Chapter 301 and Google's Two Wars
The technological gap is one reason, in fact, before the advent of omniscient search, the thousand degrees had a considerable advantage. Pen~Fun~Pavilion www.biquge.info After Google withdrew from China, Qiandu's share in the field of Chinese search once exceeded 85%. The so-called indecision to ask Google about foreign affairs and indecision to ask thousands of degrees in internal affairs has become a habit for many people.
With the market and user habits cultivated over the years, even if omniscient search is ahead in technology, Qiandu can still maintain its own advantages. On the mobile side, Qiandu and Android Alliance cooperated, and even was able to fight back against the all-knowing encirclement. It can be said that in the first two years of competition, Qiandu has maintained the advantage and suppression of omniscient search, and once suppressed the market share of omniscient search within 30%.
It is a pity that a thousand degrees is a thousand degrees, and its inherent defects are not so easy to change, and its own business model is destined to continue on the road of death.
As one of the most famous Internet companies in China, Qiandu's profits mainly come from advertising and PPC, which is understandable for a search engine company, and the same is true for Google. However, Qiandu's bidding ranking is a bit too dark, and in order to make money, he even disregards the social responsibility he should bear, which leads to the proliferation of false advertising, and I don't know how many people have been pitted.
Since being exposed by Tianxin software, Qiandu has been sorted out for a while, but soon after, the old problem was committed, no way, this kind of enterprise is too willing to spend money, just the universal system, the annual advertising investment on Qiandu is as high as 10 billion, this income, Qiandu is really unable to give up.
Qiandu's diversification and closed development strategy is also one of the reasons for its decline, Li Yanhong tried to establish Qiandu's own closed traffic circle, such as Qiandu video, Qiandu music, Qiandu glutinous rice, in the past, Qiandu as a traffic entrance platform, to introduce traffic to related websites, now well, Qiandu has introduced traffic to its own website, forming a closed system, which makes those video, music and takeaway websites unhappy. Many Internet companies have begun to leave Qiandu and cooperate with omniscient search.
Full-time search itself has the genes to beat a thousand degrees. Behind it is Tianxin Group, the largest company in China, with abundant funds and advanced technology, and the annual promotion cost is beyond the reach of Qiandu. Moreover, omniscient search is bound to the intelligent operating system, and it happens that in the past two years in China, the intelligent operating system has counterattacked Windows, so that the market share of omniscient search has also expanded rapidly.
Omniscient search does not depend on advertising costs to survive, the interface is very clean, the ranking of the search list is also very fair, and the user experience is excellent. With backers, investment, and technology, omniscient search is ahead of its opponents at the starting point, and the only thing it lacks is time.
Of course, Qiandu will not sit still, and launched a counterattack last year, but unfortunately in the face of the group beating of various subsidiaries of Tianxin Group, Qiandu is really powerless. Finally last week, Qiandu's share in the Chinese search market was surpassed by omniscient search, according to Ye Wenbing's data to Lu Yang, omniscient search currently occupies 52% of the market share in the Chinese search engine market, and Qiandu is 46%, and the gap between the two sides has widened.
After several years of competition, Lu Yang finally stepped on one of the bats. In order to celebrate this victory, Ye Wenbing held a small celebration party, which Lu Yang also attended.
The search engine department of Tianxin Software is very young, and most of the employees are post-80s, and the post-90s have slowly appeared. Seeing Lu Yang appear, everyone surrounded him excitedly. In the minds of today's young generation, Lu Yang is a well-deserved idol.
Lu Yang is not an arrogant person, he has no shelves, and he is happy to interact with these young people under him.
"After defeating Qiandu, we can't relax yet." Towards the end, Lu Yang concluded, "Our Tianxin Group has never focused on the domestic market, but on the international market, competing with those multinational giants. ”
Ye Wenbing said: "The latest report shows that at present, in the global search engine market, Google deserves to rank first, with a market share of 67%, followed by Yahoo with a share of 4.9%, and then our omniscient search, which only accounts for 4.6% of the share. ”
"It seems that the gap between us and Google is not small, but there is a gap to have the motivation to catch up!" Lu Yang said with a smile, "I'm not a person who only looks at temporary results, we have only been online for 4 years, relying on the joint efforts of all colleagues, to achieve the current results, which is already very remarkable." However, let's not relax, the domestic market has a solid advantage, the international market strategy will also begin, and there are still many challenges for everyone in the future......"
After the celebration, Lu Yang held a special meeting for the leadership to discuss the international market strategy of Omniscient Search.
The direct person in charge of the omniscient search is called Wei Liangli, who jumped from Sohu at the beginning, and when he was in Sohu, he was in charge of the search engine.
"Boss, I have discussed with Lao Wei, judging from the current situation, the conditions for omniscient search to enter the international market are ripe, and we have also paved the way in this regard, that is, the 'starry sky' series of mobile phones. In the past, in order to promote the Smart Alliance, we did not forcibly bind the Smart Operating System to Omniscient Search. If you start from this aspect, omniscient search will soon be able to take the lead in the mobile market. Ye Wenbing gave their advice.
Ye Wenbing's words are well-founded, in the global smartphone operating system market, the smart operating system occupies the largest market share, reaching 48%, followed by the Android system, with a market share of 34%, and then Apple's iOS system, with a market share of 15%. If, like Google, the intelligent operating system is tied to omniscient search, omniscient search will immediately surpass Yahoo and become the second search engine after Google.
