Xingdong Publishing House's upcoming "Chivalrous Journey" and "Tianya Mingyue Knife" are now in the attention of many people, Li Kuo's fans are looking forward to the official sale of these two novels, wanting to see the real face, and some people want to buy them to take a good look at these two novels. Pen % fun % Pavilion www.biquge.info

But for those in the publishing world, they've been waiting for these two novels for a long time.

They wanted to see the jokes of Xingdong Press......

Almost most people felt that the contract they gave Li Kuo was too big, too big to imagine, and the price of such a contract would raise some of the standards of the entire industry, so that more authors would ask for more...... It's a real headache.

Therefore, Xingdong Publishing House has made many people in the industry of the publishing house wait, waiting for the day when Xingdong Publishing House will completely hit the street......

And on this day, they felt that it should be the time to release "Chivalrous Journey" and "The Moon Knife at the End of the World".

In fact, today's publishing houses are indeed struggling to make a living.

Many people will think that the publishing industry is very profitable, and the publishing house is also profitable...... After all, how much can a piece of paper cost? Ten dollars of toilet paper can buy several catties, and a book is only how much paper......

But actually...... The average net profit in this industry may only be around 5%!

First of all, if a book is on the publishing industry, the author's royalties need to be deducted, and this royalty generally needs to occupy about 3% of the price of a book...... If it is Li Kuo's case, the royalties that need to be deducted will be more, and it will be much higher.

That's a lot gone...... A book needs to be printed, and the printing cost accounts for about 20% of the list price......

then

A book also needs to ask a designer to design the binding and layout, ask the typesetting staff to typeset, the editor to edit, and the proofreader to proofread, adding up to about 10,000 or 20,000 yuan for a book.

The next book to start selling is not directly sold, in fact, a book needs close to a few cents or even a dollar of logistics costs......

The books are then offered to bookstores and online stores, but on a consignment basis, meaning that they can take the publisher's books for free and return them if they can't sell them......

And then even if you are lucky enough to sell all the books, the problem is that the bookstore still has to take nearly half of them......

And this is still the usual sales model, if it is now an online store that is engaged in various promotions all day long, then it needs to remove more money!

Anyway, for the online store - it doesn't matter if I sell books or not, if you don't participate in our various activities and don't let your books be on it, then you will still suffer......

It turns out that this is going to be another one.

Then, even if all of them are sold with good luck so far, there will still be various losses, and there are too many intermediate links, and there may be arrears in every place......

In short, the basic functions of the publishing industry earn extremely meager hard-earned money, and half of the country's publishing enterprises can only maintain breakeven on their books, but in fact they rely on financial subsidies to continue their lives......

What's more, these are still without counting taxes, and if taxes are counted, it will be even more remarkable.

But it's not just the publishing industry, in fact, bookstores are now half-dead, many people just come to bookstores to read books and don't buy them at all, and they still have no way to sell them twice......

In this case, the contract that Xingdong Publishing House gave to Li Kuo before would be hostile to so many publishing houses, because it was too outrageous! Everyone felt that the price would be pulled up.

Xingdong Publishing House is a relatively new publishing house.

In fact, this kind of publishing house is taking the road of fan economy, and many of the books they have printed before can ensure sales, and if they ensure sales, even if the cost is higher, they can also get the money back through various channels......

After all, the state also has publishing support, and once the sales of a book are particularly high, they may get some prize money in publishing industry competitions, which can be regarded as a kind of survival wisdom for them now.

But that's not the most important thing......

In fact, Xingdong Publishing House publishes Li Kuo's novels, in addition to wanting to use these things, it is more in the hope that a few novels can make their publishing house famous all over the country. At least they have doubled their fame because of the sky-high contract they gave Li Kuo, and although many people are dismissive of them, in fact, their popularity has increased a lot.

These days, it's convenient to do anything with popularity......

Of course, even if some other publishing houses see through their tricks, they still feel that Xingdong Publishing House is now simply burning too much money......

Because, according to the cost they are currently investing, it is estimated that the two books "Chivalrous Travel" and "Tianya Mingyue Knife" need to sell about 300,000 copies each, and it is possible to barely return to the original or even not to return to the original.

But 300,000 copies!

In these years, a novel that can sell 10,000 copies is basically a good result, and if it can sell 100,000 copies, it is a proper bestseller.

300,000 copies, are you kidding?

Even though Li Kuo's fame is now very high, these two books have been serialized in newspapers after all, and he still wants to get such high sales...... They don't believe it anyway.

In this situation, many people in the publishing industry have been gloating......

However, at this time, Xingdong Publishing House was silent and still following the process of publicity...... In fact, after such publicity, they raised the cost of these two books.

Soon, Li Kuo received a sample book, compared to the covers of these two books in his previous life, the covers of these two sample books are biased towards the plain cartoon style, the large picture is pure white, and some of the picture styles in the middle are simple and clear.

and "Chivalrous Journey" is divided into two volumes, and "Tianya, Bright Moon, Knife" is a single book. It is estimated that when it comes to "The Legend of the Condor Heroes", "The Legend of the Condor Heroes" and the like, it needs to be divided into many books.

Soon, it was the first day that the two books officially went on sale, and on this day, the two books began to be transferred to all parts of the country through very developed logistics.

Li Kuo also talked about this matter on a meager note, calling on everyone to buy it, and at the same time signed 10,000 copies as a signed version! It's a pity that this matter has also been rumored to be a joke by many people, anyway, many colleagues in the publishing industry think that Li Kuo's 10,000 copies want to sell all of them...... (To be continued.) )