Chapter 62: The Wind Blows and the Clouds Fly

The bizarre draw caused an uproar from the outside world, but this unique rating made all the media fry. Pen? Interesting? Pavilion wWw. biquge。 info

Because of the small size of the country, most of the media in South Korea is concentrated in Seoul. Comparatively speaking, the speed at which the news is obtained and disseminated is also exceptionally fast.

Almost at the same time as the ratings were released, many media outlets reported on the event one after another.

In these reports, the name that has been mentioned repeatedly is Park Jung-hyuk.

This is one of the three major PDs in South Korea along with Kim Tae-ho and Na Ying-seok, and finally at this moment, he has come up with the most convincing results.

Of course, the happier person is naturally MBC Arts Bureau.

No matter who it was, what position it was, at this moment, it was all very exciting.

Zheng Zhonghe used this incident as a straw that could be used to cover up the contradictions within the Arts and Energy Bureau.

Jin Jiushan and others thought that they could use this incident to improve everyone's morale and become a bargaining chip in the confrontation with the upper echelons.

Anyway, the final benefit fell on the "I Am a Singer" program group.

"Hang this ratings score at the entrance of the hall. To what extent can everyone be able to see, work hard, and not think about crooked thoughts? ”

Zheng Zhonghe was in high spirits, commanding people to print the ratings results into big-character posters, and hung them at the entrance of MBC.

Obviously, his approach was approved from above. It is to use this incident to suppress the antagonistic sentiment within the Arts Bureau.

No, hearing his clamour, everyone glared angrily and was indignant.

Such high ratings have not been broken for nearly a decade.

Or is it in the era of sluggish ratings, can there be a second time?

But Zheng Zhonghe doesn't care, his task here is to suppress the restless atmosphere for the people above and buy time for the people above to rectify the Information Bureau.

After Zheng Zhonghe left, Kim Jiushan, Kwon Seok, and Lu Yunhyuk were late.

"Well done, Pak PD. You're winning glory for our MBC now, and you've also made a name for Sunday Arts. We all take your credit to heart. When the current matter is over, you will be rewarded accordingly. ”

At present, there is a mess in MBC, and Jin Jiushan and others have been deprived of their financial power.

If you want to offer a reward to Park Jung-hyuk, you can't do it.

It's a bit of a shame that I didn't get the reward I deserved. But Park Jung-hyuk didn't see the situation clearly, and hid his mood well.

"As a member of the Arts Bureau, I will follow behind my predecessors and play my due role."

Even if he was vague, his statement still made Jin Jiushan and others happy.

With Chung Jong-ha's move from the financial side, there is a faint tendency to split within the Arts and Performing Arts Bureau.

These people are already inferior to each other in terms of power, and if they are divided internally, they will not be able to compete with the high-level who are acting recklessly.

Therefore, what Jin Jiushan and others have to do at present, in addition to appeasing the people under them, is also actively negotiating with the two major trade unions to form a united front.

Because of the turmoil in the Information Bureau, MBC's employee union and labor and social security union have stepped forward and taken over the command of the confrontation with the top management.

And because of the presence of the two major trade unions, MBC's top management is anxious and tired of coping.

Now if the Arts and Energy Bureau joins forces with the union again, the momentum will be even more unstoppable.

Knowing that the current situation is becoming tense little by little, Park Jung-hyuk can only carefully preserve himself. The scope of his activities is only limited to his own program group.

But there were a lot of things that made him happy this summer.

Just after the ratings of "I Am a Singer" completed a historic 40% breakthrough, T-ara, who returned from Thailand, began to make a comeback.

The quality of "Rolypoly" is there, and CCM has long made the choreography issue public, so there is no doubt about it.

As a result, the song completed allkill on the whole chart within an hour of its release.

Since then, the song has dominated the first place on the list and has never come down.

Twelve hours later, "Rolypoly" officially completed the 11th time of breaking the table, and still maintained the remarkable results of the all-list kill.

At this time, the music industry and public opinion can not be calm, and the report on T-ara has begun to spread in an all-round way.

Because of Park Jung-hyuk's reminder, this time CCM was also willing to invest in public relations, and the result was far more powerful than the previous life.

At 12 o'clock in the afternoon, the official MV version also appeared on many video sites such as youtube.

The fifteen-minute music video, the nostalgic story style, and the intimate dance and disco immediately aroused the love of all age groups.

The combination of multiple effects directly led to the high performance of "Rolypoly", which continues to break the table.

In addition, the shipment of physical albums has also ushered in a significant increase.

Park Jung-hyuk's sales target plan for people over the age of 30 and 40 also received a huge response.

After all, "Rolypoly" is all about retro style, recreating memories of the 80s and 90s. And the people who played in that era are the pillars of every family today.

These people are also the richest people, and as long as their pockets are opened, their spending power is incomparably amazing.

The songs and dances are loved by everyone, and the music video evokes memories among middle-aged people. But within the music industry, the most frequently mentioned names are Sinsadong Tiger and Park PD.

