Gu Xi hung up the phone, walked through the corridor, and pushed open the door of the conference room, where a circle of people were sitting.

Dai Shaodong was presiding over the meeting, and she walked to the table, "I'm sorry, where did everyone go?" ”

Dai Shaodong looked at her and whispered, "It's still the same topic just now." ”

Gu Xi turned to the computer, "Then continue with the question of products, what route is your cousin and their company going to take?" ”

"Just like us, drinks? Didn't you say that? ”

Gu Xi said, "Beverages also have the positioning of beverages. ”

Dai Shaodong didn't know what she meant for a while, and said to the person next to him, "You can talk about it." ”

One said, "Why don't we make a drink similar to a big brand, and then put it up with hype, just choose those big names in the world, and then use the local patriotic image to go off the rails." ”

Gu Xi glanced at him.

Dai Shaodong said, "This is not a long-term solution, we are a serious company." Let's talk about a reliable method. ”

Another said: "Let's talk about the channel, as far as the channel of beverage sales is concerned, one is to the international big brands, the direct way of global implementation, the manufacturer only meets with the retailer, and the second is the supply method implemented by the domestic brand, the manufacturer sends the goods to the wholesaler, and the wholesaler carries out the secondary wholesale to the retailer."

In terms of beverage taste, it is a mass consumer product, so the taste still has to be compromised. But in fact, the quality of the taste is not the main success or failure factor, it still depends on the sales channel.

Therefore, I suggest that we first use the funds for the distribution of goods, take the path of general domestic suppliers, and establish a good relationship with secondary retailers. ”

Another said, "That's true, I've been involved in a project before. The company's R&D is lagging behind, the quality of products is declining every year, the loyalty of the salesman is not good, and the internal management is a mess. It seems to us that this kind of company should have closed its doors, but the company still hasn't fallen.

In the end, we found that because the company's product sales are growing every year, this growth allows dealers to make money, and salesmen can also make money, so the channel is there, and the brand will not fall. So I think the key is whether the following salesmen and dealers can make money. ”

Several others chimed in, "The taste and quality of the product come second, and that's true." Channels matter. ”

Dai Shaodong thinks that with the same amount of funds, whether to use the money to develop products or develop the market is a problem. Since the product itself can pass the test, the focus is, of course, on developing the market.

Nodding his head, he looked at Gu Xi, "This is similar to what you said last time." What do you think? ”

Gu Xi shook his head and said: "That time it was about development, and it is not appropriate to talk about these at this stage." These are all questions that need to be considered after reaching a certain scale, and the question now is whether there is so much time to hold on. ”

Dai Shaodong looked at her, "You say be careful." ”

Gu Xi said slowly, "How many large foreign companies are facing losses for several years when they arrive in China;." Obviously, the eating habits are different, and the consumption concept is also different, but they are willing to spend a few years to cultivate consumers, and have time and energy. Just like coffee in the early years, no one drank it, and finally it was packaged as a gift product that opened up the market. She looked at Dai Shaodong, "And we don't have time at all." ”

Dai Shaodong fell into deep thought, his grandfather only gave a year, he said: "Even if it is only one year, what we are studying now is whether we should focus on market development or channel providers." ”

Gu Xi said, "It's too early to think about this, and our top priority now is to position your product first." ”

Dai Shaodong looked at her suspiciously, "Didn't you say it all, the products can pass the customs, the focus is on the channel, as long as our products can be seen around, the sales volume will not worry." ”

Several people next to him glanced at each other, and they didn't know where Gu Xi came from. It's a little unclear which attitude should be used to treat Gu Xi.

One said, "Now the beverage market is uneven, in fact, there is a core product, more or less it is a change of soup and not a change of medicine." ”

Gu Xi smiled and said, "You all think that the channel is important, even if the product itself is average, as long as the channel is strong, there is no problem, right?" ”

Dai Shaodong felt that her smile was a little indescribable, he said: "Actually, I got the news, and I also focused on the channel. ”

This news was given to him by his grandfather.

"Of course, the brand is also important, but the brand is more important than the channel, of course, the channel," he said. ”

Gu Xi shook his head, "You misunderstood what I meant. I'm talking about product positioning, not branding. ”

A few people next to him looked at it, and they all worked in major investment consulting firms. Now even a pancake seller knows that he has to register a brand, not a brand, so what to do?

That's a bit too layman's.

Dai Shaodong faintly began to be disappointed in his heart, thinking that maybe the last time Gu Xi came up with an idea, the cleverness he showed was not only enough to support this one thing. What's more, Gu Xi hadn't talked to him about the cost, and he knew that maybe Gu Xi was also vaguely uncertain in his heart.

He said: "In terms of marketing, I understand what you mean, big brands are pulled from the high-end, and money is used to smash the brand. Even if things are not good, as long as you have money, you can do it. And we can only sell from the low-end and slowly support the brand, but the brand itself is still very important. ”

Gu Xi shook his head again, looked at him and said, "Marketing is a kind of competition with a huge disparity in strength, and there is no way for a company with only 100 million yuan to be a brand, so it can only talk about survival first." ”

There was a moment of silence in the room.

Dai Shaodong looked at Gu Xi speechlessly, this breath was too big.

Gu Xi looked around, looked at him again, and said in the same tone, "You are all used to being big brands, and you are used to you dominating the market." But you don't understand the market's cruelty to weak brands. Let me put it bluntly, don't talk about survival, there is only one 100 million, even if you take out 50 million to engage in channels, do you know what you are facing first? ”

"The channel is pressing," one said.

