Chapter 184: The Finale
"Look at the big screen. Pen Fun Pavilion www.biquge.info"
They are all looking forward to what kind of film this finale is, and this time the host did not tell them which advertisers this film is suitable for competition. It seems that the quality of this finale is extraordinary.
As long as your ads can impress these financiers, money? It's really not a problem, it's only if your creativity is good enough, your idea is good enough, and your ad is emotional enough.
The last commercial is on!
The first thing that catches everyone's eye is a little girl standing on the street, watching the performance of an artist standing on the street and playing the violin!
The camera zooms in, from the violin, to the violin-playing street performer, this street performer is an uncle with a mustache, and his outfit is even tattered. The camera gave a close-up of the face of the street artist uncle who played the violin, the uncle's eyes were looking at the little girl, the camera gave the little girl's face, and you could see that the corners of the little girl's mouth were slightly raised to show a smile, and the uncle also showed a smile, and the two should have known each other for a long time.
At this point, the scene shifts, and the camera shows the feet of a little girl walking, she is walking on the road, but a car coming behind her keeps honking its horn. She didn't react at all.
Another female voiceover voiced: "Do you think ducks can fly?" ”
The camera changes, and the owner of the walking foot in the shot appears. A young girl in a school outfit, this is supposed to be the little girl who has grown up.
The horn of the car still sounded, but the girl walking in front of it did not seem to hear it, and at this time, the voiceover of the female voice came again: "A deaf man also wants to learn the violin." You're sick in the head, aren't you? ”
Seeing this, the audience below knew that it turned out that this girl was deaf, no wonder the horn of the car sounded behind her, but she didn't have any reaction! What is this trying to tell us if you want to learn the violin but you can't hear it? Many people don't understand and don't know what this film is trying to express!
The ad continues to play, and the girl in the picture appears in the music classroom, while another girl is reprimanding her, and this voice is the same voice as the previous voiceover!
"Why don't you learn something else?" As soon as the picture turned, the voice-over girl stood up angrily from the piano, shook off the score of the deaf girl who was practicing the piano on the side, and left the classroom angrily!
Again, the girl who played the piano before stood and taught the deaf girl who was sitting there with a violin in her hand: "You're wasting everyone's time!"
The deaf girl was left alone with a depressed expression when the violin sounded again!
Captions appear below the ad.
There will always be times when people cry, but there will always be someone who gives you a compass when you get lost.
The previous street artist uncle played the violin affectionately on the street, and when it ended, he won the applause of the audience!
With applause, the crowd gradually dispersed, and while the uncle on the street was packing up his musical instruments, the little girl appeared.
After the uncle packed up the instrument, he gestured to the little girl, and the subtitle below read: "Are you still learning the violin?" ”
The little girl lowered her head and cried aggrievedly when she saw these gestures.
The street uncle and the little girl sat on the steps, and the little girl gestured to the uncle: "Why am I different from others?" ”
The uncle replied with a gesture: "Why..... Do you have to be like everyone else? ”
The deaf girl looked at it and cried and nodded to the artist uncle, at this time, the artist uncle compared a violin playing to the little girl! Then hand his violin to the deaf girl!
At the same time, the artist uncle also made a gesture to the deaf girl to close her eyes!
"Music is alive, close your eyes and feel it, you can see!"
When the deaf girl saw it, she closed her eyes and began to play the violin, and the picture appeared in the picture, the girl's hand brushed the ears of wheat and walked forward, she played the violin seriously, and at this moment, the camera changed again, the girl who taught the deaf girl before was practicing the piano seriously under the teacher's teaching!
And the deaf girl is playing the violin seriously at the same time! At this time, a poster of a music competition appeared in the screen - classical music competition!
The deaf girl was alone holding the violin, and at this moment, the piano girl and her classmates passed by the deaf girl together, and looked at the deaf girl with mockery and disdain in their eyes!
In the next scene, the piano girl deliberately bumped into the deaf girl, and dropped the plate in the deaf girl's hand to the ground, and the piano girl said fiercely: "What? Unhappy? ”
The deaf girl sat silently in her seat alone, and the picture of her seriously practicing playing the violin appeared, and the next moment in the crowd on the street, she played the violin with the street artist uncle, and the piano girl happened to pass by in a car and saw this scene.
