Seeing the news released by CCTV late at night, the first thing that people thought of was that the year-long ban on radio and television was abolished, and CCTV began to introduce excellent external programs in large quantities, directly bringing together Enron Film and Television, the leader of domestic independent production programs, and the upstart Xuanhuang Entertainment. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Zixiang Satellite TV Xiong Hao was stunned, he looked at the news that went viral in this circle of friends, and his heart was mixed, Zixiang couldn't compare to CCTV, An Ran and Xuanhuang chose good trees to inhabit him, he couldn't blame anyone.

Blue Ocean Satellite TV Yao Ning was bitter in her heart, she held her mobile phone, looked at Yang An's name, and felt that she was getting farther and farther away from him, she could only sigh that local satellite TV would never be a CCTV opponent, and it would be a strong Hengqiang in the future.

Yi Jie of Shenzhen Satellite TV only knows sighing, even if you have money, you can't buy a good program, maybe "Follow Bell to Adventure" is his most brilliant introduction program, and he will never have a chance to surpass it in the future.

Red Maple Satellite TV, Dongshan Satellite TV, and all the TV stations that peeped into Yang An's program were gloomy.

I saw that CCTV had just been successfully re-elected, and the leadership showed extremely strong strength, as if roaring: "As soon as Yang Ma makes a move, all the little brothers will stand aside, and when Yang Ma is full, it will be your turn!" ”

CCTV set, broadcast on Monday and Tuesday in prime time, what is this concept? News broadcasts, weather forecasts, and spotlight interviews start as soon as they are finished, with little to no idleness.

Now that the wood is in the boat, let's face it.

Peers in the domestic TV circle are interested in how much the 8-minute advertisement after "Focus Interview" is sold, what is the proportion of the CCTV introduction contract, where is the final review right of the program content, and whether the bid will be refreshed this year, and so on.

But ordinary viewers only know that Yang An has returned to CCTV after two years, and it is bound to set off a ratings frenzy again!

"I've been waiting for you for two years, looking forward to the stars and the moon, and finally looking forward to your return to CCTV!"

""Run, Brother" is created by the original team of Old Hen, recasting the classic, I have to watch it!"

"It's been two years, Brother Yang, you finally made a move, and when I saw this news, I was so excited that I was about to cry!"

Countless netizens spread the news in the circle of friends, and the major entertainment media across the country have forwarded the news on the official website of CCTV.

"I'm rubbing! The old hen is back on CCTV! ”

In a section of the carriage of Suzhou-Hangzhou Metro Line 3, a young man holding on to the railing involuntarily screamed, startling the people around him, and also woke up several passengers who were making up for sleep, causing indignation among everyone.

The young man hurriedly held up his mobile phone and explained apologetically: "Yang An's new show is out......"

The angry eyes around disappeared, and many people's eyes lit up, and they immediately asked, "What new show?" ”

"Dude, you're not kidding, are you?"

More people immediately took out their mobile phones to search for the Internet, and sure enough, today's mainstream social apps such as Weibo, Buckle, MSN China, Douban, etc., are almost all about this news.

This time there was a heated discussion in the carriage, all of which were "Run, Brother" and CCTV, almost everyone remembered "The Great Challenge" two years ago, and after two years, everyone can still remember the deep impression left by the show back then.

"What I remember the most is the diving relay, Xiao Dongbei cried like that, that episode moved me so much!"

"Yes, yes, that episode of Shabei's big reversal, no one expected him to dive so deep, he is so good in water!"

"I think, the most impressive thing is the spider-man of the Oriental Pearl Tower!"

"Oilmen, coal miners, all good-looking!"

"I like the flood control and disaster relief issue in the rainy season the most, Brother Yang and they stand in the heavy rain to direct traffic, drainage and dredging, and I cried while watching that issue."

"There are too many, there are really too many impressive shots, two years have passed, as if it was yesterday!"

Many people in the carriage who don't know each other are laughing and chatting, everyone has become friends because they like to watch a show, whether you are a white-collar worker sitting in the office, or a salesperson running around outside, or a blue-collar worker, no matter what profession you are engaged in, whether you are a man or a woman, everyone has endless topics to talk about at this moment.

Today's on-duty editor of station B saw CCTV news early, and on a whim, he applied for a voting session on the homepage of station B - [Old Memories, the most impressive shot of "The Great Challenge".

Each option is a short video clip, the first season of the old hen only aired 6 episodes, but it is impressive, there are at least 20 touching scenes, and the first place is yes-or-no!

