In China, mobile phones with such a price are rare, especially domestic mobile phones, the price of "Starry Sky" 4000 has caused criticism, and "Starry Sky 1" is no exception. Especially in the eyes of people with ulterior motives, the price of Tianxin Technology's products has been repeatedly used as evidence to discredit Lu Yang and Tianxin Technology.

In this regard, Lu Yang just laughed it off.

There are 500,000 "Starry Sky 1" in the first batch of "Star 1", which is not too much, and it is not too small. Half of the 500,000 mobile phones were put on the Beijing and Shencheng markets. In addition, Tianxin Technology has been expanding the production line, after more than a month of production, workers have adapted to the new products, and the qualified rate of the products has reached Luyang's expectations. According to Lu Yang's plan, the five new production lines will be put into use by the end of August, and the output of "Star 1" will reach 800,000 units per month.

Not long ago, Apple released the iPhone 3G version, which was very popular as soon as it was launched, with sales exceeding one million in the first week of its launch. This is certainly due to Apple's influence in the world, but it also indicates the prospects of a new generation of smartphones. Although Apple is a competitor to Tianxin Technology, their success has also given Lu Yang confidence.

In Tianxin Technology Company, Su Yan's mobile phone has been ringing, and the information of various stores has been continuously summarized into her hands. There is no doubt that she is using the "Starry Sky 1" mobile phone.

Everyone is waiting for the sales of "Starry Sky 1", and it is really a tense and busy day for Tianxin Technology.

The next day, the sales situation in various places was sorted out by Su Yan.

In the large conference hall of Tianxin Technology, Lu Yang could not see joy and anger on his face.

"In the past two days, everyone must have been in a hurry." Lu Yang looked at the more than two dozen executives attending the meeting, "Next, Su Yan will report to you the sales number of the day." ”

Su Yan stood up and took a deep breath: "Everyone, as of 10 o'clock this morning, a total of 50,000 ...... of 'Starry Sky 1' mobile phones have been sold."

"Boom!"

The large conference room erupted in thunderous applause, and everyone stood up unconsciously, and the applause lasted for two minutes before the excitement gradually passed.

Lu Yang said: "It seems that everyone is very happy, that's right, 'Starry Sky 1' did not disappoint us, and everyone's efforts for more than a year have finally paid off today!" ”

Su Yan continued: "The boss is right, the watch of 'Starry Sky 1' even exceeded our expectations. According to previous estimates, sales of 20,000 units on the first day would be considered a success, 30,000 units would be considered excellent, and 50,000 units would be considered ...... I didn't even dare to think about it at first! This also shows that the domestic smartphone market is very large, as long as there are good products, there is no worry about selling! ”

Including Lu Yang, everyone couldn't help nodding their heads, this result was definitely a surprise, even Lu Yang, who was the most confident in "Starry Sky 1", did not expect that the sales on the first day could reach 50,000 units. You know, "Starry Sky 1" is not the kind of low-end mobile phone, even if it is a low-end version, the price is 5699! It can also be seen from here that after nearly 30 years of rapid economic development in China, the domestic middle class has been quite large.

"According to statistics, in Beijing, Shencheng and eastern Guangdong, the sales volume of 'Star 1' reached 30,000 units, 16,000 units in other regions, and the sales of another 4,000 units came from Jingdong ......Mall," Su Yan reported the specific situation.

Hearing this, Liang Yuan couldn't help but say, "Jingdong Mall? Is it the website that the boss previously invested in? ”

Su Yan nodded.

Liang Yuan sighed: "I didn't expect that online sales accounted for nearly 10% of the share!" ”

Chen Xi said: "Mr. Liang, what is this, online shopping is on fire now!" She often shops online and knows a lot more about these things than Liang.

"Ahem, listen to Su Yan first." Seeing that Chen Xi was about to express her views on online shopping, Lu Yang had to interrupt her. Chen Xi immediately sat up straight, looking like he was listening.

