Chapter 45: Xia Tingyin's works

"That's the ......picture," Cheng Jin stood behind Cheng Qi and enlarged the photo on his computer.

Gu Xi's face on the painting is round, like a little girl in a cartoon work, just look at the girl in the painting, the pure eyes, the hair of the clear soup noodles, and the white face, I can't guess the age at all, Cheng Qi said, "It's so simple and just right." ”

Cheng Jin zoomed the photo back, saw the small smile on it, thought of Gu Xi's appearance towards him, pouted and said, "So the art is really a very private hobby, if you don't look at the transaction price, this thing will be sold for three or five hundred in a general gallery." ”

Cheng Qi looked at him sideways, heard the resentment in his tone, and said: "Any line of work is a very small part of the top to make money, talent does not mean that you can get ahead." Because there is no justice in this world, where have you been wronged? ”

Cheng Jin said: "No. ”

"Then I won't ask." Cheng Qi retracted his gaze, but felt that his sleeves were being pulled.

He looked at Cheng Jin.

Cheng Jin withdrew his hand and leaned against the bookcase behind him, "Fang Bichun drew this image for Miss Gu, it stands to reason that Miss Gu should be a little expressive, but she didn't ask Fang Bichun to have a meal or anything except to call me and ask me." ”

"What's going on...... Cheng Qi picked up the teacup on the table, a smile appeared in his eyes, "Then do you know what Gu Xi has been doing recently?" ”

"Just after moving, Gu Nian received a new dormitory, that dormitory is much better than their current place, they haven't moved yet, it is estimated that they are packing up their things, the May Day holiday is just used to move, and Gu Nian will have to go to other places when he goes back." Cheng Jin knows his "pet" very well.

Cheng Qi blew the tea, the green and fine tea leaves stretched limply in his cup, and he said, "Then why don't you deal with your price war?" ”

Cheng Jin said, "Don't mention it, the AC side should not fight at all, and I found a well-known consulting company in the industry and handed it over to them." ”

Cheng Qi put down the teacup, looked at him and said, "It's not easy to do business, you have to stare at the index yourself when you do stocks, and you look at it every day when you don't do it, and there will always be a time when the accumulation process will be used, so it's all handed over to others, so what's the point of you doing it?" ”

Cheng Jin immediately said, "That's what I thought of, so I'll follow them to the meeting." ”

As soon as the door was closed, Cheng Jin dialed Gu Xi's phone first, just said that, his brother didn't say that he was not allowed to call, he tacitly agreed to allow him to call.

"Is the painting hanging?"

Gu Xi said, "I hung up when I called you yesterday." ”

Cheng Jin pushed open his bedroom door, and the glass at the door reflected himself in a white shirt and black suit, looking like a young talent, he was a little proud, and said: "When are you going to invite someone to dinner, don't be so ignorant, their circle is full of capable young artists." Don't think that just because you can graffiti on the street, you dare to say that you are an artist, and if you want something to be auctioned at an international auction, you are really worthy. ”

"I know." Gu Xi's voice was muffled and small.

Cheng Jin said, "And the pair of earth dogs he gave you that day, don't look down on it, that one looks average now, and when it comes out later, the pair in your hand will be valuable." ”

Gu Xi said: "That earth dog was put in your car that day, not with me." ”

Cheng Jin sighed, "I can still covet you for a painting, of course, I will save it for you." I'll bring it to you when we meet for dinner. Or today......"

"Not today."

"Why?" Cheng Jin looked at himself in the mirror, he was dressed up and could go out at any time.

I heard the person on the other side of the phone say, "My sister has signed a new contract with a company, the company has divided the dormitory, and today my sister is moving." ”

She ...... Uproot? Cheng Jin was surprised, "Only she moved?" You don't move in to take care of her? ”

Gu Xi chuckled softly, "My sister is older, she said that she wants to live by herself, and she is busy with work, so it is more convenient to live by herself." ”

Cheng Jin held the phone, he just wanted to scold people in his heart, no wonder the plan did not change quickly, looking at himself in the mirror, he felt that the person in the mirror was suddenly more stupid.

*******

Gu Xi hung up the phone, Gu Nian came out of the bedroom with a yawn, and An Xing followed behind, pushing the suitcase in his hand.

Gu Xi turned around and took out a box from the kitchen, "I cleaned up some things in the kitchen for you, do you want to bring them?" She put the box on the table.

