Chapter 769: Giving a Speech
Takeshi Morita and Shigeru Yamaguchi waited patiently for an answer, and Yang An confessed and discussed with his own people in a low voice. Pen & Fun & Pavilion www.biquge.info
Yang An asked: "Let's not talk about the content of the program, this copyright involves confusion, is there a problem with the practice of transferring procedures?" ”
The lawyer discussed a few words with a strategic researcher who is well versed in the Japanese market, and replied: "This is actually a side game with China, and it must involve a lot of illegal procedures, of course, there are risks." ”
Yang An asked, "How high is the success rate?" My biggest concern is whether they can do it, because the more people are involved, the more chaotic it will be! ”
The lawyer explained: "Whether we can succeed or not depends on how determined they are, and the initiative is in their hands, and we are too passive." ”
"Yes," the researcher suggested, "the risks of this matter are uncontrollable, and it's easy to talk about it in China, but in Japan, they are the head of the ground, and if we are not careful, we will fall into the mudflats and cannot extricate ourselves!" ”
Yang An nodded: "I understand, this is a less cost-effective deal for me, and I have to refuse." ”
If you don't do this, how can you break into the Japanese market? Network-only? Or is it a mobile app? Don't be stupid, in Japanese TV programs, even casually humming someone else's song has to pay the songwriter, and the copyright is valued to this extent, if there is no regular Japanese local TV station support, it will definitely be difficult for outside programs to move in Japan!
For a while, there was no good way for Yang An's side.
When he was about to propose a change plan, his eyes swept to the statistical table he saw before, and noticed that the data of "RFM Escape" was a little abnormal, and he asked: "This show only does 4-5 episodes a year?" ”
Takeshi Morita replied: "Yes, this is an irregular program, and Japanese variety shows are not like China and South Korea, which have a fixed 12 episodes a year. Japanese TV stations like to do special periodicals, and the time is not too fixed. ”
Yang An asked: "And the ratings are not high, it should be close to the red line of Fuji TV, right?" Do they have any plans to sell the rights? ”
Takeshi Morita and Shigeru Yamaguchi exchanged glances, and everyone didn't quite understand why they asked, Takeshi Morita said cautiously: "I need to confirm this matter, after all, I am not from Fuji TV." ”
Yang An nodded: "Okay, then I'll be blunt, I don't agree with the multi-party cooperation plan you just proposed, but if you can come forward and help me buy the full copyright of "RFM Escape", I can carry out in-depth transformation and reproduction of this show, as for the cost of purchasing the copyright, as well as the proportion of sharing after the broadcast, we can talk about it after we are sure that we can buy it." ”
Shigeru Yamaguchi is a little incomprehensible, the cost of buying the copyright is not low, tx must be unaffordable, tx is poor jingle, how can it be bought? NHK is a state agency, and it is not realistic to buy this set of copyrights, which requires a lot of formalities, so there is only one answer, and this big Chinese financier bought it.
It's just that the copyright is out, there is nothing to do here, who pays more, who shares more, copyright and income should also be proportional, so that it eventually becomes the Japanese version of the independent production model, Chinese take the copyright, Chinese produce, Japanese broadcast in their own country, everyone happily share the money together.
Regardless of whether these Japanese people understand it or not, Yang An bites this one to death, he is the best at this mode of separation of production and broadcasting, and his unrestrained creation is far more refreshing than being subject to various restrictions.
Takeshi Morita asked very seriously, "Is Mr. Yang really confident that he can make content that sells well in Japan?" ”
Yang An said: "After buying "RFM Escape", I will have a big revision, please rest assured, there is no one in the world who understands the mode of outdoor reality show better than me, and I will make "RFM Escape" shine." Why should I buy it, instead of directly setting up a new project, President Morita should understand, right? ”
Takeshi Morita nodded repeatedly, indicating that he understood.
"RFM Escape" has complete procedures and has a certain popularity, but it is much easier to change from one TV station to another TV station to broadcast, it is far easier than starting from scratch, buy a one with low ratings, if you can get a big rise in ratings with a little transformation, not to mention slapping Fuji TV's face, it can also reduce the strength of Fuji TV, killing more birds with one stone, Morita Takeshi is also willing to do this, saving worry and effort, it's just a matter of spending some money, but China's big financiers, there is money!
"I'll get to the bottom of it as soon as I can."
"Okay, President Morita has worked hard, and President Yamaguchi, you have also worked hard."
"Mr. Yang has worked hard!"
The three parties negotiated amicably and tentatively formed an alliance.
After an afternoon of negotiations, Yang An secretly felt lucky, fortunately two pro-China TV stations were talking to him, otherwise don't even think about this kind of thing, the Chinese still want to plant a flag in the Japanese variety show industry? It's so hard!
……
The industry seminar in the evening was the most important and final meeting of the NHK Taiwan Celebration and the Asian Broadcasting Alliance.