"Now that you've made your decision, go for it. Some time ago, I was also thinking that the Android Alliance is growing so fast, and some of Google's practices are worth learning from, such as their free strategy. Although the Smart Alliance has the largest share of the smartphone market, in reality, the licensing fees of the system account for a very small percentage of our revenue. I wonder if if we also promote the Wisdom Alliance for free, the benefits from expanding market share will be greater. Lu Yang said thoughtfully.
Ye Wenbing and several executives glanced at each other and did not answer, this kind of decision-making, they need to conduct full research. The situation of the intelligent operating system and the Android system is not the same, the latter is an open system, while the former is a semi-closed and semi-open system, even if the implementation of the free policy, it will not necessarily increase the market share as expected.
"In the mobile phone market, Google is challenging us, and in the search engine market, it is we who are challenging Google. We can't afford to lose either of these wars! After the death of Steve Jobs, Apple no longer has the ability to challenge us, although their sales have reached a new high, but that ability to innovate has weakened a lot, and the gap with us is widening. Among the emerging technology companies, the only one that can be our opponent is Google. Lu Yang's eyes looked at his subordinates and said in a very heavy tone.
"Although there is a clear gap between omniscient search and Google now, we must not give up. After a thousand degrees, Google is the next rival to omniscient search. What Yahoo, Bing, are all small characters. Lao Ye, you submit the global promotion plan of omniscient search as soon as possible, and at the end of this year, I must see omniscient search go out of China and truly become a world-class search engine! ”
The boss assigned the task, and then it was Ye Wenbing and Wei Liangli who did their work. Although this work is not a small pressure, everyone is very happy because the work they are engaged in has been valued by their bosses.
A week later, Wei Liangli submitted the plan to Lu Yang on behalf of the omniscient search department, and according to their plan, they were ready to use the mobile client as a breakthrough, and at the same time, omniscient search first logged in to Fusang and took the first step.
In the plan, Wei Liangli also boldly put forward a request, that is, to acquire Yahoo Fusang.
"Boss, according to our assessment, if you want to open the Fuso market as soon as possible, the most convenient way is to buy Yahoo Fuso. Data from Fuso shows that Yahoo has a nearly 60 percent share of Fuso's search engine market, far more than Google. Wei Liangli reported to Lu Yang on the assessment of the Fusang market by the omniscient search team.
"We have carefully analyzed that the Fuso market is the easiest for us to succeed in, and it is also the most risky market. Tianxin Group was the first to go international, and it also started from the Fusang market, and Fusang people have a high degree of recognition for our products. However, due to the conservative nature of the Fuso people, even Google was unable to establish their advantage. So we think that acquiring Yahoo is the safest option. ”
Lu Yang read the report provided by Wei Liangli: "According to your predictions, if you don't acquire Yahoo, Omniscient Search's share in Fuso will not exceed 10% within three years?" ”
"This is still an optimistic estimate and requires a lot of investment from the group." Wei Liangli's face remained unchanged.
"This acquisition is not a small amount and the company needs to think about it. I wonder if omniscient search can't capture the Fuso market without acquiring Yahoo? Lu Yang asked.
Wei Liangli said: "It is possible, after all, we are leading in technology, but I personally think that this is unlikely." I have studied the process of Google's entry into Fuso, and found that they are facing a similar dilemma as us, that is, the problem of Fuso people's consumption personality. Specifically, because of Fuso's strong industrial base, its citizens are conservative in their behavior, and lack the courage and interest to explore new things, which is the reason why Fuso has not seen large companies throughout the Internet era. Because Yahoo was the first to enter the Fuso market, the Fuso people thought it was easy to use, so they continued to use it, and ignored other products no matter how easy they were. ”
Lu Yang nodded, although he did not clearly agree with Wei Liangli's judgment, but in his heart, he was still inclined to believe it.
"What's going on with Yahoo Fuso now?"
At present, the largest shareholder of Yahoo Fuso is SoftBank Corporation, which holds 36.4% of the shares, and the second largest shareholder is Yahoo Inc. of the United States, which holds 35.5% of the shares. As far as I know, Yahoo's business has not improved since it sold its stake in Alibaba Group, and its new CEO, Marissa Mayer, is trying to change its business strategy, but there is a lot of internal resistance. Recently, there was news that Yahoo was going to sell its stake in Yahoo Fuso, and I thought it was a very good opportunity. Wei Liangli said with some excitement.
"The industry controlled by SoftBank's Masayoshi Son is not so easy to compete for." Lu Yang thought in his heart that he and Son Zhengyi were not dealing with each other for a day or two, and they began to cooperate with the "Starry Sky 1" mobile phone. Both also own shares in Alibaba Group. In his heart, Lu Yang still admires Sun Zhengyi very much, the other party does not have a golden finger like himself, but relying on his own efforts and vision, he has become the Internet emperor recognized by the United States.
Lu Yang, who knows Son's character, knows very well that once he decides that an investment is worth it, he will not let go at any cost. If Yahoo Fuso is also an industry he is optimistic about, the omniscient search will face too many difficulties if he wants to take advantage of it.
"Is it possible to work with Yahoo Fuso?" Lu Yang asked Wei Liangli.
Wei Liangli shook his head: "The other party has an absolute advantage in the Fusang market, and it is unlikely that they will cooperate with us." Even if we can cooperate, there is a question of priority, and it is simply impossible for omniscient search to achieve dominance. (To be continued.) )