Gu Nian stretched out his head and glanced at it, and hurriedly shook his head, "What are these old things still for, let's all move, throw away everything we can." ”

Gu Xi said, "If this is my home alone, then of course I will throw it away." But it's also your home, isn't it? ”

Gu Nian rummaged through the box, her sister had sorted out all the decent things in the kitchen, but she really didn't have any feelings for the things in the kitchen, she said, "Even if these things are washed cleanly, sister, it always reminds me of the days when we were down in the past." I don't like it. ”

Gu Xi closed the lid of the box, "Then leave it alone." ”

An Xing hurriedly interjected: "The furniture here is all new, sister, don't keep it." Nian Nian is even more beautiful there than here, not to mention that she doesn't cook. ”

Gu Xi turned around and took the things to the kitchen, seeing that Gu Nian had no nostalgia, she could deal with it with confidence. came out and explained to Gu Nian, "You should be careful when you live outside in the future, and try to go home as early as possible when you are not in the company." ”

Gu Nian nodded, beckoned An Xing to push Li down, picked up an apple on the table and bit it and said, "I know, you also hurry up and clean up the house, now there is Fang Bichun's painting hanging, and other places have to keep up, right." ”

Gu Xi looked at the calendar at the door, "This May Day holiday hasn't ended yet, I'm busy." After the holiday, I called to invite people to dinner. ”

Gu Nian stuffed the apple to Gu Xi and changed into a pair of nude high heels, "With such a big favor, it is estimated that you can't just eat." She fastened the button of her shoes and said, "I don't know what to do, I guess you have a way." Don't go down to see me off, I'll be back tomorrow." After saying that, he bit the apple and went downstairs.

Gu Xi closed the door, and when she saw the time, she accepted the painting, so naturally she had to thank others, and even Cheng Jin urged her. But this is just in time for the May Day price war.

When the doorbell rang, she thought Gu Nian had forgotten to take something, and as soon as the door opened, Dai Shaodong stood outside the door.

"Are you waiting for me?" He laughs.

Gu Xi stepped back a little and let him in, "You and my sister are in and out." ”

Dai Shaodong swept the paintings on the sofa in the living room, and immediately raised the style of the house, he approached and said, "Hey, why are there more paintings?" It's still you, so round face? ”

Gu Xi grabbed him, "Sitting at the dinner table and talking here, you came to me for something in the company?" ”

"Of course." Dai Shaodong was immediately pulled back to his senses, and he had no intention of exploring the painting again.

He sat down opposite Gu Xi, "Didn't you say that there is a way after May Day?" I'm going to ask in advance, because there's been a bit of a problem on the company's side lately. ”

"What's wrong with the company?"

Dai Shaodong said, "You also know that I am airborne, and many people are watching, and when we take over, it is the easiest time of the year to produce results." ”

Gu Xi stood up and went to the kitchen to pour him a glass of water, "You mean from 3.15 to the May Day holiday?" ”

Dai Shaodong nodded, "Our previous method was good, but some people in the company have been staring at it." In this round, we went to public opinion but there was no follow-up action, and some people in the company began to be restless. ”

Gu Xi said: "Enterprise competition has always been like this, and when we fight against the outside, we must fight against the inside. This kind of thing is inevitable, how many companies are difficult for a new product, sometimes the entire marketing team has to be reshuffled, how do you communicate with your father? ”

"My father has no problem with me, and you know, from the fact that I got married, my parents ...... There are really not many of them. Dai Shaodong hesitated, but he also felt that he had nothing to hide, "My father only hopes that I can make achievements, but many people in the company have also fought with him before, such as the vice president of Tao in the company." ”

Gu Xi said: "Then it depends on your own courage, every line is like this, some companies can develop quickly, the growth rate is terrifying, but some can only stagnate after a certain scale, you are facing this problem." ”

Dai Shaodong looked at her and fell into deep thought, and then seemed to react suddenly, "You won't deliberately miss this price war, right?" ”

Gu Xi said, "I think you can see your internal problems first. Those who have opinions about you, or are unwilling to obey you, should take the opportunity to clear them out. Then when you make another move, the goal is clear and targeted, and they can realize who has the final say in the company in the future. ”

"Maybe they thought, I'm done with this project and I'm leaving." Dai Shaodong stood up and fell into his own difficult choice.

