Chapter 64: Commander of the Light Pole
If it doesn't open for three years, it will open for three years.
It's an interesting and realistic statement, and it's common in antique shops and luxury stores. When the virtual value is greater than the actual value, successful marketing methods can have this effect long ago.
In a sense, celebrities are actually "luxury", and making a popular masterpiece is equivalent to a successful marketing technique. And then within a few years, you can rely on that wave of popularity to earn tickets for commercial performances, advertisements and so on.
Kimchi country stars can only be like this, there are only three major TV stations, and there are only two or three hundred movies released every year (including nearly half of the imported blockbusters). can't meet the needs of tens of thousands of kimchi artists at all, so it has become a common practice to shoot a masterpiece and then eat it for a few years.
Those popular actresses in China, such as Yang Moumou and Liu Moumou, have made several movies and television within a year, and that kind of situation is absolutely impossible to appear in Kimchi Country. The relationship between supply and demand in economics is so simple and direct, and there is no need to compare subjective views such as who is beautiful and who is popular.
When the is over, then back to reality.
Kimchi country stars can "open and eat for three years", but what about the production staff of film and television? That's not a luxury, I don't have the capital to eat for three years. Therefore, most of the crew members are temporary workers, and even the equipment used in filming is temporary.
After a few busy days, Lin Dong still knew something, "Eliminate your anger, which independent production company doesn't rent equipment now?" A small company can't open a few dramas a year, where will it be stupid to buy equipment and come back, will the grass grow? Renting equipment won't be too expensive, so you can find a network to help you. ”
"We don't need those high-end special effects cameras, and it's easy to solve in terms of equipment. But what about people? Where to find the staff. The Kimchi Country actors are walking all over the place, but the crew is completely insufficient, understand? I originally thought that you had Chinese connections and could recruit a Chinese crew, but I didn't expect to cheat me again. The more Jiang Jiongzhe thought about it, the more angry he became, and he bit the chicken with a gritted teeth, and the juice flew around.
Lin Dong didn't have a pain for a while, and Jiang Jiongzhe's extremely impactful chicken biting action caused 10,000 tons of psychological damage to Dong Ge.
"In this way, let's go to the union first to release the information on the preparation of the crew, let's wait and see the situation. At the same time, some of my songwriting is also approaching the harvest season, and the balance will come one after another. ”
Jiang Jiongzhe looked angry as if he had eaten gunpowder, "Wait? What are you waiting for?! I shoot melody and memories, and this kind of film can only be filmed in the atmosphere of autumn and winter, and if you can encounter some light snow or something, it will be the best. It's October now, and it's about to enter the autumn and winter season, so why wait, wait for a year? ”
Lin Dong thought about it carefully, and it was really like that. The ones filmed on hot days are all action sci-fi blockbusters, or idol dramas that sell meat, funny films, or whatever; Really talk about the connotation, the movies with depth are really densely dressed and filmed in autumn and winter.
I'm afraid this matter can't be delayed any longer, the source of the story of the whole movie "Sunshine Sisters" is the story of the eldest sister dying of a terminal illness and wanting to see the sisters for the last time before she dies. This Nima is filming a terminal illness on a hot day, when the sun is shining, a funeral or something? It's just that I feel discordant when I think about it, and this picture is a death at all.
"Old Jiang, raise the price by 30%, so that you can build a crew in a short time."
All Jiang Jiongzhe's words and deeds are nothing more than an expression of one meaning, asking for money! Who asked Lin Dong to only allocate 700 million won in the first issue, the big director must not be at ease when he sees it. "The staff has raised the price, and the actors also need to follow suit. Otherwise, it can't be said, and the actors' union is not a vegetarian. ”
"It's okay to raise the price." Lin Dong's anger soared, this boss was too aggrieved, and he always kept chasing money; Do you still have to write big letters, pour red oil, and repay debts?
Director Jiang Da achieved his goal and happily gnawed on the chicken. Of course, as a professional, I also put forward a few useful suggestions, "There are still a few clips in the movie that can be placed in advertising, if you have a way, you can get some advertising money." Don't expect your songs to be earned, you're a big fool, and your creative level is estimated to be like that. ”
Jiang Jiongzhe was fooled, and he was deeply suspicious of Lin Dong's songs at this time.
Even Lin Dong himself is a little bottomless, "my-destiny" is not a mainstream kimchi national style song, and it is difficult to say whether there is a market or not. "Good Day" is of course a big killer, and it is personally handled by the original singer IU, and there is absolutely no reason to fail. But this song, as the title song of the album, will be launched simultaneously with more than a dozen other songs, and I don't know when it will be.
As for the "Goodbye" originally sung by Xiao Lin, Lin Dong has forgotten it, the song is a good song, and it can even be said that the quality of the three songs is the highest. But singers can't do it, Liu Renna was a small fight street that failed to make her debut as a singer, and later transformed into an actor to make her successful debut. Giving this song to her was completely the result of Lin Dong's hot-headedness, as if he was counting overnight.
"What clips can be inserted into the ad?" A dead horse is a live horse doctor, Lin Dong is about to drive the word money crazy.