The piano girl was playing the piano under the guidance of the teacher, and suddenly she took away the teacher's hand and played the piano by herself!
The camera switches back and forth between the piano girl's hand playing the piano quickly, the deaf girl playing with the artist uncle on the street, and the piano girl's face when she plays the piano!
Here comes the turning point in the story.
Seeing the piano girl's expression of doing something bad and succeeding, everyone knew that the deaf girl would be in trouble.
Sure enough, in the flickering images, the camera switches frequently between the chaotic streets and the posters of the music contest.
In the scene of the piano girl's intense piano performance, the girl's guitar is thrown to the ground, and the street performer is also knocked to the ground.
When the last piano note falls, the picture connects to the music competition scene, and the piano girl proudly gets up from the piano.
The host took the microphone and began to speak: "Thank you to the last contestant for the wonderful performance, and now, it's time for us..."
At this time, a staff member next to him stepped forward and interrupted the host's speech.
The audience whispered to each other.
The host said: "It seems that we have another contestant, and she is ....."
Hearing the host's words, the piano girl looked back from under the stage.
Subtitles appear below......
Even if the violin in my hand is broken, I believe that as long as I stick to my dream, I can still play my music!
The camera gave a close-up of the broken violin in the girl's hand, and the audience present was looking forward to the following reversal when they saw this, although they could guess the next plot, but they still wanted to see that scene!
The scene shifts to the hospital, where the uncle is lying on the hospital bed, and the girl is holding the uncle's hand.
The girl closed her eyes, and a passionate song of "Canon" sounded.
During the performance of "Canon", the girl thought of what the artist uncle taught her, music is alive, close your eyes and feel it!
Subtitles-kun is out again.
"There will always be all kinds of setbacks and difficulties, but it doesn't matter, it's just a grind to fulfill your dreams!"
The camera rotates on the body of the deaf girl, who is playing the violin affectionately with her eyes closed, and at this moment she is completely immersed in the world of music, her long hair fluttering with the sound of music, accompanying the whole performance!
In the rhythm of the music, the picture keeps flashing back, and there is a picture of being taught a lesson by the piano girl. There is a picture of being picked up by a piano girl, a picture of crying and confused alone, and a picture of an artist uncle talking to her on the steps!
There is a picture of an artist uncle being beaten on the street. There is a picture of the violin being smashed to the ground.
"Please smile and move forward step by step, stick to my path, don't abandon or give up, the sun still shines on your way forward. Even if I am the only one left in the world to play solo, I can still play solo music like crazy, as long as you persist, you can also turn into a butterfly! Fly to the sky of your own dreams! ”
At this point, a beautiful butterfly flies out of a cocoon on a tree branch!
The deaf girl seemed to see the picture of butterflies flying among the golden ears of wheat and dancing in the sun. The deaf girl became more and more confident and engaged on stage. Finally she finished the last note on the scarred violin!
"Persist until the end, no matter whether you succeed or not, you can still get applauding in approval, and you are still the brightest star!"
The music stopped, and the scene was quiet. The judges in the judges' table showed surprised and stunned expressions one by one. The audience was already fascinated by what they were listening to, and suddenly an audience member took the lead in standing up and applauding! Then the whole performance hall burst into applause! The audience stood up and applauded her.
And the CEOs who sat down to watch this advertisement also stood up and applauded!
At the end of the picture, the girl quietly looks at the applauding audience, and the ad is over!
In terms of the ad itself, there are no restrictions, you just have to arrange the props.
The two big guys, Qingyang and Piaorou, looked at each other, and everyone saw the girl's fluttering hair when she played. Could this be the path that Su Dong left specifically for shampoo?
Not only the two of them, but all the entrepreneurs present were moved.
The girl suffers a series of injuries and setbacks. She cried aggrievedly and asked, "Why am I different from others?" "Such a picture, in the eyes of those self-made entrepreneurs who are creative and self-made, they seem to see themselves who worked hard before, and they are ridiculed as crazy and stupid, and they didn't stick to it at that time?" Why should I be the same as everyone else! I just be myself! ”
The finale is really different, everyone thinks of the previous Su Dong's "I speak for myself", it seems that this kid is also a doer.
There was a line in it, "Dreams are destined to be lonely trips", which has now been replaced by "Why should I be like everyone else".
It's a good creative ad, a good film. (To be continued.) )