JR-Jones doesn't feel anything wrong with this situation, the general environment of film critics is like this, you don't do it, you look different, and the editorial department of the magazine or newspaper you contribute to often has specific requirements for their film reviews. Pen ~ fun ~ pavilion www.biquge.info

For example, the editor-in-chief of the Chicago Tribune, which he contributes, always tells him what kind of reviews he wants, good or bad, every time a hit film is released.

Of course, a big newspaper like theirs also has a bottom line, if the reputation of a film's test screening is too poor, no matter how much public relations work is done, the newspaper's comment column will not be able to give real praise.

But films that do not exceed the bottom line of the editorial department, have a good reputation for test screenings, and will not seriously drag down the reputation of the newspaper will often have restrictions on the position and direction of film critics like them.

Anyway, in Jr-Jones's opinion, keeping his job is much more important to him than telling the truth.

The part that saddened him the most was that he really couldn't watch too many movies that needed reviews, because he was so afraid that his feelings would be the opposite of the reviews he was asked to write, and he would rather lie that he had seen the movie than be forced to tell others that the movie he loved was bad.

"Deadpool" was a good response, but it didn't necessarily meet his appetite, and Twentieth Century Fox had already communicated with the newspaper's editorial board that he had to write a good review.

Jr-Jones went straight into the duty manager's office, and when the film review was over, he could get the material from the audience, and he would always get the money.

In fact, Jr-Jones occasionally finds a conscience, and he would like to remind movie fans: just ignore those movie reviews, for any experience in your life, the only true comment is your own feelings.

But this is directly related to the job, and it is just a matter of thinking about it.

Stuck in time, JR-Jones waited for the end of the film, went to the screening room again, stayed until the end of the film, walked in the crowd, deliberately communicated with a few people, and then left the theater, returned home, opened the notebook, looked at the things recorded on it, organized it in his brain, and a film review cheering for "Deadpool" was quickly released.

Opening the laptop, Jr-Jones knocked out a catchy and catchy headline.

""Deadpool", the trailer is good, the movie? It's even better! ”

Although he only watched the beginning and the end, Jr-Jones's professional habits cultivated over the years made him feel as if he had carefully studied the film in the film room, and his thoughts flowed like a spring, and ten fingers of his hands fell on the keyboard like flying.

"'Deadpool' is a very special superhero movie and one of the most anticipated films of the year, and I saw it in two theaters and the screening room was full of delighted fans."

"Why are they so happy? The reason is simple, this film is just very good! ”

"Originally, the trailer for 'Deadpool' made me cautiously optimistic about the film. It's not hard to make a great two-minute trailer, but what about an hour-and-a-half movie? That's not exact. Luckily, the answer I gave after watching the film was yes. The Deadpool trailer is a great representation of everything you're going to see on the big screen: there's a lot of action; There's a lot of comedic elements; There are a lot of bloody and violent scenes; There are also a lot of nudity and **** scenes; And a big surprise, it has a heart! ”

"Yes, this film shows the worst of the superheroes who saved the planet, and that gives the whole film a much-needed central idea. In the film, you will see that everything is so bad that it is underground, or it is crazy, or the plot takes a turn a little too easily, but there is a heart behind it all that can pull you back on track. ”

"When watching the film, I was amazed by the comedic element that Murphy Stanton added. I thought it was going to be a fun movie, but I didn't expect it to make me laugh so often and so loudly. It's a very hilarious film, arguably the most humorous I've seen in the last few years, and the comedic elements will help you alleviate the many bloody and violent scenes in the film. ”

"Deadpool's crazy words can make you laugh completely, and it's hard to think about those bloody shots in the film. It's a film worth watching multiple times, just to catch all the laughs in the film - some of the jokes in the film are really fleeting, and they are drowned out in bursts of laughter before you even understand it. Deadpool's ability to break the fourth wall is also well integrated into the film, often in the form of a narration or a wink, which is not inconsistent from the perspective of the film as a whole. ”

"Murphy Stanton gave this film his own unique noir style, which is really full of all kinds of bloody violence, absolutely crazy, absolutely exaggerated, absolutely fleshy. However, the scenes are well choreographed, and some of the action scenes advance very quickly and are very good-looking, so you can't take your eyes off watching it for fear of missing an incredible shot. The action scenes look impressive and heat up with a decent pace, from a familiar opening to a bunkered ending. ”

"All in all, it's a very interesting movie and an original, very Murphy Stanton movie!"