The most brushed in the barrage area of station B is the shot of Yang An holding up the card back then, he held two signs and asked the audience: "Your life theater should be decided by yourself, yes-or-no?" ”

Countless audiences were full of emotion and expressed their feelings at the moment: "Every time I taste the joy of success or swallow the bitter fruit of failure, I will think of Yang An's words, my life theater is all decided by myself, after the failure, I no longer complain, and my mentality is much better." ”

"This is what I am most convinced, Yang An never preaches, but he really affects us."

"Is it worth waiting two years? yes！ ”

"Except for Brother Yang's outdoor reality show, I can't watch other shows at all, is this a disease? no！ ”

"Do you want to watch "Run, Brother" on Monday? yes！ Do you want to watch Super Challenge on Tuesday? no！ ”

At the same time, station B opened another topic [A new beginning, the content you are most looking forward to in "Run, Brother", and many netizens have made suggestions.

Judging from the name of the show, it should be an upgraded version of the Great Men's Gang, and there should be quite a lot of running sports content in the show, so most netizens are still willing to consider it from the sports aspect.

"Looking forward to Yang An's recording of the marathon program!"

"Night running, every city can do it and interact with the audience."

"Swim Special! I just like to watch Sha Corgi in the water~~ and the handsome guys' abs~~~"

"Actually, all the Olympic sports are available! Take the opportunity to promote niche sports such as fencing, shooting, road cycling, equestrian, and so on. ”

"Esports! Must esports! Strongly appeal to Yang An's live broadcast to masturbate ah~~"

Netizens played very harpy, because they didn't see the feature film, so everyone's imagination was limited to a few keywords and couldn't spread.

There are always some people who like to spoof other people, whether CCTV admits it or not, Enron Film and Television and Xuanhuang Entertainment agree or not, the audience just likes to compare the two programs.

The huge earthquake in the TV circle at the end of last year really aroused the indignation of many netizens, and many viewers once mistakenly thought that Yang An would collapse, worried that he would fall into the vast internal attrition.

So as soon as the news of "Run, Brother" appeared, audiences across the country were relieved and waited patiently for the new program to be broadcast.

And "Super Challenge", which was selectively ignored, made the executives of Xuanhuang Entertainment depressed and speechless.

……

Boom!

In a conference room at Xuanhuang Entertainment, the first person sitting to the chairman's right hand was Pete Chen, a professional manager, who slammed the table and expressed his dissatisfaction with the two propaganda colleagues sitting diagonally opposite.

"I don't agree with you doing that. In the United States, if we spread rumors and slander our competitors without evidence, we will definitely violate federal law, and once it is discovered, this stain will not only be recorded in the social file for life, but also banned from practice, and even imprisoned in serious cases, and the TV station will also be jointly and severally liable and will be heavily fined, and the amount of compensation can reach up to five times the victim's loss! This is a risk that must not be taken, so I disagree with your online propaganda plan! ”

Pete Chen is a shrewd and capable overseas Chinese, 18 years old to study abroad, 48 years old with a professional team back to China to start a business, is a good opportunity to show his talents, a good opportunity to show his ambitions, his dream is to bring the world's most advanced TV program production concept to China, so that Chinese TV entertainment and the world synchronous development, Xuanhuang Entertainment is his dream place.

Pete Chen has been in Europe and the United States for 30 years, and his way of thinking about problems is very Westernized, and he sometimes speaks in Chinese and English, which makes the middle-level leaders of Xuanhuang Entertainment quite unhappy and spurned.

The two colleagues of the Propaganda Department who were accused by him, one was He Chuanchuan, the person in charge of the Propaganda Department, and the other was Wang Chusheng, the most capable cadre of He Ship, and the two looked at the plan book that was thrown back by Pete Chen, sneering in their hearts, but there was a disdainful expression on their faces.

He Jianchuan continued to persuade: "Pete, don't forget, this is China, online propaganda can not only hit opponents, but also erect their own positive image, in addition, the vast majority of domestic media do not have the strength to distinguish between true and fake news sources, some media are even too lazy not to modify a word, the original text carries the rumors on the Internet, even if the news is debunked, the media only needs to apologize, and even apologizes, it will soon be forgotten, and there is no regulatory department to severely punish it, and it will not be imprisoned, and the conditions are very relaxed." In China, the eyeball economy is the most important, and the media people are well aware of this, and in principle, it is to hype it up first! ”

Pete Chan asked rhetorically, "But we're the source of the rumors, aren't we?" ”

He was not discouraged: "Doesn't the United States also have spy warfare? A war of rumors in public opinion? The Watergate scandal, the Deep Throat scandal, and the sowing of discord among various countries, as well as the scandalization of our country in all aspects, saying that the US government is the largest institution in the world as the rumor-maker, so is it too inconsistent with the actual situation for you to use your experience in the United States to oppose us? In terms of propaganda, we should handle it in a way with Chinese characteristics. (To be continued.) )