperate with Mr. Lu a long time ago, but unfortunately I couldn't seize the opportunity." Ma Yun said.
Lu Yang knew that the other party was talking about the online sales of "Starry Sky 1", and because of Jingdong, all the products of Tianxin Technology were not on the shelves on Taobao.
"There are unlimited business opportunities on the Internet, and I believe that there will always be opportunities for cooperation." Lu Yang said, "Actually, I'm very interested in Alipay. ”
Ma Yun was interested: "Lu always said, we can cooperate in the field of mobile payment? ”