On Monday morning, Daisy walked into the office on time, because her work was relatively leisurely, and her location was in the corner of the big office, she turned on the computer and looked at her work email casually, and reposted several messages on Twitter and Facebook that her boss forced her to forward, and then quietly typed the names 'Murphy Stanton' and 'The Wolf of Wall Street' on Google's website. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Gently hit the enter key on the keyboard, and a large amount of related content appeared in front of Daisy's eyes, many of which were reviews of "The Wolf of Wall Street", both good and bad.

Seeing those comments scolding 'bad movies', Daisy was so angry that she gritted her teeth, and she couldn't wait to drag those guys in front of her through the Internet and the screen and beat them up.

Beating them is not enough, they should be hung on a large hook, put them in the electric oven to bake, and when they are slightly charred, they should be dragged out and smeared with oil and salt, and then continue to bake.

You have to roast them eighteen times in a row to get those guys to lose their breath, and finally make them charred on the outside and tender on the inside, and drag them to the market to sell barbecue!

With her eyes off the comments, Daisy was caught by the headline at the bottom of the page.

"The Wolf of Wall Street was a big hit at the box office in the first weekend, and Murphy Stanton's new film topped the North American weekend box office without any suspense!"

Daisy only glanced at the headline and clicked on the link, which was obviously the box office statistics of the first weekend of "The Wolf of Wall Street".

This is the latest North American box office report, and Daisy puts the rest of her thoughts aside for the time being and takes a serious look at it.

"'The Wolf of Wall Street' landed early in North American theaters on Thursday night, earning $9.4 million that night, which not only far surpassed Murphy Stanton's previous film, Inglourious Basterds, but also set a new North American R-rated film early box office record, and then expanded to 3,960 theaters on Friday, earning $31.6 million to win the day's box office without any suspense."

"The film collected another $27.4 million on Saturday, an increase from the box office on Friday's first day after excluding the advance, showing a good box office trend, followed by another $20.25 million on Sunday, and the North American box office will reach $79.25 million in the first three days of the film, easily winning the North American box office title, and Murphy Stanton continues to show strong box office appeal!"

"Seventy-seven percent of the audience in the first week of the film is male, which is overwhelmingly dominant; Fifty-eight percent of the film's first weekend audience were over 25 years old, showing that it was relatively distinct in terms of age. Forty-six percent of the audience rushed to support Murphy Stanton's brand, and thirty-one percent of the audience identified themselves as fans of the lead actor Robert Downey Jr. ”

"In terms of word-of-mouth, the theater audience score of "The Wolf of Wall Street" () is 'A+', and its popcorn index is also 93%, and the audience's word-of-mouth is overwhelming. According to the audience's word-of-mouth response, the film is expected to hit $250 million in North America. ”

"The Wolf of Wall Street" has also received positive media reviews, with 90 percent of the 225 media outlets included in Rotten Tomatoes giving the film a positive rating, with an average score of 8.2, and the authoritative media Metacritic has included 49 media outlets with an average score of 81 points, with a good professional reputation.

Seeing this, Daisy was slightly in a daze, Murphy Stanton is still the same Murphy Stanton, and her talent in movies is really amazing.

She shook her head suddenly, thinking of the protest at the Los Angeles Police Department, and some resentment for Murphy Stanton rose in her heart.

They supported him so much, and they launched a huge protest action, and the result? The sheriff was simply fired from the Los Angeles police and investigated for duty-related crimes, which was too far from what she expected.

How could you easily let that sheriff go? Daisy shook her head and whispered to herself, "It turns out that Murphy Stanton is not as tough as his film shows, just a soft egg!" ”

The sheriff should be grabbed and cut his flesh piece by piece with the smallest scalpel until the skeleton remains!

Thinking of this, Daisy made a decision to go back and find out a few "Saw" movies in the evening, and watch them from beginning to end, maybe she could think of a better way to torture those bastards!

Well, that's it! She took out her phone and added this to the itinerary.

With the box office of "The Wolf of Wall Street" coming out on the first weekend, the controversy in the media and the Internet has become more lively, there are many people who hack the film, more people who say good things about the film, and some onlookers are cheering.

Although dozens of Oscar judges are still slamming the film, the old men at the core of the academy have not moved, like those like them, all of them are Hollywood goblins, and they have not seen any mess in Hollywood for decades, where will they easily show their position.

In fact, all these disputes are for the Oscars.

No matter who the person who hacked "The Wolf of Wall Street" is, and no matter how loud the praise is, these disputes for the Oscars can be summed up in only one sentence: elevate yourself and belittle your opponents!