Park PD is Park Jung-hyuk, because his surname is Park and his profession is PD, so when he signed his name, he simply used a stage name like Park PD.

It just so happens that there is a singer-songwriter in the Korean music industry called Cho PD, and his stage name is not unusual.

However, as early as "Cherry Blossom Ending" and "Bopeepbopeep", Park Jung-hyuk's ability in music has long been proven.

After some people checked it, they found that Haha's famous song "You Are My Destiny" was actually written by him.

And although he doesn't have many works, every one of them is a hit song.

So in many reports, the golden pair of Park Jung-hyuk and Sinshadong Tigers has also received a lot of attention.

But overall, in late June and early July 2011, T-ara received a lot of attention with "Rolypoly".

This was followed by invitations to various performances.

Because this grand occasion was obtained in accordance with Park Jung-hyuk's advice, Kim Kwang-so rarely did not come to Hu Lai, but consulted his opinion.

After receiving too many invitations to perform, Park Jung-hyuk learned for the first time how hard Korean artists are struggling.

It's really unimaginable, because of this popularity, T-ara's itinerary invitations are actually more than eight a day.

After a casual look, Park Jung-hyuk knew that Kim Kwang-so's ambitions were too big and would drag T-ara down.

In her previous life, Ji-yeon was injured during her return, although there was an element of accident, but it was not inseparable from the extreme fatigue of her body.

Activity, not the more the better.

"All small commercial shows are canceled, don't take them."

"Why? The rewards for these activities are very good. Kim Kwang-so felt a pain in his flesh and felt very pity.

During the return period of the idol group, there is actually not much money to get on the show. Basically, it relies on TV programs to create popularity, and then makes money through commercial performances.

Now Park Jung-hyuk's words are equivalent to reducing a large part of T-ara's income.

But Park Jung-hyuk has his own opinion.

"At this stage, what they need is not to make money, but to build fame and improve the grade. When their status rises to a higher level, it will be easier to make money. ”

Empty words can't convince Kim Kwang-so, and Park Jung-hyuk makes a fuss about those invitations again.

"These commercial performance invitations are small in scale, low in attention, and the locations are still very different. Just running these trips can make them tired to death. Do you think it's appropriate to perform in Anyang at noon, go to Jeonju in the afternoon, and go to Chuncheon in the evening? ”

Kim Kwang-so drew a road map in his mind, and had to shake his head and give up.

Park Jung-hyuk is right, running down like this, the little money he earns is like chicken ribs.

The first one persuaded the other party, and Park Jung-hyuk had some confidence.

"There are also programs invited here, and don't go to ordinary programs, and don't go to programs that are not their main force. Their grades are so good now, and there are so many people invited, of course, they have to keep their eyes on the goal. This "Hello! The Republic of Korea and RadioStar can be considered, and whatever "Vitamin" and "Reincarnation Question" and the like can be refused. ”

In fact, the show is divided into three, six, nine and so on.

The top programs, such as "Infinite Challenge", "Two Days and One Night" and "I Am a Singer", have not been promoted very well.

But some shows have bad influence, the time period is not good, and there are still many people who act.

If you go there, you won't get many shots, and it won't help you with publicity.

If T-ara were still a rookie group, Park Jung-hyuk would never let them do it.

But this time, for an idol group that aims to reach the top, it is still necessary to choose well for the appearance of the show.

After Park Jung-hyuk's two slimming downs, T-ara's next itinerary is only large-scale commercial performances, singing shows and popular variety shows.

In this way, it can help them save energy and cope with the long return cycle.

Of course, a brokerage is not a charitable organization, and the most important thing is to make money at any time.

Because of Park Jung-hyuk's deletion, CCM lost a lot of revenue. Then he had to think of other ways to make up for this loss.

"This time, their costumes weren't designed by Seon-young. Of course, the costumes on stage are not good, after all, they are too alternative. If they continue to use their talents and cooperate with powerful fashion designers to jointly design retro clothes with a modern sense that can be worn by ordinary people, will they be able to sell them as goods for this return? And you can bundle these costumes with the album, which can also boost sales. ”

At the time of Park Jung-hyuk's suggestion, Kim Kwang-so was also thinking about the feasibility.

Or because of Park Jung-hyuk's suggestion, this time the return, Hyo-min led the clothing design, which is also one of the important gimmicks, which has attracted a lot of attention from the outside world.

According to Park Jung-hyuk, this is not a good attempt to sell merchandise.

After all, T-ara is now gaining momentum and has a certain consumer group.

Park Jung-hyuk's suggestion was of course not so simple, he smiled slightly, and continued: "There is also Representative Kim, it has been two years since their debut, do you see that fan meetings and showcases can also be prepared?" ”

This is a place that makes Park Jung-hyuk very dissatisfied.

In the previous life, T-ara arranged a fan meeting for the first time three years after her debut, that is, in the summer of next year, and at the same time established the name of the fan, the color of the support, and other items.

That's too long.

Such a practice that can unite fans has to be delayed for so long to do, and the operation of CCM is really a big problem. (To be continued.) )