Gu Xi looked at him, but still turned to Dai Shaodong and said slowly, "Do you know how competitive the beverage market has been in recent years?" The price has been declining, and the terminal competition is hot, and you can see the gift in the supermarket all year round. How many new products are on the market, and they fail without even a single wave. ”

She moved her notebook, put it with the person next to her, separated by a distance, and said, "The so-called clear distinction, every product is a reads with a territory;." It's like this computer, his territory is over there, and it's mine. The current beverage market has long been seized and carved up in this way. We are now entering the market with a new product, which is to compete with all beverage brands for territory. ”

She looked at Dai Shaodong, "If the positioning is not clear, think about it, if we hit the product positioning of a large company, will people clean us up." If the product positioning is not clear, will the big brands think that we are other people's competitors, and then come together to destroy us? ”

The shopping mall is like a battlefield, and Dai Shaodong's heart suddenly rose with this sentence.

Gu Xi looked around and said to the others, "You are all used to being big brands, you can think about your previous thinking, there is a small brand entering the market, you yourself have to reduce the price to solicit customers, and there are still people who dare to come to get a piece of the pie, will it not matter if you don't care about 3721 and shoot to death first." ”

Everyone, speechless.

Gu Xi moved back his notebook, thinking that he had experienced a lot of experience of being "shot to death" before, how could these big families think of the suffering of grassroots enterprises, looked at Dai Shaodong and said, "Then can we discuss the issue of survival now?" ”

Dai Shaodong: "......"

******

Everyone came out of the conference room

Gu Xi stood at the table to clean up his things, and Dai Shaodong said, "Let's have dinner together later." ”

Gu Xi put things in his bag and said, "Do you still want to talk about work?" ”

Dai Shaodong said, "Where there are so many work talks, I have been back for a few days. We haven't eaten together yet. ”

"You and Tang Niancong go eat." Gu Xi pulled up the bag, "I'll go back and sort out the idea of product positioning, it doesn't take much time for the new product development in the factory, let's be fast." ”

Dai Shaodong looked at her, and didn't know what to say for a while, "How do you know so much?" He spoke out of his mind.

Gu Xi said, "What's this, the position you stand in is different, you don't know how much a bowl of noodles sells on the street, I'm a girl, I always go to the supermarket, and I like to think, aren't these things obvious." ”

Dai Shaodong was amused, looked at her and said, "Let's go to eat together, I have been wanting to eat since I came back from that medicinal food restaurant last time." ”

"Find Tang Niancong to accompany you." Gu Xi returned simply, picked up his things and walked out.

Dai Shaodong followed up and said, "Don't you know that Tang Niancong has gone to other places?" ”

Gu Xi was stunned at the door with his bag, "When is it?" ”

"It's been a while." Dai Shaodong saw that she really didn't know, and shook his head, "He didn't tell you when he left, I thought he said it." Someone helped him find a place with beautiful mountains and rivers, it seems that he can build a planting base, the place is very good, and he sent me a photo. ”

Gu Xi showed a slightly worried look, "This person ...... How not to listen to persuasion. She walked slowly out, a little uncertain in her heart.

Asked Dai Shaodong, "When did you go?" ”

"Before you go to Port City." Dai Shaodong thought for a while and shook his head, "I also forgot the specific date." ”

Gu Xi didn't speak.

Dai Shaodong asked again, "When was the last time you saw him?" ”

Gu Xi was silent for a while, and said, "Once he called me to a bar, and someone was there singing and reads;." Then I went and sat for a while. ”

"And he didn't mention it to you at the time?"

Gu Xi said, "He was ...... at that time It seems that he said that he would still do this. After she finished speaking, she still felt a little strange in her heart, "I'm not going to dinner with you." Let's go back tomorrow after the meeting, and I'll pick you up. ”

Dai Shaodong, "...... I've been back for so many days before you said to catch the wind. ”

"Aren't we all busy?" Gu Xi showed a smile, "Just know that I didn't mean to snub you, I'm also busy with your business day and night." ”

Dai Shaodong was grateful in his heart and accompanied her out, "Then you don't have a car, I'll send you." ”

Gu Xi said, "No, I'm going to go to the supermarket to have a look." You go to dinner. ”

Dai Shaodong said, "We have researchers, why do you have to go by yourself." ”

Gu Xi: "...... I'm going to buy something for home. ”

Dai Shaodong gave up, the two of them entered the elevator, he pressed the elevator and said, "Then tomorrow we will have dinner, and I will ask the secretary to book a seat." ”

The elevator doors closed, and the numbers jumped down.

*******

In the evening, Gu Xi took a shower and sat in the study to work, with the phone at hand.

At nine o'clock, the phone rang on time.

She answered the phone, and Cheng Qi's voice came from the other side, "Did you go to bed?" ”

Gu Xi closed the computer, stood up and said, "I'm about to go." She took her phone and walked to the bedroom.

"What did you eat today?" His voice was soft, low.

Gu Xi lowered her head, her face was a little hot, and the low and deep tone penetrated into her ears, and she said, "Eat rice...... Eat at home. ”

"Cooking for yourself again?" His voice was smiling, as if he was holding her and laughing in her ear.

Gu Xi threw the computer on the bed and got into the bed, "What did you eat today?" She asked, clutching her quilt.

"Did you go to bed?" His voice changed again, with a slight indecent teasing.

Gu Xi snorted, feeling that his face was on fire.

She got out of the quilt, took a few breaths, and said, "By the way, today Dai Shaodong said that Tang Niancong went to other places, do you know about it?" ”

"Who is Tang Niancong?" His voice asked with obvious knowingness.

Gu Xi's heart swelled with a bad premonition, and she sat up, "It's the one with the best relationship with Dai Shaodong." You've also seen him, and he was there when I helped Dai Shaodong get married. ”

"Oh......" Cheng Qi's voice pulled a long, suddenly realized taste, "It's the one who took you to the bar." ”

Gu Xi tilted his head and fell on the bed.