In the whole of Asia, more than 200 members of major television stations from 12 countries and regions came, and everyone exchanged and discussed with each other, commented on the rapid development of network media, discussed the way out of traditional television stations, standardized international broadcasting treaties, and complemented various resources.
Yang An has never participated in such meetings before, and there is a professional team in charge of developing overseas markets, and he does not need to come forward to negotiate with local TV stations in various countries, he is only responsible for authorizing and signing, and then sending a steering team to the country for localization, and he rarely has the opportunity to show up.
Therefore, among a group of old men and aunts, the young Yang An, who is from the largest market and the richest in China, is the most powerful producer of TV variety shows in Asia, and inevitably attracts the attention of many people.
Yang An's speech was arranged in the middle of the paragraph, with a fifteen-minute commentary and a fifteen-minute Q&A.
When the host announced: "Welcome Yang from China to bring us "Variety Entertainment in the Age of Information Explosion". ”
The audience burst into warm applause, and Yang An, wearing a black dress, walked up to the podium, and began his speech today by the side of the simultaneous interpreter.
"The explosion of information means that in the era of rapid development of the Internet, news, entertainment, advertising, technology, and all kinds of information are showing explosive growth, which has brought a serious problem, our personal ability to accept is seriously overloaded, and there is a serious surplus of information! Next, I would like to start from the aspect of cutting off information sources and reducing the signal-to-noise ratio, and talk about how to improve my own value in the variety entertainment industry, make my program become effective information, firmly grasp the hearts of the audience, and avoid being involved in all kinds of spam information streams......"
Yang An's analysis of the point of view is very unique, the entry point is very novel, and what he said is very dry, directly take variety shows as an example, the audience can draw inferences from each other and recommend various types of entertainment.
The biggest difficulty encountered by TV people lies in the impact of the Internet on traditional TV stations, Yang An said a lot of theories and methods to improve competitiveness, many of which he personally did, and many of which are ideal means.
A person's leisure time is two or three hours a day, there are online games, stand-alone games, playing cards, playing chess, listening to music, reading novels, chasing TV series, watching movies, shopping, playing billiards, clubbing, opening a room, popping, it is completely possible to list hundreds of leisure methods, how to make people lock to watch variety shows, automatically block others, this is a very profound problem.
In this regard, Yang An himself is also a new glimpse, and his experience is still gradually exploring, he is willing to take out some of his experience to communicate with everyone, and at the same time, he will also absorb the good ideas of others to continuously improve his theory.
Seminars, seminars, it is important to study theories and methods, discuss to come to the right conclusions.
Fifteen minutes passed, and all the people below listened carefully to his lecture, and gradually, many people heard the taste, which is the most suitable for the Internet information age of young people to make in-depth thinking, very valuable for reference.
More than 200 attendees, half foreigners and half Japanese.
Japan's five major commercial TV stations have come to represent, Fuji TV is a vice president to take the lead, this sixty-year-old man named Shiro Iwasaki, has been engaged in the TV industry for more than 45 years, has been working at Fuji TV, personally launched classic Japanese dramas and Japanese dramas no less than 20 kinds, is Fuji TV, and even the Japanese TV industry is quite famous producer seniors.
"Megalomaniacal boy!"
Hearing the warm applause from the audience to Yang An again, Shiro Iwasaki let out a snort from his nose, and he was very dissatisfied.
The Asian Broadcasting Federation and NHK informed him a week ago that his speech session was cancelled, saying that it was arranged by the organizing committee, and he didn't think much about it at the time, but he was a little aggrieved.
Who knew that he tossed and turned to get the original schedule, and then compared it with today's actual field, he immediately knew that it was this Chinese kid who took his place.
"What qualifications does a Chinese in his early 30s have to talk about it on stage? In the deformed Chinese market, if you do a few commercial programs to make money, you can dictate the global entertainment industry? Immature! ”
Shiro Iwasaki is very disdainful, he is very famous in the Japanese television industry, in addition to his good performance, he is also a must.
Japan's five major commercial television stations basically do not say their own position, the outside world says that so-and-so TV station is left or right, mainly based on the TV station likes to invite guests from the left or right to judge, some ultra-left guests participate in a certain program, say a lot, the outside world says that the TV station's position is left.
Shiro Iwasaki is an exception, like some right-wing politicians, he participated in the organization of the Japanese Soldiers' Association, and many times in the recording of programs, and even when producing programs, he forcibly made right-wing remarks, forcing the entire program group to stand in line, and the old guy also likes to speak in the media, jumping up and down very much, and is one of the important promoters of Fuji TV's extreme right-leaning.
"Arrogance!"
"Ignorance!"
"Nonsense!"
Iwasaki Shiro had several such allies around him, and they were already dissatisfied with the guidance of a young Chinese boy, and the proud Japanese never recognized such a colleague, and they decided to fight back. (To be continued.) )