Chapter Seventy-Four: Exceeding Expectations at the Box Office
Ask for a referral ticket!
After signing his name in the notebook and watching the brown-haired girl leave step by step, Carey Mulligan had never felt so good as it was now, the feeling was not only intoxicating, it was simply addictive, and once I wanted more.
"It's a pity that fans in this era are not very interested in directors......"
Murphy said a silent word in his heart, patted Kerry Mulligan on the shoulder, who was still intoxicated, and walked towards the car.
To be honest, he also wanted to be recognized by the fans, and the other party asked for an autograph with a look of surprise, and then looked at him with a look of adoration, treating him as a god-like being.
Like a lot of people look at James Cameron.
Such a thing can only be thought about now, and a small-budget independent film like "Hard Fruit Candy" cannot produce such great power.
After sending Carey Mulligan to Julian Fellowes, Murphy returned home and continued to watch plasma horror films on his own in preparation for his new film project.
The only difference is that outside of work, he often contacts Jones Butler to get a first-hand count of Hard Fruit Candy.
Starting this Monday, "Hard Candy" has expanded to 160 theaters in North America, which is a good number for a film that costs $300,000 and doesn't have a lot of money to promote.
Even with Miramax's ability, there is only one way to continue to expand the screening, and "Hard Candy" can get excellent box office results this week.
But "Hard Candy" is destined to be a niche film, and even if Murphy changes it to be more of a B-movie, it can't change the essence of the minhe.
In fact, the attendance rate seen by Murphy and Carey Mulligan is a side portrayal of the attendance rate of "Hard Fruit Candy".
No one can expect such a film to have an overwhelming attendance, with a box office of more than 10 million dollars in a single week, even Murphy, the director, has never thought of it that way, he is not so low-level and naïve, and he does not even have the most basic understanding of movies.
On Monday, "Hard Candy," which doubled in theaters, did not show a aggressive momentum at the box office, earning nearly $40,000 in 160 theaters across the United States......
As of this Friday, "Hard Fruit Candy" has received $210,000 from North America in five days.
Combined with the just over $100,000 earned last weekend, the North American box office totaled $330,000, surpassing the cost line spent on Murphy's zuò.
The weekend is the prime time for the theatrical market, and "Hard Candy" received another $320,000 in three days in the second weekend, and the total box office successfully exceeded the $600,000 mark.
However, the weekend box office of the film after the expanded screening was only about $2,000, which can only be said to be relatively average, and "Hard Candy" is unlikely to get the opportunity to be screened on a large scale.
Under Miramax's operation, the film still appeared in more theaters, and the number of theaters in the third week increased slightly, reaching 180 theaters.
The box office trend of "Hard Candy" remained relatively stable, earning $160,000 in five working days and another $250,000 in three days over the weekend, and the North American box office gradually approached the $1 million mark.
However, the two-week screening has also largely consumed most of the potential theater audience, and since the new week, the box office of "Hard Candy" has plummeted, with the box office even falling below $10,000 in a single day, and less than $50,000 in five working days.
With the arrival of a new weekend, such a result made the number of theaters of "Hard Candy" inevitably cut off, with less than 100 theaters left, and the box office trend continued to decline, getting $60,000 in three days over the weekend, obviously entering the late stage of screening.
In North America, a popular film can be screened for more than half a year, but it is often a mainstream commercial blockbuster or a word-of-mouth masterpiece with awards.
After four weekends of screenings, "Hard Candy" grossed more than $1 million at the North American box office, reaching Miramax's purchase cost line.
Of course, Miramax can't get so much box office share, and it's still far from recovering its costs.
After watching a lot of horror movies, Murphy has already begun to write a new script outline, and he also went to the Miramax Films office in Burbank in the middle, and specially left an email for Jones Butler so that he could send him the relevant news about "Hard Candy" as soon as possible.
Jones Butler's attitude towards him is significantly better than before, and the reason is simple: "Hard Candy" has reached Miramax's million-dollar North American box office target, and there is still some room for improvement.
The number of North American theaters of "Hard Candy" continued to decline, and soon fell to 80, and the North American box office naturally declined, with $70,000 being the output in the new seven days.
By the time Murphy finished the first draft of the script, the number of North American theaters for "Hard Candy" had dropped to less than 30, and the box office output was less than $2,000 a day.
However, as Jones Butler told him, the film's North American box office has surpassed Miramax's expectation of a million dollars, becoming a work that exceeds expectations.
Entering mid-March, Murphy was still revising the script, and after seven weeks of screening, "Hard Candy" finally went off the stage in North American theaters, and the North American box office figure finally stopped at $1.48 million.
Although it is unknown what kind of box office share agreement Miramax signed with the theater company, after deducting all kinds of messy expenses, Murphy believes that the distributor will not get more than $750,000 in the final box office share.
In this way, Miramax undoubtedly made a loss-making deal.
However, the North American box office is only a part of the revenue, and not only will there be overseas exhibition rights, but if it is done properly, there will also be a large amount of revenue from video tape and television rights.
According to Murphy's inquiries, the overseas screening rights of "Hard Candy" were directly sold by Miramax to some overseas distribution companies, and they also received more than one million US dollars before and after.
Coupled with the videotapes that there must be, it is not difficult for Miramax to make a million-dollar profit, not to mention making a profit.
Through "Hard Fruit Candy", Murphy also recognizes the fact that the distribution company is the upper part of the Hollywood food chain.
Although this has little to do with him, with the screening of "Hard Candy", Murphy also has practical benefits, he has met the entry standards of the screenwriters' union, the directors' union, and the cinematographers' union, and has registered with three unions in one day, officially becoming an organized person.