Gu Xi held the cup and waited quietly for him to figure out this problem, the establishment of enterprise order is efficiency. If an airborne element like Dai Shaodong cannot establish his authority and rely only on external achievements, it will be difficult to deter others. You'll have to take a few people away.

"In fact, they must not have come up with more effective marketing strategies," she said. The previous tricks have been used almost the same, packages, return rolls, lucky draws, and special price sales of points, we don't bother consumers are already dazzled. ”

"So they expect me to come up with a better idea," Dai said. ”

"You don't need to give ideas." Gu Xi drank a sip of water and counted it with him, "Think about it, every year is a variety of price wars, advertising wars, promotion wars, this kind of mixed marketing strategies, everyone is hurting the enemy by a thousand and hurting themselves by eight hundred, even if you give a better idea, can you subdue the company's people?" They'll just treat you like a worker. The job of marketing is our job, and if it doesn't work, you can even change it. ”

Dai Shaodong: "......"

Gu Xi looked at him, "Let's just talk about the price war before, when you compared the price reduction and made money at a loss, did anyone say that such a large price reduction and consumer dumping, a pair of glasses of 99 yuan, throw away the cost of renting the power supply salary of the store, what profit is there, and the high-level will follow the northwest wind?" ”

"You mouth." Dai Shaodong smiled helplessly, looking at Gu Xi but getting closer.

Gu Xi said, "In fact, the price reduction of merchants is also tossing consumers, the whole market is chaotic, the price of the things bought is low, and consumers are also worried that the quality is not up to standard, but the price is high, and they are afraid of spending money in vain, I will tell you the truth, of course I have a way for you to reverse the situation, but you have to be able to do it first." ”

She walked under the coffee table, took out a few pieces of paper, and handed a pen to Dai Shaodong, "You have to think about why others are against you, and find out who has a relationship behind you, instead of thinking about nothing, just thinking about showing your means again, and those people will naturally believe you." People who don't believe in you will only wait for you to show your feet next time. ”

Dai Shaodong looked at Gu Xi in a daze, no one had ever told him about these things before. In other words, he just wants to be a noble person and does not want to speculate too much about others.

Taking the pen, he said, "I really thought that if I made a result, they would be convinced." ”

Gu Xi smiled and said, "Any enterprise must have its own order, and you have to manage people before doing things, so that they understand that obedience is more important." ”

Dai Shaodong took a pen, wrote the name of the person on the paper, and began to screen the people who opposed him, whether it was because of related interests, or because he was instigated behind his back, after all, Gu Xi had already reminded him last time, and there were still family members in Hong Kong City staring at this side.

He looked at Gu Xi and said, "I don't think it's easy to do something in China." ”

Gu Xi said, "The law of the enterprise is like this, the whole world is common, the upper management of the lower level, everyone must obey first, the position is the best illustration of this structure, the low level to learn to obey the upper level." You have your own natural strengths, so what you need is to prove your success like a wider range of peers, not to prove your IQ with the lower echelons of your company. ”

Daigo Empowerment ......

Dai Shaodong was amused, wanting to tease Gu Xi's lovelorn and civilized going too far, and he was afraid of provoking other obedient words, so he endured and Gu Xi's eloquence, and began to sort out his most unbearable personnel relationship on paper.

The next day,

There was a shock within AC, and there were too many high-level people who questioned Dai Shaodong, so Dai Shaodong simply reorganized the marketing team, and from top to bottom were people who were willing to obey him.

At this moment, the whole company was shocked, because the old and new fighting rings were too obvious, and if Dai Shaodong failed, then the fate of this new team would be clear at a glance. On the contrary, if Dai Shaodong succeeds, then the other side will also face the fate of being set aside.

Shang Bai also received the news as soon as possible.

Cheng Jin has now fully joined the team, although others have not shown up, but it is definitely not the previous state of play, Gu Nian got the house, but he did not take his sister to live according to his plan, he was also a little hit.

And Dai Shaodong didn't get out of the house in a month.

Cheng Si also joined, and Shangbai was ready to launch a new series, and then use the profits from this new series to pave other series and continue to use the price war.