"Judging from the number jù, 'Starry Sky 1' still has potential to be tapped. The reason why Beijing, Shencheng and eastern Guangdong have such high sales is inseparable from our early publicity and local economic level, but we have not yet opened most of the domestic market. Next, on the basis of ensuring the publicity of these three regions, the company will invest more resources to develop markets in other regions, such as the areas around Shencheng......"

Lu Yang agrees with Su Yan's plan, but this does not mean that others agree with it.

"Director Su, I think the company's publicity is enough at present." Liang Yuan put forward a different opinion, "The company has invested too much money in the promotion of 'Star 1', I took a look, and the current publicity cost is close to 100 million!" Now that the product has been on the market and has achieved far more success than expected, there is no need to increase the publicity. ”

Liang Yuan's words are not just personal opinions, at least half of the more than 20 people present agree with him, and those who support Su Yan are probably only three or five people at most.

No wonder everyone thinks so, for such a large company as Tianxin Technology, the annual basic operating costs are hundreds of millions, not including the cost of scientific research projects. In addition to the technical department, the marketing department occupies the most funds, at least for the past six months. Su Yan has won Lu Yang's trust and has a lot of voice in the company, so naturally some people can't see it.

Lu Yang didn't speak, wanting to see everyone's reaction.

The first to express support for Su Yan was Chen Xi.

"Mr. Liang, I think Sister Yan is right, although the cost of publicity is high, the effect is also obvious. If it weren't for the 100 million publicity, how could 'Starry Sky 1' achieve such high sales! ”

Ge Fangcun frowned: "Iron striking still needs its own hardness, the success of 'Starry Sky 1' is rooted in its own quality, and propaganda is only a role to add fuel to the fire." I think the company should not pay too much attention to publicity, and improving technical strength is the foundation of the company. ”

Chen Xi argued: "Technology is the core, I have no objection, but propaganda is just as important. In this information age, when propaganda work is done well, things are half the battle......"

"Alright." Lu Yang interrupted their argument, and he felt that there was no need to discuss the importance of technology and marketing. In comparison, he was more inclined to Chen Xi's statement. If Tianxin Technology has the reputation of Apple, it will no longer have to spend such a price to do publicity, excellent products themselves are the best publicity, but the reality is that Tianxin Technology was born less than three years ago, and its popularity is limited to China, so it is indeed necessary to promote products.

"Propaganda work needs to be done, technology needs to be done, and you don't have to worry about funding." Lu Yang looked at them, "There are two goals now, one is to increase publicity in the east and central regions, which are our potential markets, and the other is to build our Tianxin software ecosystem and develop more practical apps for smart operating systems." ”

Lu Yang made a conclusion, everyone was convinced or not, they could only admit that the company was his alone, and he had the final decision.

After the meeting, Su Yan immediately asked people to announce the first-day sales of "Starry Sky 1" on the official website of Tianxin Technology and the Tianxin community, which attracted discussions among netizens.

"50,000 a day, really fake?" When Starry Sky was at its hottest, there were not 20,000 units a day. ”

"'Starry Sky 1' is not comparable to 'Starry Sky', and it has improved by a level in technology!"

"Now Tianxin Technology is going to be on fire again!"

"Yes, five or six thousand, 50,000 mobile phones, Tianxin Technology's sales in one day reached nearly 300 million."

"Are there so many local tyrants in Huaxia, spending thousands of yuan to buy a domestic mobile phone?"

"Although it is expensive, it is worth the money, I just got the 'Starry Sky 1' mobile phone, there are pictures to prove it!"

"'Starry Sky 1' is not only exquisite, but it can also be used to brush the Tianxin community, look at my logo, it is obviously different from yours." There is an additional logo of Tianxin Technology under the username of this comment, which shows that it is a comment made by Tong Guò mobile phone.

"Wi-Fi is fast, but there are too few applications......"

Slowly, many users who bought "Starry Sky 1" began to post their own comments on "Starry Sky 1", which were basically praised, but the lack of soft drop applications was also the focus of discussion.