"Cars are definitely indispensable, and there are many scenes where the heroine drives a car to gather her teammates. Luxury wards can be tried to see if there are private hospitals willing to advertise. There are also a lot of clothing implants, especially school uniforms, and the whole movie is mostly high school uniforms. …… Finally, there are mobile phone commercials, and there are many scenes of calls and texts in the movie. ”
As soon as Jiang Jiongzhe said this, Lin Dong was really scared, this Nima advertising placement is everywhere. "Can any of these be product placements? How much does it cost? ”
Dreams are beautiful, but reality is always so cruel. Jiang Jiongzhe seemed to repay Lin Dong's fool before, and he will double it back now. "There are many places that can be implanted, but only a few implanted advertisements can be selected, and the Kimchi Country Advertising Law has clear regulations, which strictly limit the number of advertisements, the duration, and the size of the brand logo."
slapped his face, and Lin Dong's sweet dream was instantly woken up. "Why did you say last time that CJ was able to push the shooting cost to 200 million won by relying on product placement?"
"When CJ talks about advertising expenses, it's based on the box office of four or five million people. What about you? It's hard to say whether the business is willing to talk to you, and even if you do, how many times do you talk about advertising expenses at the box office? Jiang Jiongzhe once again threw out a very real question.
Lin Dong is a little-known shrimp in the rivers and lakes, will anyone in this Nima be willing to advertise? Even if there is, it is estimated that it is all looking at Jiang Jiongzhe's past achievements. Although in another time and space, the original version of "Sunshine Sisters" has been watched by more than 7 million people, but who believes it when it comes out at this time? Even director Kang Hyung-cheol himself doesn't believe it.
"Old Jiang, I'll leave the product placement to you. The name of the big director of "Speed Scandal" with a box office of 8 million people is better than me, and he can fool merchants more. "This is the reality of hell, just like writing a novel, the great god writes the water injection and is praised by others, and the small street can only continue to hit the street.
"You're the producer, the producer, you know? Let me, the director, do the producer's thing? Don't do it! "Jiang Jiongzhe is not stupid, he is a masochist, and now he has taken care of the affairs of the crew, and he still has to do the work of a producer? Dream it.
"10% of the advertising fee. Spend directly as your extra pay. "Lin Dong is bitter in his heart, the anger of those kings in the legend is shocked, where is the treatment of the protagonist who worships the little brother?
"Huh?" Jiang Jiongzhe stopped his chopsticks slightly, a little excited, and a little hesitant.
But it is always a street acting, which is not as good as Lin Dong's amateur stage. "Alright, don't pretend. 15% at a fixed price. If it doesn't work, it counts, so let's treat it as if there is no such thing as advertising money. ”
"Deal, deal! Boss, you can take a look, pull two or three hundred million won of advertising back, that's absolutely no problem. "Although I have to pull down my face to beg people to advertise, the extra income is tantamount to a windfall for Director Jiang Da, who is under a lot of pressure to support his family.
A sip of wine, a sip of chicken, the beauty in Jiang Jiongzhe's heart, although this boss is poor, he is really atmospheric, and he is not a mother-in-law at all. "Then boss, why are you going? Lost the work of the producer? ”
"Who says I don't work? The clips of calls, text messages, and so on in the movie were all changed for me. Lin Dong was ruthless, he was a layman in the movie or something, but his ability to fool people is definitely not bad. Then go to flicker again and create brilliance again.
"How?"
"The modern version of the mobile phone clips are all changed to video calls, voice messages. The plot of the memory version doesn't need to be changed, which doesn't have much impact, right? ”
"Absolutely. The general call is changed to a video call, which does not affect the main plot. Director Jiang breathed a sigh of relief, this boss is still reliable, and this level of modification is acceptable.
"That's it, I'll go to Kakao tomorrow to fool them." Lin Dong was angry, this insight that was five years ahead of him, didn't fool him away, what kind of reborn person is he called?
"Flicker?!" Jiang Jiongzhe's face was unnatural, he was one of the people who was fooled.
"Uh, business. You must have misheard, I never fool people. ”
After talking about business, Kang Hyung-chul got what he wanted; But Lin Dong was very aggrieved, not only did the staff cost increase by 30%, but he was also hit by Jiang Jiongzhe, how can he bear it.
"Old Jiang, don't you feel a little hot now?"
"Why do you ask? It's a little warm in my stomach, but it's not very hot. I can eat spicy, spicy hot pot. ”
Lin Dong pointed to the empty plate, and a whole plate of chickens swept Jiang Jiongzhe away. "I'm talking about this thing, don't you feel anything?"
"Isn't this a quail egg, why should it be felt?" Jiang Jiongzhe picked up the last two chickens in the pot and asked while chewing.
"The name of this thing is chicken."
"Chickens? Does egg mean? It's a small one. ”
"The hen's thing is called an egg, and the rooster's thing is a chicken."
"Rooster? That thing? Jiang Jiongzhe had a dumbfounded expression, not quite sure if he had heard it wrong.
"Yes,'s balls!" Lin Dong also described it very vividly with gestures.
"Gross!" Director Jiang Da rushed to the bathroom.
Don't treat bean bags as dry food, don't treat village chiefs as cadres? Brother Dong teaches you to be a man, let you know that the shell company, the commander of the light pole, that is also called "boss"!