Chang Run is a master of the price war, with a lot of tricks, he carefully analyzed the market for Cheng Sichengjin, "This time AC must fight, not fight, they will inevitably lose market share." But if they fight, the profits will fall, and they are now using the juvenile line to make up for the losses in other market profits. ”

Cheng Si said, "Is it possible to set up a fund, and then sponsor Shangbai, and all students who take the college entrance examination can come to get glasses for free." ”

Chang Run was shocked by this heroic mentions, and only sighed in his heart, those who have the ability are fluttering in the capital market, this is really true, people casually set up a fund, he said, "It's not impossible, but this is equivalent to smashing with money, if you want to use this method, it is better to directly acquire AC later." ”

Cheng Si thought about it and felt a little too bullying. He said, "Now is the time for a small fight, and when everyone competes in the industry, let's use your method." ”

Chang Run nodded, "In fact, it is generally two companies that are about the same as each other to fight, AC against Shangbai, this time it is really a loss from the root, if it is to AC to withdraw from the market, we will have other strategies, but now what you want is not that result, so some means are still not used, because like the milk powder war, if you don't get it right, the whole industry will be messed up." ”

Cheng Jin looked at Cheng Si and felt that Chang Run was thinking a lot, and he could take care of the benign development of the entire market, which was a big prospect, this person was not black-hearted, no wonder he was a little famous in the market.

Cheng Jin nodded, "Then follow what you say." ”

Chang Run said, "In addition, AC's high-level management is now shaking, a large-scale price war, and the large losses after their response to the war are the last straw that crushes the camel." In less than two months, Mr. Dai's side should not be able to hold on. ”

Cheng Jin was impatient for others to mention Dai Shaodong's name, annoyed this person to the core, and hastily ended the meeting.

The next day, a new round of price war officially began.

AC did not respond to the battle, and still only focused on their youth series, high-end products, but their market share did not increase.

The reason is that Shangbai has also launched a similar series, and it also offers buy one get one free.

As the name goes, one at home and one outside.

A thousand yuan of glasses is equivalent to 500 yuan in disguise.

As we all know, AC is faced with two choices, whether to fight or to die, and whether to fight or to die. Now that sales are declining, it is an indisputable fact that market share is shrinking rapidly.

June 1,

AC was suddenly overwhelmed with advertisements.

AC launched a 0 interest rate installment optometry business, as long as you buy their brand glasses in AC, glasses worth 100 yuan, after paying 100 yuan, within the next year, as long as you pay a little money in installments every month, you can not only enjoy the glasses can be replaced at any time in the middle of the process, but also at the end of the year can also be replaced for a long time.

Public opinion also began

Previously, Shangbai followed AC to reduce the price, reducing it to 99 yuan for a pair of glasses, and then AC used a strategy to line Shangbai into a stall, and they seized the high-end customer market.

Shangbai made a comeback, got new equipment, a new series, and just started another round of price war. AC is another advertisement, it turned out to be this kind of installment, this time, it is purely to grab market share.

Shang Bai has already used the low-price war, and now any pair of glasses is 500 or more, because they want to get rid of the image of "stalls". Professional and low price want to coexist, the price of 500 is well thought out.

But now AC only pays 100, and people don't think the quality is bad, the original price is still 1,000......

It's just a standout!

Cheng Jin figured out the root of this strategy in a second, and almost threw the computer in anger.

Cheng Si shook his head and called Mac, he felt that this matter was too wrong, Dai Shaodong was not so smart, this time he was also helping, it was still this result, he couldn't accept it!

The most unacceptable thing is Chang Run, it is impossible to follow the price reduction, and it is not possible to follow the installment payment, they have been ridiculed before to follow the trend, and if you want to follow, Shang Bai doesn't have to mix.

Dai Shaodong received feedback from various stores and lined up. The mother came to line up with her children, for fear that the event would be over. On the same day, I let the finance account for Gu Xi.

At the same time, Cheng Qi also received the news.

Cheng Qi was also unexpected, these people didn't seem to be opponents over there.

But knowing that this matter would continue to make trouble, with Cheng Jin and Cheng Si's tempers, it was estimated that it would be a little difficult to clean up, so he said to Mac, "You go and sue SΓΉ Ah Jin, let him reveal it to Miss Gu, Gu Nian's matter was arranged by him." By the way, tell him about the things you didn't sue him during this time, so that if he is not convinced, put it away. ”

Mac's mobile phone was still vibrating in his pocket, and he didn't dare to delay, so he answered Qi Ye and went to find Cheng Jin.