No matter how good a product is, it also needs a good business model. Pen % fun % Pavilion www.biquge.info

On the other hand, with a good business model, when the product is generalized, it can also make good results.

This law reflects the importance of business models in the modern business market.

It's like some kind of mobile phone brand in China.

A certain meter mobile phone, under the attack of two foreign brands, Meidi and Han Bang, through a unique Internet sales model, coupled with the concept of fashion, actually broke out of the encirclement and achieved success. As for the latecomer Hua's mobile phone, who dares to say that it has not learned from the successful experience and great encouragement of a certain rice brand to get to the point where it is today?

When Zhu Xiaojun was in the other world, he had a close observation of the operation mode of UCTL Cancer Center, and there is no doubt that the operation mode of UCTL is indeed advanced.

As a caring person, Zhu Xiaojun saw it in his eyes and remembered it in his heart.

After coming back, he did not communicate with Zhang Shi at the first time, and grafted the UCTL model to Zhang Shi's small comprehensive treatment center, the reason for this is that Zhu Xiaojun believes that any kind of business model must pay attention to the market environment, and if it conforms to the market environment, it must be a good business model, and if it does not conform to the market model, it must be a utopian business model, and the result is doomed to failure.

On the surface, the operation mode of Zhang Shi's small comprehensive center is similar to that of UCTL, but the current situation of domestic medical treatment determines that Zhang Shi's model cannot be recognized by the market for the time being.

Therefore, Zhu Xiaojun believes that the most critical point is to help Zhang Shi package this business model, so that the medical market can quickly recognize it, and spread its influence.

This alone seems simple, but in practice, it is very difficult.

Different from other markets, in the current medical market, advertising is absolutely not ideal, and the Internet bidding and promotion model that private hospitals rely on to survive is now in trouble. The immunity of the masses is getting higher and higher, especially the level of skepticism in the medical industry, which has reached a very high level.

Rashly imitating other people's promotion methods may not be effective, but it is likely to lift a stone and hit one's own feet.

Therefore, Zhu Xiaojun's attitude on this issue is cautious, and then cautious.

Two months ago, when Xie Wei accompanied him to deal with several Internet projects in Shenzhou, Zhu Xiaojun was inspired.

Inspiration often comes in a casual moment.

Zhu Xiaojun came up with the idea of combining the oncology project with Internet medicine and the standard MDT (multidisciplinary diagnosis and treatment) system implemented by UCTL.

Once the idea is formed, the next steps to refine it are simple. Nearly two months is enough for Zhu Xiaojun to transform this idea into a complete plan.

Therefore, when Zhang Shi anxiously talked to him about work, Zhu Xiaojun could really be calm and calm. And when the last time was agreed, Zhu Xiaojun was even more casual.

Zhang Shi said three days, then three days. If Zhang Shi said three minutes, I am afraid that Zhu Xiaojun would also smile and nod, three minutes is three minutes, because a complete plan has already been made in the chest.

In the past three days, Zhu Xiaojun still looked like he had nothing to do.

I went to Pengzhou, had a private meeting with Liu Yan for one night, and went to the medical transformation center of the cancer hospital during the day the next day, visited everyone and invited everyone to dinner.

I chatted with my father and mother in the evening, and returned to Shenhai early in the morning of the third day, but I didn't go back to the company, but found Chen Lao Wu and cared about the results of the writers under Chen Lao Wu.

Chen Lao Wu is also treacherous, he has changed the previous model of equal and mutually beneficial cooperation between Xie Wei and writers, to an employment relationship in which Daystar bears all the risks and also enjoys absolute benefits.

To put it bluntly, Chen Lao Wu found those street writers who have writing and ideas but lack popularity, and buy out the writer's works at a price of 20 to 50 yuan per thousand words.

When the work is put on the shelves, of course, all the manuscript fees generated will also go to Daystar.

"Brother Pao, you see, I now have six writers under my hands, two of which have entered the boutique channel, and the buyout of 5000 words, the manuscript fee for the electronic version alone can be flattened, and after a period of time, this income can gradually recover the early publicity investment."

Zhu Xiaojun looked at the various data statistics submitted by Chen Guangming with interest, and said with a smile: "So, in the future, the income from copyright will be pure profit?" ”

Chen Guangming nodded proudly.

"Well, that seems like a good model, but there's one thing I'm still worried about."

Chen Guangming blinked: "You say." ”

"The writer is bound to be interested in your buyout during the street stage, but when he sees that his work is gradually recognized by readers and his grades are getting better and better, his mentality will naturally change, and at this time, because of the constraints of the contract, they can only pinch their noses and write. However, I know that the quality of the works created in this state is bound to be problematic. ”

Chen Guangming fluttered his two small eyes and smiled weirdly: "I have a trick, I have thought of this problem a long time ago." ”

"Oh, tell me, what tricks have you prepared?"

"First, the buyout price of the writer's next work is determined according to the results of this work, and I will match the site's buyout price premium of 20%, that is, if the site is out of 50, I will be out of 60, and if the site is out of 100, I will be out of 120, and people will die for money, and it is impossible for the writer to betray me."

"And what about the second move?"

"Second, in the creation process of this work, if the score is higher than the buyout price I gave him, then the writer will take half of the higher part."

"Is there a third trick?"

Chen Guangming was stunned for a moment, and then shook his head helplessly.

"To do anything, retreat and pragmatism are necessary, your two tricks just now, are pragmatic, although very good, but still lack a bit of retreat, I suggest that you often brag to the writer about the future of Daystar, tell them that you are not bad for money, only good works."

Chen Guangming's eyes lit up: "Well, this is spiritual opium!" Brother Pao, how do you say that among the 1.3 billion people, I will serve you for a mile......"

Zhu Xiaojun said with a smile: "Don't shoot on the back, Brother Pao doesn't eat this...... Oh, by the way, I remember that in the list I gave you, there was a writer named Zhujiang Laoyan, why, why wasn't he accepted by you? ”

Chen Guangming said indignantly: "That old guy, he is very self-righteous, he is always flaunting that he is not for money, I wipe it, he thinks he is Lei Feng?" ”