Subsequently, he sent the film review to the editorial department of the newspaper, and the editorial department successfully passed it, and it will not only be published in the newspaper, but also on the official website and official blog.

There are many more publicity and PR like this after the release of "Deadpool", and all the publicity methods that are not particularly expensive have been used by Twentieth Century Fox.

The film's advance box office seems to be a shot in the arm, and Twentieth Century Fox can fully see that this film definitely has the potential to be a big hit.

The crew, from the producer to the main creative staff, also took turns to win the attention of fans with practical actions.

The first to jump out was Carla Firth as a producer.

Since "Spider-Man 2" will be released in the subsequent summer, under the coordination of Marvel Comics, Twentieth Century Fox once cooperated with Sony Colombia in the early promotion of "Deadpool", and now "Deadpool" has shown a big hit, and Sony Colombia has no rejection of cooperating again to promote.

On Saturday, during a promotional event in Burbank, Kara Firth released a startling news.

"I was with Murphy this morning, and I had a chat with Sam Raimi."

Sitting in the press room, Carla Firth said non-startlingly, "We discussed the possibility of Deadpool and Spider-Man appearing in a movie!" ”

As soon as these words came out, there was an uproar in the press room.

Deadpool combined with Spider-Man? Although this is the norm in the comics, it is too amazing to put it in the movie, right?

Countless reporters didn't wait for the roll call, and asked indiscriminately, "Have you come up with the results?" ”

"When will the Deadpool and Spider-Man movie be released?"

"Will these two guys talk to each other in the film?"

Carla Firth slapped the microphone, and the buzzing sound made the press room gradually fall silent.

"I've talked to Murphy a lot of times, we both grew up watching comics, and we'd be very happy if we could actually meet Spider-Man and Deadpool." She spread her hands and pretended to be helpless, "But this is not up to us, it is up to the bigwigs at the top of the 'food chain' to decide, we are only responsible for implementation." ”

Fan demand is always limitless, and Carla Fez, like Murphy, is clear that they not only want to see Deadpool and Spider-Man combined, but also want Marvel, DC characters to cross over on the big screen.

But this kind of intersection is not difficult to achieve in comics, and there are many problems in movies.

She released such news, more for publicity, in order to gain attention, now that "Spider-Man" is hot, Sony Columbia will not let people easily interfere with this blockbuster series.

However, there is always a discrepancy between propaganda and facts.

Subsequently, Sam Raimi also talked about Deadpool and Spider-Man in an interview, saying that the top management of Sony Columbia Pictures does have this consideration.

This news, at the fastest speed, formed an Internet hype.

In the evening, Murphy appeared on a live broadcast of Fox TV in prime time, revealing a lot of so-called secrets.

In order to attract attention, he did not hesitate to drag Warner Bros. and DC Comics into the water.

"Before planning the project of "Deadpool", I approached DC Comics and Warner Bros., and wanted to shoot a superhero series that produced DC Comics, for which I made a detailed plan and a story template completely different from today's superhero movies, but unfortunately DC Comics and Warner Bros. were skeptical and did not have enough confidence in me, so they rejected me outright, and then I turned to Deadpool ......"

This interview, not only was it broadcast on public television, but it was also quickly promoted by Twentieth Century Fox on the Internet, all in order to win attention and get "Deadpool" more attention.

But Warner Bros. and DC Comics didn't have any sense of cooperation, and they updated the targeted news on their official blog early Saturday morning.

"We don't have any plans to make R-rated superhero movies. The audience of superheroes is first and foremost teenagers, and large-scale content is not conducive to the growth of teenagers. After the premiere of "Deadpool", outside the Chinese Theater in Hollywood, there was a fan group fight, it is understood that the brawl was caused by the two sides using the large-scale lines of Deadpool in the film to abuse each other, Murphy Stanton should reflect on this, his R-rated superhero plan, is it really suitable......"

A debate through the Internet was also launched.

On Saturday morning, Carla Firth was in a pretty good mood when she got the news, she was a journalist and she knew how important arguments were to publicity.

Walking out of the elevator with high heels, everyone he met put on the most enthusiastic smile and greeted Carla Firth.

"Good morning, Miss Feith."

"Good weekend, Kara."

It seems that everyone in the Fox Building has become a supporter of Carla Fez. (To be continued.) )