In a way, this is like the U.S. presidential election, and similarly, in the publicity and public relations of the Oscars, it is also allowed to slander opponents to a certain extent.

In the past Oscars, there have been many more exaggerated situations than this, compared to those unscrupulous slander, Murphy and "The Wolf of Wall Street" have been criticized for nothing at all.

Far away, Hirst, the media tycoon in the forties of the last century, was angry with the insinuation of "Citizen Kane" to himself, not only launched all its propaganda machines to ban the film, but even took personal attacks on director Orson Welles after throwing money at the studio to try to destroy the film, and did not hesitate to arrange underage **** in the latter's hotel room in an attempt to discredit director Orson Welles.

Thanks to the good police in advance, Orson Welles was able to get out of the way, but "Citizen Kane" was not so lucky, and finally hated the Oscars of that year.

As for the closest, there are even more, the most typical is Harvey Weinstein, whom Murphy has worked with before.

In fact, Harvey Weinstein has been known for being the "most unscrupulous pusher" in the Oscar game for nearly two decades.

It can be said that since he joined, the previously relatively calm Oscar evaluation process has become bloody.

"Shakespeare in Love" is undoubtedly Harvey Weinstein's most classic record, and it is also his most notorious "black PR".

At that time, Spielberg's "Saving Private Ryan" was the most in the limelight, but at the critical moment of the second vote to determine the award, there was a lot of negative news about "Saving Private Ryan" in the media, such as through British World War II veterans, questioning the film's opening Omaha Beach scene is not depicted, etc.

In the end, "Shakespeare in Love" won the best picture, but it became the object of ridicule in the test of time later.

To be sure, Harvey Weinstein's PR strategy is not as excessive as Hearst's, and his most common tactic is to reveal his opponent's black material to the media, and use the media to drag his opponent back.

For example, in 2003, when Harvey Weinstein was still Miramax, Rob Marshall directed "Chicago", and the PK was a very powerful "The Pianist", and according to Hollywood standards, "The Pianist" undoubtedly has an absolute advantage in the best picture.

But during awards season, many media outlets began to hype the personal history stain of "The Pianist" director Roman Polanski, and in the end, "Chicago" won Best Picture.

So far, Harvey Weinstein's most criticized thing is not "Shakespeare in Love", but his "black" "A Beautiful Mind" when he did everything, one moment saying that the film deliberately concealed the homosexual tendencies of the protagonist prototype Nash, and the other saying that Nash was "anti-Semitic" back then.

Given the strong influence of Jews in Hollywood, and indeed in the United States as a whole, the latter's "distortion of the facts" can be described as particularly vicious.

However, Harvey Weinstein can't cover the sky at all, and the Oscars are not Weinstein's game, and "A Beautiful Mind" also has a strong producer and distributor behind it, and finally won the best picture.

In order to avoid an unnecessary war, Harvey Weinstein later had to call Universal Pictures, the distributor of A Beautiful Mind, to apologize.

Compared with other rumors, this has also become the only "black PR" confirmed by Harvey Weinstein.

The Academy does have a default to properly denigrate its opponents, but it's not unlimited, and the Academy of Motion Picture Arts and Sciences is not a showpiece, and now Hollywood studios, including Harvey Weinstein, have learned a lesson from the "A Beautiful Mind" affair, and the "black" has to be more cautious, just like Murphy this time, it's hard to see who is really behind it.

"The problem is that the PR behind the Oscars has been around for a long time, and it's no longer a secret to the American media or the public."

Sitting on the plane back to Los Angeles, Gal Gadot asked curiously, "Why would the Academy allow it to exist?" ”

"This is also the same as political campaigning, 'public relations' represents the will to campaign, and it is the spirit of seeking victory."

Murphy has a good understanding of this aspect, "although there may be deviations in the application process, the lack of public relations indicates that there is not even the most basic competitive posture; In a country that values free competition, it is considered an unqualified competitor. ”

In his judgment, in the foreseeable future, the public relations behind the Oscars will continue to provide gossip for the people after dinner, just like the election campaign of the president and parliamentarians.

Bill Rothes has flown back to Los Angeles early to work with Twentieth Century Fox in preparation for the awards season PR for "The Wolf of Wall Street," and Murphy is more about increasing his exposure, which can both boost the box office and attract the attention of the judges of the various awards.

Upon arriving in Los Angeles, Murphy received good news that would spur the film's box office. (To be continued.) )